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Social Media Influencers Tristan Ahumada & Jeff Pfitzer host The Social Genius Podcast brought to you by Drunk On Social weekly with the goal of delivering the latest News, Trends, & Strategies impacting all social media platforms. We share our insights into how listeners can take their business to new levels through social media. Our focus is to keep our audience perpetually ahead on all things social media. Whether it’s an update to platforms, new tools within the platforms, or even the introduction of a brand new platform, we want to be your source to stay ahead. We will also highlight what is working for others and help you find your rhythm to elevate your brand and grow your business.
Episodes

Friday Feb 07, 2025
Friday Feb 07, 2025
Summary:
In episode 172, Tristan and Jeff discuss Donald Trump’s surprising amicus brief to save TikTok and what it could mean for creators, businesses, and real estate pros in 2025. They also share personal strategies for dominating social media—covering everything from niching down on Instagram Reels to running two distinct YouTube channels (one for agents and one for consumers). Learn how they plan to stay consistent, avoid analytics overload, and scale effectively in the new year. Whether you’re a real estate agent, marketer, or content creator, this episode is jam-packed with insights and actionable advice.
#TikTok #DonaldTrump #AmicusBrief #SocialMediaStrategy #RealEstateMarketing #YouTube #InstagramReels #ContentCreation #Analytics #OnlineBusiness #Podcast #2025Trends #MarketingTips

Thursday Nov 14, 2024
What Real Estate Agents Can Learn from Brian Quinlan's Social Media Journey - EP.171
Thursday Nov 14, 2024
Thursday Nov 14, 2024
Summary:
In this Social Genius Podcast episode, host Jeff chats with Brian Quinlan, a former teacher turned real estate agent, who shares his journey of using social media to build connections and attract clients. Brian explains how he transitioned from traditional marketing to content creation, offering practical tips on overcoming camera shyness and crafting authentic videos. Catch the full episode for insights on how Brian’s approach is transforming his business, listen now!
Episode Highlights:
- Guest: Brian Quinlan
- Brian’s Real Estate Journey
- Life in Indiana
- From Teaching to Real Estate
- Real Estate During COVID
- Door-Knocking vs. Social Media
- Overcoming Camera Shyness
- Brian’s Content Strategy
- CapCut vs. Premiere Pro
- Social Media’s Impact on Business
- Finding Inspiration on Social Media
- Brian’s YouTube Goals
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,

Wednesday Nov 06, 2024
The Power of Social Media in Politics | EP. 170
Wednesday Nov 06, 2024
Wednesday Nov 06, 2024
Summary:
In this episode of the Social Genius Podcast, Tristan and Jeff discuss the powerful role of social media in shaping elections, from influencers in politics to shifts in news consumption on platforms like TikTok and YouTube. They also share insights on adapting business strategies post-election and emphasize the importance of kindness and neutrality. Tune in to catch their timely take on connecting with audiences in today’s digital world!
Episode Highlights:
- Paid Political Content
- Social Media in Elections
- News Bias & TikTok
- Social Media Algorithms
- News by Generation
- Shifts in News Consumption
- Business Strategy Post-Election
- Staying Neutral & Kindness
- Local vs. National Issues
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,

Friday Nov 01, 2024
Gen Z, Politics, and Social Media Influence! - Ep.169
Friday Nov 01, 2024
Friday Nov 01, 2024
Summary:
In this episode of the Social Genius Podcast, Tristan and Jeff chat with Cayli Pfitzer about how social media shapes Gen Z's views on elections, the economy, and trending topics. Cayli highlights the power of authenticity and consistency in content and shares why businesses need fresh approaches to connect with younger audiences. Don’t miss this episode to learn how to engage the next generation on social!
Episode Highlights:
- Meet Cayli: Social Media Insights
- Election Topics on Social
- Businesses Avoiding Controversy
- Social Media vs. Parental Influence
- Trends Shaping Young Voters
- Economy's Impact on Gen Z
- Housing Market Worries
- Authenticity in Content
- Comfort Creators & Loyalty
- Consistency for Engagement
- Final Thoughts on Social Media
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,

Wednesday Oct 23, 2024
Instagram Hacks & TikTok Algorithm Tips - EP. 168
Wednesday Oct 23, 2024
Wednesday Oct 23, 2024
Summary:
In this Social Genius Podcast episode, Tristan and Jeff discuss Instagram’s latest updates, including profile link sharing and boosting engagement with Carousel posts. They also break down TikTok’s algorithm, highlighting the importance of watch time and shares. The episode wraps up with tips on staying disciplined and consistent in social media management. Don’t miss out on these valuable insights to elevate your Instagram and TikTok game!
Episode Highlights:
- Instagram Profile Links: Useful or Not?
- Using Instagram to Connect with Clients
- Instagram’s Focus: Creators vs. Businesses
- Boost Engagement with Carousel
- TikTok Algorithm: Key Factors
- Why TikTok Still Matters
- Watch Time vs. Shares on TikTok
- Discipline in Social Media Management
- Final Social Media Tips
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,

Wednesday Oct 09, 2024
YouTube’s Latest Update You Must Know - EP.167
Wednesday Oct 09, 2024
Wednesday Oct 09, 2024
Summary:
In this episode of the Social Genius Podcast, Tristan and Jeff dive into YouTube's exciting new update allowing Shorts to extend up to 3 minutes. They discuss the growing competition with TikTok, the benefits of longer videos for monetization, and how creators can leverage this change to boost earnings and audience engagement. Drawing from personal experiences, they share insights on YouTube’s evolving platform, strategies for consistency, and balancing short-form with long-form content. If you're looking to grow your YouTube presence and maximize monetization, this episode is a must-watch! Tune in now to learn more!
Episode Highlights:
- YouTube Shorts Update
- 3-Minute Shorts Impact
- TikTok vs. YouTube Monetization
- Long Video Monetization
- YouTube Monetization Experience
- Ad Placement & Earnings
- Consistency & Longer Videos
- Short vs. Long Content
- Growing Subscribers with Shorts
- YouTube's Future Changes
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,

Wednesday Sep 25, 2024
Power of Storytelling: Boost Engagement in Newsletters & Social Media - EP. 166
Wednesday Sep 25, 2024
Wednesday Sep 25, 2024
Summary:
In this episode of the Social Genius Podcast, Tristan and Jeff discuss the power of storytelling in newsletters and social media. Tristan shares how a personal story in his newsletter led to increased engagement, highlighting the value of mixing personal and business content. They also touch on political influencers and how this trend affects social strategies. Don't miss this insightful conversation—tune in now!
Episode Highlights:
- Tristan's Newsletter Success
- Power of Stories in Marketing
- Negative Feedback on Diversity
- Mixing Personal and Business Content
- Social Media vs. Newsletters
- Challenge to the Audience
- Personal Stories in Real Estate Marketing
- Influence of Politics in Social Media
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,

Wednesday Sep 18, 2024
Politics and Social Media: Turning Trends into Growth! - EP.165
Wednesday Sep 18, 2024
Wednesday Sep 18, 2024
Summary:
In this episode of the Social Genius Podcast, Tristan and Jeff discuss how politics impacts social media. They cover reactions to the latest debates, strategies for using political trends to boost engagement, and tips for targeting different audiences. Whether you're neutral or have strong views, you'll learn how to leverage current events for social media success.
Episode Highlights:
- Beer Olympics
- Debate Reactions
- Social Media & Politics
- Election Controversy
- Biden's Leadership
- Political Neutralit
- Politics & Social Media
- Targeting Audiences
- Trend Hacking
- Leaning Into Beliefs
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,

Wednesday Sep 11, 2024
Apple Event Highlights! - Ep. 164
Wednesday Sep 11, 2024
Wednesday Sep 11, 2024
Summary:
In this Social Genius Podcast episode, Tristan and Jeff summarize the latest Apple Event, highlighting the iPhone 16 Pro, Apple Watch, and AirPods upgrades. They discuss how these tools can enhance real estate and content creation, focusing on AI features like ChatGPT for simplifying tasks like captions and editing. Don’t miss their insights—watch and listen to the full episode now!
Episode Highlights:
- iPhone 16 Pro Features
- Camera and Real Estate
- Real Estate Phone Camera Tips
- AI for Email Tone
- iPhone for Real Estate
- Social Media Tools
- Apple Watch and AirPods
- AI in Real Estate Content
- ChatGPT for Content
- AI Simplifies Content Creation
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,

Wednesday Aug 28, 2024
Benefits of Community-Focused Content - EP. 163
Wednesday Aug 28, 2024
Wednesday Aug 28, 2024
Summary:
In this episode of the Social Genius Podcast, Tristan and Jeff delve into the power of community-focused content creation, using Jeff's experiences at the Lake of the Ozarks as a prime example. They discuss how documenting and sharing local events consistently can establish you as a trusted figure within your community, ultimately leading to increased influence and business opportunities. Jeff shares the impact of leveraging past content and the importance of catering to your local audience over chasing viral trends. If you're looking to enhance your social media strategy, don't miss out on this insightful episode—tune in now!
Episode Highlights:
- Lake of the Ozarks: Jeff's Tradition
- Documenting Local Events
- Building Anticipation
- Community Engagement
- Expanding Content Ideas
- Content Consistency
- Success Stories
- Local Influence & Upcoming Topics
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,