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Episodes
Social Media Influencers Tristan Ahumada & Jeff Pfitzer host The Social Genius Podcast brought to you by Drunk On Social weekly with the goal of delivering the latest News, Trends, & Strategies impacting all social media platforms. We share our insights into how listeners can take their business to new levels through social media. Our focus is to keep our audience perpetually ahead on all things social media. Whether it’s an update to platforms, new tools within the platforms, or even the introduction of a brand new platform, we want to be your source to stay ahead. We will also highlight what is working for others and help you find your rhythm to elevate your brand and grow your business.
Episodes
Friday Sep 01, 2023
On Coasters and Social Media Conversations, EP 125
Friday Sep 01, 2023
Friday Sep 01, 2023
Summary:
Jeff and Tristan are back and talk about a couple of recent developments regarding the 3 big platforms - YouTube, X, Meta. Shorts remain a highly-engaged format on YouTube, serving as a great complement to your main content. Elon Musk and Mark Zuckerberg really want to go at each other in the ring, while it’s apparently a great time to be a Group moderator on Facebook. Tune in and listen to what our Social Media gurus have to say!
Highlights:
- Intro
- Let’s talk rides.
- Tristan on YouTube.
- Jeff’s Short question.
- New YouTube multi-links.
- Jeff on Facebook.
- A reiteration about Groups.
- Aaaaand break!
- Start with your passion.
- On X and polarizing topics.
- People are afraid to split the difference.
- Following people you completely disagree with.
- A tip on pinned explainer teasers.
- Outro
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,
Thursday Aug 24, 2023
Keeping Things Short, EP 124
Thursday Aug 24, 2023
Thursday Aug 24, 2023
Summary:
The short-form content format has taken the world by storm. Short-form video is, by far, currently the most popular and most consumed media format, making it a prime marketing tool. This episode is, well, short, focusing on the small details that you might be overlooking to improve your content’s traction and visibility. Collaboration is a great way to promote and benefit from short-form content.
Highlights:
- Intro
- Duets vs Stitching.
- The advantage of ‘Collabing’.
- Adding personality to your content.
- Controversy gets eyeballs.
- Opinions are polarizing.
- What storytelling is.
- Cutting to commercial.
- How Jeff handles haters.
- Jeff goes down response rabbit holes.
- Jeff on community aggregators.
- Doing it like Mosseri does.
- AI on Instagram.
- Outro.
Resources:
CapCut
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,
Thursday Aug 17, 2023
Sitting Down With A Tennessee Rockstar, EP 123
Thursday Aug 17, 2023
Thursday Aug 17, 2023
Summary:
Today, Jeff hosts a rising RE talent from the badlands of Tennessee. Marie Reuters Lee is a name that’s gaining fame among top Tennessee realtors. The interesting thing about Marie’s journey is that she’s still somewhat a rookie, but one who has learned to harness the power of Social Media to greatly bolster her efforts. Listen to her story!
Highlights:
- Intro
- Welcome: Marie Lee!
- Marie’s story.
- What tips and tricks does Marie know?
- Jeff on ‘Tips and Tricks’.
- What Marie is doing now.
- The 70%
- Marie’s platforms.
- Does Marie multi-purpose her content?
- How Instagram became Marie’s cornerstone.
- Maries #2.
- Marie’s posting cadence.
- Commercial time!
- Going through Marie’s Instagram.
- Explaining thumbnail choices.
- Some BIO tips from Marie.
- Jeff has 2 things to say.
- You need to hear this.
- Jeff reminds us of something.
- Did Marie turn some haters?
- The last question.
- Outro
Resources:
Follow Marie Lee!
https://www.instagram.com/movemetotennessee/
Canva
Links
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,
Thursday Aug 10, 2023
3 Big Platforms Right Now, EP 122
Thursday Aug 10, 2023
Thursday Aug 10, 2023
Summary:
Tristan and Jeff are back with strategies and insights about 3 of the currently hottest Social Media platforms - X, Threads, and Facebook! Twitter has officially rebranded to ‘X’, while Threads continues to ride the hype train. Facebook, too, has surprisingly improved in standing over the last few months. All of these developments could mean huge impacts for your current approach, so best to stay updated and ahead of the trends!
Highlights:
- Intro
- T&J have 3 things to discuss.
- Let’s talk about ‘X’
- (Tristan) Parallel success on X and Threads.
- Find logically connective posts.
- Jeff is on Threads more.
- Commercial time!
- A Tristan story time.
- Meta’s diverse channels.
- What Jeff likes about Threads.
- Jumping to Facebook.
- A quick note on post-suppression.
- Why people stick with the classics.
- Jeff has a sound plan.
- Outro
Summary:
Tristan is back after a long while! Welcome back to the podcast champ! We’re taking things a bit easy this episode, so Tristan and Jeff will walk you through the latest happenings and developments within the Social Media space. There has been a resurgence in the popularity of text-based online interaction; tune in to this episode to get an idea of what you can get out of Threads and the newly renamed Twitter - ‘X.com’.
Highlights:
- Intro
- Let’s talk about the next Social Media era.
- Monochrome is back!
- The secret to getting real engagement on X.
- The key to Threads…
- Jeff shares interesting ‘Big News’.
- Let’s cut to commercial.
- Tristan dives into X.
- Jeff: So about Linda Yaccarino…
- Tristan on the real opportunity for X.
- Text-posting on TikTok.
- Engagement is key.
- What Tristan is excited about.
- Outro
Resources:
Threads
X
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,
Wednesday Aug 02, 2023
Text, Threads, Twitter, and Tristan!, EP 121
Wednesday Aug 02, 2023
Wednesday Aug 02, 2023
Summary:
Tristan is back after a long while! Welcome back to the podcast champ! We’re taking things a bit easy this episode, so Tristan and Jeff will walk you through the latest happenings and developments within the Social Media space. There has been a resurgence in the popularity of text-based online interaction; tune in to this episode to get an idea of what you can get out of Threads and the newly renamed Twitter - ‘X.com’.
Highlights:
- Intro
- Let’s talk about the next Social Media era.
- Monochrome is back!
- The secret to getting real engagement on X.
- The key to Threads…
- Jeff shares interesting ‘Big News’.
- Let’s cut to commercial.
- Tristan dives into X.
- Jeff: So about Linda Yaccarino…
- Tristan on the real opportunity for X.
- Text-posting on TikTok.
- Engagement is key.
- What Tristan is excited about.
- Outro
Resources:
Threads
X
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,
Friday Jul 21, 2023
Blockchain Explained with Allen Taylor, EP 120
Friday Jul 21, 2023
Friday Jul 21, 2023
Summary:
In his captivating and insightful explanations, Allen Taylor demystifies the complexities of blockchain, bringing clarity to this revolutionary technology. With his expertise, he navigates through the intricacies of decentralized ledgers, smart contracts, and cryptographic security, making it accessible for both tech enthusiasts and newcomers.
Highlights:
- Intro
- Who is Allen Taylor?
- Allen on Online Marketing
- Allen's Take on Threads
- Web 3.0
- Centralized VS. Decentralized Platforms
- In Terms of Security...
- Blockchain Explained
- Is Web 3.0 built to Deplatform?
- Niching Down
- How to Start Planning Ahead with Web 3.0
- Let's Talk About Monetization
- Allen's Parting Message
- Outro
Resources Mentioned:
Facebook:
https://web.facebook.com/profile.php?id=100079320214929
Twitter:
https://twitter.com/allen_taylor?s=21&t=PlX6GJIwFmsOITsaLoIMbA
Website:
Authorallentaylor.com
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork, videomarketing,
Thursday Jul 06, 2023
Let’s Talk Tech with Jesse Stein, EP 119
Thursday Jul 06, 2023
Thursday Jul 06, 2023
Summary:
Jesse Stein is another great guest we have on for today, and he’s been building businesses for years! Jesse is a tech savant and is the founder and creator of the smart scripting platform Audience.co. He’s taking us on a trip down memory lane today while sharing some personal insight on how we can leverage the various digital tools that are now available to improve audience connection and brand personability. Get those notes ready!
Highlights:
- Intro
- Jesse Stein: From tech beginnings.
- Another version of AI.
- Jesse before his first company acquisition.
- Jesse’s pricing psychology.
- Where you can get ahead.
- Talk about what you know.
- Commercial time.
- Some video extra credit.
- E.A.T.E Google Ranking.
- Jesse on writing and AI.
- Will Google Bard help SEO?
- So, Audience.co?
- Audience.co CRM element.
- Outro.
Resources:
Follow Jesse Stein!
https://www.sportsmemorabilia.com/
https://www.instagram.com/jesse.steinn/
Temi
Hootsuite
Writer Access
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork, videomarketing,
Thursday Jun 29, 2023
Zach Foust’s Take on SocialCon, EP 118
Thursday Jun 29, 2023
Thursday Jun 29, 2023
Summary:
Zachary Foust, better known online under the handle @ZacharyLoft, is a content creator and proven Real Estate professional. The charismatic and highly entertaining ‘Zach’ was one of our guests at SocialCon, and this episode is about his key takeaways from the event, as well as his current and future Social Media plans. Zach is one of the people we would recommend following and learning from online, so learn more about him and his methods by tuning in!
Highlights:
- Intro
- Zach’s thoughts on SocialCon.
- Zach’s recent subs boom.
- Zach: Super SEO-friendly content…
- Jeff shares something real quick.
- The factor of ‘Luck’.
- Zach’s response to hyper-nichism.
- Aaaaand - cue commercial!
- Tristan, quickly, say something!
- Zach’s plan is his alone.
- Quick playoffs discussion.
- Let’s talk more about the 3 Cs.
- Where differentiation happens.
- Why Zach quit his job.
- What’s next for Zach?
- Jeff: In closing…
- Outro
Resources:
Follow Zack Foust!
https://www.linkedin.com/in/zachary-foust-loft/
https://www.facebook.com/profile.php?id=100009690497109
https://www.instagram.com/zachary.loft/
TikTok
https://www.TikTok.com/@zacharyloft
https://twitter.com/ZacharyLoft
YouTube
https://www.youtube.com/channel/UCluiO_VhqVk84zfmX9s_eKg
Business Video School
https://www.bizvideoschool.com/
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork, videomarketing,
Thursday Jun 22, 2023
AI for Real Estate with Martin Metzdorf, EP 117
Thursday Jun 22, 2023
Thursday Jun 22, 2023
Summary:
As AI continues to evolve and gain popularity, we will continue to explore and discuss the various benefits of AI at a high pace and level. Since Social Media moves at an equally fast rate, AI adoption has been greatly augmented, especially in the last couple of months. Joining us today to talk more about AI and its various applications, specifically for Real Estate, is special guest Martin Metzdorf! AI is transforming the entire Social Media landscape, and while there are certain concerns about its scope and usage, there’s no denying that those who refuse to embrace it will eventually get left behind.
Highlights:
- Intro
- Martin kicks things off.
- Using Sillaby for Real Estate.
- How Martin tweaks his AI-assisted scripts.
- Sillaby recap.
- Cross-using AI tools.
- Rehash: ChatGPT.
- A quick commercial.
- A funny ChatGPT example.
- Martin on Superus.com
- Video.ai
- Looking at current AI advancement.
- Warning: AI can be a time-suck.
- AI suggestions by Martin.
- Potential challenges with AI.
- Outro.
Resources:
Follow Martin Metzdorf!
https://www.linkedin.com/in/martinmetzdorf
https://www.facebook.com/martin.metzdorf/
https://www.instagram.com/martin_metzdorf/
TikTok
https://www.tiktok.com/@martinmetzdorf
Sillaby
ChatGPT
https://chat.openai.com/auth/login
Superus
Vidyo.ai
Descript
Midjourney
Lingosync
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork, DrunkOnSocial/TikTok, DOS/TikTok, videomarketing,
Thursday Jun 15, 2023
Conversations Around AI with Chris Tamm, EP 116
Thursday Jun 15, 2023
Thursday Jun 15, 2023
Summary:
The take up of generative AI has boomed in recent times. True enough, AI tools have proven that they can greatly reduce workloads and improve efficiency, and even creative capacity. As such, there might be some use cases of AI that you might not be leveraging, especially if you’re in the Real Estate business. Today on the podcast, Jeff and special guest Chris Tamm talk about how you can and should be using AI to bolster your Social Media Real Estate efforts.
Highlights:
- Intro
- Welcome, Chris Tamm!
- The history of Chris.
- How long Chris has been working with AI.
- What caused the generative AI boom?
- How Jeff makes use of the likes of ChatGPT.
- Will AI replace human effort/s?
- Don’t embrace mediocrity.
- Running into emotional context-switching.
- Where to focus on AI within the RE industry.
- Chris ranks his 5 top AI products.
- ChatGPT + MS Excel.
- Screen Share: Balancing with ChatGPT.
- Descript.
- Other use cases for Descript.
- Midjourney.
- Dall-E.
- Adcreative.ai.
- Recap & Wrap up.
- Outro
Resources:
Follow Chris Tamm!
LinkedIn
https://bit.ly/TammLinkedIn
Facebook
https://www.facebook.com/chris.tamm.33
Instagram
https://bit.ly/TammInstagram
Firepoint
https://www.firepoint.net/
ChatGPT
https://openai.com/chatgpt
Descript
https://www.descript.com/
Midjourney
https://bit.ly/Midjrny
Dall.E
https://openai.com/dall-e-2
Adcreative.ai
https://www.adcreative.ai/
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork, DrunkOnSocial/TikTok, DOS/TikTok, videomarketing,