Drunk On Social
Drunk On Social The Symposium- Why You Should Start A Facebook Group In 2022- EP 35

Drunk On Social The Symposium- Why You Should Start A Facebook Group In 2022- EP 35

December 2, 2021

Why You Should Start A Facebook Group In 2022

Tristan and Jeff have a lot to share in this episode: more Instagram, YouTube, and Facebook news, information about a new December contest, and important goals and ideas for your social media game in 2022. Don’t miss it!

 

Episode Highlights:

  • YouTube is making a simple change that indicates they understand where the world is going on Social. What is it? Why does it matter?
  • Are you attempting to use YouTube Shorts? Jeff explains how to make it easy.
  • The Lab Coat Agents Podcast has also highlighted YouTube with Jesse Dau and Jackson Wilkey on episode 136-138, check them out here.
  • Facebook announced Meta but they also announced all the new things for the Facebook community in groups.
  • Facebook Groups is the future of Facebook and everyone should be starting their own groups. Why?
  • Tristan goes through the things that are changing for Facebook Groups and how they will give more autonomy to the user and ways to monetize subgroups within them.
  • Tristan and and Jeff discuss a successful Facebook Group called, “Living North Phoenix”.
  • Do you want to know what Jeff and Tristan recommend as a priority in your 2022 goals? Jeff explains and shares ideas for Facebook Groups. 
  • Instagram just released another new sticker. What is it going to do?
  • Jeff doesn’t understand the Instagram sticker. He shares a story he had on social Media to try to understand what to put there with it. Tristan explains the idea behind it and how it gives you more play. There is a writing prompt portion too.
  • Tristan reminds listeners that as Facebook starts creating this Metaverse, there are going to be peripherals like the watches and other equipment. What are the things that are going to be needed to participate in the experience but are not inherently created by the company who is allowing you to jump into it? There is a whole other opportunity there.
  • Do you know what today’s “Gold Rush” is?
  • What is the December Challenge? Jeff is leading it up with Stories on Instagram. Tune in for all of the details and get connected in it. 
  • For the entire month of December, Drunk on Social will be discussing 2022 goals for you to set for your social media game. Where does your focus need to be? How do add to your social CRM? Get ready for the new year!

Resources Mentioned:

Facebook Announces New Groups Tools at Its 2021 Communities Summit

https://www.socialmediatoday.com/news/facebook-announces-new-groups-tools-at-its-2021-communities-summit/609517/

Instagram Launches 'Add Yours' Sticker to Facilitate More Engagement in Stories

https://www.socialmediatoday.com/news/instagram-launches-add-yours-sticker-to-facilitate-more-engagement-in-sto/609267/

Drunk On Social The Symposium- Who Is Meta and Should You Care About What They Are Doing?- EP 34

Drunk On Social The Symposium- Who Is Meta and Should You Care About What They Are Doing?- EP 34

November 25, 2021

Who Is Meta and Should You Care About What They Are Doing?

What big changes are happening with Facebook? What new Instagram feature will help your business? The internet evolved to be Social Media and now is evolving into the next version of itself. For those of you who are forward thinkers and innovators, this is for you! Tristan and Jeff share the knowledge you need to be on the forefront of all that is happening in the Social world and what is to come.

 

Episode Highlights:

  • Facebook’s re-name? What does it mean? Does it even matter? 
  • Tristan explains the problems of Facebook in regards to the government and their solution for it.
  • What could the virtual world be like and offer?
  • Is Facebook ahead of their time? Jeff and Tristan discuss the similarities with Xbox live and eXp.
  • We live in the world of virtual purchasing. Tristan mentions NFTs and his own experience on Minecraft.
  • Jeff brings up a link from Social Media Today about Facebook’s coming projects impacting our lives - Is it a good thing? There is a new watch coming with a detachable face to take pictures with.
  • How do Facebook groups set the platform apart?
  • Tristan is excited for the new Instagram Link Sticker for anyone who has a business. There are so many uses for it. How can it help you?
  • What is leading the way to the new version of the internet? We are witnessing the beginning of what’s next.
  • Jeff reviews the social media challenges that they have embarked on and how it went for them.
  • The November challenge was to create videos of giving thanks: 25 videos to those people that are closest to you to say “thank you”. The results will be reviewed later. Tristan and Jeff explain the importance of authenticity even though it takes more effort and time.

 

Resources Mentioned:

From Facebook To 'Meta'?

https://drunkonsocial.com/100-proof-blogs/f/from-facebook-to-meta

Facebook's Coming Projects Will Make It a Bigger Part of Our Daily Lives - Is That a Good Thing?

https://www.socialmediatoday.com/news/facebooks-coming-projects-will-make-it-a-bigger-part-of-our-daily-lives-/609184/

Meta Is Facebook's Push to Own the Metaverse - And It Might Just Work

https://www.socialmediatoday.com/news/meta-is-facebooks-push-to-own-the-metaverse-and-it-might-just-work/609350/

IG Story Links: Now Available To All Accounts!

https://drunkonsocial.com/100-proof-blogs/f/ig-story-links-now-available-to-all-accounts?blogcategory=Instagram+Blog

Instagram Launches 'Add Yours' Sticker to Facilitate More Engagement in Stories

https://www.socialmediatoday.com/news/instagram-launches-add-yours-sticker-to-facilitate-more-engagement-in-sto/609267/

Facebook Gaming Beats YouTube Gaming for Hours Watched in Q3 [Infographic]

https://www.socialmediatoday.com/news/facebook-gaming-beats-youtube-gaming-for-hours-watched-in-q3-infographic/609203/

Drunk on Social website: www.drunkonsocial.com

SocialCoach Sign Up Page: https://socialcoach.io/drunkonsocial

https://www.socialmediatoday.com/

Novembers Challenge - 25 Videos to those closest to you

Drunk On Social The Symposium- Don‘t Sleep On Linkedin, Here Is How To Use It With Judi Fox- EP 33

Drunk On Social The Symposium- Don‘t Sleep On Linkedin, Here Is How To Use It With Judi Fox- EP 33

November 18, 2021

Don't Sleep On Linkedin, Here Is How To Use It With Judi Fox

Don’t hit the breaks when it comes to LinkedIn. You don’t have to be a completely different person on this platform. What should you post on LinkedIn for engagement and traction? What is the power of visibility in a hashtag? You have to give what you want to get and everyone can win. If you wish you had been on Facebook 10 years ago, it’s going to be the same opportunity now with LinkedIn.  “LinkedIn is here for your whole career.” Judi might surprise you on this one!

 

Episode Highlights:

  • Real Estate Agents and Business Owners aren’t using LinkedIn as much as they should. What do you post? How often? How is it different from everything else you’re used to on other platforms?
  • LinkedIn loves the personal journeys of career paths. Those types of stories should be shared!
  • Judi explains how the energy on LinkedIn has more of a together feeling than an individual.
  • What is the cadence to post on LinkedIn?
  • Judi shares surprising advice on how to get more traction and engagement.
  • There is some perception that we have to spend more time on LinkedIn. Be cautious of how you respond to the perception.
  • Should you be posting more about your business? Should you still be posting personal content?
  • You should build your LinkedIn profile to sell you. What kind of soft call to action can you use?
  •  Do you have a personal hashtag? Why does it matter?
  • You don’t need to constantly post for more conversation if you already have it.
  • The profiles on LinkedIn have changed. If you haven’t been on in awhile, there are new features like creator mode and spotlight.
  • Jeff talks about the importance of personal hashtag and his exposure to it.
  • What does it look like to create a catalog, a news feed of your own content?
  • Should you use your website as your hashtag?
  • Judi shares your inspiration for starting her hashtag and her suggestions on finding your own.
  • What is the power in commenting?
  • Free account or pro? 
  • What is the featured section? People will convert from there.
  • Relationships and networking matter long term on LinkedIn.
  • How do you start?  How do you use your content and find your pattern?
  • Can you still benefit from Clubhouse from just a once a week pattern?

 

Resources Mentioned:

 

Drunk On Social The Symposium- How Youtube‘s New Caption Option Helps You Crush It With SEO- EP 32

Drunk On Social The Symposium- How Youtube‘s New Caption Option Helps You Crush It With SEO- EP 32

November 11, 2021

How Youtube's New Caption Option Helps You Crush It With SEO

In this episode Jeff and Tristan have a lot to fill you in on: Facebook, YouTube, Instagram, TikTok AND drunkonsocial.com! There are powerful changes that will affect your SEO and ability to share content simultaneously across pages. Tune in for the latest and greatest social media news to stay up to date with the waves of change and opportunities for you!

 

Episode Highlights:

  • What do you think about automatic captioning of your videos every time you post it,like a transcription of what you’re saying?
  • Have you been to drunkonsocial.com? If you haven’t, you’re missing out! It is the latest social media news for every part of your life!
  • What is happening with IGTV? 
  • Is the future of social media going to be a battle of platforms? Who are the likely players?
  • Do you know about Social Coach? Where does that fit in?
  • Tristan talks about what is the same and what is different with IGTV and how the preview works. Why does it matter?
  • Jeff mentions a bunch of editing features that Instagram is adding. They might start comparing to TikTok...more to come later.
  • Do you know about Facebook teaming up with Ray-Ban for sunglasses with cameras inside? How will they work?
  • What is new with TikTok? How are people pinning their videos and how should you be using it?
  • YouTube is allowing for caption options. What does it mean?
  •  Searchable transcripts? They are powerful. Google will continue to own the waves.
  • Facebook is doing a small thing that could have an interesting repercussion- testing simultaneous mass posting across pages. What does it look like? Why is it useful?
  • Jeff talks about hashtagging the right way. You have to make sure it is relevant.
  • Tristan explains how to pin drunkonsocial.com on your phone.
  • Drunk on Social Podcast has reached 1,000 downloads! Thank you to everyone listening! Keep sharing us, post this good content to your audience!
  • The result of the Twitter challenge (100 tweets in one day) will be shared soon.
  • Next week’s episode will be the last of the replays from the Social Genius event with Judi Fox. Don’t forget to go back and listen to those: DRock, London Lazerson, Rory Vaden, and Brendan Kane. 

Resources Mentioned:

  • Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
  • Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/
  • Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
  • Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
  • Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents

 

SocialCoach Sign Up Page: https://socialcoach.io/drunkonsocial

YouTube Adds New Caption Options, Including the Expansion of Automatic Captions for Live Streams

https://drunkonsocial.com/100-proof-blogs/f/youtube-adds-new-caption-options

IGTV Brand Retirement and Format Merger

https://drunkonsocial.com/100-proof-blogs/f/igtv-brand-retirement-and-format-merger?blogcategory=Instagram+Blog

TikTok Tests New Option to Pin Selected Video Clips to the Top of Your Profile

https://www.socialmediatoday.com/news/tiktok-tests-new-option-to-pin-selected-video-clips-to-the-top-of-your-prof/606871/

Facebook Unveils $299 Smart Glasses, its First Step Towards AR Wearables

https://www.socialmediatoday.com/search/?q=ray+ban&selected_facets=&topics=

Facebook Tests Simultaneous Mass-Posting

https://drunkonsocial.com/100-proof-blogs/f/facebook-tests-simultaneous-mass-posting

Drunk On Social The Symposium- DRock Shares What, When, And Where To Post Social Media Content- EP 31

Drunk On Social The Symposium- DRock Shares What, When, And Where To Post Social Media Content- EP 31

November 4, 2021

DRock Shares What, When, And Where To Post Social Media Content

Tristan and Jeff continue to bring you the amazing content that was shared at the first live event, Social Genius. In this episode, DRock, the original videographer, content creator, and Executive Creative Director for Gary Vaynerchuk. He is highlighting the importance of personal stories and spotlighting others to build your personal brand. Don’t miss this valuable insight!

 

Episode Highlights:

  • Jeff talks about Gary Vaynerchuk, his impact on social media, and how DRock has been successful with him.
  • In regards to any platform, what should you be focusing on when it comes to video?
  • Do you understand the consumers? DRock always asks what his audience wants to see more of and what value he can provide them.
  • Jeff shares what stands out the most to him of what he has learned from DRock.  Strategy, not getting overwhelmed, and understanding where you are in your social media and branding journey has been key for him.
  • If you want something big, you have to put in the work. Have you done 1,000 episodes on a podcast? What does it actually look like to put in the work before thinking it isn’t "going anywhere"?
  • DRock and Gary put out a lot of content. He explains why and how. How do you not overthink it?
  •  If you were to stand in front of a room of 9,000 people, you would be blown away. 
  • DRock says people need to tune their perspective to that so that you can build relationships with those people and truly build value.
  • What is the cadence of how often to post? 
  • How do you bring value that will actually engage or entertain your audience in real estate?
  • DRock talks about how he personally got into the habit of posting.
  • Social media is conversation. What kind of conversations do you want to have? Put out content that helps back that up.
  • DRock shares where he thinks the most opportunity is being missed by those attempting to do social media well.
  • Have you ever imagined Instagram as your journal? What kind of behind the scenes can you share?
  • Should you treat TikTok like another Instagram or Facebook? Does it only work for people who go viral?
  • Are there any safety issues with using TikTok for business?
  • Billion dollar companies are shifting marketing strategy to TikTok. What does that mean?
  •  DRock explains why he thinks that text messaging will eventually fade out if it doesn’t step up and what will take its place.
  • Is Linkedin a sleeping giant? DRock weighs in with his opinion.

 

Resources Mentioned:

  • Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
  • Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/
  • Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
  • Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
  • Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents

Drunk On Social The Symposium-TikTok Has 1 Billion Monthly Users, You Should Be Using It- EP 30

Drunk On Social The Symposium-TikTok Has 1 Billion Monthly Users, You Should Be Using It- EP 30

October 28, 2021

TikTok Has 1 Billion Monthly Users, You Should Be Using It

Are you diversifying yourself across social media platforms? In this episode, Jeff and Tristan explain the value in doing so. Do you ever wonder what is happening on the internet every minute? There are some fascinating stats! Are you on TikTok or are you still delaying engaging on the platform? The time is now to embrace it. Listen now for your latest and greatest updates on everything social media!

 

Episode Highlights:

  • Remember when Facebook and Instagram went down a few weeks ago? Why is that important?
  • Jeff shares a brilliant way that a company he buys from handled Facebook and Instagram being down.
  • What is the latest with TikTok?
  • Google is making a deal with TikTok and Instagram to be able to have google search through both of their videos through the hashtag. Why is that big news?
  • Jeff shares an article along with an infographic about what happens on the internet every minute. 
  • What are NFTs? Are you confused about them? Tristan breaks it down.
  • Tristan explains what Gary V did with NFT to take it to the next level and add value.
  • For more insight into oculus and the virtual world go to Episode #5 (Link is in Resources) 
  • YouTube is still at the top and they are trying to keep up to stay at the top. Tristan and Jeff explain their use of shorts and their success with it. Why should you do Shorts and how should you title them to be searchable?
  • You need to understand where and why people are dropping off the videos, that is how you know what adjustments you need to make and be able to understand your audience. YouTube is offering this through the audience retention metrics.
  • Jeff questions if YouTube will take away from what they originally were- long form content- because the algorithm will give more short form content to those that are watching that?
  • There are two types of people that go into social media looking for results. Tristan explains.
  • We appreciate all of our listeners! Give us a testimonial or review on your podcast app. Feel free to share this podcast on your social media & tag us! Thank you!

Resources Mentioned:

  • Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
  • Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/
  • Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
  • Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
  • Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents

 

The Basics of NFTs [Infographic]

https://www.socialmediatoday.com/news/the-basics-of-nfts-infographic/607589/

A Minute Online

https://drunkonsocial.com/f/a-minute-online

TikTok 1 BILLION!

https://drunkonsocial.com/f/tiktok-1-billion?blogcategory=TikTok+Blog

Google To Index IG and TikTok Videos

https://drunkonsocial.com/f/google-to-index-ig-and-tiktok-videos

YouTube Launches Improved Viewer Retention Insights

https://drunkonsocial.com/f/youtube-launches-improved-viewer-retention-insights

32 Social Media Video Marketing Stats You Need to Know in 2022 [Infographic]

https://www.socialmediatoday.com/news/32-social-media-video-marketing-stats-you-need-to-know-in-2022-infographic/607574/

Drunk On Social Ep #5 (VR advances from Oculus)

https://drunkonsocial.podbean.com/e/drunk-on-social-the-symposium-whats-next-on-your-favorite-social-media-platform-ep-05/

https://www.facebook.com/groups/drunkonsocial

Drunk On Social The Symposium-London Lazerson Shares How To Create Success On TikTok By Just Being Authentically You- EP 29

Drunk On Social The Symposium-London Lazerson Shares How To Create Success On TikTok By Just Being Authentically You- EP 29

October 21, 2021

London Lazerson Shares How To Create Success On TikTok By Just Being Authentically You

Tristan and Jeff continue to bring you the amazing content that was shared at the first live event, Social Genius. On this episode, London Lazerson, TikTok superstar, with over 6 million followers, talks about the importance of finding your niche and going all in on creating content!

Episode Highlights:

  • Tristan asks London, “Why TikTok?” He weighs in on how TikTok has been gaining more credit and the ability to succeed on the platform versus Instagram.
  • Instagram is very curated with perfect moments captured. Tik Tok actually doesn’t like because they want to capture the authenticity. London explains how this is pulling content creators to jump platforms.
  • Jeff talks about when his daughter first introduced him to Tik Tok and how he began to embrace it.
  • Do you want to be a successful TikToker or at least want to get the exposure? London explains the spirality and how to create to find your niche.
  • So many creators miss out on the algorithm not remembering their viral videos. What can you do to keep the exposure?
  • In March of 2020, London committed to do 100 videos in a month on TikTok (3 videos per day) After his 9-5 job as a director of an ad agency, that is what he focused on. He explains how that grew his following. 
  • The demographic is bent toward younger people. Tristan asks London, “How would you suggest that solopreneurs/entrepreneurs use this platform to target the right demographic for themselves?”
  • London explains the unmatched potential of TikTok. They bank on the factor of “what if” 
  • Jeff talks about his most popular content and the question of how to turn it into business.
  • When it comes to everything starting on TikTok, how important is it to then send people to your other platforms and is that actually happening?
  • What is London Lazerson’s strategy for creating new content?
  • London shares a story that became a mantra in his life.
  • Apple did their first influence campaign on TikTok!
  • How do you find your niche? Especially if you’re not at the level of 100 videos in a month? London has some advice!

 

Resources Mentioned:

  • Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
  • Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/
  • Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
  • Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
  • Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents

London Lazerson:  TikTok | Instagram | LinkedIn

Drunk On Social The Symposium-What Social Media Trends Should You Implement For 2022?- EP 28

Drunk On Social The Symposium-What Social Media Trends Should You Implement For 2022?- EP 28

October 14, 2021

What Social Media Trends Should You Implement For 2022?

In this episode, Jeff and Tristan have some great updates  Stylish glasses with video recording? New creator abilities on YouTube? How can you focus on your community audience? Segmenting and organizing your content to improve engagement and views? What will be the important trends for next year? Don’t miss it!

Episode Highlights:

  • Facebook is unveiling a $299 pair of smart glasses which are going to have built in Cameras. How much more could you capture? Jeff and Tristan talk about the potential privacy concerns as well as the impressive features.
  • Do you know where Mark Zuckerberg just bought a home? Tristan shares a fun story.
  • What is happening with Pinterest? They have a new scrolling feed that shows that they intend to be relevant. How could it be useful to you?
  • Tristan shares where he has success with Pinterest. 
  • How can you take pictures to create inspiration?
  • Snapchat is adding a new reminder to help facilitate engagement. What is it? Why are they doing it?
  • Tristan wonders what influencers will receive the Facebook smart glasses. Will Jeff get them?
  • YouTube is expanding upon their creator abilities. Tristan explains how and why it is important in terms of community.
  • Jeff shares how to segment your content using color coordinated covers on TikTok.
  • What are the top Social Media Trends for 2022? Jeff and Tristan review them
  • How will Facebook remain relevant?
  • Jeff and Tristan talk about the wise use of influencer marketing.
  • Jeff shares about his personal experience and his one biggest regret in life. He gives the advice not to skip through college but to embrace it and enjoy it.

Resources Mentioned:

  • Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
  • Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/
  • Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
  • Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
  • Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents

 

1) Facebook Previews New Smart Glasses Ahead of Initial Launch Later This Week

https://www.socialmediatoday.com/news/facebook-previews-new-smart-glasses-ahead-of-initial-launch-later-this-week/606169/ [socialmediatoday.com]

2) Pinterest Tests New Full-Screen, Vertical Scrolling Feed for Pin Discovery

https://www.socialmediatoday.com/news/pinterest-tests-new-full-screen-vertical-scrolling-feed-for-pin-discovery/606431/ [socialmediatoday.com]

3) Snapchat Adds New Birthday Reminder Element to Help Facilitate Engagement

https://www.socialmediatoday.com/news/snapchat-adds-new-birthday-reminder-element-to-help-facilitate-engagement/606265/ [socialmediatoday.com]

4) YouTube Expands Access to its Community Posting Tab Within Creator Channels

https://www.socialmediatoday.com/news/youtube-expands-access-to-its-community-posting-tab-within-creator-channels/606343/ [socialmediatoday.com]

5) 8 Social Media Marketing Trends and Predictions for 2022 and Beyond [Infographic]

https://www.socialmediatoday.com/news/8-social-media-marketing-trends-and-predictions-for-2022-and-beyond-infogr/606424/ [socialmediatoday.com]

Drunk on Social The Symposium-How To Build Your Personal Brand With Rory Vaden- Ep 27

Drunk on Social The Symposium-How To Build Your Personal Brand With Rory Vaden- Ep 27

October 7, 2021

How To Build Your Personal Brand With Rory Varden

Tristan and Jeff brought in some of the biggest names in social media for the Social Genius event  and now they are repurposing the content to share it with you on the podcast! Today you will hear from serial entrepreneur, world renowned speaker, and Co-Founder of Brand Builders, Rory Vaden. Tune in for his amazing insights on how you can build your brand to be like no other!

Episode Highlights:

  • Rory explains selling the previous company prior to Brand Builders and how his friend, Lewis Howes inspired the start of this company.
  • Brand Builders works with a wide variety of clients. They have worked with  New York Times best-selling authors. The majority of their clients are in professional services of some type- entrepreneurs, independent consultants, business owners, coaches, trainers, real estate agents, etc.
  • Rory shares the mission of Brand Builders to be helping people find their uniqueness and differentiate themselves from that perspective rather than through the filter of what others are doing. 
  • What is the podcast that Rory is running for Success Magazine?
  • Success Line Podcast is free coaching calls with Rory. Info for how to apply is provided in the Resources Mentioned section. 
  • How do you break through the noise with your brand? Rory’s wife is the CEO of Brand Builders and led a year long, nationwide research study on trends in personal branding. Rory shares some data points that have not been released yet.
  • Are you more likely to trust someone who has an established personal brand? Rory shares how they can stratify and segment data based on generations. 
  • 82% of Americans agree that companies are more influential if their founder or executives have a personal brand that they know about, trust, and follow. Rory talks about the example of Glenn Sanford and eXp realty.
  • Tristan reiterates the importance of one on one focus and ability to relate to brands especially on social media.
  • Rory shares the struggle with sharing the little intimate details of his personal life on social media. He frames a new perspective by asking -Who is your favorite celebrity?  If you could have full access to an entire day of their life, what would you say? Although we aren’t celebrities, people want to know the person behind what they see.
  • A revenue building engine is an automated digital ecosystem around personal brand that pumps content out into the universe without taking a person’s time.
  • How does Brand Builders create a content marketing strategy? They focus on creating fans not just purchasers and making a difference not just making money.
  • Do you spend a lot of your mental energy on choosing the right hashtags, constructing your home page for opt-ins, and conversions? There is nothing wrong with any of that; However, Rory's advice is to spend more time focusing on trust.
  • When are people ready to buy? How do you create systems that capture them?
  • Rory shares how he utilizes his feed versus his story on Instagram.
  • The problem is never giving away too much and then they won’t buy. The problem isyou didn't give away enough and they aren't coming back.
  • What is one of the best prospecting mechanisms on social media?
  • Where do you find your uniqueness?

 

Resources Mentioned:

  • Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
  • Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/
  • Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
  • Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
  • Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents
Drunk On Social The Symposium-Why Did YouTube Open A 6000 Seat Theater In California?- EP 26

Drunk On Social The Symposium-Why Did YouTube Open A 6000 Seat Theater In California?- EP 26

September 30, 2021

Why Did YouTube Open A 6000 Seat Theater In California?

Tristan and Jeff are back to bring you up to date on the latest Social Media news. They are continuing to share tools to repurpose content in meaningful ways and how to increase your engagement. How do you get into the hashtag categories where you want to be known more? Have you ever wanted an Ultimate Social Media Checklist? They are reviewing one on today’s episode, don’t miss it!

 

Episode Highlights:

  • What is the plan for YouTube theater? Where is it going to be?
  • If you’re in any business of any kind, if you’re serious about it, you need to go all in on YouTube.
  • Are we still talking about Clubhouse? What is the connection between LinkedIn and Clubhouse?
  • Clubhouse says they have an average of 700,000 rooms per day. They are also adding more depth with spatial audio; What does that mean?
  • Instagram’s switch from swiping up to clicking on the sticker has been a slow release but could be beneficial as Tristan explains. Where will it be?
  • Tristan talks about trying out the software, Yellow Duck to stream through the desktop into Instagram. How does it work? Ecamm Live is a work around which allows Yellow Duck to work.
  • Jeff brings up their 100 video challenge for TikTok in the month of September.
  • SEMRush has a great graphic that shows you the Ultimate Social Media Checklist. Tristan and Jeff review them and talk about their favorites.
  • Go back to the Brendan Kane Episode #25 to understand how to make good content that is not all business, how to not become stale, and stand out.
  • Do you have a posting calendar? Things are always changing, don’t use the same one you used a year or a year and a half ago.
  • Jeff explains the #foryou hack. The algorithm is smarter than us.
  • Click the subscribe button! Coming up, you will get all of the Social Genius experts in incremental pieces. You don’t want to miss them!

 

Resources Mentioned:

  • Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
  • Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/
  • Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
  • Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
  • Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents

YouTube Opens 6,000 Seat 'YouTube Theater' Where it Will Host a Range of IRL Events

https://www.socialmediatoday.com/news/youtube-opens-6000-seat-youtube-theater-where-it-will-host-a-range-of-ir/605733/

Clubhouse Adds Spatial Audio, Now Averaging 700k Rooms Per Day

https://www.socialmediatoday.com/news/clubhouse-adds-spatial-audio-now-averaging-700k-rooms-per-day/605746/

Instagram is Removing Swipe-Up Links for Stories, Replacing the Function with Link Stickers

https://www.socialmediatoday.com/news/instagram-is-removing-swipe-up-links-for-stories-replacing-the-function-wi/605437/

The Ultimate Social Media Checklist [Infographic]

https://www.socialmediatoday.com/news/the-ultimate-social-media-checklist-infographic/605677/

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