Drunk On Social
 

Drunk On Social

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Social Media Influencers Tristan Ahumada & Jeff Pfitzer host The Social Genius Podcast brought to you by Drunk On Social weekly with the goal of delivering the latest News, Trends, & Strategies impacting all social media platforms. We share our insights into how listeners can take their business to new levels through social media. Our focus is to keep our audience perpetually ahead on all things social media. Whether it’s an update to platforms, new tools within the platforms, or even the introduction of a brand new platform, we want to be your source to stay ahead. We will also highlight what is working for others and help you find your rhythm to elevate your brand and grow your business.

Episodes

Three Things You Need To Know About Facebook, Microsoft’s Bing, and YouTube- EP 99

Thursday Feb 23, 2023

Thursday Feb 23, 2023

Three Things You Need To Know About Facebook, Microsoft's Bing, and YouTube- EP 99

Did you know that Tik Tok’s growth has stalled and Facebook is trending? What about Microsoft posing a threat to Google with its new feature on  Bing?  Stay tuned for today's entire episode because we are sharing three daily shots and the last one will even let you know how you can earn college credits on Youtube. Don’t miss it!

 

Episode Highlights:

  • YouTube is beating out the rest of the Social Media outlets. What are they doing with education opportunities?
  • Tristan explains what ‘Study Hall’ is and reviews the article released by YouTube.
  • Jeff outlines the opportunity for educators to monetize what they are already doing on YouTube.
  • Social Con 2023 has some amazing speakers and is coming up in April. Tristan shares the details.
  • Jeff asked Tristan if he noticed his friend requests going through the roof on Facebook. It is not bots or other spam either. Tristand and Jeff discuss the changes that have driven the increase.
  • What are the top two reasons that people go to Social Media? Tristan talks about it and shows updates from his personal Facebook.
  •  Jeff and Tristan walk through changes to make on your Facebook account.
  • What do you need to know about insights?How do you better understand your audience?
  • How is the personal feed on Facebook changing?
  • Did you know that Facebook not only notices when you click but also when you stop Scrolling? This ability has also helped them bring back more of what people want- seeing their actual friends.
  • What percentage of posts are going to be community based on the feed?
  •  What differences will you notice for Facebook on mobile versus desktop? Tristan talks about it.
  •  Tik Tok is trying to revamp their creator program because they noticed their growth stalled. Tristan shares the graph and article that breaks it down.
  • YouTube gives away 60% of its revenue and is always looking to expand. Jeff and Tristan share their opinions on the platform and key points to think about for your strategy for business.
  • You need to diversify. Tristan and Jeff look at the challenges facing Tik Tok and the concerns of its future.
  •  What does the government ban on Tik Tok look like? Why is it still being pursued?
  • Jeff shares his shifted opinion on TikTok as well as his opinion on how to know what to make your ‘cornerstone’.
  • Jeff shares a message with another lead that came because of established credibility. He talks about the importance of honing in on a geographic area.
  •  It doesn’t have to be about your business…eyeballs equal opportunity.
  • Chat GPT has announcements. 
  • Google doesn’t want to fall behind so they are rushing into some changes. Jeff and Tristan how this may be the first time they are threatened.
  •  Tristan explains the difference between Chat GPT and GPT 3 and GPT 4.
  • Social Media is changing so fast because of Artificial Intelligence. What do you need to know?



 

Resources Mentioned: 

Business Video School: https://www.bizvideoschool.com/

 

Daily Shot #29 - YouTube Launches New ‘Study Hall’

 

Daily Shot #30 - Facebook is the new trend?

 

Social Shot #31 - TikTok, Twitter, Facebook and Instagram. Let's talk!

https://chat.openai.com/?__cf_chl_tk=K6QdxcboF58yDdfMcUoFZ_FmUo.RiUQC9D1IxLTvjIE-1676395597-0-gaNycGzNFzs https://platform.openai.com/playground

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Do These Simple Things When Creating Video Content, With Zachary Foust- Ep 98

Thursday Feb 16, 2023

Thursday Feb 16, 2023

Do These Simple Things When Creating Video Content, With Zachary Foust

How do you gain attention effectively on videos? On this week’s episode of the Social Genius podcast, there is another incredible speaker from The Taste Of Social Con Virtual Event. He shares great ideas for creating content, how to develop hooks, and how to simply solve problems for your followers. Tune in!

Episode Highlights:

  • Jeff introduces Zachary Foust, who is an independent realtor in Delaware.
  • Tristan asks Zach what he is focusing on for 2023 when it comes to Social Media.
  • As real estate agents, you may think you just need to follow the trends on Reels or TikTok but there are other aspects that you need to follow that up with; Zachary reviews some systems around content.
  • Zach says Facebook has been consistently getting more organic reach.
  • What about YouTube Shorts? Zach shares how he and his team are really kicking it up a notch there.
  • How can you not have an entire staff to create a bunch of content?
  •  “A lot of people want to hear about homes”, Zach says.
  •  Why do videos go viral? What is important right now to focus on that is already gaining attention and you can jump on board with?
  • Zach says the first thing he is looking at the hook.
  • Where is your competition? You have to play the game and understand that you’re up against the attention grabbing mechanisms.
  • Zach shares some examples of people who are doing a good job using trends that are working elsewhere and giving them a real estate business.
  • Everybody's good at different things. You need to put yourself at your highest and best use.
  • Tristan asks Zach how he comes up with his hooks. He talks about what makes up agood hook in general.
  • How do you consistently stay on Social without getting sucked in? Zach also warns against trying to just make one thing work. He also says don’t assume you’re just not doing anything good when you may not have reached the right people yet.
  • Do you find priority in making time for content? 
  • Jeff talks about how they study  YouTube trends because that is the driver on video trends. You have to be changing the look of your videos throughout or you will lose people. Zach agrees that if you’re just rambling for 15 seconds you’re gone.
  • “There are great storytellers, too”, Tristan says. Zach adds advice for a hook structure in that regard.
  • Zach talks about the psychology behind numbers and having some sort of expectation of what consumers are going to get.
  • Exactly What To Say is one of the books Zach has read multiple times. He shares a few others that have been key for him.
  • Zach reviews Frame Rate and how he uses it.
  • What is the main point of the post and what is the success metric for that?
  • If you know the consumer's intention, you can get their attention. 

 

 

Resources Mentioned:

Business Video School: https://www.bizvideoschool.com/

 

 

Zachary Foust:

Facebook:

https://www.facebook.com/profile.php?id=100009690497109 

Instagram:

https://www.instagram.com/zachary.loft/ 

LinkedIn:

https://www.linkedin.com/in/zachary-foust-loft/ 

TikTok:

https://www.TikTok.com/@zacharyloft?

YouTube:

https://www.youtube.com/channel/UCluiO_VhqVk84zfmX9s_eKg 

Twitter:

https://twitter.com/ZacharyLoft 

Website:

https://linktr.ee/zacharyloft 

Spotify:

https://open.spotify.com/show/01SPZKZMlcmjShrETfHnEt?si=vzsZdLr7T6-D4AgdpVLPPA&nd=

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2023 Planning Tips For Facebook, Instagram, TikTok and Twitter- EP 97

Thursday Feb 09, 2023

Thursday Feb 09, 2023

2023 Planning Tips For Facebook, Instagram, TikTok and Twitter

Today, Jeff and Tristan are back for a long form episode to talk about what you need to look at for 2023 on Facebook, Instagram, TikTok, and Twitter. Get your notes ready for strategy planning. Don’t miss this one!



Episode Highlights:

  • Facebook is still the third most visited site in the world right under YouTube as Social Media. They have been turning things around and the algorithm is getting better. Tristan discusses how the changes have affected user experience and engagement.
  • “Don’t stop using reels”, Tristan advises.
  • What should you be posting on the feed?
  • Jef shares his focus on reels on Facebook and where he starts.
  • Are Facebook Groups still relevant?
  • Tristan talks about what he is noticing on the Facebook feed. Shorter text descriptions perform really well. What else should you consider for grabbing attention on the platform?
  • How should you summarize your videos in descriptions?
  • Is there significance in post impressions?
  • What is working on Instagram? Tristan hints that simple pictures might start performing really well…static pictures with music.
  • Green screen and TikTok?
  • Tristan lists the things that are specifically working for them and the things that you need to work on Instagram because they
  • Jeff shares the 2 things that do not perform well on Instagram right now because of what audiences have gotten accustomed to. 
  • They give their opinions on remixes and duets. 
  • Tristan lists the things that are specifically working for them and the things that you need to work on Instagram because the platform is telling you to.
  • Jeff shares the 2 things that do not perform well on Instagram right now because of what audiences have gotten accustomed to. 
  • Tristan talks about how other people are using crisp audio. Jeff says he thinks sometimes the microphone holding is something aesthetic.
  •  When you plan for TikTok, it is all about hooks! Jeff shares a story from a friend where a shifted video cut 30 seconds to 15 and without music did significantly better…sometimes you can be overly creative..so always take into consideration what the audience wants from that particular piece of content.
  • Jeff shares some of the top examples of hooks on TikTok
  •  Trsitan gives advice for chat GPT.
  •  On the Drunk on Social Website blogs, you can find all of the great articles Jeff and Tristan have referenced on the show.
  •  Be intentional about hashtags.
  •  What is an adequate amount of posting?
  •  Geo-news is a great thing for real estate agents. Jeff tells you how to utilize it.
  •  What is happening on Twitter? Tristan thinks it is still gaining steam. He gives a “3 C’s”approach to using the platform: concise, clear, and conversational. What is most important and how do you do it?
  • “Pay attention to chat GPT but don’t get lazy,” Tristan and Jeff advise. 

 

 

Business Video School: https://www.bizvideoschool.com/

Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/
 
 
 
 
Register to SocialCon! https://socialcon2023.com/

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Focus on These 3 Things with Instagram in 2023- EP 96

Thursday Feb 02, 2023

Thursday Feb 02, 2023

Focus on These 3 Things with Instagram in 2023

What is the best cadence, days and times to post? You are going to want to tune into this episode for the tips to focus on this year as well as details and discounts for The Social Con event coming up in April! Tune in now.

Episode Highlights:

  • Instagram and YouTube are the ones to watch for 2023. What do you need to know to stay on the forefront of trend and strategy?
  • Did you know that Instagram Chief wrote an article outlining key areas of focus for the App? Jeff shares it. He and Tristan think that Adam Mosseri is the trick to Instagram. Why?
  •  In 2022, Instagram reached the milestone of 2 billion monthly active users but the article Tristan and Jeff are reading talks about the loss of identity there as well. What are the challenges?
  • Tristan reads Adam Mosseri’s goals and focus with Instagram for the coming year.
  • What about AR and 3D?
  • Why is Instagram still arguably better than TikTok?
  • Things are going viral again on Facebook with more engagement and followers are actually seeing content and not getting hidden without the prioritizing of marketing.
  • What do Instagram and Facebook have in common?
  • Jeff says, “I guarantee in 2023 that we are going to see a ton of AR and VR integration on Social.”
  • What are Notes on Instagram?
  • How do you use Stories vs. Notes?
  • Know your audience. Ask questions that spark conversation.
  • Do you utilize DM? Tristan talks about the value.
  • How do you improve your Social Media Marketing Strategy with days and times to post?
  • Tristan reviews and article by Giraffe Social Media that covers Social Media Tips for engagement on Instagram, Facebook, LinkedIn, Twitter, Pinterest, and TikTok.
  • Jeff talks about his experience with timing posts.
  • Tristan interviews Bryan Wong who wrote a book called “The Towel of Alibaba”. He shares interesting insights and info about how Chinese Social Media is more advanced.
  • Jeff talks about how they're doing a lot of trainings lately about the 5 Best Video Techniques that you should be using in your business and he lists them.
  • Jeff gives an example of limiting beliefs and a story of his daughter who is a newly licensed realtor.
  • What impact does auto-posting have on the algorithm?
  • Tristan shares the details of Social Con in April. Tristan and Jeff highlights the people who will be there and the value they will bringing to you. Don’t forget to sign up!
  • Jeff shares what he is testing out on Social right now. Tristan shares his recent success and strategy he is working on..

 

Resources Mentioned:

Business Video School: https://www.bizvideoschool.com/

Daily Shot #26 - 3 Things To Focus On With Instagram in 2023

Instagram 2023 Key Focus Areas

https://drunkonsocial.com/instagram/instagram-2023-key-focus-areas/

Instagram Chief Outlines Key Areas of Focus for the App in 2023

https://www.socialmediatoday.com/news/instagram-chief-outlines-key-areas-of-focus-for-the-app-in-2023/639474/

 

Daily Shot #27 - The Best Days and Times to Post on Social Media in 2023

The Best Times to Post on Social 2023

https://drunkonsocial.com/digital-marketing/the-best-times-to-post-on-social-2023/

The Best Days and Times to Post on Social Media in 2023 [Infographic]:

https://www.socialmediatoday.com/news/the-best-days-and-times-to-post-on-social-media-in-2023-infographic/639571/

 

Social Shot #28 - Are you coming to Social Con 2023?

Register Now to SocialCon! https://socialcon2023.com/

 

 

 

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Social Media Strategies That Work For Real Estate Agents- EP 95

Thursday Jan 26, 2023

Thursday Jan 26, 2023

Social Media Strategies That Work For Real Estate Agents with Rachel Adams Lee

Breaking down Social Media Marketing Strategies into actionable items can be daunting for real estate agents. During the Social Genius “Taste of Social Con Event”, Rachel Adams Lee shares her template for success. Get ready to take notes!!

Episode Highlights:

  •  Rachel Adams Lee is with Keller Williams. Tristan asks her if she brings a lot of her authenticity into her Social Media presence.
  • She talks about how she was self taught on Social and how initially she thought she had to project an image of perfection that didn’t match her reality.
  • There was a KW event called “Young and Killin’ It” that Rachel was flown to and then ended up being called out by the CEOs wife that something wasn’t right and maybe what she was saying did not match up with what she was really doing. It was a life changing moment for her.
  •  Rachel talks about how she went on Social Media and opened up the slate with complete transparency and honesty; That is when she decided to shift everything completely and focus on authenticity and intention.
  • Rachel shares how her journey of self discovery led to success and also meeting her husband.
  • Are you scared to post your real life? Rachel’s story will encourage you and Jeff advises, “When your strategy is business or highlight reel, you are just blending in with the masses.” How are you going to differentiate and attract your tribe?
  • What about trolling? There will always be that piece but it can be a small piece. How do they actually help your algorithm?
  • Rejection? Rachel started her business doing 200 door knocks and 3 open houses a week; She didn’t sell any houses for the first 4 months.
  • At 26, Rachel got into Social as she began to think about how she could expand and add value.
  •  “With Social Media, you are either educating people or you are entertaining them,” says Rachel. How do you make a balance of both?
  • She created an entire business model around Social Media with an 8 step process.Her and her husband now run four 6-figure businesses and all are through Social.
  • Why does consistency matter for building your audience?
  • Tristan talks about the book “Mindset” and how your mindset affects your trajectory.
  •  Rachel talks about her classes and the things she had shared for referral strategy and a powerful script for conversion that brought her success and reminded her to lead by example.
  • You have to be the 1% that follows up because the other 99% won’t.
  • Rachel shares how her referral strategy was so limited and how many live in a scarcity mindset. She shares how her view was expanded to abundance.
  • What is the model to build a business through Social? Rachel goes over the outline.
  • How can you use Google Keep and Hashtag Expert? What does the algorithm prefer?
  • There is so much pressure around Social Media. Rachel talks about setting healthyboundaries.
  •  How do you get people to see your content? If you’re not seeing people, they aren’t seeing you and there is gold in the people already following you so don’t get too caught up in just new followers.
  • You have to be proactive and intentional about your message. How do you do it?
  • Rachel talks about follow ups and how you should approach people the same way on Social as you do in real life.
  • She has tips for hacking the algorithm and her rule of 5-5-5.
  •  Rachel talks about her coaching platforms and how they work.
  •  People stick around because of who you are and how it makes them feel.  80% of what Rachel posts about her life and 20% business.

Resources Mentioned:

Business Video School: https://www.bizvideoschool.com/

 

 

Rachel Adams Lee:

Facebook

https://www.facebook.com/RACHELADAMSLEE 

Instagram

https://www.instagram.com/racheladamslee/ 

LinkedIn

https://www.linkedin.com/in/rachel-adams-lee-3a94083a/ 

Twitter

https://twitter.com/racheladamslee 

YouTube

https://www.youtube.com/c/RachelAdamsLee 

TikTok

https://www.tiktok.com/@racheladamslee

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Is Tik Tok Going To Be Banned In The US?- EP 94

Thursday Jan 19, 2023

Thursday Jan 19, 2023

Is Tik Tok Going To Be Banned In The US?

In this week’s episode of the Social Genius Podcast, Tristan and Jeff share a triple shot of short conversations they have had that review thoughts on the threats of Tik Tok going away and the new features on Instagram that you are going to want to leverage. Don’t miss it; Tune in now!

Episode Highlights:

  • Should you be moving your content strategy from Tik Tok to Instagram just incase it gets banned in the US? 
  • Tristan talks about how some things you’re seeing on Social seem to be regurgitated. 
  • What is the notes feature on Instagram? Are there benefits? 
  • Tristan talks about how they have noticed Social moving in for a more ‘authentic feel’. 
  • Tristan talks about who they have seen on Twitter and Discord as well as Instagram.
  •  What are ‘candid stories’ and who are they available to? 
  • Which 3 platforms are in front right now? Tristan lists them so you can pay close attention.
  • How is Instagram planning to help you going forward?
  • What about locked accounts on Instagram? Instagram is adding new measures!
  • How will you be able to verify your identity if you get locked out of your Instagram account?
  • Jeff advises to be more cognizant of why people get hacked. Don’t let it happen! 
  • Why is Tik Tok facing a US ban?
  • Tristan reads an article that explains the Bytedance Internal audit and the information that it ultimately revealed.
  • What is the sensitive data that we are worried about that would be inside of TikTok? Jeff asks Tristan what he is missing.
  • Jeff mentions the concerns of Social Political thing and the power of the billionaires behind the agendas.
  • Tristan shares the definition of spyware and the seriousness of it as he and Jeff discuss the intent of data.
  • If TikTok does get banned, what would happen to the content of your account?
  • Tristan talks about the importance of presence on other platforms and shares a reminder that Facebook is not dead, in fact their Reels have the most views for short form. Jeff mentions how Gary V is talking about that trend as well.
  • If you’re worried, diversify and if you’re not, diversify.. What can it hurt? It can only help you because things grow, change, progress, and fade out.
  • What about short videos on Twitter?
  • Tristan talks about how LinkedIn lives are successful for them.
  • Will other Social Media platforms get banned?



Resources Mentioned:

Business Video School: https://www.bizvideoschool.com/

Daily Shot #23 - Instagram Adds Notes?

Instagram Debuts Group Profiles, Twitter-Like 'Notes' Feature for Sharing Text and Emojis  

https://www.macrumors.com/2022/12/13/instagram-group-profiles-notes/

Daily Shot #24 - My Instagram Got Hacked

How To ‘Un-Lock’ Yourself on Instagram

https://drunkonsocial.com/instagram/how-to-un-lock-yourself-on-instagram/

Instagram Adds New Measures to Help Users Regain Access to Locked Accounts

https://www.socialmediatoday.com/news/instagram-adds-new-measures-to-help-users-regain-access-to-locked-accounts/638898/

Social Shot #25 - TikTok Faces US Ban Because of Spying?

TikTok Faces US Ban (Again)

https://drunkonsocial.com/tik-tok/tiktok-faces-us-ban-again/

TikTok Faces US Ban After Discovery that Chinese Officials had Used the App to Spy on US Journalists

https://www.socialmediatoday.com/news/TikTok-Faces-US-Ban-Dut-to-Ongoing-Spying-Concerns/639464/



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Social Media Strategy Combined With Post Card Campaign That Leads To Success with Rett Harmon -EP 93

Thursday Jan 12, 2023

Thursday Jan 12, 2023

Social Media Strategy Combined With Postcard Campaign That Leads To Success with Rett Harmon

Tristan and Jeff’s friend, Rett Harmon, joined them on their third virtual event. He joins the podcast to share his wisdom on how he uses Social Media to grow his local brand and built his team by wearing fun suits! He also shares his quarterly postcard campaign and effective strategies. Tune in to hear how you can use your passion with his success strategy to build your business in 2023!

 

Episode Highlights:

  • Jeff talks about how unique Rett is and how he and his team have continued to differentiate themselves.
  •  In a world where everyone is trying to one up the last thing, Rett says being yourself may be the greatest challenge and also the most valuable thing to tap into.
  •  Rett is with Century 21 and speaks at many events.
  • Tristan explains how Rett was talking about looking back at what has worked and doing more of it, changing it up a bit. Tristand and Rett share Rett’s videos.
  • Rett talks about how he used all of his fancy suits to shoot content and how he maximized the use of time for shooting content and getting photos.
  • Postcard campaigns? Rett shares a video showing the unique and creative way his team creates them.
  • Jeff recommends all listeners go to Rett’s Instagram to see him and his team as Santa Claus and the reindeers walking through Chick Fil A’s drive -through.
  • What item or talking point do you have a lot of ? Rett advises thinking about how you could do something similar with a different object or activity. He also posts a lot of content around fishing with his kids.
  • Why is Rett’s postcard campaign so useful?
  • How do you take things you’re already doing and use them across all platforms for engagement? Rett has advice.
  • People need to know what you do but Rett says people really need to know they can like you, trust you, and build familiarity with you.
  • Rett talks about how a partnership began with the local police department and his group, Retro Group who buy things for kids at Christmas.
  • How can you make your content strategy to also include community impact? Rett’s team talks about how they have used what they already do and continue to make it better.
  • Time is precious. How can you be more intentional and efficient?
  • For many looking at finished products by Rett, Jeff, and others operating at a high level, have a hard time thinking that they can do it too.Tristan asks Rett if he had to start all over how he would incrementally grow to where he is now. 
  • What do people want to know? Get out your camera when you start working through answering those questions.
  • What about analytics?
  • Rett says, “I don’t have to be the realtor for everyone in my market but I want everyone in my market to know that I sell real estate.” He explains how and why they do because consistency and intentionality work.
  • How do you finally make the real commitment to video to expand your reach?
  • What about the fear of hindering professionalism? Jeff talks about the trolls and naysayers and asks Rett how he approaches those challenges. He talks about how he really focuses on bringing value marrying what he is already doing in life with Social.
  • At the end of the day, find what videos have relevance regardless of what that content focus may be. How can you capitalize on all aspects of what you’re doing?

 

Resources Mentioned:

Business Video School: https://www.bizvideoschool.com/

Rett Harmon:

https://www.facebook.com/rettharmonc21 

Instagram

https://www.instagram.com/rettharmon/ 

LinkedIn 

https://www.linkedin.com/in/rettharmon/ 

YouTube

https://www.youtube.com/c/RandomtoRealEstate 

TikTok

https://www.tiktok.com/@rettharmon 

Twitter

https://twitter.com/rettharmon 




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Build A personal Relationship With Your Followers On IG And Grow Your Real Estate Business with Ed Stulak- EP 92

Thursday Jan 05, 2023

Thursday Jan 05, 2023

Build A personal Relationship With Your Followers On IG And Grow Your Real Estate Business with Ed Stulak

Social Genius is back today with an amazing leader to share best practices that will help you grow from their event, Social Con. Ed Stulak has done an incredible job at growing his business and brand on Social Media. Tune in for his advice!

Episode Highlights:

  • Ed Stulak is based out of the Northeast with an up and coming broker called REAL.
  • Ed shares a message that has resonated with him over the past decade of being on Social Media.
  • Tristan asks Ed where Social is hot now. He says, “I will always preach Instagram, TikTok, and YouTube.” He explains why and his personal experience and how he is diving in in 2023.
  • In 2012, from an entrepreneurial mindset Ed was thinking how he could expand his Social Media to grow a following and sell something.
  • Why is Instagram so neglected? 
  • Tristan asks Ed when he talks to real estate agents and businesses what are a few things that they should be doing that they are not doing in general?
  • Why is being relatable and finding common ground with clients so valuable?
  • What does Ed do if he sees someone engage with him on Social? He explains how he differentiates himself.
  • Ed says gaining followers in a conversation that go on all day and you can always talk about how to get the next big number of followers but can you keep them? How do you keep them? How do you keep them entertained and engaging? He says that is the key.
  • Jeff warns against fake accounts that are copy cats and will also try to swoop in and message you with a link to try to pull you to the wrong page. For Ed specifically, his official Instagram page is: https://www.instagram.com/edstulak/ .
  •  Ed talks about what he is excited about testing out. He is diving in on YouTube and talks about his desire to keep making content that turns heads as well as the importance of titles.
  • Tristan asks Ed to talk about the problems he sees with LinkedIn.
  • How can you be unique with your approach?
  • “Instagram is far more innovative than Facebook” , says Jeff and he explains why and what he shares with audiences when he speaks publicly.
  • Ed talks about how  to utilize Instagram correctly. 
  • Tristan talks about loneliness and the psychology of Social Media and people’s underlying needs.
  • How does the strategy differ among different platforms? 

 

Resources Mentioned:

Business Video School: https://www.bizvideoschool.com/

Ed Stulak:

Facebook

https://www.facebook.com/edstulak.realestate 

Instagram

https://www.instagram.com/edstulak/ 

LinkedIn

https://www.linkedin.com/in/ed-stulak-07b112100/ 

Twitter

https://twitter.com/edstulak 

TikTok

https://www.tiktok.com/@realtoroftiktok?lang=en 

YouTube

https://www.youtube.com/channel/UCE5TbhJXo64E1KqNzQEt3tA




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Social Media Strategies That Work With Rachel Adams Lee- EP 91

Thursday Dec 29, 2022

Thursday Dec 29, 2022

Social Media Strategies That Work With Rachel Adams Lee

Today on the podcast, learn how to go deep in authenticity as Jeff interviews Rachel Adams Lee who shares her journey with her real estate career and key strategies to being more effective and efficient on Social while also being real. People want to know who you are and people work with those who they feel like they can relate to. Don’t miss this one!

 

Episode Highlights:

  • What if you’re not thinking about the potential engagement and connections because you’re so focused on who is liking and commenting? Rachel has some really good advice.
  • Rachel grew up in a really small town called Lake County. She shares a little bit about the rural town.
  •  Rachel has been in real estate for eleven years. The business runs in her family and she always said she would never do it. She was managing a small boutique real estate office as she was not licensed.
  • Struggles in her personal life made her realize that she wanted more but she didn’t know what it looked like.
  • When Rachel went to a conference called Bold, a quote rocked her world, “Change the way you look at things and the things you look at change.” She talks about how she had been in such a scarcity mindset. She then decided she was going to do an accelerated program and jump into real estate.
  • Through grit and determination, Rachel pushed through four months of now sales and went on to sell 39 homes her first year, 109 her second, then 123 and found herself hitting Wall Street Journal’s top 1,000 agents in the country.
  • Rachel committed to learning Social Media on her own before it was as big as it is now and the referrals have grown and grown. The first year brought 7 referrals;  Last year, they had 131 referrals come through Social Media. 
  • If you feel the pressures of always being everything to everybody on Social, Rachel has advice for you.
  •  How do you know the difference between Social Media experts and eloquent speakers with microphones?
  • What is the mindset? Jeff asks Rachel to talk people through the innovation and going from trying to show perfection to actually being honest.
  • Rachel recommends to pick a platform and then pick 5 things that you will talk about on Social. People stick around because of who you are and how you make them feel. Her two goals are to either educate or entertain.
  • What does the algorithm actually mean? Rachel breaks it down and shares how she uses ‘Google Keep’ to have her next posts ready to go.
  • Have you heard of hashtag expert? Rachel shares how she uses it as well as her ratio To business versus personal content.
  • Do you have a professional/creator account on Instagram? How do you evaluate what is working and not? She has shifted passions to share personal things and build real connections with people over the things she is actually experiencing in her life.
  • A lot of people struggle with creativity. Jeff asks Rachel to share about the idea of being ‘on the ready’ for content.
  • Rachel shares how her and her husband got marriage coaching around healthy boundaries with cell phones. If you’re so concerned about just getting Social content but missing your life, it is time to change. You don’t owe anybody anything in a certain timeline. Capture the content but you don’t have to share it at that moment.
  • Rachel got into real estate to be financially free and to spend more time with the people you love. What about mom guilt? How can you be fully present? 
  • The point of Social Media is to have engagement. Rachel gives the top 3 things to dial it in.
  • What are the 3 questions your audience will be asking?
  • Rachel has a rule of 5:5:5. She explains how it works and what her real estate team does every month to wake up the algorithm, get engagement, and grow referrals. For her posting on Social gives her energy rather than draining. If she feels like she ‘has to post’ she doesn’t. What can you do to be more effective and efficient?

 

Resources Mentioned:

Business Video School: https://www.bizvideoschool.com/

Rachel Adams Lee:

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How Should Content Creators Use Twitter In 2023?- EP 90

Thursday Dec 22, 2022

Thursday Dec 22, 2022

 

How Should Content Creators Use Twitter In 2023?

Is Twitter going to survive or thrive under Elon Musk? On today’s episode, catch up on the latest news. Jeff and Tristan also share new resources they have available to their followers who want help and guidance as well as all the nuggets that are relevant to your 2023 marketing strategy.

 

Episode Highlights:

  •  Is Twitter just blowing up on itself?
  • Tristan talked to Derral Eves, he is the YouTube expert who mentors Mr. Beast and other well known names. He consults Google on YouTube. He shares that he learnedChina is four to five years ahead when it comes to video and Social Media. How?
  • Tristan says that he and Jeff  follow Elon-whether you love him or hate him- it is Just for fun and they learn a lot.
  • What is Twitter working on? Tristan reviews the image of the writing board from Twitter that reveals information of how they are going to make the algorithm better.
  • Social Media Today shared “Five Twitter Updates Elon Musk Should Consider To Maximize Revenue At The App”. What are they? Jeff and Tristan look over them and share their thoughts.
  • What does audience segmentation mean for the algorithm and for your business?
  • Jeff has advice for those who have an Anti-Musk sentiment right now.
  • What would partner subscriptions do for Twitter?
  • Jeff shares what he personally is going to do with Twitter.
  • Tristan shares his plan to engage more with Twitter.
  • Go visit https://drunkonsocial.com/ as they are rebuilding it!
  • What is Twitter 2.0 heading towards? Tristan shares what he found.
  • An all time sign up high for Twitter? What is it all about? Tristan shares how he had not been on Twitter until Elon took it over and now he is on it daily.
  • Statistics show hate speech impressions are lower on Twitter. Jeff talks about how nobody is putting out positive media; Everyone is bashing. Don’t assume, look deeper.
  • What about bringing people together through storytelling and having a combination of different elements like shopping, news, etc.?
  • Advertising as entertainment is the new thing. If you don’t have good plan in place, you need to figure this out.
  • What about long form tweets?
  • Jeff talks about a conversation he had through an Instagram DM regarding engagement of videos and video editing. Jeff shares videos from his TikTok and recommends real estate agents develop skills to get videos for their listings.
  • Did you know that Drunk on Social offers video editing for brands?
  •  What should videos about houses look like? Jeff shares important tips, how many, and how to brand yourself while you’re at it.
  • People like to see their home in lights. Agents who can showcase highlights of a home well on video will grab the attention.
  • Jeff shows what DOS offers as he has been made aware that people don’t know. What are the packages?

 

Resources Mentioned:

Business Video School: https://www.bizvideoschool.com/

Social Shot #20 - Is Twitter imploding or is Elon a Social Media genius?

 

Musk Reinstates Trump

https://drunkonsocial.com/twitter/musk-reinstates-trump/

 

Social Shot #21 - Roadmap for ‘Twitter 2.0’ in New Slide Deck

 

Elon Musk Outlines Roadmap for ‘Twitter 2.0’ in New Slide Deck

https://www.socialmediatoday.com/news/Elon-Musk-Shares-Roadmap-for-Twitter/637340/

 

The Global Availability of Twitter ‘Community Notes’

https://drunkonsocial.com/twitter/the-global-availability-of-twitter-community-notes/

 

Social Shot #22 - Video Editing That Won’t Break Your Budget

 

Jeff Pfitzer's Instagram and TikTok:

https://www.instagram.com/jeffpfitzer/

https://www.tiktok.com/@jeffpfitzer?l

 

A 10,000 SQ FT Listing Requires a Full Sized Elf! TikTok Video

https://www.instagram.com/p/ClxFb_HDpHO/

 

You Only Need a Cell Phone & an Editing App to Do This... TikTok Video

https://www.instagram.com/p/Cl0ELeApYO9/

 

Social Genius Coaching! - https://drunkonsocial.com/hire-us/



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