Drunk On Social
 

Drunk On Social

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Social Media Influencers Tristan Ahumada & Jeff Pfitzer host The Social Genius Podcast brought to you by Drunk On Social weekly with the goal of delivering the latest News, Trends, & Strategies impacting all social media platforms. We share our insights into how listeners can take their business to new levels through social media. Our focus is to keep our audience perpetually ahead on all things social media. Whether it’s an update to platforms, new tools within the platforms, or even the introduction of a brand new platform, we want to be your source to stay ahead. We will also highlight what is working for others and help you find your rhythm to elevate your brand and grow your business.

Episodes

What’s Next For Facebook, Tik Tok, And Instagram?- EP 103

Thursday Mar 23, 2023

Thursday Mar 23, 2023

What's Next For Facebook, Tik Tok, And Instagram?

On today’s episode Tristan and Jeff laugh about people who make fun of them for different things and the points that they have hit on the head with Social Media. They are talking about the next evolution on the platforms ; Time to tune in!

 

Episode Highlights:

  • Tristan reflects on how when he sees videos they have posted in the past that have predicted what happened with Social.
  • Now Meta is going to be adding a verified option. Jeff wants it and so does Tristan!
  • Tristan and Jeff get messages weekly on proactive account protection and access to account support. What is changing?
  • What new features are going to help with reach?
  • WIll Meta give you a boost when you pay to verify? 
  • Jeff highlights TikTok’s new integration.
  • Jeff talks about an article highlighting the most widely viewed domains.
  • Is there an opportunity for Bing to make another Social outlet relevant because of Chat GPT?
  • What are top posts? Jeff and Tristan are always talking about algorithm hacks because it is how you play the game.
  • Where should you be spending your time? Jeff talks about ‘source of feed content Views in the United States.https://drunkonsocial.com/meta/metas-widely-viewed-content-report-2022/
  • Tristan mentions how the trends are showing how Facebook is now operating with many changes from the beginning of last year.
  • Create original content. Why does it matter and who is going to see it as a result?
  • Tristan and Jeff talk about Social Media prognostication.
  •  If you’re running a podcast and you’re putting it on YouTube, they are making it a lot easier to manage your podcast through YouTube Studio.
  •  If you’re going after YouTube, you should be posting more Shorts! Jeff recommends choosing wisely when you’re going live in Zoom to where you are going to get the most reach with that type and length of content.



Resources Mentioned:

Business Video School: https://www.bizvideoschool.com/

Meta Announces ‘Meta Verified’ Initial Test

https://drunkonsocial.com/meta/meta-announces-meta-verified-initial-test/

TikTok x Mercedes Benz

https://drunkonsocial.com/tik-tok/tiktok-x-mercedes-benz/

Meta’s ‘Widely Viewed Content Report’ 2022

https://drunkonsocial.com/meta/metas-widely-viewed-content-report-2022/




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What To Expect At SocialCon From These Guests, Panelists, and New Speaker Kennedy- EP 102

Thursday Mar 16, 2023

Thursday Mar 16, 2023

What To Expect At SocialCon From These Guests, Panelists, and New Speaker Kennedy 

Social Con 2023, Drunk on Social’s first live event will be held on April 3rd and 4th in Los Angeles and feature some of the most nationally recognized Social Media influencers.The event will also highlight some of the most successful real estate agents who have built their businesses by executing unique and strategic Social Media strategies. On today’s episode, you will hear from five of those influencers who will give you insight on what you can expect from them at Social Con. Tune in!




Episode Highlights:

  • Jeff introduces his good friend, Rett Harmon at his office in Carrollton, GA and talks about the influences who will join Rett at the live Social Con event.
  • Jeff advises if you don’t know Rett - go stalk him (Social links in Resources Section) and you will see why he is a marketing genius.
  • Every holiday, Rett’s team does something very unique and very special. Rett shares a little bit about it and how they do a lot in the community.
  •  Rett has mailer campaigns and other cool things to share at Social Con.
  •  The influencers will be accessible and among the groups as well, not just as speakers on the stage.
  • The way the event is laid out is very different. Jeff explains the format.
  • Jeff talks about the vendors that will be onsite at the event to help build your Social Media as well.
  • Jeff introduces Rachel Adams Lee from Northern California who is doing some amazing things on Social Media.
  • Rachel shares a little bit about her story. She hit the “Top 1,000 Agents In The Country” in her third year of real estate and still has that today, ten years later.
  •  Rachel loves conversation with people. She realized the opportunity of creating effective Social Media messages to connect with many more people in a shorter amount of time.
  • The reality is that people are doing one of two things on Social Media if they are doing well. Rachel runs 4 businesses through Social Media and will share her strategies, calendars, and samples for referrals.
  • Rachel says, “Social Media can be this beautiful thing that makes you feel empowered…and it can also suck the life out of you and make you question everything you’re doing.” She will be giving you tools to set boundaries around that.
  • Jeff and Tristan introduce Ed Stulak. 
  • How do you connect through video that is not a pre-recorded way? Ed shares how the best approach is the personable way.
  • Don’t sell automatic conversation starters. Ed talks about retention and keeping followers as well as building business opportunities.
  • If you don’t think Social Media is worth the investment, Ed has advice.
  • You don’t want to keep swimming in a diluted pool of content and information. At Social Con, you will be equip to really innovate in a dynamic way because you are learning from top influencers across the board in other industries.
  • Jeff introduces Ian who knows Tristan. He is based out of Long Beach, CA. 
  • Ian has been in real estate for 10 years, 3 years as a loan officer and 7 years as a real estate agent professional.
  • Jeff asks Ian when Social Media became a big part of his business.
  • Jeff asks Ian to share what he would say to people who think that Social Media is not professional.
  • Ian talks about grabbing and retaining attention on Social.
  • Social Con will also highlight influencers plans for what is next as well.
  •  King “Kennedy” Hart  has almost 705,000 followers on TikTok. He shares some of the things that have positioned him in the Social world.
  • Kennedy was born in New York and moved to New Jersey. He started on Social because of his love for music and then fell in love with content creation. He then moved to LA to commit to his journey.
  • Jeff asks Kennedy to share how someone might duplicate a fraction of his success. If you feel “cringy”, he has advice. He also will talk about trend setting in your industry.
  • Kennedy talks about YouTube Shorts and the opportunity it offers.
  • Kennedy talks about monetization.
  • How do you tap into monetization opportunities ahead?
  • Thinking outside the box is where you will find success. Find it at Social Con!




 

Resources Mentioned:

Business Video School: https://www.bizvideoschool.com/

Rett's Socials:

Facebook

https://www.facebook.com/rettharmonc21 

Instagram

https://www.instagram.com/rettharmon/ 

LinkedIn

https://www.linkedin.com/in/rettharmon/ 

YouTube

https://www.youtube.com/c/RandomtoRealEstate 

TikTok

https://www.tiktok.com/@rettharmon 

 

Rachel's Socials:

Facebook

https://www.facebook.com/RACHELADAMSLEE 

Instagram

https://www.instagram.com/racheladamslee/ 

LinkedIn - 807 followers

https://www.linkedin.com/in/rachel-adams-lee-3a94083a/ 

Twitter - 951 Followers

https://twitter.com/racheladamslee 

YouTube

https://www.youtube.com/c/RachelAdamsLee 

 

Ed's Socials:

Facebook 

 

https://www.facebook.com/edstulak.realestate 

Instagram

https://www.instagram.com/edstulak/ 

LinkedIn

https://www.linkedin.com/in/ed-stulak-07b112100/ 

TikTok

https://www.tiktok.com/@realtoroftiktok?lang=en 

Ian's Socials:

LinkedIn: 

 

https://www.linkedin.com/in/ian-michael-65126843?trk=people-guest_people_search-card

Instagram:

https://www.instagram.com/itstheeianmichael/

Website:

https://www.eventbrite.com/e/home-buyer-seminar-learn-how-to-buy-your-first-property-investments-tickets-499126971207

Tiktok:

https://www.tiktok.com/@itstheeianmichael

Kennedy's Socials:

Website

https://beacons.ai/kingkennedyhart

Instagram 

https://www.instagram.com/kingkennedyhart/?hl=en 

TikTok 

https://www.tiktok.com/@kingkennedyhart 

YouTube - 47.2K subscribers

https://www.youtube.com/kingkennedyhart 

Facebook - 2.3K followers

https://www.facebook.com/kingkennedyhart



 

 

 

Register to SocialCon - https://socialcon2023.com/
 
Rett's Socials:

 

Rachel's Socials:

Facebook

https://www.facebook.com/RACHELADAMSLEE 

Instagram

https://www.instagram.com/racheladamslee/ 

LinkedIn - 807 followers

https://www.linkedin.com/in/rachel-adams-lee-3a94083a/ 

Twitter - 951 Followers

https://twitter.com/racheladamslee 

YouTube

https://www.youtube.com/c/RachelAdamsLee 


Ed's Socials:

Facebook

https://www.facebook.com/edstulak.realestate 

Instagram

https://www.instagram.com/edstulak/ 

LinkedIn

https://www.linkedin.com/in/ed-stulak-07b112100/ 

TikTok

https://www.tiktok.com/@realtoroftiktok?lang=en 

 

Ian's Socials:

LinkedIn:

https://www.linkedin.com/in/ian-michael-65126843?trk=people-guest_people_search-card

Instagram:

https://www.instagram.com/itstheeianmichael/

Website:

https://www.eventbrite.com/e/home-buyer-seminar-learn-how-to-buy-your-first-property-investments-tickets-499126971207

Tiktok:

https://www.tiktok.com/@itstheeianmichael

 

Kennedy's Socials:

Website https://beacons.ai/kingkennedyhart Instagram https://www.instagram.com/kingkennedyhart/?hl=en  TikTok https://www.tiktok.com/@kingkennedyhart  YouTube - 47.2K subscribers https://www.youtube.com/kingkennedyhart  Facebook - 2.3K followers https://www.facebook.com/kingkennedyhart

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Create Social Media Success By Providing True Value For Your Community, With Glennda Baker- EP 101

Thursday Mar 09, 2023

Thursday Mar 09, 2023

Create Social Media Success By Providing True Value For Your Community, With Glennda Baker.

On today’s episode, you are in for a treat as you will hear from Glennda Baker, a real estate agent out of Atlanta, Georgia who has exploded her Social Media Reach and therefore her continued business opportunities and success. She shares what has worked for her, best tips, and advice for leveling up. Tune in now.

 

Episode Highlights:

  • Jeff introduces Glennda who is a real estate agent in Atlanta, Georgia and always killing it on Social Media.
  • Glennda shares what has helped move the needle for her the most in the last year.
  • Two years ago Glennda started her video journey. She posted her first video on  October 7, 2020 and now they are close to 1 million followers on TikTok, over 100,000 on Instagram and has changed the face of her business.
  • Glennda recounts her growth on Social and the amazing opportunities it has afforded her.
  • What does it mean that the conversation changes as you level up who you hang with? Tristan asks Glennda to share her personal experiences with it.
  • Recently Glennda was at a conference sitting with women discussing building business, making their business bullet proof, profit/loss, and forensic of the numbers.
  •  If you think you’re too late to the game, Jeff and Glennda have validation and inspiration that it's not.
  • “It's not about views, it's not about virality, it is about the value that you are bringing to your community, period”, says Glennda.
  • What do you need to change about your content form?
  • Give information that people are not getting from Google.
  • Tristan asks Glennda how she got over the feeling of talking to herself when recording live video.
  • Glennda says if people don’t like you they will scroll past you in less than 9 seconds and you won’t even know so your feelings don’t have to be hurt.
  • Tristan asks Glennda where she goes live. She shares about her new series that will be starting.
  • How do you make content that people will look forward to?
  • Tristan asks Glennda what she is looking forward to doing in 2023.
  • Jeff asks Glennda to share a personal goal from her vision board.
  • Glennda says, “Time is not your most valuable asset, your attention is.” She explains how this plays out in her life.
  • What are you distracted by that you should be devoted to?
  • Glennda shares where you can find her on Social.





Resources Mentioned:

Business Video School: https://www.bizvideoschool.com/

Facebook

https://www.facebook.com/glenndabaker 

Instagram

https://www.instagram.com/glenndabaker/

LinkedIn

https://www.linkedin.com/in/glenndabaker/

TikTok

https://www.tiktok.com/@glenndabaker?lang=en

Twitter

https://twitter.com/glenndabaker

YouTube  

https://www.youtube.com/user/glenndabakerandassoc



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What To Expect At SocialCon 2023 From These 4 Social Media Influencers- EP 100

Thursday Mar 02, 2023

Thursday Mar 02, 2023

On this very special episode #100, Jeff and Tristan personally invite you to their very first LIVE Social Con Event happening in April in Los Angeles. They are bringing in some of the most nationally recognized Social Media influencers to share ideas that will help you grow and they are on the podcast today to give you a taste of what you can expect!

 

 

Episode Highlights:

  • Jeff introduces London Laz. He has over 9 million followers on Instagram and he has been growing on YouTube now as well.
  •  “If you want to innovate, you have to get out of the box”, Jeff says.
  • What can you learn from London Lazerson? He shares how he does a lot of coaching with other influencers, real estate agents, and other different industries.
  • London talks about the importance of mindset. 
  • What makes you stand out? You have to create a foundation using principles from successful leaders but it also has to work for you.
  •  Don’t plan to go to Social Con to take 10 pages of notes and then come home and do nothing. Jeff encourages those seeking to attend to really consider all of the networking conversations that occur too.
  • Jeff asks London to talk about his experience at events before he was the ‘famous guy’.
  • What do influencers have to say about how not to waste your experiences?
  • Jeff shares his and Tristan’s goal to expand growth for everyone.
  • Jeff introduces Gigi Robinson who will be in LA also. Gigi 
  • Don’t just follow the leaders in your industry..consider those who are performing at the highest levels on Social Media in general.
  • Gigi shares what she is most excited about for Social Con.
  • How do you start from zero? Gigi has advice on where to start. She talks about the importance of confidence, not internalizing the success of others, and focusing on your own audience.
  • Ever wonder how your “smaller amount of followers” can really benefit you? Tristan talks about the quality versus quantity of a following. 
  •  What do you think about on day 1 of starting a business account?

  • Gigi talks about the powerful perspective of numbers of people.

  • Is Social Media ruining us or how can you ensure to channel it for good?
  •  Keenya introduces herself and shares what the audience can expect from her that is.different than what they are used to.
  • Jeff asks Keenya what she would say to the agent or professional who says that Social does not work for them and don’t think they can be convinced otherwise.
  • Keenya wrote a book called, “Before You Quit Your Job”. She is going to bring it to the event and may even give some away.
  •  Austin Armstrong’s Instagram subscription is up over 500K. He joins the show and talks about the growth he has seen since August. He willl be a keynote speaker at the event.
  • Jeff and Austin have advice for getting off the sidelines.
  • Remember that trolls stoke your algorithm.
  • Jeff asks Austin if the revenue is real.
  • Austin shares his perspective on what he is looking ahead to.





 

 

Register to SocialCon - https://socialcon2023.com/
 

London's Socials:

TikTok

https://www.TikTok.com/@londonlaz?

Website

https://bio.link/londonlaz/

Instagram

https://www.instagram.com/londonlaz/

YouTube

https://www.youtube.com/channel/UCrX8kgrohpsvFWx2KzbPFcw

Facebook

https://www.facebook.com/london.lazerson

LinkedIn

https://www.linkedin.com/in/londonlazerson/

 

Gigi's Socials:

Instagram

https://www.instagram.com/itsgigirobinson 

TikTok

https://www.tiktok.com/@itsgigirobinson 

Twitter

https://twitter.com/itsgigirobinson 

YouTube

https://www.youtube.com/channel/UCwVPXvAfyUIZIja9EmequSw 

LinkedIn

https://www.linkedin.com/in/gigirobinson/ 

Facebook

https://www.facebook.com/itsgigirobinson 

 

Keenya's Socials:

Facebook

http://www.facebook.com/keenyakelly/

Instagram

http://www.instagram.com/keenyakelly/

Tik Tok

http://www.tiktok.com/@keenyakelly/

Twitter

http://www.twitter.com/keenyakelly/

YouTube

http://www.youtube.com/keenyakelly/

 

Austin's Socials:

TikTok

https://www.tiktok.com/@socialtypro 

YouTube

https://www.youtube.com/socialtypro

Instagram

https://www.instagram.com/socialtypro/

Facebook

https://www.facebook.com/Owwstin

LinkedIn

https://www.linkedin.com/in/austinarmstrong90/

Pinterest

https://www.pinterest.ph/socialtypro/

 

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Three Things You Need To Know About Facebook, Microsoft’s Bing, and YouTube- EP 99

Thursday Feb 23, 2023

Thursday Feb 23, 2023

Three Things You Need To Know About Facebook, Microsoft's Bing, and YouTube- EP 99

Did you know that Tik Tok’s growth has stalled and Facebook is trending? What about Microsoft posing a threat to Google with its new feature on  Bing?  Stay tuned for today's entire episode because we are sharing three daily shots and the last one will even let you know how you can earn college credits on Youtube. Don’t miss it!

 

Episode Highlights:

  • YouTube is beating out the rest of the Social Media outlets. What are they doing with education opportunities?
  • Tristan explains what ‘Study Hall’ is and reviews the article released by YouTube.
  • Jeff outlines the opportunity for educators to monetize what they are already doing on YouTube.
  • Social Con 2023 has some amazing speakers and is coming up in April. Tristan shares the details.
  • Jeff asked Tristan if he noticed his friend requests going through the roof on Facebook. It is not bots or other spam either. Tristand and Jeff discuss the changes that have driven the increase.
  • What are the top two reasons that people go to Social Media? Tristan talks about it and shows updates from his personal Facebook.
  •  Jeff and Tristan walk through changes to make on your Facebook account.
  • What do you need to know about insights?How do you better understand your audience?
  • How is the personal feed on Facebook changing?
  • Did you know that Facebook not only notices when you click but also when you stop Scrolling? This ability has also helped them bring back more of what people want- seeing their actual friends.
  • What percentage of posts are going to be community based on the feed?
  •  What differences will you notice for Facebook on mobile versus desktop? Tristan talks about it.
  •  Tik Tok is trying to revamp their creator program because they noticed their growth stalled. Tristan shares the graph and article that breaks it down.
  • YouTube gives away 60% of its revenue and is always looking to expand. Jeff and Tristan share their opinions on the platform and key points to think about for your strategy for business.
  • You need to diversify. Tristan and Jeff look at the challenges facing Tik Tok and the concerns of its future.
  •  What does the government ban on Tik Tok look like? Why is it still being pursued?
  • Jeff shares his shifted opinion on TikTok as well as his opinion on how to know what to make your ‘cornerstone’.
  • Jeff shares a message with another lead that came because of established credibility. He talks about the importance of honing in on a geographic area.
  •  It doesn’t have to be about your business…eyeballs equal opportunity.
  • Chat GPT has announcements. 
  • Google doesn’t want to fall behind so they are rushing into some changes. Jeff and Tristan how this may be the first time they are threatened.
  •  Tristan explains the difference between Chat GPT and GPT 3 and GPT 4.
  • Social Media is changing so fast because of Artificial Intelligence. What do you need to know?



 

Resources Mentioned: 

Business Video School: https://www.bizvideoschool.com/

 

Daily Shot #29 - YouTube Launches New ‘Study Hall’

 

Daily Shot #30 - Facebook is the new trend?

 

Social Shot #31 - TikTok, Twitter, Facebook and Instagram. Let's talk!

https://chat.openai.com/?__cf_chl_tk=K6QdxcboF58yDdfMcUoFZ_FmUo.RiUQC9D1IxLTvjIE-1676395597-0-gaNycGzNFzs https://platform.openai.com/playground

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Do These Simple Things When Creating Video Content, With Zachary Foust- Ep 98

Thursday Feb 16, 2023

Thursday Feb 16, 2023

Do These Simple Things When Creating Video Content, With Zachary Foust

How do you gain attention effectively on videos? On this week’s episode of the Social Genius podcast, there is another incredible speaker from The Taste Of Social Con Virtual Event. He shares great ideas for creating content, how to develop hooks, and how to simply solve problems for your followers. Tune in!

Episode Highlights:

  • Jeff introduces Zachary Foust, who is an independent realtor in Delaware.
  • Tristan asks Zach what he is focusing on for 2023 when it comes to Social Media.
  • As real estate agents, you may think you just need to follow the trends on Reels or TikTok but there are other aspects that you need to follow that up with; Zachary reviews some systems around content.
  • Zach says Facebook has been consistently getting more organic reach.
  • What about YouTube Shorts? Zach shares how he and his team are really kicking it up a notch there.
  • How can you not have an entire staff to create a bunch of content?
  •  “A lot of people want to hear about homes”, Zach says.
  •  Why do videos go viral? What is important right now to focus on that is already gaining attention and you can jump on board with?
  • Zach says the first thing he is looking at the hook.
  • Where is your competition? You have to play the game and understand that you’re up against the attention grabbing mechanisms.
  • Zach shares some examples of people who are doing a good job using trends that are working elsewhere and giving them a real estate business.
  • Everybody's good at different things. You need to put yourself at your highest and best use.
  • Tristan asks Zach how he comes up with his hooks. He talks about what makes up agood hook in general.
  • How do you consistently stay on Social without getting sucked in? Zach also warns against trying to just make one thing work. He also says don’t assume you’re just not doing anything good when you may not have reached the right people yet.
  • Do you find priority in making time for content? 
  • Jeff talks about how they study  YouTube trends because that is the driver on video trends. You have to be changing the look of your videos throughout or you will lose people. Zach agrees that if you’re just rambling for 15 seconds you’re gone.
  • “There are great storytellers, too”, Tristan says. Zach adds advice for a hook structure in that regard.
  • Zach talks about the psychology behind numbers and having some sort of expectation of what consumers are going to get.
  • Exactly What To Say is one of the books Zach has read multiple times. He shares a few others that have been key for him.
  • Zach reviews Frame Rate and how he uses it.
  • What is the main point of the post and what is the success metric for that?
  • If you know the consumer's intention, you can get their attention. 

 

 

Resources Mentioned:

Business Video School: https://www.bizvideoschool.com/

 

 

Zachary Foust:

Facebook:

https://www.facebook.com/profile.php?id=100009690497109 

Instagram:

https://www.instagram.com/zachary.loft/ 

LinkedIn:

https://www.linkedin.com/in/zachary-foust-loft/ 

TikTok:

https://www.TikTok.com/@zacharyloft?

YouTube:

https://www.youtube.com/channel/UCluiO_VhqVk84zfmX9s_eKg 

Twitter:

https://twitter.com/ZacharyLoft 

Website:

https://linktr.ee/zacharyloft 

Spotify:

https://open.spotify.com/show/01SPZKZMlcmjShrETfHnEt?si=vzsZdLr7T6-D4AgdpVLPPA&nd=

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2023 Planning Tips For Facebook, Instagram, TikTok and Twitter- EP 97

Thursday Feb 09, 2023

Thursday Feb 09, 2023

2023 Planning Tips For Facebook, Instagram, TikTok and Twitter

Today, Jeff and Tristan are back for a long form episode to talk about what you need to look at for 2023 on Facebook, Instagram, TikTok, and Twitter. Get your notes ready for strategy planning. Don’t miss this one!



Episode Highlights:

  • Facebook is still the third most visited site in the world right under YouTube as Social Media. They have been turning things around and the algorithm is getting better. Tristan discusses how the changes have affected user experience and engagement.
  • “Don’t stop using reels”, Tristan advises.
  • What should you be posting on the feed?
  • Jef shares his focus on reels on Facebook and where he starts.
  • Are Facebook Groups still relevant?
  • Tristan talks about what he is noticing on the Facebook feed. Shorter text descriptions perform really well. What else should you consider for grabbing attention on the platform?
  • How should you summarize your videos in descriptions?
  • Is there significance in post impressions?
  • What is working on Instagram? Tristan hints that simple pictures might start performing really well…static pictures with music.
  • Green screen and TikTok?
  • Tristan lists the things that are specifically working for them and the things that you need to work on Instagram because they
  • Jeff shares the 2 things that do not perform well on Instagram right now because of what audiences have gotten accustomed to. 
  • They give their opinions on remixes and duets. 
  • Tristan lists the things that are specifically working for them and the things that you need to work on Instagram because the platform is telling you to.
  • Jeff shares the 2 things that do not perform well on Instagram right now because of what audiences have gotten accustomed to. 
  • Tristan talks about how other people are using crisp audio. Jeff says he thinks sometimes the microphone holding is something aesthetic.
  •  When you plan for TikTok, it is all about hooks! Jeff shares a story from a friend where a shifted video cut 30 seconds to 15 and without music did significantly better…sometimes you can be overly creative..so always take into consideration what the audience wants from that particular piece of content.
  • Jeff shares some of the top examples of hooks on TikTok
  •  Trsitan gives advice for chat GPT.
  •  On the Drunk on Social Website blogs, you can find all of the great articles Jeff and Tristan have referenced on the show.
  •  Be intentional about hashtags.
  •  What is an adequate amount of posting?
  •  Geo-news is a great thing for real estate agents. Jeff tells you how to utilize it.
  •  What is happening on Twitter? Tristan thinks it is still gaining steam. He gives a “3 C’s”approach to using the platform: concise, clear, and conversational. What is most important and how do you do it?
  • “Pay attention to chat GPT but don’t get lazy,” Tristan and Jeff advise. 

 

 

Business Video School: https://www.bizvideoschool.com/

Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/
 
 
 
 
Register to SocialCon! https://socialcon2023.com/

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Focus on These 3 Things with Instagram in 2023- EP 96

Thursday Feb 02, 2023

Thursday Feb 02, 2023

Focus on These 3 Things with Instagram in 2023

What is the best cadence, days and times to post? You are going to want to tune into this episode for the tips to focus on this year as well as details and discounts for The Social Con event coming up in April! Tune in now.

Episode Highlights:

  • Instagram and YouTube are the ones to watch for 2023. What do you need to know to stay on the forefront of trend and strategy?
  • Did you know that Instagram Chief wrote an article outlining key areas of focus for the App? Jeff shares it. He and Tristan think that Adam Mosseri is the trick to Instagram. Why?
  •  In 2022, Instagram reached the milestone of 2 billion monthly active users but the article Tristan and Jeff are reading talks about the loss of identity there as well. What are the challenges?
  • Tristan reads Adam Mosseri’s goals and focus with Instagram for the coming year.
  • What about AR and 3D?
  • Why is Instagram still arguably better than TikTok?
  • Things are going viral again on Facebook with more engagement and followers are actually seeing content and not getting hidden without the prioritizing of marketing.
  • What do Instagram and Facebook have in common?
  • Jeff says, “I guarantee in 2023 that we are going to see a ton of AR and VR integration on Social.”
  • What are Notes on Instagram?
  • How do you use Stories vs. Notes?
  • Know your audience. Ask questions that spark conversation.
  • Do you utilize DM? Tristan talks about the value.
  • How do you improve your Social Media Marketing Strategy with days and times to post?
  • Tristan reviews and article by Giraffe Social Media that covers Social Media Tips for engagement on Instagram, Facebook, LinkedIn, Twitter, Pinterest, and TikTok.
  • Jeff talks about his experience with timing posts.
  • Tristan interviews Bryan Wong who wrote a book called “The Towel of Alibaba”. He shares interesting insights and info about how Chinese Social Media is more advanced.
  • Jeff talks about how they're doing a lot of trainings lately about the 5 Best Video Techniques that you should be using in your business and he lists them.
  • Jeff gives an example of limiting beliefs and a story of his daughter who is a newly licensed realtor.
  • What impact does auto-posting have on the algorithm?
  • Tristan shares the details of Social Con in April. Tristan and Jeff highlights the people who will be there and the value they will bringing to you. Don’t forget to sign up!
  • Jeff shares what he is testing out on Social right now. Tristan shares his recent success and strategy he is working on..

 

Resources Mentioned:

Business Video School: https://www.bizvideoschool.com/

Daily Shot #26 - 3 Things To Focus On With Instagram in 2023

Instagram 2023 Key Focus Areas

https://drunkonsocial.com/instagram/instagram-2023-key-focus-areas/

Instagram Chief Outlines Key Areas of Focus for the App in 2023

https://www.socialmediatoday.com/news/instagram-chief-outlines-key-areas-of-focus-for-the-app-in-2023/639474/

 

Daily Shot #27 - The Best Days and Times to Post on Social Media in 2023

The Best Times to Post on Social 2023

https://drunkonsocial.com/digital-marketing/the-best-times-to-post-on-social-2023/

The Best Days and Times to Post on Social Media in 2023 [Infographic]:

https://www.socialmediatoday.com/news/the-best-days-and-times-to-post-on-social-media-in-2023-infographic/639571/

 

Social Shot #28 - Are you coming to Social Con 2023?

Register Now to SocialCon! https://socialcon2023.com/

 

 

 

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Social Media Strategies That Work For Real Estate Agents- EP 95

Thursday Jan 26, 2023

Thursday Jan 26, 2023

Social Media Strategies That Work For Real Estate Agents with Rachel Adams Lee

Breaking down Social Media Marketing Strategies into actionable items can be daunting for real estate agents. During the Social Genius “Taste of Social Con Event”, Rachel Adams Lee shares her template for success. Get ready to take notes!!

Episode Highlights:

  •  Rachel Adams Lee is with Keller Williams. Tristan asks her if she brings a lot of her authenticity into her Social Media presence.
  • She talks about how she was self taught on Social and how initially she thought she had to project an image of perfection that didn’t match her reality.
  • There was a KW event called “Young and Killin’ It” that Rachel was flown to and then ended up being called out by the CEOs wife that something wasn’t right and maybe what she was saying did not match up with what she was really doing. It was a life changing moment for her.
  •  Rachel talks about how she went on Social Media and opened up the slate with complete transparency and honesty; That is when she decided to shift everything completely and focus on authenticity and intention.
  • Rachel shares how her journey of self discovery led to success and also meeting her husband.
  • Are you scared to post your real life? Rachel’s story will encourage you and Jeff advises, “When your strategy is business or highlight reel, you are just blending in with the masses.” How are you going to differentiate and attract your tribe?
  • What about trolling? There will always be that piece but it can be a small piece. How do they actually help your algorithm?
  • Rejection? Rachel started her business doing 200 door knocks and 3 open houses a week; She didn’t sell any houses for the first 4 months.
  • At 26, Rachel got into Social as she began to think about how she could expand and add value.
  •  “With Social Media, you are either educating people or you are entertaining them,” says Rachel. How do you make a balance of both?
  • She created an entire business model around Social Media with an 8 step process.Her and her husband now run four 6-figure businesses and all are through Social.
  • Why does consistency matter for building your audience?
  • Tristan talks about the book “Mindset” and how your mindset affects your trajectory.
  •  Rachel talks about her classes and the things she had shared for referral strategy and a powerful script for conversion that brought her success and reminded her to lead by example.
  • You have to be the 1% that follows up because the other 99% won’t.
  • Rachel shares how her referral strategy was so limited and how many live in a scarcity mindset. She shares how her view was expanded to abundance.
  • What is the model to build a business through Social? Rachel goes over the outline.
  • How can you use Google Keep and Hashtag Expert? What does the algorithm prefer?
  • There is so much pressure around Social Media. Rachel talks about setting healthyboundaries.
  •  How do you get people to see your content? If you’re not seeing people, they aren’t seeing you and there is gold in the people already following you so don’t get too caught up in just new followers.
  • You have to be proactive and intentional about your message. How do you do it?
  • Rachel talks about follow ups and how you should approach people the same way on Social as you do in real life.
  • She has tips for hacking the algorithm and her rule of 5-5-5.
  •  Rachel talks about her coaching platforms and how they work.
  •  People stick around because of who you are and how it makes them feel.  80% of what Rachel posts about her life and 20% business.

Resources Mentioned:

Business Video School: https://www.bizvideoschool.com/

 

 

Rachel Adams Lee:

Facebook

https://www.facebook.com/RACHELADAMSLEE 

Instagram

https://www.instagram.com/racheladamslee/ 

LinkedIn

https://www.linkedin.com/in/rachel-adams-lee-3a94083a/ 

Twitter

https://twitter.com/racheladamslee 

YouTube

https://www.youtube.com/c/RachelAdamsLee 

TikTok

https://www.tiktok.com/@racheladamslee

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Is Tik Tok Going To Be Banned In The US?- EP 94

Thursday Jan 19, 2023

Thursday Jan 19, 2023

Is Tik Tok Going To Be Banned In The US?

In this week’s episode of the Social Genius Podcast, Tristan and Jeff share a triple shot of short conversations they have had that review thoughts on the threats of Tik Tok going away and the new features on Instagram that you are going to want to leverage. Don’t miss it; Tune in now!

Episode Highlights:

  • Should you be moving your content strategy from Tik Tok to Instagram just incase it gets banned in the US? 
  • Tristan talks about how some things you’re seeing on Social seem to be regurgitated. 
  • What is the notes feature on Instagram? Are there benefits? 
  • Tristan talks about how they have noticed Social moving in for a more ‘authentic feel’. 
  • Tristan talks about who they have seen on Twitter and Discord as well as Instagram.
  •  What are ‘candid stories’ and who are they available to? 
  • Which 3 platforms are in front right now? Tristan lists them so you can pay close attention.
  • How is Instagram planning to help you going forward?
  • What about locked accounts on Instagram? Instagram is adding new measures!
  • How will you be able to verify your identity if you get locked out of your Instagram account?
  • Jeff advises to be more cognizant of why people get hacked. Don’t let it happen! 
  • Why is Tik Tok facing a US ban?
  • Tristan reads an article that explains the Bytedance Internal audit and the information that it ultimately revealed.
  • What is the sensitive data that we are worried about that would be inside of TikTok? Jeff asks Tristan what he is missing.
  • Jeff mentions the concerns of Social Political thing and the power of the billionaires behind the agendas.
  • Tristan shares the definition of spyware and the seriousness of it as he and Jeff discuss the intent of data.
  • If TikTok does get banned, what would happen to the content of your account?
  • Tristan talks about the importance of presence on other platforms and shares a reminder that Facebook is not dead, in fact their Reels have the most views for short form. Jeff mentions how Gary V is talking about that trend as well.
  • If you’re worried, diversify and if you’re not, diversify.. What can it hurt? It can only help you because things grow, change, progress, and fade out.
  • What about short videos on Twitter?
  • Tristan talks about how LinkedIn lives are successful for them.
  • Will other Social Media platforms get banned?



Resources Mentioned:

Business Video School: https://www.bizvideoschool.com/

Daily Shot #23 - Instagram Adds Notes?

Instagram Debuts Group Profiles, Twitter-Like 'Notes' Feature for Sharing Text and Emojis  

https://www.macrumors.com/2022/12/13/instagram-group-profiles-notes/

Daily Shot #24 - My Instagram Got Hacked

How To ‘Un-Lock’ Yourself on Instagram

https://drunkonsocial.com/instagram/how-to-un-lock-yourself-on-instagram/

Instagram Adds New Measures to Help Users Regain Access to Locked Accounts

https://www.socialmediatoday.com/news/instagram-adds-new-measures-to-help-users-regain-access-to-locked-accounts/638898/

Social Shot #25 - TikTok Faces US Ban Because of Spying?

TikTok Faces US Ban (Again)

https://drunkonsocial.com/tik-tok/tiktok-faces-us-ban-again/

TikTok Faces US Ban After Discovery that Chinese Officials had Used the App to Spy on US Journalists

https://www.socialmediatoday.com/news/TikTok-Faces-US-Ban-Dut-to-Ongoing-Spying-Concerns/639464/



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