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Social Media Influencers Tristan Ahumada & Jeff Pfitzer host The Social Genius Podcast brought to you by Drunk On Social weekly with the goal of delivering the latest News, Trends, & Strategies impacting all social media platforms. We share our insights into how listeners can take their business to new levels through social media. Our focus is to keep our audience perpetually ahead on all things social media. Whether it’s an update to platforms, new tools within the platforms, or even the introduction of a brand new platform, we want to be your source to stay ahead. We will also highlight what is working for others and help you find your rhythm to elevate your brand and grow your business.
Episodes
Thursday Jul 06, 2023
Thursday Jul 06, 2023
Summary:
Jesse Stein is another great guest we have on for today, and he’s been building businesses for years! Jesse is a tech savant and is the founder and creator of the smart scripting platform Audience.co. He’s taking us on a trip down memory lane today while sharing some personal insight on how we can leverage the various digital tools that are now available to improve audience connection and brand personability. Get those notes ready!
Highlights:
- Intro
- Jesse Stein: From tech beginnings.
- Another version of AI.
- Jesse before his first company acquisition.
- Jesse’s pricing psychology.
- Where you can get ahead.
- Talk about what you know.
- Commercial time.
- Some video extra credit.
- E.A.T.E Google Ranking.
- Jesse on writing and AI.
- Will Google Bard help SEO?
- So, Audience.co?
- Audience.co CRM element.
- Outro.
Resources:
Follow Jesse Stein!
https://www.sportsmemorabilia.com/
https://www.instagram.com/jesse.steinn/
Temi
Hootsuite
Writer Access
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork, videomarketing,
Thursday Jun 29, 2023
Thursday Jun 29, 2023
Summary:
Zachary Foust, better known online under the handle @ZacharyLoft, is a content creator and proven Real Estate professional. The charismatic and highly entertaining ‘Zach’ was one of our guests at SocialCon, and this episode is about his key takeaways from the event, as well as his current and future Social Media plans. Zach is one of the people we would recommend following and learning from online, so learn more about him and his methods by tuning in!
Highlights:
- Intro
- Zach’s thoughts on SocialCon.
- Zach’s recent subs boom.
- Zach: Super SEO-friendly content…
- Jeff shares something real quick.
- The factor of ‘Luck’.
- Zach’s response to hyper-nichism.
- Aaaaand - cue commercial!
- Tristan, quickly, say something!
- Zach’s plan is his alone.
- Quick playoffs discussion.
- Let’s talk more about the 3 Cs.
- Where differentiation happens.
- Why Zach quit his job.
- What’s next for Zach?
- Jeff: In closing…
- Outro
Resources:
Follow Zack Foust!
https://www.linkedin.com/in/zachary-foust-loft/
https://www.facebook.com/profile.php?id=100009690497109
https://www.instagram.com/zachary.loft/
TikTok
https://www.TikTok.com/@zacharyloft
https://twitter.com/ZacharyLoft
YouTube
https://www.youtube.com/channel/UCluiO_VhqVk84zfmX9s_eKg
Business Video School
https://www.bizvideoschool.com/
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork, videomarketing,
Thursday Jun 22, 2023
Thursday Jun 22, 2023
Summary:
As AI continues to evolve and gain popularity, we will continue to explore and discuss the various benefits of AI at a high pace and level. Since Social Media moves at an equally fast rate, AI adoption has been greatly augmented, especially in the last couple of months. Joining us today to talk more about AI and its various applications, specifically for Real Estate, is special guest Martin Metzdorf! AI is transforming the entire Social Media landscape, and while there are certain concerns about its scope and usage, there’s no denying that those who refuse to embrace it will eventually get left behind.
Highlights:
- Intro
- Martin kicks things off.
- Using Sillaby for Real Estate.
- How Martin tweaks his AI-assisted scripts.
- Sillaby recap.
- Cross-using AI tools.
- Rehash: ChatGPT.
- A quick commercial.
- A funny ChatGPT example.
- Martin on Superus.com
- Video.ai
- Looking at current AI advancement.
- Warning: AI can be a time-suck.
- AI suggestions by Martin.
- Potential challenges with AI.
- Outro.
Resources:
Follow Martin Metzdorf!
https://www.linkedin.com/in/martinmetzdorf
https://www.facebook.com/martin.metzdorf/
https://www.instagram.com/martin_metzdorf/
TikTok
https://www.tiktok.com/@martinmetzdorf
Sillaby
ChatGPT
https://chat.openai.com/auth/login
Superus
Vidyo.ai
Descript
Midjourney
Lingosync
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork, DrunkOnSocial/TikTok, DOS/TikTok, videomarketing,
Thursday Jun 15, 2023
Thursday Jun 15, 2023
Summary:
The take up of generative AI has boomed in recent times. True enough, AI tools have proven that they can greatly reduce workloads and improve efficiency, and even creative capacity. As such, there might be some use cases of AI that you might not be leveraging, especially if you’re in the Real Estate business. Today on the podcast, Jeff and special guest Chris Tamm talk about how you can and should be using AI to bolster your Social Media Real Estate efforts.
Highlights:
- Intro
- Welcome, Chris Tamm!
- The history of Chris.
- How long Chris has been working with AI.
- What caused the generative AI boom?
- How Jeff makes use of the likes of ChatGPT.
- Will AI replace human effort/s?
- Don’t embrace mediocrity.
- Running into emotional context-switching.
- Where to focus on AI within the RE industry.
- Chris ranks his 5 top AI products.
- ChatGPT + MS Excel.
- Screen Share: Balancing with ChatGPT.
- Descript.
- Other use cases for Descript.
- Midjourney.
- Dall-E.
- Adcreative.ai.
- Recap & Wrap up.
- Outro
Resources:
Follow Chris Tamm!
LinkedIn
https://bit.ly/TammLinkedIn
Facebook
https://www.facebook.com/chris.tamm.33
Instagram
https://bit.ly/TammInstagram
Firepoint
https://www.firepoint.net/
ChatGPT
https://openai.com/chatgpt
Descript
https://www.descript.com/
Midjourney
https://bit.ly/Midjrny
Dall.E
https://openai.com/dall-e-2
Adcreative.ai
https://www.adcreative.ai/
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork, DrunkOnSocial/TikTok, DOS/TikTok, videomarketing,
Thursday Jun 08, 2023
Thursday Jun 08, 2023
The future of Social Media also lies with the youth. More and more young people are becoming Social Media pros and have used the various platforms to become leaders in business and education. Dylan Huey is one such character, and today, he’ll be joining Jeff on the podcast to discuss how Web newcomers and veterans alike can use Social Media to further their business growth, as well as learn about the evolving elements of the social landscape that makes Social Media such an effective marketing tool.
Episode Highlights:
- The Floor is Dylan’s
- How Dylan structured his ‘Club’.
- Dylan’s dynamic brand growth outlook.
- How to address Social Media skepticism.
- Jeff (Q): What should we be looking at as ‘Early Adopters’.
- Copycatting is on the way out.
- The best social app to gain the biggest following.
- Dylan personally hates making YouTube videos.
- The example of Discord.
- YouTube is already a legacy platform.
- Was Dylan leaving out Facebook and Instagram?
- Jeff’s ‘Top’ platform.
- The thing with TikTok, according to Dylan.
- Jeff would still go wth Facebook.
- Dylan’s parting words.
Resources:
Lemon8:
CapCut:
RSVP for SocialCon S2:
https://drunkonsocial.mykajabi.com/offers/6i5bQuAU/checkout
Follow Dylan Huey!
https://flash.komi.io/
https://dylanhuey.me/
https://www.rodinflash.com/
YT
https://www.youtube.com/channel/UCYs6Hkk55YwzaaxlsfJE4jA
IG
https://www.instagram.com/rodinflash/
https://www.linkedin.com/in/dylanhuey40/
FB
https://www.facebook.com/rodinflash
https://twitter.com/rodinflash?utm_source=hoobe&utm_medium=social
TT
https://www.tiktok.com/@rodinflash
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork, DrunkOnSocial/TikTok, DOS/TikTok, videomarketing,
Thursday Jun 01, 2023
Thursday Jun 01, 2023
Summary:
SocialCon was a huge success! So much so that Kyle Draper hosts this episode of The Social Genius Podcast to discuss with Tristan and Jeff their biggest takeaways and realizations from this ‘One of a Kind’ conference. SocialCon is an event by and for Social Media, so tuning in could supply you with valuable insights to add to your own approach. The road to SocialCon Season 2 begins!
Episode Highlights:
- Intro
- Jeff starts breaking the ice.
- What’s your one big takeaway from SocialCon?
- Tristan’s take.
- Now it’s Jeff’s turn.
- Jeff explains the ‘Keenya Effect’.
- Kyle drops his 10 Cents.
- Playing through criticisms.
- The attractiveness of imperfection.
- Kyle (Q): Can people do intentional RE videos this way?
- The example of @Zillowtastrophes.
- Why mobilization is challenging.
- Riding out the views wave.
- How Tristan now does it.
- Kyle’s major criticism with SocialCon.
- Followers are byproducts.
- What J & T think about AI.
- Now it’s Jeff’s turn.
- The AI contradiction.
- What Jeff is most excited about for SocialCon S2.
- Jeff is reminded of one other takeaway.
- Outro.
Resources:
RSVP for SocialCon S2:
https://drunkonsocial.mykajabi.com/offers/6i5bQuAU/checkout
Follow Kyle Draper!
https://linktr.ee/coachkyledraper
YT: https://www.youtube.com/channel/UC86WaoQV1AV1gw7-G8Ps50Q
IG: https://www.instagram.com/coachkyledraper/
LinkedIn: https://www.linkedin.com/in/coachkyledraper/
FB: https://www.facebook.com/CoachKyleDraper/
Twitter: https://twitter.com/coachkyledraper
TT: https://www.tiktok.com/@coachkyledraper
Pinterest: https://www.pinterest.ph/kylerdraper3/
------------
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork, DrunkOnSocial/TikTok, DOS/TikTok, videomarketing
Thursday May 25, 2023
Thursday May 25, 2023
Instagram And Facebook's Latest Innovations You Need To Be Aware Of., EP 113
Instagram And Facebook's Latest Innovations You Need To Be Aware Of
Meta is innovating on both Instagram and Facebook and in this episode of the #socialgenius podcast we wanted to share two daily shots where we break down what is new with each platform and how you should consider using the feature for your content creation.
Episode Highlights:
- Jeff shares that Instagram Adds the capacity to display up to 5 links in your profile Bio as a new update.
- The Bio is the representation of what your business is, what your brand is, who you are as a human.
- Jeff recommends putting a link in your bio like Instacard as a one stop shop for your audience.
- People go to social media to be entertained, get educated, kill time, not to be sold anything.
- Jeff suggests that if you are in real estate don’t put your website link to your bio, It’s like telling the audience that you are about to sell something.
- Jeff shares his screen to show why he chose instacard as a one stop shop.
- Connect with Jeff if you have any questions so he can help you and show you how it can help you increase the engagement and the connection you will make on Instagram.
- Facebook is testing a new AI generated story, based on your previously shared images.
- AI is now potentially going to make it easier for you to create content.
- Many of us lack in the creativity department, we lack knowing what to post every day.
- As describe by Facebook “Allow Facebook to suggest high-quality, ready-made stories for you using advance photo and video data, including image quality, location, the presence of people or animals”
- Think about it as a more consistency tool.
- Both Facebook and Instagram have been looking to better align with behavioral shifts towards stories and private messaging.
- And for Facebook, that comes from engaging with their friends and family, via their established social graph, which is an element that other apps can’t relate to.
- Continue to follow DrunkOnSocial we will tell you what to be using based on what we’re testing.
Resources
Instagram Adding Capacity to Display Up to 5 Links in Bio
https://drunkonsocial.com/instagram/instagram-adding-capacity-to-display-up-to-5-links-in-bio/
Facebook Tests AI Generated Stories From Past Shared Images
https://drunkonsocial.com/meta/facebook-tests-ai-generated-stories-from-past-shared-images/
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork, DrunkOnSocial/TikTok, DOS/TikTok, videomarketing,
Thursday May 18, 2023
Thursday May 18, 2023
How To Create Authentic Influence For Your Social Media Following, With guest Rene Rodriguez
Author and Social Media influencer Rene Rodriguez joins @jeffpfitzer on this week's episode of the #socialgenius podcast and guides us toward becoming more effective communicators, influencers, and content creators
Episode Highlights:
- Jeff introduces the guest Rene Rodriguez who is the author of Amplify Your Influence who uses his expertise in the field of neuroscience, body language to solve some of the toughest challenges in leadership, sales, and change.
- Rene talks about the first thing you need to do to start creating content, Understanding the Skill set of creating content.
- Jeff asks Rene what will be the best advice to the people who already are quitting before they continue.
- Rene shares that his first studio is his webcam and talks about how he started and his struggles in creating content.
- Learning from mistakes and the importance of consistency.
- Be the content, Create Authentic content.
- Rene said Everything can be a content just make sure there is a value point.
- Jeff asks Rene what will be your advice to a person who doesn't know how to edit anything and can’t afford to pay an editor.
- Rene shares there is a great app called CupCat that makes editing easier.
- Find editors in fiverr.com who can do $25 videos.
- Be Creative and Resourceful.
- Rene shares his thoughts about the assistance of AI in multiple formats.
- Concept of Ethos. What is the essence of who you are?
- Rene asks Jeff “who are you and what makes you unique?”
- Understanding the Ethos of your brand.
- Build your social media strategies with your Ethos.
- Something that is trending has nothing to do with you.
- “A thousand followers who believe on what you believe and love what you talk about is way more powerful than a hundred thousand people who don’t even know who you are” – Rene
- Rene shares the reason why he decided to start over with his social media.
- Rene talks about how to create your own Ethos.
- Understanding your ethos, origin story of that and leveraging that into what it means today and how to connect those dots into creating a story.
- Life's a stage.
- You need to strive for one to many, that’s when your business starts growing.
- Rene talks about the meaning of Influencer.
- Connect and learn more with Rene in Instagram Learnwithrene, Website meetrene.com/about
- Rene's message to listeners to continue to learn and grow, if you work hard during hard times the easy times will be incredibly beautiful.
Resources
https://www.meetrene.com/about
https://www.instagram.com/learnwithrene/
https://the-amplifii-podcast.captivate.fm/
Thursday May 11, 2023
Thursday May 11, 2023
Why The Blue Checkmark On Twitter Might Be Worth Paying For!
Did you hear about what Twitter is doing with legacy blue checkmarks? Tune in to this week's episode of the #SocialGenius Podcast brought to you by #DrunkOnSocial to get the latest update and hear the hypocrisy of our political leaders using TikTok as they consider doing away with it.
Episode Highlights:
- Jeff talks about the purpose of the blue checkmark
- Tristan Share his screen and show the website about.meta.com where you can get verified and you can see what exclusive features include.
- Jeff believes that Facebook will reward the user and creator that pays them money.
- Tristan asks Jeff if he is willing to pay $49 - $59 for more reach, for a different color check mark?
- Twitter has blue, gold, and gray checkmark options in the app.
- Jeff thinks Facebook should do an increased cost for more reach.
- Twitter’s going to start removing legacy blue checkmarks in the app, you’ll have to pay $8 to keep it.
- Tristan shares he doesn't agree with how TikTok is being handled, where the government is telling us what app we can or can’t use.
- Jeff said this is not about meta trying to suppress TikTok this is now about the government.
- A certain politician who even signed off on the bill without even fully understanding and knowing what they are signing off on.
- Tristan doubted the people leading us who don’t fully understand the internet, social media or technology.
- Why Jeff mentions our government is insanely hypocritical with social media.
- Jeff shares his thoughts about the Article: White house recruits TikTok influencers to reach young voters with key messaging.
- The Biden administration realized the influence of social media.
- The public motive has been, “we need to ban TikTok '' but the real motive is actually to gain control over what we can see, to gain data ''
- The Biden administration marketed themselves using Instagram and Tiktok.
- Follow Drunk on Social so you can get the information without political agenda on what is happening on the social media landscape so you can use it to grow and improve your business.
Resources
Meta Verified
https://about.meta.com/technologies/meta-verified/
Why Pay for Twitter Checks
https://drunkonsocial.com/twitter/why-pay-for-twitter-checks/
What is really happening here?
https://www.instagram.com/p/Cq3CKL1vfQZ/
White House Recruits TikTok Influencers
https://drunkonsocial.com/tik-tok/white-house-recruits-tiktok-influencers/
Thursday May 04, 2023
Thursday May 04, 2023
How To Generate Businesses Leads On Social Media With Keenya Kelly
Be prepared because your content could very well go viral on Tik Tok. On this week's episode of the #SocialGenius podcast, @JeffPfitzer talks to @KeenyaKelly about the keys to finding and capturing business leads on social media.
Episode Highlights:
- Jeff Introduces the guest Keenya Kelly and shares what inspired her to become what she is today.
- Keenya talks about being a multi-purpose cyber person.
- She shares what she is doing before Instagram and Facebook.
- Jeff shares his back story and experience in TikTok.
- How Keenya started to learn and embrace TikTok.
- Jeff asks Kelly What is her opinion about TikTok getting banned.
- Why social media has become so powerful.
- How you can use TikTok for Business.
- "As a business it's important to learn the culture of what's happening in the platform and then create content that will be relevant and creative enough to reach your target customer” Keenya said
- Why you should embrace and move forward with TikTok
- How you can apply TikTok in any type of Business.
- What to do when you get viral in TikTok, Keenya has advised.
- Keenya gave a sample idea that people can use and apply with their business in Tiktok.
- How she helps the people with their business.
- Keenya advised people who are scared to be on camera.
- Real Estate on TikTok.
- Why it is important to create content that is not boring.
- Boomers’ generation became the majority of growth in social platform
- Jeff shares how an agent ended up getting 5 million with transactions because he posted his video on TikTok.
- “If you don’t know how to make a great video you can have someone do it for you.” Keenya said
- Keenya talks about TikTok Innovation.
- Jeff gives tasks and ideas about what you can try in TikTok.
- Lemon8 is next for Keenya.
- Jeff talks about why you should embrace TikTok.
- “As business people we have to make sure we don’t just focus on what we do we’re also marketer”
- Jeff talks about how things are innovating incredibly fast and it is not going to slow down.
- Keenya said “I know it can be scary to try something new but what if you actually succeeded this, stop being old school and just go and see what is going on there and embrace it"
- If you want to learn more from Keenya you can search @KeenyaKelly in any platform or you can send email at keenya@keenyakelly.com
Resources:
http://www.facebook.com/keenyakelly/
http://www.instagram.com/keenyakelly/
TikTok
http://www.tiktok.com/@keenyakelly/
http://www.twitter.com/keenyakelly/
YouTube
http://www.youtube.com/keenyakelly/