Drunk On Social

AI & Authenticity, EP 133

Summary:

 

Tristan and Jeff are back, and they are here to talk about two very important things: AI and being authentic online. While the use of AI maybe counterintuitive to maintaining authenticity, there is such a thing as ‘responsible’ AI use. Tune in to this episode to learn more about the small details that go into developing authenticity online even in an era of advancing technology.

 

Highlights:

 

• Intro
• AI.
• Irresponsible use of AI.
• Jeff: Consumer sentiment sucks.
• So pissed that we went to commercial.
• Being authentic.
• Where people usually struggle (on social).
• Jeff uses Tristan as an example.
• People don’t want the flashiness on Social Media.
• Wrap up thoughts.
• Outro

 

Tags 

 

DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,

Spicy IG Updates, EP 132

Summary:

 

Is Instagram beating out TikTok? Overall, maybe not, but in some fields Instagram is showing that it's gaining a lead. Jeff and Tristan talk about a slew of useful Instagram updates that will make your scaling and growth tracking easier! Insights matter and Instagram wants you to know that feeding into what clicks with your audience is one of the surefire ways to ensure growth.

 

Highlights:

 

• Intro
• What is AB Testing?
• How to test Reels.
• Break time!
• Jumpscare into the next topic.
• Tristan and Jeff on IG achievements.
• Insights matter.
• Note your ‘engaged audience’ field.
• Your content type can contribute.
• Outro

 

Tags 

 

DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,

What is A/B Testing? - EP 131

Summary:

 

Is Instagram beating out TikTok? Overall, maybe not, but in some fields Instagram is showing that it's gaining a lead. Jeff and Tristan talk about a slew of useful Instagram updates that will make your scaling and growth tracking easier! Insights matter and Instagram wants you to know that feeding into what clicks with your audience is one of the surefire ways to ensure growth.

 

Highlights:

 

• Intro
• What is AB Testing?
• How to test Reels.
• Break time!
• Jumpscare into the next topic.
• Tristan and Jeff on IG achievements.
• Insights matter.
• Note your ‘engaged audience’ field.
• Your content type can contribute.
• Outro

 

Tags 

 

DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,

Where To Start on Social Media PART 2, EP 130

Summary:

 

Continuing with the last episode’s much-requested topic, Tristan and Jeff are back with part 2! This time, they delve a little deeper into distinguishing your approach and fine-tuning your steps in finding the right audience. It doesn’t matter what you’re offering if the wrong eyes are the ones that watch. 

 

Click here for PART 1: 

 

Highlights:

 

• Intro
• What are you great at?
• Connecting with people, the ideal way.
• Don’t overthink things.
• A sample from Seth’s Blogs.
• Tristan sums up the steps in finding your audience.
• Outro.

 

Tags 

 

DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,

Where To Start on Social Media, EP 129

Summary:

 

Where to start on Social Media is a question a lot of people often ask. Granted, getting started on social can be a confusing thing. But before you even get into creating content and defining your story panels, you have to make sure that you tick off some fundamentals first. In this episode of The Social Genius Podcast, Tristan and Jeff discuss the first part of where you should start on social… 

 

Highlights:

 

• Intro
• Start in the engagement section.
• Pay attention to what others are commenting.
• Social Media isn’t a ‘get-rich-quick’ scheme.
• Have a learning mindset.
• Do you follow @tooturnttony?
• Find your people/thing.
• It all starts with the confidence to do.
• The next step (?).
• Outro

 

Tags 

 

DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,

Finding Your Voice on Social Media Through Your Pillars of Content PART 2, EP 128

Summary:

 

This week’s episode is a continuation of the topic from the last one. While it’s true that knowing your content pillars can provide you with more clarity and a better business direction, understanding your foundations can also help reveal certain areas to avoid. Having a broad perspective on Social Media is difficult, but also rewarding, provided you can effectively navigate the various nuances of online interactions.

 

Highlights:

 

• Intro
• Jeff on the limits of limiting beliefs.
• Tristan’s thoughts.
• Put yourself in the room.
• What limitations should you  have?
• Let’s go on break!
• Some ‘dramas’ can be overwhelming.
• You are your area’s news aggregator.
• Realize when to back down.
• Understand your purpose.
• Focus on one thing at a time.
• Outro

 

Tags 

 

DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,

Finding Your Voice on Social Media Through Your Pillars of Content, EP 127

Summary:

 

Here’s the thing - Social Media is always about showing up. It doesn’t matter if you’re fully prepared or not prepared at all. What matters is that you’re committed and you are always ready to be present. This is something that Jeff and Tristan are well aware of, hence why they periodically cycle back to remind us to always stick to our content pillars. This time, it is about finding your voice through your pillars; Who are you speaking to? What are you trying to say? Tune in to this episode to answer these questions and more!

 

Highlights:

 

• Intro
• The biggest challenge on Social Media.
• Example: What does Jeff’s audience love?
• What am I good at? vs. What do I love?
• Cut short by commercial.
• The 3rd question.
• Jeff is moving to Lake of the Ozarks.
• Rewiring yourself.
• Defining your values.
• Prelude to the future.
• Outro

 

Tags 

 

DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,

Niching Down and Building Up, EP 126

Summary:

 

Social Media experts all repeat the same thing, which is to niche down. Niching is important, and it won’t always lead to great results, at least not at the start. The best growth starts when you build up completely from the bottom, which should be your area of expertise. Even if you grow at a slower pace, practicing your consistency and refining your methods will eventually take you to higher levels.

 

Highlights:

 

• Intro
• Tristan talks TikTok.
• What people fail at (Jeff).
• On using trending elements.
• The fruits of niching down.
• Break time!
• Figuring out the algorithm.
• The 2-year viral hurdle phenomena.
• Small views matter.
• The Michelle Lambrich example.
• The piece we all miss.
• Experimentation is key.
• Sustainable buildup.
• Outro

 

Tags 

 

DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,

On Coasters and Social Media Conversations, EP 125

Summary:

 

Jeff and Tristan are back and talk about a couple of recent developments regarding the 3 big platforms - YouTube, X, Meta. Shorts remain a highly-engaged format on YouTube, serving as a great complement to your main content. Elon Musk and Mark Zuckerberg really want to go at each other in the ring, while it’s apparently a great time to be a Group moderator on Facebook. Tune in and listen to what our Social Media gurus have to say! 

 

Highlights:

 

• Intro
• Let’s talk rides.
• Tristan on YouTube.
• Jeff’s Short question.
• New YouTube multi-links.
• Jeff on Facebook.
• A reiteration about Groups.
• Aaaaand break!
• Start with your passion.
• On X and polarizing topics.
• People are afraid to split the difference.
• Following people you completely disagree with.
• A tip on pinned explainer teasers.
• Outro

 

Tags 

 

DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,

Keeping Things Short, EP 124

Summary:

 

The short-form content format has taken the world by storm. Short-form video is, by far, currently the most popular and most consumed media format, making it a prime marketing tool. This episode is, well, short, focusing on the small details that you might be overlooking to improve your content’s traction and visibility. Collaboration is a great way to promote and benefit from short-form content.

 

Highlights:

 

• Intro
• Duets vs Stitching.
• The advantage of ‘Collabing’.
• Adding personality to your content.
• Controversy gets eyeballs.
• Opinions are polarizing.
• What storytelling is.
• Cutting to commercial.
• How Jeff handles haters.
• Jeff goes down response rabbit holes.
  
• Jeff on community aggregators.
• Doing it like Mosseri does.
• AI on Instagram.
• Outro.

 

Resources:

 

CapCut

https://www.capcut.com/

 

Tags 

 

DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,