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Social Media Influencers Tristan Ahumada & Jeff Pfitzer host The Social Genius Podcast brought to you by Drunk On Social weekly with the goal of delivering the latest News, Trends, & Strategies impacting all social media platforms. We share our insights into how listeners can take their business to new levels through social media. Our focus is to keep our audience perpetually ahead on all things social media. Whether it’s an update to platforms, new tools within the platforms, or even the introduction of a brand new platform, we want to be your source to stay ahead. We will also highlight what is working for others and help you find your rhythm to elevate your brand and grow your business.
Episodes
Thursday Nov 02, 2023
Thursday Nov 02, 2023
Summary:
Where to start on Social Media is a question a lot of people often ask. Granted, getting started on social can be a confusing thing. But before you even get into creating content and defining your story panels, you have to make sure that you tick off some fundamentals first. In this episode of The Social Genius Podcast, Tristan and Jeff discuss the first part of where you should start on social…
Highlights:
- Intro
- Start in the engagement section.
- Pay attention to what others are commenting.
- Social Media isn’t a ‘get-rich-quick’ scheme.
- Have a learning mindset.
- Do you follow @tooturnttony?
- Find your people/thing.
- It all starts with the confidence to do.
- The next step (?).
- Outro
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,
Wednesday Oct 04, 2023
Wednesday Oct 04, 2023
Summary:
This week’s episode is a continuation of the topic from the last one. While it’s true that knowing your content pillars can provide you with more clarity and a better business direction, understanding your foundations can also help reveal certain areas to avoid. Having a broad perspective on Social Media is difficult, but also rewarding, provided you can effectively navigate the various nuances of online interactions.
Highlights:
- Intro
- Jeff on the limits of limiting beliefs.
- Tristan’s thoughts.
- Put yourself in the room.
- What limitations should you have?
- Let’s go on break!
- Some ‘dramas’ can be overwhelming.
- You are your area’s news aggregator.
- Realize when to back down.
- Understand your purpose.
- Focus on one thing at a time.
- Outro
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,
Wednesday Sep 27, 2023
Wednesday Sep 27, 2023
Summary:
Here’s the thing - Social Media is always about showing up. It doesn’t matter if you’re fully prepared or not prepared at all. What matters is that you’re committed and you are always ready to be present. This is something that Jeff and Tristan are well aware of, hence why they periodically cycle back to remind us to always stick to our content pillars. This time, it is about finding your voice through your pillars; Who are you speaking to? What are you trying to say? Tune in to this episode to answer these questions and more!
Highlights:
- Intro
- The biggest challenge on Social Media.
- Example: What does Jeff’s audience love?
- What am I good at? vs. What do I love?
- Cut short by commercial.
- The 3rd question.
- Jeff is moving to Lake of the Ozarks.
- Rewiring yourself.
- Defining your values.
- Prelude to the future.
- Outro
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,
Thursday Sep 07, 2023
Thursday Sep 07, 2023
Summary:
Social Media experts all repeat the same thing, which is to niche down. Niching is important, and it won’t always lead to great results, at least not at the start. The best growth starts when you build up completely from the bottom, which should be your area of expertise. Even if you grow at a slower pace, practicing your consistency and refining your methods will eventually take you to higher levels.
Highlights:
- Intro
- Tristan talks TikTok.
- What people fail at (Jeff).
- On using trending elements.
- The fruits of niching down.
- Break time!
- Figuring out the algorithm.
- The 2-year viral hurdle phenomena.
- Small views matter.
- The Michelle Lambrich example.
- The piece we all miss.
- Experimentation is key.
- Sustainable buildup.
- Outro
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,
Friday Sep 01, 2023
Friday Sep 01, 2023
Summary:
Jeff and Tristan are back and talk about a couple of recent developments regarding the 3 big platforms - YouTube, X, Meta. Shorts remain a highly-engaged format on YouTube, serving as a great complement to your main content. Elon Musk and Mark Zuckerberg really want to go at each other in the ring, while it’s apparently a great time to be a Group moderator on Facebook. Tune in and listen to what our Social Media gurus have to say!
Highlights:
- Intro
- Let’s talk rides.
- Tristan on YouTube.
- Jeff’s Short question.
- New YouTube multi-links.
- Jeff on Facebook.
- A reiteration about Groups.
- Aaaaand break!
- Start with your passion.
- On X and polarizing topics.
- People are afraid to split the difference.
- Following people you completely disagree with.
- A tip on pinned explainer teasers.
- Outro
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,
Thursday Aug 24, 2023
Thursday Aug 24, 2023
Summary:
The short-form content format has taken the world by storm. Short-form video is, by far, currently the most popular and most consumed media format, making it a prime marketing tool. This episode is, well, short, focusing on the small details that you might be overlooking to improve your content’s traction and visibility. Collaboration is a great way to promote and benefit from short-form content.
Highlights:
- Intro
- Duets vs Stitching.
- The advantage of ‘Collabing’.
- Adding personality to your content.
- Controversy gets eyeballs.
- Opinions are polarizing.
- What storytelling is.
- Cutting to commercial.
- How Jeff handles haters.
- Jeff goes down response rabbit holes.
- Jeff on community aggregators.
- Doing it like Mosseri does.
- AI on Instagram.
- Outro.
Resources:
CapCut
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,
Thursday Aug 17, 2023
Thursday Aug 17, 2023
Summary:
Today, Jeff hosts a rising RE talent from the badlands of Tennessee. Marie Reuters Lee is a name that’s gaining fame among top Tennessee realtors. The interesting thing about Marie’s journey is that she’s still somewhat a rookie, but one who has learned to harness the power of Social Media to greatly bolster her efforts. Listen to her story!
Highlights:
- Intro
- Welcome: Marie Lee!
- Marie’s story.
- What tips and tricks does Marie know?
- Jeff on ‘Tips and Tricks’.
- What Marie is doing now.
- The 70%
- Marie’s platforms.
- Does Marie multi-purpose her content?
- How Instagram became Marie’s cornerstone.
- Maries #2.
- Marie’s posting cadence.
- Commercial time!
- Going through Marie’s Instagram.
- Explaining thumbnail choices.
- Some BIO tips from Marie.
- Jeff has 2 things to say.
- You need to hear this.
- Jeff reminds us of something.
- Did Marie turn some haters?
- The last question.
- Outro
Resources:
Follow Marie Lee!
https://www.instagram.com/movemetotennessee/
Canva
Links
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,
Thursday Aug 10, 2023
Thursday Aug 10, 2023
Summary:
Tristan and Jeff are back with strategies and insights about 3 of the currently hottest Social Media platforms - X, Threads, and Facebook! Twitter has officially rebranded to ‘X’, while Threads continues to ride the hype train. Facebook, too, has surprisingly improved in standing over the last few months. All of these developments could mean huge impacts for your current approach, so best to stay updated and ahead of the trends!
Highlights:
- Intro
- T&J have 3 things to discuss.
- Let’s talk about ‘X’
- (Tristan) Parallel success on X and Threads.
- Find logically connective posts.
- Jeff is on Threads more.
- Commercial time!
- A Tristan story time.
- Meta’s diverse channels.
- What Jeff likes about Threads.
- Jumping to Facebook.
- A quick note on post-suppression.
- Why people stick with the classics.
- Jeff has a sound plan.
- Outro
Summary:
Tristan is back after a long while! Welcome back to the podcast champ! We’re taking things a bit easy this episode, so Tristan and Jeff will walk you through the latest happenings and developments within the Social Media space. There has been a resurgence in the popularity of text-based online interaction; tune in to this episode to get an idea of what you can get out of Threads and the newly renamed Twitter - ‘X.com’.
Highlights:
- Intro
- Let’s talk about the next Social Media era.
- Monochrome is back!
- The secret to getting real engagement on X.
- The key to Threads…
- Jeff shares interesting ‘Big News’.
- Let’s cut to commercial.
- Tristan dives into X.
- Jeff: So about Linda Yaccarino…
- Tristan on the real opportunity for X.
- Text-posting on TikTok.
- Engagement is key.
- What Tristan is excited about.
- Outro
Resources:
Threads
X
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,
Wednesday Aug 02, 2023
Wednesday Aug 02, 2023
Summary:
Tristan is back after a long while! Welcome back to the podcast champ! We’re taking things a bit easy this episode, so Tristan and Jeff will walk you through the latest happenings and developments within the Social Media space. There has been a resurgence in the popularity of text-based online interaction; tune in to this episode to get an idea of what you can get out of Threads and the newly renamed Twitter - ‘X.com’.
Highlights:
- Intro
- Let’s talk about the next Social Media era.
- Monochrome is back!
- The secret to getting real engagement on X.
- The key to Threads…
- Jeff shares interesting ‘Big News’.
- Let’s cut to commercial.
- Tristan dives into X.
- Jeff: So about Linda Yaccarino…
- Tristan on the real opportunity for X.
- Text-posting on TikTok.
- Engagement is key.
- What Tristan is excited about.
- Outro
Resources:
Threads
X
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,
Friday Jul 21, 2023
Friday Jul 21, 2023
Summary:
In his captivating and insightful explanations, Allen Taylor demystifies the complexities of blockchain, bringing clarity to this revolutionary technology. With his expertise, he navigates through the intricacies of decentralized ledgers, smart contracts, and cryptographic security, making it accessible for both tech enthusiasts and newcomers.
Highlights:
- Intro
- Who is Allen Taylor?
- Allen on Online Marketing
- Allen's Take on Threads
- Web 3.0
- Centralized VS. Decentralized Platforms
- In Terms of Security...
- Blockchain Explained
- Is Web 3.0 built to Deplatform?
- Niching Down
- How to Start Planning Ahead with Web 3.0
- Let's Talk About Monetization
- Allen's Parting Message
- Outro
Resources Mentioned:
Facebook:
https://web.facebook.com/profile.php?id=100079320214929
Twitter:
https://twitter.com/allen_taylor?s=21&t=PlX6GJIwFmsOITsaLoIMbA
Website:
Authorallentaylor.com
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork, videomarketing,