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Social Media Influencers Tristan Ahumada & Jeff Pfitzer host The Social Genius Podcast brought to you by Drunk On Social weekly with the goal of delivering the latest News, Trends, & Strategies impacting all social media platforms. We share our insights into how listeners can take their business to new levels through social media. Our focus is to keep our audience perpetually ahead on all things social media. Whether it’s an update to platforms, new tools within the platforms, or even the introduction of a brand new platform, we want to be your source to stay ahead. We will also highlight what is working for others and help you find your rhythm to elevate your brand and grow your business.
Episodes

Thursday Feb 08, 2024
YouTube in 2024 - EP.139
Thursday Feb 08, 2024
Thursday Feb 08, 2024
Summary:
In this episode of the Social Genius podcast, co-hosted by Tristan Ahumada and Jeff Pfitzer, the focus was on crafting an effective social media content strategy, particularly on YouTube. They talked about the importance of mastering short-form content as a precursor to YouTube and additionally, the discussion delved into the nuances of growing a YouTube channel, offering tailored strategies for content creation across different locations. The episode concluded with an announcement about future content strategy sessions. For a comprehensive dive into these topics, viewers are encouraged to watch the entire and listen to the entire episode.
- Mastering short-form videos & YouTube strategy
- Tailored content strategy for YouTube
- Storytelling's crucial role
- Monetization tips & best practices
- Analyzing social media insights
- Quality content & SEO on YouTube
- Research, niche, & follower focus
- Step-by-step topic research for videos
- Studying successful competitor videos
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,

Thursday Feb 01, 2024
Unlock Your Content Potential! - EP 138
Thursday Feb 01, 2024
Thursday Feb 01, 2024
Summary:
Join Tristan Ahumada and Jeff Pfitzer in the latest episode of the Social Genius podcast, where they unravel strategies for creating captivating social media content. From leveraging videos with text overlays to sharing creative ideas for upcoming events, the hosts dive into the nuances of timing, emphasizing the key role of consistency and content testing. Don't miss out on valuable insights – catch the full session now!
Episode Highlights:
- Discussion of successful viral video & content strategy
- Identifying the 10% follower conversion rate for viral videos
- Analyzing video performance and shares
- The need for entertaining & engaging content
- Encouraging text overlay over random videos
- Testing timing and audience for content
- Content ideas for upcoming holidays
- Concept of Leap Year and its significance
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,

Thursday Jan 25, 2024
Why Choose TikTok in 2024? - EP 137
Thursday Jan 25, 2024
Thursday Jan 25, 2024
Summary:
In today’s Social Genius Podcast episode, join our hosts Tristan and Jeff as they discuss the importance of authenticity on platforms like TikTok, emphasizing green screens, trending music, and staying attuned to what's popular. Jeff shares insights on building a community around Lake of the Ozarks and the significance of individuality. This episode also covers TikTok trends for 2024, including long videos, green screens, and live content. Join the Social Genius community for actionable tips and insights to enhance your social media presence.
Episode Highlights:
- Intro
- Benefits of joining Social Genius
- Importance of TikTok & its evolution
- Niche down to expand on social media
- Finding your niche on social media
- Importance of commitment & authenticity in social media
- Testing different content on TikTok
- Importance of being part of the social media process
- Impact of social media on personal branding & sales
- Compliment on soapbox tantrums
- Discussion about the religion field
- Encouragement to share TikTok
- Tips for YouTube success
- Importance of social presence for SEO
- Study trends & engagement on social media
- Importance of social presence for personal connections
- Inspiration for YouTube content
- Example of successful local marketing on YouTube
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,

Thursday Jan 18, 2024
Is Instagram Worth It in 2024? - EP 136
Thursday Jan 18, 2024
Thursday Jan 18, 2024
Summary:
Dive into the latest episode of Social Genius! Hosts Tristan Ahumada and Jeff Pfitzer discuss the power of Instagram for content creation, reveal trending features, and share insights into the psychology of social media. Don’t miss out on these valuable tips for leveraging social media for business growth. Tune in now!
Episode Highlights:
- Intro
- Join Social Genius
- The relevance of Instagram in 2024
- Why choose Instagram?
- How to efficiently use Instagram and Facebook together?
- Be a better creator
- 8th most visited website in the world
- Are Static Post's still good?
- Reels vs. TikTok
- Importance of your instagram Bio
- Social Genius 2024 Workbook
- The psychology behind social media
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,

Thursday Jan 11, 2024
Is Facebook Still Useful for Business in 2024? - EP 135
Thursday Jan 11, 2024
Thursday Jan 11, 2024
In this episode of Social Genius, hosts Tristan Ahumada and Jeff Pfitzer discuss the ongoing value of Facebook for businesses in 2024. They explore emerging trends like short videos, groups, and ads, with a focus on the potential of live video and the introduction of MetaView glasses. The hosts emphasize successful engagement strategies and conclude by inviting listeners to join their coaching program for deeper insights into community building. Watch the full episode now and learn the value of Facebook!
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Intro
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Discussion on Joining Social Genius
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Is Facebook Still Useful in 2024?
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Emphasis on Engagement
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Focus on Short Video, Groups, and Ads
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Live Video and MetaView Glasses
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Static Posts and AI Integration
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Engagement and Connection
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Closing and Call to Action
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Outro
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,

Thursday Dec 21, 2023
5 Things To Do With Instagram in 2024 for Optimized Results, EP 134
Thursday Dec 21, 2023
Thursday Dec 21, 2023
Summary:
Instagram has stood the test of time. It was here before the likes of TikTok, and it is still here even after other, newer platforms had ‘overtaken’ it. Instagram has managed to evolve over the years and adapt to current trends. That said, here are 5 things you can do to make sure that your Instagram growth in 2024 is rocksteady and actually climbing.
Highlights:
- Intro
- #1 Differentiating the 3 account types on Instagram.
- #2 Pimp your BIOS/Profile section.
- Jeff explains the premise of BIOS.
- #3 Types of Instagram posts.
- Time for an ad break!
- Skip here.
- #4 Trends!
- #5 Engagement and engaging (daily).
- A reminder to rewatch and take notes.
- Outro.
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,

Thursday Dec 14, 2023
AI & Authenticity, EP 133
Thursday Dec 14, 2023
Thursday Dec 14, 2023
Summary:
Tristan and Jeff are back, and they are here to talk about two very important things: AI and being authentic online. While the use of AI maybe counterintuitive to maintaining authenticity, there is such a thing as ‘responsible’ AI use. Tune in to this episode to learn more about the small details that go into developing authenticity online even in an era of advancing technology.
Highlights:
- Intro
- AI.
- Irresponsible use of AI.
- Jeff: Consumer sentiment sucks.
- So pissed that we went to commercial.
- Being authentic.
- Where people usually struggle (on social).
- Jeff uses Tristan as an example.
- People don’t want the flashiness on Social Media.
- Wrap up thoughts.
- Outro
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,

Thursday Dec 07, 2023
Spicy IG Updates, EP 132
Thursday Dec 07, 2023
Thursday Dec 07, 2023
Summary:
Is Instagram beating out TikTok? Overall, maybe not, but in some fields Instagram is showing that it's gaining a lead. Jeff and Tristan talk about a slew of useful Instagram updates that will make your scaling and growth tracking easier! Insights matter and Instagram wants you to know that feeding into what clicks with your audience is one of the surefire ways to ensure growth.
Highlights:
- Intro
- What is AB Testing?
- How to test Reels.
- Break time!
- Jumpscare into the next topic.
- Tristan and Jeff on IG achievements.
- Insights matter.
- Note your ‘engaged audience’ field.
- Your content type can contribute.
- Outro
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,

Thursday Nov 30, 2023
What is A/B Testing? - EP 131
Thursday Nov 30, 2023
Thursday Nov 30, 2023
Summary:
Is Instagram beating out TikTok? Overall, maybe not, but in some fields Instagram is showing that it's gaining a lead. Jeff and Tristan talk about a slew of useful Instagram updates that will make your scaling and growth tracking easier! Insights matter and Instagram wants you to know that feeding into what clicks with your audience is one of the surefire ways to ensure growth.
Highlights:
- Intro
- What is AB Testing?
- How to test Reels.
- Break time!
- Jumpscare into the next topic.
- Tristan and Jeff on IG achievements.
- Insights matter.
- Note your ‘engaged audience’ field.
- Your content type can contribute.
- Outro
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,

Wednesday Nov 08, 2023
Where To Start on Social Media PART 2, EP 130
Wednesday Nov 08, 2023
Wednesday Nov 08, 2023
Summary:
Continuing with the last episode’s much-requested topic, Tristan and Jeff are back with part 2! This time, they delve a little deeper into distinguishing your approach and fine-tuning your steps in finding the right audience. It doesn’t matter what you’re offering if the wrong eyes are the ones that watch.
Click here for PART 1:
Highlights:
- Intro
- What are you great at?
- Connecting with people, the ideal way.
- Don’t overthink things.
- A sample from Seth’s Blogs.
- Tristan sums up the steps in finding your audience.
- Outro.
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,