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Social Media Influencers Tristan Ahumada & Jeff Pfitzer host The Social Genius Podcast brought to you by Drunk On Social weekly with the goal of delivering the latest News, Trends, & Strategies impacting all social media platforms. We share our insights into how listeners can take their business to new levels through social media. Our focus is to keep our audience perpetually ahead on all things social media. Whether it’s an update to platforms, new tools within the platforms, or even the introduction of a brand new platform, we want to be your source to stay ahead. We will also highlight what is working for others and help you find your rhythm to elevate your brand and grow your business.
Episodes
Saturday Jun 15, 2024
Saturday Jun 15, 2024
Summary:
Join us on this Social Genius Podcast episode as Tristan and Jeff explore Instagram's exciting new Carousel features that give creators unprecedented creative flexibility. Plus, we'll delve into Facebook's bold plans to re-engage younger users. Don't miss this insightful episode—tune in now and stay ahead of the social media curve!
Episode Highlights:
- Facebook's Shift to Attract Younger Audiences
- Statistics on Young Adults on Facebook
- Facebook Marketplace Usage Among Young Adults
- Growth in Facebook Dating
- Facebook Groups Usage Statistics
- Exploring New Features on Facebook
- Facebook Dating Feature on Mobile
- Use of AI and Young Adult Targeting
- Future Focus on Young Adults and AI
- Discussion on Platform Relevance and Strategies
- Importance of Allowing Cross-Platform Content
- Consumer Habits of Younger Generations
- Marketing to Gen Z and Young Millennials
- Topics Searched by Generations
- Google Dominance and Future Trends
- Importance of Video in Google Searches
- Importance of Captions for SEO
- Closing Remarks and Future Content Plans
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,
Saturday Jun 08, 2024
Saturday Jun 08, 2024
Summary:
In this episode of Social Genius Podcast, Tristan and Jeff share tips for growing on TikTok and YouTube, focusing on understanding algorithms, creating engaging content, and maintaining consistency. They also discuss recent TikTok updates and their impact on user engagement. Tune in to learn more about mastering these platforms!
Episode Highlights:
- - Intro
- - TikTok's separate algorithm for U.S. approval
- - Reaction to TikTok's new approach
- - Screen sharing: Article and TikTok report
- - Analysis of TikTok's U.S. strategy
- - Historical context of TikTok's attempts
- - Project Texas mention
- - Predictions for TikTok in the U.S.
- - TikTok's official response review
- - Skepticism about TikTok's claims
- - Reaction to negative TikTok comment
- - Public perception and misinformation
- - Pivot to YouTube achievements
- - YouTube growth strategy insight
- - Impact of YouTube Shorts
- - YouTube analytics and consistency
- Content creation advice
- Focus on valuable viewers
- Steps for growing on YouTube
- New real estate content on YouTube
- Real estate content plans
- Consistent content creation commitment
- Viewer question on algorithm changes
- Response to viewer question
- Adapting to platform updates
- Engagement metrics overview
- Tips for Viewer retention
- Successful content strategy example
- Monetization strategies discussion
- Ad revenue trends analysis
- - Importance of diversified income
- Viewer question on content niches
- Niche selection advice
- Successful niche channel case study
- Q&A session with live chat
- Content creation tools questions
- Editing software recommendations
- Engaging thumbnails tips
- Balancing quality and quantity
- Content calendar importance
- Encouragement to stay consistent
- Final thoughts on TikTok and YouTube growth
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,
Saturday Jun 01, 2024
Saturday Jun 01, 2024
Summary:
In this episode of Social Genius Podcast, hosts Tristan and Jeff sit down with Gabby Le, a rising content creator, to explore her journey from a novice to a successful digital influencer. Gabby shares her strategies for growing an engaged audience, emphasizing the importance of authenticity and persistence, especially in the early stages of content creation. She discusses the technical aspects of her work, including editing techniques and tools, while also highlighting the role of YouTube as a lead generation and client attraction platform. The episode is rich with insights on leveraging social media for personal branding and professional growth, making it a valuable listen for aspiring creators.
Episode Highlights:
- Gabby's Content
- Early Days and Evolution
- Equipment and Techniques
- Filming in Public
- Target Audience
- Authenticity and Connection
- Growing as a Content Creator
- Filmmaking Techniques
- Social Media Strategies
- Audience Interaction
- Challenges and Overcoming Obstacles
- Inspiration and Creativity
- Future Plans and Goals
- Advice for Aspiring Creators
- Viewer Q&A
- Conclusion
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,
Saturday May 25, 2024
Saturday May 25, 2024
Summary:
In this episode of the Social Genius Podcast, host Jeff explores the controversy over a potential U.S. TikTok ban, analyzing the legislative process and questioning the security threats posed by ByteDance’s ownership. He highlights the political implications and advises content creators to diversify their platforms. Tune in to hear Jeff's in-depth take and stay informed on this critical issue!
Episode Highlights:
- Legislative Background
- Ownership Clarification
- Critical Dates and Political Implications
- Political Strategy and Voter Impact
- RFK's Legal Challenge
- Propaganda and Previous Ban Attempts
- TikTok's Global and Institutional Ownership
- Misconceptions About TikTok's Origins and Operations
- Safety and Data Privacy
- Meta's Role and Market Competition
- Government and Data Security
- Personal Reflection on TikTok's Impact
- Future Opportunities and Strategic Advice
- Conclusion and Final Thoughts
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,
Thursday May 16, 2024
Thursday May 16, 2024
Summary:
In this episode of the Social Genius Podcast, host Tristan and Jeff Pfitzer deep dive into Meta's latest update. They unpack its impact, explore its features, and discuss what it means for the future of digital connectivity. Don't miss out on these insights!
Episode Highlights:
- Meta’s Newest Update?!
- Verification Costs
- Initial Reaction to this Meta Update
- Business Standard Package
- Enhanced Profile & Search Optimization
- Impersonation Protection & Two-Factor Authentication
- Meta Verified Support
- Business Plus, Premium, & Max Packages
- Business Plus Package
- Business Premium Package
- Business Max Package
- Organic Growth vs. Paid Features
- Conclusion
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,
Thursday May 09, 2024
Thursday May 09, 2024
Summary:
Join Tristan Ahumada and Jeff Pfitzer in this episode of Social Genius Podcast as they discuss Instagram's latest updates focusing on original content and emerging creators, comparing it to TikTok's creator-friendly environment. Dive into algorithm changes, engagement metrics, and practical tips for content creators navigating the evolving social media landscape. Watch now for valuable insights and strategies to maximize visibility and engagement!
Episode Highlights:
- Instagram's update vs. TikTok's creator-friendly environment.
- Critiquing Instagram's content landscape.
- Instagram's effort to highlight original content & small creators.
- Analyzing user engagement on TikTok vs. Instagram.
- Details of Instagram's algorithm changes.
- Importance of original content & community engagement.
- Addressing objections & excuses in content creation.
- Personal experience w/ Instagram growth & viral content.
- Testing of the new Instagram algorithm.
- Encouragement for consistent, steady growth in content creation.
- Conclusion and summary of Instagram's updates.
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,
Thursday May 09, 2024
Thursday May 09, 2024
Summary:
In this episode of Social Genius join hosts Tristan and Jeff as they dive into topics like YouTube, A/B testing, and audience retention data. Learn how to navigate the ever-changing landscape of social media and grow your business authentically. Tune in to Social Genius and become part of a community of like-minded professionals who want to master social media themselves. Don't miss out on the opportunity to level up your social media game! See you on the other side!
Episode Highlights:
- Why professionals should join Social Genius.
- YouTube's growing significance in real estate.
- Stats on homebuyers using YouTube.
- YouTube's potential for bottom-of-funnel marketing.
- Importance of authenticity in content.
- YouTube's appeal for real estate marketing.
- Thumbnail testing and AI updates.
- Importance of A/B testing and AI content.
- Using AI for efficient content creation.
- Not deleting uploaded YouTube videos.
- YouTube's recommendation system.
- Improved audience retention data.
- Analyzing video analytics for strategy adjustments.
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,
Monday May 06, 2024
Monday May 06, 2024
Summary:
In this episode of the Social Genius podcast, Tristan and Jeff dive deep into the latest developments surrounding TikTok, including ownership changes and potential bans. They debunk misconceptions, discuss the implications of government intervention, and offer insights into the platform's future. Emphasizing proactive engagement and audience diversification, they encourage listeners to seize opportunities amid uncertainty. Tune in to gain valuable insights and strategies for navigating the ever-changing social media landscape. Subscribe to Social Genius on your favorite podcast platform and join the conversation on the Drunk on Social Facebook page!
Episode Highlights:
- TikTok's latest developments & government involvement.
- ByteDance ownership details
- Analysis of political motivations behind TikTok scrutiny.
- Strategies for businesses affected by TikTok's uncertainty.
- Alternative platforms & long-term strategies.
- Seizing opportunities & reinforcing TikTok efforts.
- Reflecting on successes & potential shifts in public perception.
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,
Friday Apr 26, 2024
Friday Apr 26, 2024
Summary:
In this episode of Social Genius Podcast join hosts Tristan and Jeff as they dive into practical tips and insights for mastering social media on platforms like TikTok and Facebook. Learn how to optimize your profiles, create compelling content, and engage with your audience authentically. Whether you're a DIY professional or working with a tight budget, Social Genius is the perfect community for those who want to take their social media game to the next level. See you on the other side!
Episode Highlights:
- Intro
- Continued conversation on optimizing social media profiles.
- Reviewing well-optimized TikTok profiles.
- Analyzing Facebook profiles for authenticity & engagement.
- Further discussion on profile optimization.
- Conclusion and summary of key points.
- Outro
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,
Saturday Apr 13, 2024
Saturday Apr 13, 2024
Summary:
In the latest Social Genius Podcast, hosts Tristan and Jeff tackle the possibility of TikTok's ban, discussing potential outcomes for content creators amidst political uncertainties. They explore diversification strategies, advocating for creators to expand onto platforms like YouTube and Facebook while preparing for changes in the social media landscape. Jeff underscores the importance of niching down in content creation, emphasizing its relevance in an evolving digital environment.
Episode Highlights:
- Potential TikTok ban & its impact.
- Speculation on outcomes if TikTok is banned.
- Analysis of political and business aspects of the TikTok situation.
- Strategies for preparing & diversifying social media presence.
- Importance of diversification in adapting to platform changes.
- Exploring niche topics in social media marketing.
- Conclusion & future challenges in real estate.
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,