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Social Media Influencers Tristan Ahumada & Jeff Pfitzer host The Social Genius Podcast brought to you by Drunk On Social weekly with the goal of delivering the latest News, Trends, & Strategies impacting all social media platforms. We share our insights into how listeners can take their business to new levels through social media. Our focus is to keep our audience perpetually ahead on all things social media. Whether it’s an update to platforms, new tools within the platforms, or even the introduction of a brand new platform, we want to be your source to stay ahead. We will also highlight what is working for others and help you find your rhythm to elevate your brand and grow your business.
Episodes
Thursday May 09, 2024
Thursday May 09, 2024
Summary:
In this episode of Social Genius join hosts Tristan and Jeff as they dive into topics like YouTube, A/B testing, and audience retention data. Learn how to navigate the ever-changing landscape of social media and grow your business authentically. Tune in to Social Genius and become part of a community of like-minded professionals who want to master social media themselves. Don't miss out on the opportunity to level up your social media game! See you on the other side!
Episode Highlights:
- Why professionals should join Social Genius.
- YouTube's growing significance in real estate.
- Stats on homebuyers using YouTube.
- YouTube's potential for bottom-of-funnel marketing.
- Importance of authenticity in content.
- YouTube's appeal for real estate marketing.
- Thumbnail testing and AI updates.
- Importance of A/B testing and AI content.
- Using AI for efficient content creation.
- Not deleting uploaded YouTube videos.
- YouTube's recommendation system.
- Improved audience retention data.
- Analyzing video analytics for strategy adjustments.
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,
Monday May 06, 2024
Monday May 06, 2024
Summary:
In this episode of the Social Genius podcast, Tristan and Jeff dive deep into the latest developments surrounding TikTok, including ownership changes and potential bans. They debunk misconceptions, discuss the implications of government intervention, and offer insights into the platform's future. Emphasizing proactive engagement and audience diversification, they encourage listeners to seize opportunities amid uncertainty. Tune in to gain valuable insights and strategies for navigating the ever-changing social media landscape. Subscribe to Social Genius on your favorite podcast platform and join the conversation on the Drunk on Social Facebook page!
Episode Highlights:
- TikTok's latest developments & government involvement.
- ByteDance ownership details
- Analysis of political motivations behind TikTok scrutiny.
- Strategies for businesses affected by TikTok's uncertainty.
- Alternative platforms & long-term strategies.
- Seizing opportunities & reinforcing TikTok efforts.
- Reflecting on successes & potential shifts in public perception.
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,
Friday Apr 26, 2024
Friday Apr 26, 2024
Summary:
In this episode of Social Genius Podcast join hosts Tristan and Jeff as they dive into practical tips and insights for mastering social media on platforms like TikTok and Facebook. Learn how to optimize your profiles, create compelling content, and engage with your audience authentically. Whether you're a DIY professional or working with a tight budget, Social Genius is the perfect community for those who want to take their social media game to the next level. See you on the other side!
Episode Highlights:
- Intro
- Continued conversation on optimizing social media profiles.
- Reviewing well-optimized TikTok profiles.
- Analyzing Facebook profiles for authenticity & engagement.
- Further discussion on profile optimization.
- Conclusion and summary of key points.
- Outro
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,
Saturday Apr 13, 2024
Saturday Apr 13, 2024
Summary:
In the latest Social Genius Podcast, hosts Tristan and Jeff tackle the possibility of TikTok's ban, discussing potential outcomes for content creators amidst political uncertainties. They explore diversification strategies, advocating for creators to expand onto platforms like YouTube and Facebook while preparing for changes in the social media landscape. Jeff underscores the importance of niching down in content creation, emphasizing its relevance in an evolving digital environment.
Episode Highlights:
- Potential TikTok ban & its impact.
- Speculation on outcomes if TikTok is banned.
- Analysis of political and business aspects of the TikTok situation.
- Strategies for preparing & diversifying social media presence.
- Importance of diversification in adapting to platform changes.
- Exploring niche topics in social media marketing.
- Conclusion & future challenges in real estate.
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,
Monday Apr 08, 2024
Monday Apr 08, 2024
Summary:
In this Social Genius Podcast episode 143, hosted by Tristan and Jeff, they discuss a trending topic related to a real estate settlement, offering contrasting perspectives on its significance. They dissect a TikTok video by a real estate agent, critiquing its content and implications. While acknowledging the agent's savvy marketing tactics, they also highlight potential inaccuracies and oversimplifications in his message. Throughout the episode, Tristan and Jeff engage in lively dialogue, offering insights into the complexities of the real estate industry and the importance of discerning information in the digital age.
Episode Highlights:
- Critique of a TikTok video about real estate.
- Commentary on the video's misunderstanding.
- Do agents prioritize money over service.
- Importance of agents and risks of DIY selling discussed.
- Reacting to comments.
- Value of agents versus DIY explored.
- Independent selling examined.
- Analysis of TikTok user's engagement and motivations.
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,
Thursday Mar 28, 2024
Thursday Mar 28, 2024
Summary:
In this Social Genius podcast episode, host Tristan and Jeff tackle a Facebook post on marketing ROI. They note that while organic social media gets a lot of attention, paid ads actually bring in the most revenue. Their discussion stresses the synergy of organic content for relationship-building and paid ads for amplification. They advocate for a balanced strategy aligned with audience preferences and business objectives.
Episode Highlights:
- Discussing a Facebook post about organic social media.
- Analyzing graphs on marketing channel usage vs. revenue.
- Stressing authenticity's importance in organic social media.
- Comparing organic and paid marketing strategies.
- Emphasizing understanding audience needs for effective marketing.
- Discussing TikTok content creation.
- Encouragement to persist in content creation despite challenges.
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,
Thursday Mar 07, 2024
Thursday Mar 07, 2024
Summary:
In this "Social Genius" podcast episode, hosts Tristan Ahumada and Jeff Pfitzer share valuable insights into content creation and analytics. They discuss strategies for optimizing content across platforms and engaging with audiences effectively. Tune in for practical tips on mastering the art of social media content creation, don't miss out on the full episode for deeper discussions and actionable advice!
Episode Highlights:
- Intro
- Jeff shares insights from iMotor Mike
- Importance of analyzing audience engagement.
- Focus on content creation & balancing with analytics.
- Learning from successful videos.
- Jeff considers hiring analytics help.
- Discussing YouTube's role in business growth.
- Building a library of short-form content before YouTube.
- Consistency across all platforms is crucial.
- Insights from Jeff's YouTube class.
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,
Thursday Feb 15, 2024
Thursday Feb 15, 2024
Summary:
In this episode of Social Genius, hosts Tristan and Jeff embark on a detailed exploration of the enduring significance of LinkedIn and the rebranded Twitter, now known as 'X', within the ever-evolving landscape of 2024. They meticulously dissect the pivotal role of LinkedIn as a cornerstone of professional networking, emphasizing its capacity to facilitate connections, career growth, and industry insights. Simultaneously, they delve into the repositioning of 'X', shedding light on its continued relevance and appeal in the contemporary digital sphere. Through their nuanced discussion, Tristan and Jeff provide invaluable insights and practical advice, offering their audience a deeper understanding of why these platforms remain indispensable tools for professional and social engagement in the present year.
Episode Highlights:
- Used LinkedIn Sales Navigator
- Optimizing your LinkedIn profile
- Targeting Audience for LinkedIn and X
- LinkedIn the Ugly stepchild
- Maximizing 'X's new features
- The platform to showcase your expertise
- Engaging in LinkedIn and X
- LinkedIn's growth during the pandemic
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,
Thursday Feb 08, 2024
Thursday Feb 08, 2024
Summary:
In this episode of the Social Genius podcast, co-hosted by Tristan Ahumada and Jeff Pfitzer, the focus was on crafting an effective social media content strategy, particularly on YouTube. They talked about the importance of mastering short-form content as a precursor to YouTube and additionally, the discussion delved into the nuances of growing a YouTube channel, offering tailored strategies for content creation across different locations. The episode concluded with an announcement about future content strategy sessions. For a comprehensive dive into these topics, viewers are encouraged to watch the entire and listen to the entire episode.
- Mastering short-form videos & YouTube strategy
- Tailored content strategy for YouTube
- Storytelling's crucial role
- Monetization tips & best practices
- Analyzing social media insights
- Quality content & SEO on YouTube
- Research, niche, & follower focus
- Step-by-step topic research for videos
- Studying successful competitor videos
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,
Thursday Feb 01, 2024
Thursday Feb 01, 2024
Summary:
Join Tristan Ahumada and Jeff Pfitzer in the latest episode of the Social Genius podcast, where they unravel strategies for creating captivating social media content. From leveraging videos with text overlays to sharing creative ideas for upcoming events, the hosts dive into the nuances of timing, emphasizing the key role of consistency and content testing. Don't miss out on valuable insights – catch the full session now!
Episode Highlights:
- Discussion of successful viral video & content strategy
- Identifying the 10% follower conversion rate for viral videos
- Analyzing video performance and shares
- The need for entertaining & engaging content
- Encouraging text overlay over random videos
- Testing timing and audience for content
- Content ideas for upcoming holidays
- Concept of Leap Year and its significance
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,