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Social Media Influencers Tristan Ahumada & Jeff Pfitzer host The Social Genius Podcast brought to you by Drunk On Social weekly with the goal of delivering the latest News, Trends, & Strategies impacting all social media platforms. We share our insights into how listeners can take their business to new levels through social media. Our focus is to keep our audience perpetually ahead on all things social media. Whether it’s an update to platforms, new tools within the platforms, or even the introduction of a brand new platform, we want to be your source to stay ahead. We will also highlight what is working for others and help you find your rhythm to elevate your brand and grow your business.
Episodes

Thursday Jul 18, 2024
Turning Viral Moments into Long-Term Success - EP.157
Thursday Jul 18, 2024
Thursday Jul 18, 2024
Summary:
In the latest episode of the Social Genius Podcast, hosts Tristan and Jeff delve into the power of viral content, using recent trends and events to explore how social media can be leveraged for personal and professional growth. They discuss the phenomenon of the Haktua girl, the importance of consistent content creation, and the impact of recent high-profile incidents on social media dynamics. With a mix of insightful analysis and practical advice, Tristan and Jeff encourage listeners to harness the potential of social platforms to build their brands and engage with their audiences effectively. Tune in to this engaging episode to elevate your social media game and stay ahead of the trends!
Episode Highlights:
- RIP Shannon Doherty & Richard Simmons
- Impact of these deaths on social media
- Analysis of Hawk Tuah's viral success
- Importance of consistent posting for social media success
- Differentiating content strategies across platforms
- The Myth of Creating Viral Content
- Frequency & consistency over chasing trends
- Authenticity & Realness in Content
- Capitalize on viral moments for long-term growth
- Social media success like winning the lottery
- Social media in shaping public perception
- Toxicity of social media discussions
- Assassination Attempt Discussion
- Staying positive & level-headed online
- Focus on unity rather than divisiveness
- Maintaining a consistent personal brand
- Conclusion and Future Outlook
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,

Thursday Jul 11, 2024
Overcoming Industry Hurdles with Ariel Carroll - EP.156
Thursday Jul 11, 2024
Thursday Jul 11, 2024
Summary:
In this episode of the Social Genius podcast, hosts Tristan and Jeff are joined by Ariel Carroll, a Realtor/Content Creator as she shares her background and personal experiences with her content creation journey on Instagram, providing listeners with unique insights and practical advice. Ariel's engaging storytelling and expert knowledge make this episode a must-listen for anyone interested in growing theory social. Don't miss out on the full episode for an in-depth exploration and valuable takeaways!
Episode Highlights:
- Introducing Ariel Carroll
- Ariel's journey & career highlights
- Anecdotes from Ariel's experience
- Ariel's insights and personal experiences
- Feedback about Ariel's work
- Instagram Algorithm change
- Show up more
- Ariel's advice on staying ahead
- Post without the intent of selling
- 30-Days Challenge
- Ariel's recommendations and resources
- Closing remarks and thank yous
- Teaser for the next episode
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,

Saturday Jun 29, 2024
TikTok Rise as A Discovery Platform! - EP. 155
Saturday Jun 29, 2024
Saturday Jun 29, 2024
Summary:
In this episode, Tristan and Jeff delve uncovers TikTok's impressive rise as a discovery platform, highlighting how it is revolutionizing brand and content discovery for users worldwide. Don't miss out on this deep dive into TikTok's evolving landscape. Tune in to the full episode now!
Episode Highlights:
- Cringe-worthy traditional news channels
- Preference for social media news
- TikTok as a discovery platform vs. X losing ground
- Social media as a top news source
- Ease of getting news from social media
- Transition of local departments to TikTok
- Using TikTok to search for news
- Social media as a Google replacement
- Echo chamber effect and algorithm biases
- Seeking different perspectives intentionally
- Social media's role in reinforcing biases
- Impact of politics on social media consumption
- Division in opinions during COVID-19
- Challenges of changing people's minds
- Evolution of search habits
- Long-term strategy for content creators
- Using TikTok discovery for content ideas
- Wrap-up: Future of news and social media
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,

Saturday Jun 22, 2024
Boost Your Business with AI with Trenton Bodin - EP. 154
Saturday Jun 22, 2024
Saturday Jun 22, 2024
Summary:
In this episode of the Social Genius Podcast, hosts Tristan and Jeff chat with Trenton Bodin about using AI and social media strategies for business growth. Trenton shares tips on creating valuable content, optimizing videos, and using tools like Koala Writer and MidJourney. Don't miss the full episode for more insights and practical advice!
Episode Highlights:
- Choosing Video Dimensions
- Creating Video Content
- Editing and Finalizing Videos
- Using Koala Writer for Blogs
- SEO Optimization
- Finding Stock Images
- MidJourney for Images
- Canva for Graphics
- AI Voiceovers
- Q&A Session
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,

Saturday Jun 15, 2024
Facebook Attracting Younger Users! - EP.153
Saturday Jun 15, 2024
Saturday Jun 15, 2024
Summary:
Join us on this Social Genius Podcast episode as Tristan and Jeff explore Instagram's exciting new Carousel features that give creators unprecedented creative flexibility. Plus, we'll delve into Facebook's bold plans to re-engage younger users. Don't miss this insightful episode—tune in now and stay ahead of the social media curve!
Episode Highlights:
- Facebook's Shift to Attract Younger Audiences
- Statistics on Young Adults on Facebook
- Facebook Marketplace Usage Among Young Adults
- Growth in Facebook Dating
- Facebook Groups Usage Statistics
- Exploring New Features on Facebook
- Facebook Dating Feature on Mobile
- Use of AI and Young Adult Targeting
- Future Focus on Young Adults and AI
- Discussion on Platform Relevance and Strategies
- Importance of Allowing Cross-Platform Content
- Consumer Habits of Younger Generations
- Marketing to Gen Z and Young Millennials
- Topics Searched by Generations
- Google Dominance and Future Trends
- Importance of Video in Google Searches
- Importance of Captions for SEO
- Closing Remarks and Future Content Plans
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,

Saturday Jun 08, 2024
TikTok and YouTube Growth Strategies! - EP.152
Saturday Jun 08, 2024
Saturday Jun 08, 2024
Summary:
In this episode of Social Genius Podcast, Tristan and Jeff share tips for growing on TikTok and YouTube, focusing on understanding algorithms, creating engaging content, and maintaining consistency. They also discuss recent TikTok updates and their impact on user engagement. Tune in to learn more about mastering these platforms!
Episode Highlights:
- - Intro
- - TikTok's separate algorithm for U.S. approval
- - Reaction to TikTok's new approach
- - Screen sharing: Article and TikTok report
- - Analysis of TikTok's U.S. strategy
- - Historical context of TikTok's attempts
- - Project Texas mention
- - Predictions for TikTok in the U.S.
- - TikTok's official response review
- - Skepticism about TikTok's claims
- - Reaction to negative TikTok comment
- - Public perception and misinformation
- - Pivot to YouTube achievements
- - YouTube growth strategy insight
- - Impact of YouTube Shorts
- - YouTube analytics and consistency
- Content creation advice
- Focus on valuable viewers
- Steps for growing on YouTube
- New real estate content on YouTube
- Real estate content plans
- Consistent content creation commitment
- Viewer question on algorithm changes
- Response to viewer question
- Adapting to platform updates
- Engagement metrics overview
- Tips for Viewer retention
- Successful content strategy example
- Monetization strategies discussion
- Ad revenue trends analysis
- - Importance of diversified income
- Viewer question on content niches
- Niche selection advice
- Successful niche channel case study
- Q&A session with live chat
- Content creation tools questions
- Editing software recommendations
- Engaging thumbnails tips
- Balancing quality and quantity
- Content calendar importance
- Encouragement to stay consistent
- Final thoughts on TikTok and YouTube growth
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,

Saturday Jun 01, 2024
Gabby Le’s Journey in Content Creation: Tips, Tricks, & Inspiration - EP.151
Saturday Jun 01, 2024
Saturday Jun 01, 2024
Summary:
In this episode of Social Genius Podcast, hosts Tristan and Jeff sit down with Gabby Le, a rising content creator, to explore her journey from a novice to a successful digital influencer. Gabby shares her strategies for growing an engaged audience, emphasizing the importance of authenticity and persistence, especially in the early stages of content creation. She discusses the technical aspects of her work, including editing techniques and tools, while also highlighting the role of YouTube as a lead generation and client attraction platform. The episode is rich with insights on leveraging social media for personal branding and professional growth, making it a valuable listen for aspiring creators.
Episode Highlights:
- Gabby's Content
- Early Days and Evolution
- Equipment and Techniques
- Filming in Public
- Target Audience
- Authenticity and Connection
- Growing as a Content Creator
- Filmmaking Techniques
- Social Media Strategies
- Audience Interaction
- Challenges and Overcoming Obstacles
- Inspiration and Creativity
- Future Plans and Goals
- Advice for Aspiring Creators
- Viewer Q&A
- Conclusion
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,

Saturday May 25, 2024
Will TikTok Really Be Banned? Everything You Need to Know - EP. 150
Saturday May 25, 2024
Saturday May 25, 2024
Summary:
In this episode of the Social Genius Podcast, host Jeff explores the controversy over a potential U.S. TikTok ban, analyzing the legislative process and questioning the security threats posed by ByteDance’s ownership. He highlights the political implications and advises content creators to diversify their platforms. Tune in to hear Jeff's in-depth take and stay informed on this critical issue!
Episode Highlights:
- Legislative Background
- Ownership Clarification
- Critical Dates and Political Implications
- Political Strategy and Voter Impact
- RFK's Legal Challenge
- Propaganda and Previous Ban Attempts
- TikTok's Global and Institutional Ownership
- Misconceptions About TikTok's Origins and Operations
- Safety and Data Privacy
- Meta's Role and Market Competition
- Government and Data Security
- Personal Reflection on TikTok's Impact
- Future Opportunities and Strategic Advice
- Conclusion and Final Thoughts
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,

Thursday May 16, 2024
Meta Adds More Verification For Business Package! - EP.149
Thursday May 16, 2024
Thursday May 16, 2024
Summary:
In this episode of the Social Genius Podcast, host Tristan and Jeff Pfitzer deep dive into Meta's latest update. They unpack its impact, explore its features, and discuss what it means for the future of digital connectivity. Don't miss out on these insights!
Episode Highlights:
- Meta’s Newest Update?!
- Verification Costs
- Initial Reaction to this Meta Update
- Business Standard Package
- Enhanced Profile & Search Optimization
- Impersonation Protection & Two-Factor Authentication
- Meta Verified Support
- Business Plus, Premium, & Max Packages
- Business Plus Package
- Business Premium Package
- Business Max Package
- Organic Growth vs. Paid Features
- Conclusion
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,

Thursday May 09, 2024
Instagram Algorithm Changed!? - EP. 148
Thursday May 09, 2024
Thursday May 09, 2024
Summary:
Join Tristan Ahumada and Jeff Pfitzer in this episode of Social Genius Podcast as they discuss Instagram's latest updates focusing on original content and emerging creators, comparing it to TikTok's creator-friendly environment. Dive into algorithm changes, engagement metrics, and practical tips for content creators navigating the evolving social media landscape. Watch now for valuable insights and strategies to maximize visibility and engagement!
Episode Highlights:
- Instagram's update vs. TikTok's creator-friendly environment.
- Critiquing Instagram's content landscape.
- Instagram's effort to highlight original content & small creators.
- Analyzing user engagement on TikTok vs. Instagram.
- Details of Instagram's algorithm changes.
- Importance of original content & community engagement.
- Addressing objections & excuses in content creation.
- Personal experience w/ Instagram growth & viral content.
- Testing of the new Instagram algorithm.
- Encouragement for consistent, steady growth in content creation.
- Conclusion and summary of Instagram's updates.
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,