Drunk On Social
 

Drunk On Social

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Social Media Influencers Tristan Ahumada & Jeff Pfitzer host The Social Genius Podcast brought to you by Drunk On Social weekly with the goal of delivering the latest News, Trends, & Strategies impacting all social media platforms. We share our insights into how listeners can take their business to new levels through social media. Our focus is to keep our audience perpetually ahead on all things social media. Whether it’s an update to platforms, new tools within the platforms, or even the introduction of a brand new platform, we want to be your source to stay ahead. We will also highlight what is working for others and help you find your rhythm to elevate your brand and grow your business.

Episodes

Drunk On Social The Symposium-The Three E's Key To Instagram Success with Ed Stulak -EP 14

Thursday Jul 01, 2021

Thursday Jul 01, 2021

The Three E's Key To Instagram Success

How does social media revert back to business? How do you hone in on what your audience wants to see from you on a daily basis and run with it? Jeff and Tristan welcome the first guest to this podcast, Ed Stulak. As a licensed real-estate agent in central New Jersey, he teaches real-estate professionals worldwide about the importance of social media and personal branding. Ed has worked with celebrities and influencers with huge followings and has 50,000 of his own followers on Instagram. You don’t want to miss this! 

 

Episode Highlights:

  • Ed explains how he got deals through Instagram and how he teaches real estate agents the importance of conversation and the consistency of sharing life along with your business posts.
  • Due to his brand and social media presence through Instagram, Ed acquired an 180-unit building that he is the listing agent for.
  • What is the cadence for how often to post on Instagram?
  • Ed shares how he has studied social media and what attracts consumers. Noting that there are specific categories that consumers gravitate towards, get a lot of virality, and stir engagement, he found a way to incorporate that into his business strategy.
  • What type of relevant content can you create that others can relate to and share?
  • Instagram strategies evolve and change. Personal touch is one thing that always has success and never changes.
  • Tristan shares Brandon Kane’s (social media expert for Taylor Swift and other celebrities) top 3 things to focus on when creating content that echo Ed’s key points.
  • Do you use content scheduling? What are the benefits and how do you use it effectively?
  • Ed shares the rhythm for success with Facebook and Instagram posting including reels and IG TV; His connection with Instagram told him the secret to the algorithm.
  • Can you multi-purpose reels?
  • Jeff asks for Ed’s opinion on how reels can get so many views in a short period of time and then die so fast?
  • Instagram realized TikTok’s strategy with video exposure and chose to compete with IG reels. Ed explains how they differ in what their algorithms require for continued exposures.
  • There are platforms who offer short bursts of exposure and platforms that have longevity. What are the differences?
  • Jeff asks Ed exactly how he got the 50,000 followers on Instagram. He shares the strategies that he used to achieve each milestone through the years and adapt it  as IG changed and evolved.
  • Thank you to our supportive listeners! As a reminder, Drunk on Social is on its own podcast channel apart from Lab Coat Agents. Be sure to subscribe, follow, and rate Join our Facebook Group to stay connected to all of the latest updates!

Tweetable Quotes:

  •  “Education, emotion, and entertainment- as long as you can hit any of those three E’s in your content, you will be just fine but you have to be consistent with it.” -Ed Stulak
  • “Instagram is the digital business card of today’s era and will remain for quite a while.” -Ed Stulak
  • “TikTok is a boost, like an injection of steroids, giving views and exposure quickly.” -Ed Stulak
  •  “Vanity doesn’t sell anything.” -Jeff Pfitzer

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Drunk on Social The Symposium- Stats About Social Media That May Change Your Business Strategy-EP 13

Thursday Jun 24, 2021

Thursday Jun 24, 2021

Stats About Social Media That May Change Your Business Strategy

Where has social media seen the most growth and where are the projections headed? Is Facebook still relevant and worth your time? What is happening with TikTok and YouTube?What is next for paid content creators across all  platforms?Tristan and Jeff are going to coach you on how to remove your emotions and  commit to your business strategy. You’re going to have to give up your excuses today!

 

Episode Highlights:

  • 3.96 billion people use social media worldwide, which is almost double the amount  from 2015.
  • The average person has around 8 social media accounts. 
  • The top 2 social networks are Facebook and YouTube. Do you have a strategy for your business on those platforms?
  • Jeff explains why he is glad to leave tracking turned on and why it may be of benefit. 
  • 70% of all people in the United States (231 million) are on social media. Tristan and Jeff explained the opportunity.
  • YouTube had a headline that said, “YouTube underlines its value for musicians as TikTok continues to rise.” Jeff talks about the relevance. How are YouTube and TikTok similar and how are they different?
  • TikTok has had impressive growth in just over 2 years and  now is considered a place “where everything starts”. Tristan shares why we need to be paying attention to that.
  • Twitter launches paid weather news service as it moves into subscription content. What is the idea behind it?
  • Will Instagram ever do subscriptions?
  • How do influencers start their own membership?
  • Linkedin shares insights into the most in demand marketing roles and skills. It is still the place for most professionals to hang out and engage. 
  • What are the top skills among marketers? 
  • For a real estate brokerage team, agent, or business, Discord will be an important player, it is its own place for a community. 
  • Jeff and Tristan talk briefly about the future of resumes and what will be key in staying ahead of the game.

 

Resources Mentioned:

 

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Drunk On Social The Symposium-Focus On Getting More Eyes On Your Content- EP 12

Thursday Jun 17, 2021

Thursday Jun 17, 2021

Focus On Getting More Eyes On Your Content

Tristan Ahumada and Jeff Pfitzer continue to deliver the latest and greatest news on everything in the social media world to keep you informed and on top of your social media game. What is the number one thing that you need to add to your social media strategy for your business? What features are worth your time and how do you utilize them for engagement? How do you dial in your TikTok? You don’t want to miss this!

 

Episode Highlights:

  • Instagram announced that they are allowing users to decide if they want to share how many likes they are getting or not. Facebook will allow the same thing. Tristan and Jeff weigh in with their opinions.
  • YouTube recently reported that 120 million people in the US are now streaming YouTube or YouTube TV into their TV screens. What does that mean?
  • Tristan explains how YouTube keeps content creators happy and what other social media outlets are missing.
  • What are the Top 3 100 creators?   
  • By 2025, YouTube will become the primary source of television in most homes. What is the point? Why does it matter?
  • There are 34.6 billion monthly visitors to YouTube. That number will continue to grow due to Shorts. Tristan advises, “Everyone needs a YouTube angle.”
  • Instagram adds new engagement insights for reels and Instagram live broadcasts to users. Why is that important and how will you be able to utilize it to target the right people?
  • There are a lot of options on Instagram. Jeff and Tristan share the run down of the features that you should be utilizing. 
  • Clubhouse had 1 million downloads on their Android version over the last week. They explain the pros and cons to Clubhouse and how there will be a relevance and opportunity there. 
  • Linkedin is now adding a boost feature. It will likely be similar to the feature on Facebook, but more powerful.
  • “TikTok is the best content creation tool that exists with its efficiency and advanced features of videography.” -Jeff 
  •  There are 2 important updates from TikTok: 1) They are launching a radio station. Jeff explains the importance and who it impacts the most. 2) They created a whole set of tips showing business owners how to take their TikTok  to the next level on their YouTube Channel with a playlist called, “Behind The Camera”.
  • Don’t forget to join the Drunk on Social Facebook page. Follow on Instagram and YouTube for all the valuable content to keep your game at the highest level!

 

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Drunk on Social The Symposium-YouTube Made a Power Move to Drive More Eyes to Their Platform- EP11

Thursday Jun 10, 2021

Thursday Jun 10, 2021

YouTube Made a Power Move to Drive More Eyes to Their Platform

Is there value in repurposing your content? YouTube is bringing on competition with SnapChat. How do you grab the attention of your target audience? The pandemic pushed us a little quicker into the future from a technology and e-commerce standpoint. Tristan and Jeff bring important updates to creators about where you are going to make money and how to grow your audiences. 

 

Episode Highlights:

  • YouTube is allocating 100 million dollars for YouTube Shorts Creators. 
  • If any platform is allocating resources for creators or because they want you to pay attention to any certain strategy on the platform, the point is- use it. The odds are that the algorithm is going to favor you.
  • Is there a suggested platform for posting content to multiple outlets?
  • “If you’re not multi-purposing your content, you’re just lessening the number of eyeballs that are seeing your stuff.” -Jeff Pfitzer
  • “Social media is very not threatening. It’s not a knock at your door. If there’s something that you don’t want to see, you just scroll past it.” -Jeff
  • A recent study was done on YouTube for the most commonly used open lines. What were they? Is it something that matters?
  • Jeff discusses how to grab attention when you message someone and why it’s important so that it’s not glossed over.
  • Twitter is reportedly working on a new set of paid tweet options under a monthly subscription model.
  • Twitter will soon look to launch Twitter Blue to access the next level features. What is the opportunity there? Tristan lists the possible tools and features that could be added.
  • Tristan and Jeff imagine what a reel of snippets of maybe three minutes or less bite size content would be like.
  • Jeff shares an interesting article about 10 e-commerce trends.
  • Sales made via mobile devices are on the rise and will total 3.8 trillion in 2022. If you aren't on mobile, where are you?
  • The e-commerce features of Facebook, Instagram, and TikTok make it critical to be relevant on those platforms.
  • Don’t miss out! Join the Drunk on Social Facebook Group and follow Drunk on Social on Instagram, Youtube, and TikTok. We look forward to seeing you there!

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Drunk on Social The Symposium- Did You Know That YouTube Announced Shorts Are Available For All Users?- EP 10

Thursday Jun 03, 2021

Thursday Jun 03, 2021

Did You Know That YouTube Announced Shorts Are Available For All Users?

In this episode you will hear more about clubhouse launching their Android version, the uptick in utilization of reels and more about YouTube’s announcement that shorts are available for all YT users. What does that mean for you and your business? Jeff Pfitzer and Tristan Ahumada explain and share important updates on privacy and tracking as well. Tune in to catch all the latest updates that could impact your social media strategies!

 

Episode Highlights:

  • TikTok is the most downloaded app again; They have been winning every month for the last year and a half!
  • Jeff and Tristan believe that Clubhouse is relevant and with the addition of Android, they expect even more people to jump on board. 
  • Reels are blowing up. Why? How do you use them?
  • There are 700 million users on TikTok vs 6.2 billion users on Instagram.
  • Apple’s iOS 14.5 update will bring up 3 notifications for Instagram and Facebook.
  • 96% of American U.S. users turned on or left on by default the ability to not be tracked.
  • Jeff and Tristan share that they love being targeted because it brings up products that they would not have found otherwise.
  • If you are worried about privacy, you can use Duckduckgo.com which is a browser that blocks the ability to be targeted and it actually lists what ads it blocks.
  • YouTube announced the expansion of shorts to all it’s users. Tristan had been waiting for this for a while.  It’s important because YouTube is the second most visited website in the world with #1 being Google and Google owns YouTube. The more shorts you do, the better chance you will have to pop up in a Google search.  
  • If someone creates a ton of reels and TikTok videos, do they have an advantage or disadvantage with shorts? 
  • Tristan explains where to find shorts on YouTube, how to sort through them, and what  the opportunity means for him.
  • How does utilizing shorts benefit somebody who already has a successful channel?
  • Tristan shares the Top 5 Overall Downloads from the Apple store.
  • YouTube recently reported that shorts are now facilitating 6.5 billion views per month.
  • Subscribe and download Drunk on Social The Symposium Podcast on your favorite podcast app. Check out the Drunk on Social Facebook page. There will also be  a live stream to Clubhouse every Monday 3:30pm central time/1:30pm pacifc/ 4:30 ET.

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Drunk On Social The Symposium- Are Spotify And Facebook Dating?- EP 09

Thursday May 27, 2021

Thursday May 27, 2021

Spotify and Facebook are now interacting in new ways that could directly impact how you reach your audience. Facebook is adding new features and exploring opportunities for content creators  to make money. Tristan Ahumada and Jeff Pfitzer have some interesting statistics and insights this week to help you think strategically about your social media marketing and advertising! 

Episode Highlights:

  • Spotify is a big deal. Tristan has been testing out ads on Spotify for his real estate business and will share results in the near future. 
  • Spotify just became friends with Facebook. Now, Spotify music and podcasts will natively play in your Facebook app . 
  • Keeping users on the platform is the main goal for social media companies. Jeff mentions for example, “If you put a YouTube link on Facebook, it will probably be suppressed because Facebook doesn’t want you to leave the platform.”
  • Facebook is adding a feature for newsletters and starting with journalists who cover  minorities. They are hoping to open it up to create a more diverse news experience.
  • Linkedin continues to see record engagement with overall sessions up 29%.
  • YouTube just reported a 49% jump in ad revenue. That is 6 billion in revenue from quarter 1 of 2020 to 2021.
  • The second most visited website is YouTube with 35 billion monthly visitors.
  • YouTube users watch 1 billion hours of video per day compared to Netflix users who watch 400 million.
  • Tristan and Jeff discuss success on YouTube and what it takes to create a real presence and how to utilize playlists. 
  • Twitter has a ‘super follower’ button coming out, which will be a paid feature with expanded access.
  • Twitter has risen to 199 million daily active users and posts are up 28% year over year for the first quarter of 2021.
  • Pinterest is in the news for ramping up of it’s search functionality. People are currently turning there to search for things like vacation destinations. Pinterest already has a massive loyal following, so make sure you keep your eye on what they are doing. 

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Drunk On Social The Symposium- How Did Snapchat Grow 22% Last Year?-EP 08

Thursday May 20, 2021

Thursday May 20, 2021

Apple has new data tracking procedures. Facebook is making big changes in regards to user experience. Snapchat is seeing a global uptick. New learning opportunities to grow your skills are popping up left and right! Tristan Ahumada and Jeff Pfitzer are bringing you the newest information on social media and how it applies to you and your business. Make sure to hit the subscribe button so that you don’t miss anything!

Episode Highlights:

  • Is there value to data tracking? Apple has updated opt-in prompts for users data tracking. 
  • Tristan makes the listeners aware of the list of things that will be tracked on their devices. 
  • Linkedin announced the start of Learning Hub, to create opportunities for more comprehensive skills on how to use social media and Linkedin.
  • Udemy is a place where you can learn almost anything, especially in marketing and social media at a very affordable price.
  • Jeff talks about the value of news articles on Linkedin.
  • Linkedin looks different on mobile versus desktop. Jeff and Tristan give instructions for navigating the features on both as well as how to find the learning hub.
  • Facebook adds changes to news feed rankings based on certain factors from their collected research to create a more balanced experience for users.
  • Authenticity is key. Jeff explains how to share your life and win the algorithm game at the same time.
  • Snapchat is at 280 million users! Facebook and Instagram keep copying what they are doing. Tristan explains why and how.
  • If you want to be relevant in ten years, you have to start thinking about marketing to Gen- Z.  
  • Snapchat has a cool thing called Spotlight that they are testing out in 14 countries. They are giving away a million dollars a day to the video that they spotlight for that day.
  • Jeff previews a topic that will be discussed in the future on The Symposium, sharing that they have friends who are getting million dollar deals as a result of TikTok. 
  • Clubhouse uploaded their logo for a third time in their short existence. Why are they choosing this unique strategy?
  • Staying present and having a strategy for cross posting on multiple platforms are two important points of focus to touch more people. 

Resources Mentioned:

 

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Drunk On Social The Symposium-Content Creation Is Easy If You Do This!- EP 07

Thursday May 13, 2021

Thursday May 13, 2021

New opportunities are on the horizon! Tristan Ahumada and Jeff Pfitzer have important updates to share on what’s new with your favorite social media company and what you could be doing to improve your content creation. Tune in to hear their thoughts on how to maximize google, repurpose content, and how to start trending on the social media platform that you are focusing on. 

 

Episode Highlights:

  • Clubhouse is only a year old and is valued at 4 billion dollars.
  • Tristan mentions the trend of people being drawn towards audio. 
  • Clubhouse released a statement about where they will focus their funding going forward.
  • Pay attention to your favorite social media company to see how much they invest in creator programs.
  • Jeff explains how he is creating a brand on TikTok and the opportunity it is generating with a specific targeted audience. 
  • Tristan shares that his wife, Janice, encouraged him to invest time in Clubhouse and he reveals the opportunities he has already experienced. 
  • Reddit just announced that they are coming out with a Clubhouse clone called Reddit talk.
  • Facebook is adding tools to their audio rooms to allow you to clip segments of content for posting, setting them apart from Clubhouse.
  • Snapchat has often been the innovator and Facebook and Instagram frequently copy what they are doing.  You might say it is Facebook's modus operandi to copy features because they are doing the same thing with TikTok and now Clubhouse.
  • The future has yet to be tapped on Clubhouse and there are going to be  major opportunities for business to consumer hence agent to consumer.
  • Why is it important to start your own room in Clubhouse?”
  • Child health experts are strongly advising against the creation of Facebook for kids. Tristan and Jeff weigh in with their opinions.
  • Apple has decided to allow Parlor to come back to the app store.
  • Highlights from YouTube’s recently released video that goes over how their video recommendation system works to help people understand what they need to be doing.
  • Jeff asks, “when you find the latest trending stories, where do you get that from?”

Resources Mentioned:

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Drunk on Social The Symposium- What's New on Clubhouse and FB's Hotline?- EP 06

Thursday May 06, 2021

Thursday May 06, 2021

What's new on Clubhouse and FB's Hotline?

Clubhouse has adjusted its platform to give influencers the ability to make money. Hotline is Facebook’s attempt to copy Clubhouse. Tristan Ahumada and Jeff Pfitzer touch base on the recent changes that are being made on multiple platforms and  share what you need to know about what’s coming next. 

Episode Highlights:

  • The reason that YouTube has the best content is because out of all the social media platforms, the content creators get paid the best.
  • Other platforms that want to grow and remain relevant, need to take note of what YouTube is doing and pay content creators well.
  • Tristan reviews how Clubhouse’s “first monetization feature” gives creators the opportunity to make money.
  • Jeff wants to build a weekly or bi-weekly Drunk on Social Clubhouse room as an open forum to ask questions.
  • Google is about to change how their algorithm works. There are five things to watch out for that will affect your SEO ranking.
  • Check the ranking of your website page speed at developers.google.com.
  • Yahoo is still among the top most visited websites.
  • TikTok was the number #1 most downloaded app in the first quarter of 2021. 
  • Tristan says TikTok’s video editor is so good that he goes there specifically to edit videos and just saves them as drafts.
  • The new editing feature on TikTok will allow you to toggle an image or text over an area and you can see what it would look like.
  • Facebook announced that they had 5 million emails hacked in 2019 which is why it is important to change your password frequently..
  • Facebook recently announced the addition of an up and down arrow to sort comments so that you can prioritize the best comments on a specific post. 
  • Facebook also launched their new Clubhouse-like app, Hotline. They are going to have users join in with their twitter accounts to beta-test it at hotline.co. 
  • Social media companies that pick up steam, like Clubhouse and continue to grow, are going to take off if they open up a creator fund that is really strong.
  • Pinterest also announced their creator fund to support creative talent. Howard Tager, one of the founders of Ylopo, has told Jeff to keep his eye on Pinterest, it will remain relevant. 
  • Drunk on Social, The Symposium, is seeking feedback, join our FB group! 

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Drunk on Social The Symposium-What's Next On Your Favorite Social Media Platform?- EP 05

Thursday Apr 29, 2021

Thursday Apr 29, 2021

What's Next On Your Favorite Social Media Platform?

Instagram, TikToc, Facebook and Twitter are creating new opportunities for users to reach more people and explore futuristic ideas for communication using AR and VR. Tristan Ahumada and Jeff Pfitzer share what’s new and keep you updated on how these changes could impact your business.

Episode Highlights: 

  • Instagram Stories will have drafts coming soon.
  • Automating captions for videos is currently being tested by Instagram.
  • Instagram is focusing on Stories and Reels. 
  • It is really important for Instagram users to make shorter videos and add captions.
  • Facebook just released an infographic of 5 years of VR advances from Oculus. 
  • Virtual Reality (VR) is when you feel like you are in a virtual world. 
  • Augmented Reality (AR) is when you superimpose a virtual piece that can hover on something real. 
  • Facebook introduces a video trailer for Horizons. 
  • Watch the movie Ready Player One to get a glimpse of what companies, like Facebook, are creating.
  • Facebook is also working on creating a virtual workplace where you can wear oculus glasses and meet in a virtual world.
  • Tik Tok launched Playlist so content creators can categorize their content.
  • You can post to YouTube, grab the link, and post it to Twitter. 
  • Twitter is a great place for you to share random thoughts.. 
  • Snap a picture of the random thought you posted on Twitter and share it in your Instagram Stories. 

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