Drunk On Social
 

Drunk On Social

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Social Media Influencers Tristan Ahumada & Jeff Pfitzer host The Social Genius Podcast brought to you by Drunk On Social weekly with the goal of delivering the latest News, Trends, & Strategies impacting all social media platforms. We share our insights into how listeners can take their business to new levels through social media. Our focus is to keep our audience perpetually ahead on all things social media. Whether it’s an update to platforms, new tools within the platforms, or even the introduction of a brand new platform, we want to be your source to stay ahead. We will also highlight what is working for others and help you find your rhythm to elevate your brand and grow your business.

Episodes

Drunk On Social The Symposium-FOMO Is Real, So We Wanted To Share Our Summary Of The Social Genius Seminar-EP 23

Thursday Sep 09, 2021

Thursday Sep 09, 2021

FOMO Is Real, So We Wanted To Share Our Summary Of The Social Genius Seminar

The Social Genius Seminar was mind blowing! Jeff and Tristan don’t want you to miss out so they are recapping the event on this week’s episode. Tune in to hear the best of the best from this incredible wealth of knowledge! 

 

Episode Highlights:

  • Tristan highlights the speakers: Brendan Kane, Rory Vaden, London Lazerson, D. Rock, and Judi Fox.
  • What is the number one thing that your job is when it comes to social media?
  • How do you start your videos? How do you communicate with your audience in a personal way? Jeff shares highlights from Brendan Kane’s valuable insights.
  • Rory Vaden is one of the best speakers in the world. He built and sold a coaching platform and now he has a platform called Brand Builders. Jeff shares the motivation that he gained from him.
  • Tristan highlights how Rory breaks down where you need to place your specific content within Instagram.
  • Have you used Yellow Duck? Tristan explains what it is and how it works for Instagram.
  • Did you know that Live videos don’t save automatically on Instagram? There’s a way to go on the back end side to turn that on. Jeff and Tristan will share more later on to help walk you through it.
  • London Lazerson shared key points about reposting and finding your niche.
  • Could you do 100 videos in 30 days?
  • How do you view your number of followers? D. Rock brought a new perspective.
  • Do you know who Gary Vanderchuck is? Look him up!
  • Have you ever posted 100 posts in one day on Twitter? Tristan shares about his training call with D. Rock and his advice to stop overthinking yourself.
  • Jeff started to post to Twitter due to D. Rock’s advice. He explains how he does it and repurposes it.
  • Judi Fox is a master at LinkedIn. She presented on having a personal hashtag and how her audience helps catalog her content.
  • How do you create a captivating bio? On LinkedIn, Instagram, and TikTok it is extremely important because your bio is your Search Engine Optimization.
  • This episode scratches the surface of Social Genius and there will be more to come!

 

Resources Mentioned:

  • Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
  • Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/
  • Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
  • Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
  • Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents

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Drunk On Social The Symposium-How To Find Your Niche On Social Media-EP 22

Thursday Sep 02, 2021

Thursday Sep 02, 2021

How To Find Your Niche On Social Media

How do you best utilize Reels? What websites are staying at the top? How do you direct your focus to where your audience is gravitating? Tristan and Jeff bring you the best tips for standing out and having consistent quality content to grow your brand and business!

 

Episode Highlights:




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Drunk On Social The Symposium-How Rett Harmon Uses Social Media For His Business-EP 21

Thursday Aug 26, 2021

Thursday Aug 26, 2021

How Rett Harmon Uses Social Media For His Business

This is a special episode with Jeff at Schiller Productions in Carrollton, Georgia visiting Rett Harmon. Rett is with Century 21 Real Estate and is doing some amazing things with social media in his business! He shares about the strategy of video that their brokerage has had as their mission and vision. Tune in for all of the valuable insights!

 

Episode Highlights:

  • Rett has been in the Real Estate business for 20 years. He shares about the dynamics of his business.
  • Social media allowed Jeff and Rett to meet. They are wearing shirts that read, “Random to Real Estate”. Jeff explains that this will be the tieback to social media and asks Rett to explain what it is.
  • Jeff points out that Rett is in a very small town. He disproves the idea that strategies can’t apply to those in rural areas.
  • At what point should you hire a videographer for your business?
  • Rett explains how he knew it was time to expand their video production team.
  • Jeff asks Rett what his metric is for how much content he wants to put out each week or each month.
  • Facebook, Instagram, TikTok, and YouTube are all incorporated into the marketing strategy of Novus Century 21 Brokerage. Rett explains how they evaluate where to focus based on where their audience is.
  • How do you add value by fixing problems? How do broader topics of content generate business?
  • Consistency is key. Different platforms will require different content strategies.
  • Rett shares about Random to Real Estate and the pillars of content.
  • How do you find something that is very defining and unique? How does that relate back to your brand?
  • How do you get past the struggle of being different and the personal repercussions that may come with all the benefits of standing out?
  •  Rett shares his pay it forward approach and how it makes a difference in all aspects.
  • James Paul, a content creator and videographer with Rett Harmon’s team shares what he does and how other businesses can fill a similar role in their team.

 

Resources Mentioned:

  • Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
  • Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/
  • Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
  • Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
  • Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents

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Drunk On Social The Symposium-Facebook Is Investing 1 Billion In A New Creator Fund, Is It Enough?-EP 20

Thursday Aug 19, 2021

Thursday Aug 19, 2021

Facebook Is Investing 1 Billion In A New Creator Fund, Is It Enough?

Where is it possible to become an influencer overnight? How do social media platforms compare on how well they pay their creators? Where are the eyeballs that you need to reach? Which platforms have increasing relevance and how can you create a strategy to stay on the cutting edge? Jeff and Tristan have some very interesting news and insights on the evolution of the platforms and where the game of creating meaningful content continues to shift. Don’t miss it!

 

Episode Highlights:

  • Facebook announces 1 billion dollar investment into new creator funding initiatives. How does this compare to what YouTube has been doing?
  • Drafts for Instagram Stories are now available to all users. Jeff explains the significance and limitations.
  • How do Instagram reels compare to TikTok?
  • Tristan reviews the evolution of Facebook paying creators.
  • How much money has YouTube paid out over the last three years to its content partners? It will surprise you!
  • Tristan shares what inside Facebook says for the reason that they doesn’t want to pay creators more. Jeff and Tristan share their opinions and insights on the matter.
  • What is the update on Clubhouse? Are they finding their niche?
  • Jeff has interesting stats on app downloads. TikTok holds its lead as the most downloaded app. Jeff and Tristan discuss the implications of the rankings including the relevance of Instagram strategy.
  • Winning over the youth is key to the future of social media use. How do TikTok,Instagram, and Facebook measure up? Which one is projected to be the key platform?
  • Is there a window for becoming an influencer overnight on TikTok? Tristan shares his experience with an educational video that surprised him.
  • Educators and all types of industries have opportunities on TikTok. Do you know how to tap into establishing a consistent presence and being known for what you do?
  • YouTube has automatic segmentation for clips. Why is this important? How can you use this feature to your benefit? You can allow YouTube to turn this on or you can do it on your own. Tristan suggests allowing them to do it originally.
  • Jeff sends a shout out to the fans of Drunk on Social that he receives messages from. Please go to your podcast app now and leave this podcast a rating. Thank you for listening!

 

Resources Mentioned:

  • Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
  • Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/
  • Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
  • Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
  • Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents

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Drunk On Social The Symposium-How To Succeed with Video on Social Media -EP 19

Thursday Aug 12, 2021

Thursday Aug 12, 2021

How To Succeed with Video on Social Media

The future of content is video. How are your video skills on social media? What brings the most engagement? Tristan and Jeff guide you through the important factors that influence video success. They also have some important tips, updates, and insights that will give you some things to think about this week!

 

Episode Highlights:

  • By 2022, online video content is predicted to command more than 82% of all web traffic.
  • Tristan goes through the social media platforms and guides through how to use video on each of them, including the best time to post and ideal video length.
  • Does the time that you post matter? How does that work into the algorithms?
  • TikTok has two separate best times to post. What are they? Jeff and Tristan discuss the average length of their TikTok videos and how that may evolve.
  • Jeff shares about one of his most engaged stories that he posted to Twitter and his Stories.
  • Facebook is testing out a new threads option for feed posts. What does that mean? How can you use it to your benefit?
  • For real-estate agents, Tristan explains how he would utilize threads.
  • TikTok added new shout-out options to enable users to pay for personalized video messages from celebrities. Why is that powerful?
  • Is Clubhouse going to hang on? Jeff and Tristan weigh in with their opinions.
  • Don’t miss out on any of the important social media updates, subscribe to the podcast!

 

Resources Mentioned:

  • Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
  • Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/
  • Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
  • Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
  • Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents

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Drunk On Social The Symposium-Drunk On Social's First Free event, Social Genius is NEXT Week -EP 18.5

Thursday Aug 05, 2021

Thursday Aug 05, 2021

Drunk On Social's First Free Event, Social Genius is NEXT Week

This week’s episode is an exciting addition to let you in on extra special news and invite you to an important event happening in less than a week! Jeff and Tristan are bringing you the latest and guiding you through the use of social media features to better engage with your audience...but, there is more! They are also going to bring in Top Social Media Influencers to give you access to their incredible expertise! Tune in to get all the details, you don’t want to miss this!  

Episode Highlights:

  • Twitter is the fourth most visited website in the world; Their number of users and revenue continues to see steady increase. Jeff and Tristan discuss why.
  • SnapChat had a record revenue quarter, adding a shocking 13 million more daily actives, rising to 293 million which is a 23% increase year over year.
  • Jeff shares about an entertaining podcast called, Facebook versus SnapChat, on Business Wars by Wondery.
  • TikTok and SnapChat may have some rivalry too. Why?
  • TikTok added two live streaming features for everyone! What are they? Why does it matter?
  • When you go live on TikTok, how do you engage differently with the Q & A feature?
  • Are you using video replies on TikTok? Jeff explains why it is important and goes along with the algorithm.
  • Jeff reveals the important announcement about their live virtual event called Social Genius, sponsored by Social Coach. Top influencers are going to be sharing LIVE with you! Tristan names the social media rockstars that will be joining. You don’t want to miss out!
  • What is happening with YouTube Shorts?
  • If you’re trying to build a YouTube Channel, what strategy can you use to incorporate shorts, maximize your time, and define your brand?
  • Instagram expanded insights data to 60 days providing more analytical capacity. Why is it important?
  • Make sure you are connected to the Drunk on Social Facebook Page: https://www.facebook.com/groups/136264191062786/

**Your Invitation To Become A Social Genius**

https://mailchi.mp/drunkonsocial/social-genius-live-event?fbclid=IwAR1CDpD3pvzkhBN5Yi-wNO7K1PeiJKVOGHzuF_5PgmkhMlL2yayXzGWauKc

 

Resources Mentioned:

 

Twitter Posts Steady Increases in Users and Revenue for Q2, with Good Growth in Ad Spend:

https://www.socialmediatoday.com/news/twitter-posts-steady-increases-in-users-and-revenue-for-q2-with-good-growt/603826/

Snapchat posts strong results in Q2:

https://www.socialmediatoday.com/news/snapchat-posts-strong-results-in-q2-including-a-record-increase-in-revenue/603825/

YouTube Shorts give you a new way to watch, discover and create short content using nothing but your phone:

https://support.google.com/youtube/answer/10059070?hl=en

TikTok Adds New Live-Stream Features, Including Live Guests and Q&A Panels:

https://www.socialmediatoday.com/news/tiktok-adds-new-live-stream-features-including-live-guests-and-q-a-panel/603661/

Instagram Expands Insights Data to 60 Days, Providing More Analytical Capacity:

https://www.socialmediatoday.com/news/instagram-expands-its-insights-data-to-60-days-providing-more-analytical-c/603674/







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Drunk On Social The Symposium-This Is Why You Should Use TikTok -EP 18

Thursday Jul 29, 2021

Thursday Jul 29, 2021

This Is Why You Should Use TikTok 

Everyone knows TikTok is popular but how do you harness the tools that it offers to enhance your business and brand? Jeff and Tristan break it all down to educate you, giving you the insider tips, tricks, news and analytics. In this episode, they share personal success stories on TikTok and the trends that help them navigate the platform for success. Tune in now; Your plans to virality are one play button away!

 

Episode Highlights:

  • How many times are your TikTok videos being shared? That will help you understand if you are creating content that is catching on and getting viewed and liked because it is being shared.
  • Tristan and Jeff walk through where to see how many views, how many shares, and how long the views are compared to the length of the video.
  • Jeff points out the “more data” section on TikTok videos and the value that it has for you.
  • What does the extra time on TikTok videos mean? Why did they extend it?
  • TikTok and YouTube stay in competition; How does that benefit you as the creator? Do you know how to repurpose your content there?
  • Does IGTV have relevance? Why is TikTok so appealing to people?
  • Jeff shares the difference between exposure on Instagram and TikTok.
  • How do you turn vanity into business?
  • How can you find easy content in your community to draw viewers in?
  • What is your niche? Do you have pillars of content? Jeff explains how to sort out your ideas and channel it.
  • If you’re growing a team, there are recruiting strategies that you can use via TikTok as well.
  • Keep creating content to find out what pops and while you’re waiting you have content to multi-purpose to other platforms.
  • Listeners, would you like, subscribe, give us a rating on apple podcasts, or share this with a friend? We greatly appreciate your support!

Resources Mentioned:




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Drunk On Social The Symposium-Lana Rodriguez Shares How To Create The Ultimate Customer Experience-EP 17

Thursday Jul 22, 2021

Thursday Jul 22, 2021

Lana Rodriguez Shares How To Create The Ultimate Customer Experience

This is the first ever episode with a live guest! Tristan and Jeff interview Lana Rodriguez, a very successful team leader of real-estate agents in Colorado Springs, Colorado. She has extensive expertise in client events and reigning in the use of Facebook and social media to make an impact. Drunk on Social is always helping you figure out how to build your brand and presence on social media; Tune in to this episode to learn what strategic moves you can make to take it to the next level. 

 

Episode Highlights:

  • Lana shares about the dynamics of the videographer position on her team and the importance to content creation.
  • Lana lists off resources for how to be a social media pro.
  • Do you have a private Facebook group? Lana shares her personal experience of strategic marketing.
  • How do you get to the top of the list for referrals from other states?
  • Jeff reviews what it looks like to consistently be executing on social media and how to intentionally set up your friends list for prospecting success.
  • Tristan asks Lana to explain how she grew her TikTok following and how to use it to get leads.
  • How do you continue to connect with clients without it becoming boring?
  • Lana explains how they are opening up a stand alone boutique building as a local hyper spot for her team and local agents to create a less intimidating process for home buying. It will have its own instagram and be a landmark for real-estate.
  • The Lana Rodriguez group has big goals. She explains how providing experiences to their clients has helped the group grow over the last five years.
  • Jeff asks Lana to recap her trend of where she has been and what she has done since 2015 and the massive impact that social media had on that growth.

 

Resources Mentioned:




 




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Drunk On Social The Symposium-Reels on Facebook?-EP 16

Thursday Jul 15, 2021

Thursday Jul 15, 2021

Reels on Facebook?

Don’t forget that Facebook is the #1 social media outlet in the world; How can you maximize your strategy with Reels? Do you have an effective planning strategy for your content? How is your branding game? Tristan and Jeff bring you what you need to know to soar on social media. You might find yourself going to the drawing board with new strategies this week!

 

Episode Highlights:

  • Facebook just announced that they are testing out: Reels and Rooms to the user Interface. Tristan and Jeff discuss the benefits.
  • YouTube released key tips for building your channel around your audience. Tristan explains them. See “Resources Mentioned” section for the link to the details.
  • Jeff mentions BrandFace- a company that helps you take your business to the next level. They will be partnering with Drunk on Social in the future.
  •  Do you have a schedule and plan to consistently post on social media? Tristan shares a little bit about his personal strategy. Jeff offers to do a future episode where they each break down how they plan out content to be most effective and efficient.
  • SnapChat made a new licensing agreement with Universal Music Group. Why is that important?
  • Jeff talks about Walker Hayes and how his song went viral because he did a dance with his daughter on TikTok. They are paving the way for other industries to use the platform to become #1 in your field.
  • Twitter is adding 15 second views as the new objective for video ad campaigns. They are continuing to add all of the popular features that the other platforms have.
  • Pinterest has 478 million users out of those, 98 million are from the United States. They have some new trends that they want you to pay attention to- Tristan outlines them. See “Resources Mentioned” section for a link to the article.
  • What did the pandemic make people re-assess about their life? Why does it matter for your  business plan?
  • Google is going to delay the data tracking options as they figure out the solution to make it business inclusive and taking privacy into account so everyone can win.
  • Jeff and Tristan recap the use of Reels on Instagram and Facebook and why you should be utilizing them.
  • Subscribe to the podcast on your favorite app and share it, too! Don’t forget to join our Drunk on Social Group so you don’t miss anything!

Resources Mentioned:




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Drunk On Social The Symposium-Social Media Audio Trends, Will They Last?-EP 15

Thursday Jul 08, 2021

Thursday Jul 08, 2021

Social Media Audio Trends, Will They Last?

Any platform can be popular for a while...which ones are projecting future relevance? Jeff and Tristan keep you in the know about which apps stay at the top and what the social media trends are indicating about where and how you should focus your efforts. What platforms are having ego battles, trying to prove who is better? Tune in to get all the details on the continuing evolution of social media!

 

Episode Highlights:

  • Tristan reviews the most downloaded apps in the world right now. Jeff and Tristan discuss each of them in the line up.
  • What is Capcut, Telegram, and Josh?
  • A video editing app made in the top 10 of overall downloads. What makes it so great?
  • The app called Josh offers to donate to a cause that is fighting COVID-19 when you upload a video with the hashtag, “#Iamabluewarrior”.
  • YouTube announced the expansion of TikTok-like Shorts to new regions- UK, Canada, and Latin America.
  • YouTube has 6.5 billion daily views for Shorts. You need to be using them!
  • Facebook delays taking a cut on paid events and fan subscriptions until 2023.
  • Twitter is stepping forward to set the app apart and allow creators to make money via the subscription model.
  • Every single platform is doing one of two things: allowing short form video and/or some form of subscriptions. Why are they focusing there? What does it mean to you and your business?
  • It’s not all about who is watching, it’s the consistency that makes it catch on.
  • Jeff shares a teaser of what he will be sharing to the Drunk on Social Group -an article that was released about Instagram providing a new overview on how algorithms work.
  • Make sure you subscribe, share, and rate this podcast to keep Drunk on Social moving forward in providing you with the latest and greatest news and information for your social media strategies!

Resources Mentioned:






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