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Social Media Influencers Tristan Ahumada & Jeff Pfitzer host The Social Genius Podcast brought to you by Drunk On Social weekly with the goal of delivering the latest News, Trends, & Strategies impacting all social media platforms. We share our insights into how listeners can take their business to new levels through social media. Our focus is to keep our audience perpetually ahead on all things social media. Whether it’s an update to platforms, new tools within the platforms, or even the introduction of a brand new platform, we want to be your source to stay ahead. We will also highlight what is working for others and help you find your rhythm to elevate your brand and grow your business.
Episodes
Thursday Nov 18, 2021
Thursday Nov 18, 2021
Don't Sleep On Linkedin, Here Is How To Use It With Judi Fox
Don’t hit the breaks when it comes to LinkedIn. You don’t have to be a completely different person on this platform. What should you post on LinkedIn for engagement and traction? What is the power of visibility in a hashtag? You have to give what you want to get and everyone can win. If you wish you had been on Facebook 10 years ago, it’s going to be the same opportunity now with LinkedIn. “LinkedIn is here for your whole career.” Judi might surprise you on this one!
Episode Highlights:
- Real Estate Agents and Business Owners aren’t using LinkedIn as much as they should. What do you post? How often? How is it different from everything else you’re used to on other platforms?
- LinkedIn loves the personal journeys of career paths. Those types of stories should be shared!
- Judi explains how the energy on LinkedIn has more of a together feeling than an individual.
- What is the cadence to post on LinkedIn?
- Judi shares surprising advice on how to get more traction and engagement.
- There is some perception that we have to spend more time on LinkedIn. Be cautious of how you respond to the perception.
- Should you be posting more about your business? Should you still be posting personal content?
- You should build your LinkedIn profile to sell you. What kind of soft call to action can you use?
- Do you have a personal hashtag? Why does it matter?
- You don’t need to constantly post for more conversation if you already have it.
- The profiles on LinkedIn have changed. If you haven’t been on in awhile, there are new features like creator mode and spotlight.
- Jeff talks about the importance of personal hashtag and his exposure to it.
- What does it look like to create a catalog, a news feed of your own content?
- Should you use your website as your hashtag?
- Judi shares your inspiration for starting her hashtag and her suggestions on finding your own.
- What is the power in commenting?
- Free account or pro?
- What is the featured section? People will convert from there.
- Relationships and networking matter long term on LinkedIn.
- How do you start? How do you use your content and find your pattern?
- Can you still benefit from Clubhouse from just a once a week pattern?
Resources Mentioned:
- Drunk on Social Website: www.drunkonsocial.com
- Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
- Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/
- Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
- Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
- Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents
- Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
- Judi Fox: https://www.judifox.com/ | https://www.linkedin.com/in/judiwfox/, ClubHouse room on Wednesday- judifoxrocks
- Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents
- Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
- Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/
Thursday Nov 11, 2021
Thursday Nov 11, 2021
How Youtube's New Caption Option Helps You Crush It With SEO
In this episode Jeff and Tristan have a lot to fill you in on: Facebook, YouTube, Instagram, TikTok AND drunkonsocial.com! There are powerful changes that will affect your SEO and ability to share content simultaneously across pages. Tune in for the latest and greatest social media news to stay up to date with the waves of change and opportunities for you!
Episode Highlights:
- What do you think about automatic captioning of your videos every time you post it,like a transcription of what you’re saying?
- Have you been to drunkonsocial.com? If you haven’t, you’re missing out! It is the latest social media news for every part of your life!
- What is happening with IGTV?
- Is the future of social media going to be a battle of platforms? Who are the likely players?
- Do you know about Social Coach? Where does that fit in?
- Tristan talks about what is the same and what is different with IGTV and how the preview works. Why does it matter?
- Jeff mentions a bunch of editing features that Instagram is adding. They might start comparing to TikTok...more to come later.
- Do you know about Facebook teaming up with Ray-Ban for sunglasses with cameras inside? How will they work?
- What is new with TikTok? How are people pinning their videos and how should you be using it?
- YouTube is allowing for caption options. What does it mean?
- Searchable transcripts? They are powerful. Google will continue to own the waves.
- Facebook is doing a small thing that could have an interesting repercussion- testing simultaneous mass posting across pages. What does it look like? Why is it useful?
- Jeff talks about hashtagging the right way. You have to make sure it is relevant.
- Tristan explains how to pin drunkonsocial.com on your phone.
- Drunk on Social Podcast has reached 1,000 downloads! Thank you to everyone listening! Keep sharing us, post this good content to your audience!
- The result of the Twitter challenge (100 tweets in one day) will be shared soon.
- Next week’s episode will be the last of the replays from the Social Genius event with Judi Fox. Don’t forget to go back and listen to those: DRock, London Lazerson, Rory Vaden, and Brendan Kane.
Resources Mentioned:
- Drunk on Social Website: www.drunkonsocial.com
- Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
- Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/
- Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
- Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
- Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents
- Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
- Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents
- Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
- Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/
SocialCoach Sign Up Page: https://socialcoach.io/drunkonsocial
YouTube Adds New Caption Options, Including the Expansion of Automatic Captions for Live Streams
https://drunkonsocial.com/100-proof-blogs/f/youtube-adds-new-caption-options
IGTV Brand Retirement and Format Merger
TikTok Tests New Option to Pin Selected Video Clips to the Top of Your Profile
Facebook Unveils $299 Smart Glasses, its First Step Towards AR Wearables
https://www.socialmediatoday.com/search/?q=ray+ban&selected_facets=&topics=
Facebook Tests Simultaneous Mass-Posting
https://drunkonsocial.com/100-proof-blogs/f/facebook-tests-simultaneous-mass-posting
Thursday Nov 04, 2021
Thursday Nov 04, 2021
DRock Shares What, When, And Where To Post Social Media Content
Tristan and Jeff continue to bring you the amazing content that was shared at the first live event, Social Genius. In this episode, DRock, the original videographer, content creator, and Executive Creative Director for Gary Vaynerchuk. He is highlighting the importance of personal stories and spotlighting others to build your personal brand. Don’t miss this valuable insight!
Episode Highlights:
- Jeff talks about Gary Vaynerchuk, his impact on social media, and how DRock has been successful with him.
- In regards to any platform, what should you be focusing on when it comes to video?
- Do you understand the consumers? DRock always asks what his audience wants to see more of and what value he can provide them.
- Jeff shares what stands out the most to him of what he has learned from DRock. Strategy, not getting overwhelmed, and understanding where you are in your social media and branding journey has been key for him.
- If you want something big, you have to put in the work. Have you done 1,000 episodes on a podcast? What does it actually look like to put in the work before thinking it isn’t "going anywhere"?
- DRock and Gary put out a lot of content. He explains why and how. How do you not overthink it?
- If you were to stand in front of a room of 9,000 people, you would be blown away.
- DRock says people need to tune their perspective to that so that you can build relationships with those people and truly build value.
- What is the cadence of how often to post?
- How do you bring value that will actually engage or entertain your audience in real estate?
- DRock talks about how he personally got into the habit of posting.
- Social media is conversation. What kind of conversations do you want to have? Put out content that helps back that up.
- DRock shares where he thinks the most opportunity is being missed by those attempting to do social media well.
- Have you ever imagined Instagram as your journal? What kind of behind the scenes can you share?
- Should you treat TikTok like another Instagram or Facebook? Does it only work for people who go viral?
- Are there any safety issues with using TikTok for business?
- Billion dollar companies are shifting marketing strategy to TikTok. What does that mean?
- DRock explains why he thinks that text messaging will eventually fade out if it doesn’t step up and what will take its place.
- Is Linkedin a sleeping giant? DRock weighs in with his opinion.
Resources Mentioned:
- Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
- Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/
- Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
- Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
- Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents
- Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
- Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents
- Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
- Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/
- DRock Instagram | LinkedIn
Thursday Oct 28, 2021
Thursday Oct 28, 2021
TikTok Has 1 Billion Monthly Users, You Should Be Using It
Are you diversifying yourself across social media platforms? In this episode, Jeff and Tristan explain the value in doing so. Do you ever wonder what is happening on the internet every minute? There are some fascinating stats! Are you on TikTok or are you still delaying engaging on the platform? The time is now to embrace it. Listen now for your latest and greatest updates on everything social media!
Episode Highlights:
- Remember when Facebook and Instagram went down a few weeks ago? Why is that important?
- Jeff shares a brilliant way that a company he buys from handled Facebook and Instagram being down.
- What is the latest with TikTok?
- Google is making a deal with TikTok and Instagram to be able to have google search through both of their videos through the hashtag. Why is that big news?
- Jeff shares an article along with an infographic about what happens on the internet every minute.
- What are NFTs? Are you confused about them? Tristan breaks it down.
- Tristan explains what Gary V did with NFT to take it to the next level and add value.
- For more insight into oculus and the virtual world go to Episode #5 (Link is in Resources)
- YouTube is still at the top and they are trying to keep up to stay at the top. Tristan and Jeff explain their use of shorts and their success with it. Why should you do Shorts and how should you title them to be searchable?
- You need to understand where and why people are dropping off the videos, that is how you know what adjustments you need to make and be able to understand your audience. YouTube is offering this through the audience retention metrics.
- Jeff questions if YouTube will take away from what they originally were- long form content- because the algorithm will give more short form content to those that are watching that?
- There are two types of people that go into social media looking for results. Tristan explains.
- We appreciate all of our listeners! Give us a testimonial or review on your podcast app. Feel free to share this podcast on your social media & tag us! Thank you!
Resources Mentioned:
- Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
- Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/
- Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
- Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
- Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents
- Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
- Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents
- Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
- Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/
The Basics of NFTs [Infographic]
https://www.socialmediatoday.com/news/the-basics-of-nfts-infographic/607589/
A Minute Online
https://drunkonsocial.com/f/a-minute-online
TikTok 1 BILLION!
https://drunkonsocial.com/f/tiktok-1-billion?blogcategory=TikTok+Blog
Google To Index IG and TikTok Videos
https://drunkonsocial.com/f/google-to-index-ig-and-tiktok-videos
YouTube Launches Improved Viewer Retention Insights
https://drunkonsocial.com/f/youtube-launches-improved-viewer-retention-insights
32 Social Media Video Marketing Stats You Need to Know in 2022 [Infographic]
Drunk On Social Ep #5 (VR advances from Oculus)
https://www.facebook.com/groups/drunkonsocial
Thursday Oct 21, 2021
Thursday Oct 21, 2021
London Lazerson Shares How To Create Success On TikTok By Just Being Authentically You
Tristan and Jeff continue to bring you the amazing content that was shared at the first live event, Social Genius. On this episode, London Lazerson, TikTok superstar, with over 6 million followers, talks about the importance of finding your niche and going all in on creating content!
Episode Highlights:
- Tristan asks London, “Why TikTok?” He weighs in on how TikTok has been gaining more credit and the ability to succeed on the platform versus Instagram.
- Instagram is very curated with perfect moments captured. Tik Tok actually doesn’t like because they want to capture the authenticity. London explains how this is pulling content creators to jump platforms.
- Jeff talks about when his daughter first introduced him to Tik Tok and how he began to embrace it.
- Do you want to be a successful TikToker or at least want to get the exposure? London explains the spirality and how to create to find your niche.
- So many creators miss out on the algorithm not remembering their viral videos. What can you do to keep the exposure?
- In March of 2020, London committed to do 100 videos in a month on TikTok (3 videos per day) After his 9-5 job as a director of an ad agency, that is what he focused on. He explains how that grew his following.
- The demographic is bent toward younger people. Tristan asks London, “How would you suggest that solopreneurs/entrepreneurs use this platform to target the right demographic for themselves?”
- London explains the unmatched potential of TikTok. They bank on the factor of “what if”
- Jeff talks about his most popular content and the question of how to turn it into business.
- When it comes to everything starting on TikTok, how important is it to then send people to your other platforms and is that actually happening?
- What is London Lazerson’s strategy for creating new content?
- London shares a story that became a mantra in his life.
- Apple did their first influence campaign on TikTok!
- How do you find your niche? Especially if you’re not at the level of 100 videos in a month? London has some advice!
Resources Mentioned:
- Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
- Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/
- Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
- Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
- Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents
- Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
- Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents
- Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
- Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/
London Lazerson: TikTok | Instagram | LinkedIn
Thursday Oct 14, 2021
Thursday Oct 14, 2021
What Social Media Trends Should You Implement For 2022?
In this episode, Jeff and Tristan have some great updates Stylish glasses with video recording? New creator abilities on YouTube? How can you focus on your community audience? Segmenting and organizing your content to improve engagement and views? What will be the important trends for next year? Don’t miss it!
Episode Highlights:
- Facebook is unveiling a $299 pair of smart glasses which are going to have built in Cameras. How much more could you capture? Jeff and Tristan talk about the potential privacy concerns as well as the impressive features.
- Do you know where Mark Zuckerberg just bought a home? Tristan shares a fun story.
- What is happening with Pinterest? They have a new scrolling feed that shows that they intend to be relevant. How could it be useful to you?
- Tristan shares where he has success with Pinterest.
- How can you take pictures to create inspiration?
- Snapchat is adding a new reminder to help facilitate engagement. What is it? Why are they doing it?
- Tristan wonders what influencers will receive the Facebook smart glasses. Will Jeff get them?
- YouTube is expanding upon their creator abilities. Tristan explains how and why it is important in terms of community.
- Jeff shares how to segment your content using color coordinated covers on TikTok.
- What are the top Social Media Trends for 2022? Jeff and Tristan review them
- How will Facebook remain relevant?
- Jeff and Tristan talk about the wise use of influencer marketing.
- Jeff shares about his personal experience and his one biggest regret in life. He gives the advice not to skip through college but to embrace it and enjoy it.
Resources Mentioned:
- Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
- Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/
- Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
- Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
- Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents
- Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
- Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents
- Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
- Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/
1) Facebook Previews New Smart Glasses Ahead of Initial Launch Later This Week
2) Pinterest Tests New Full-Screen, Vertical Scrolling Feed for Pin Discovery
3) Snapchat Adds New Birthday Reminder Element to Help Facilitate Engagement
4) YouTube Expands Access to its Community Posting Tab Within Creator Channels
5) 8 Social Media Marketing Trends and Predictions for 2022 and Beyond [Infographic]
Thursday Oct 07, 2021
Thursday Oct 07, 2021
How To Build Your Personal Brand With Rory Varden
Tristan and Jeff brought in some of the biggest names in social media for the Social Genius event and now they are repurposing the content to share it with you on the podcast! Today you will hear from serial entrepreneur, world renowned speaker, and Co-Founder of Brand Builders, Rory Vaden. Tune in for his amazing insights on how you can build your brand to be like no other!
Episode Highlights:
- Rory explains selling the previous company prior to Brand Builders and how his friend, Lewis Howes inspired the start of this company.
- Brand Builders works with a wide variety of clients. They have worked with New York Times best-selling authors. The majority of their clients are in professional services of some type- entrepreneurs, independent consultants, business owners, coaches, trainers, real estate agents, etc.
- Rory shares the mission of Brand Builders to be helping people find their uniqueness and differentiate themselves from that perspective rather than through the filter of what others are doing.
- What is the podcast that Rory is running for Success Magazine?
- Success Line Podcast is free coaching calls with Rory. Info for how to apply is provided in the Resources Mentioned section.
- How do you break through the noise with your brand? Rory’s wife is the CEO of Brand Builders and led a year long, nationwide research study on trends in personal branding. Rory shares some data points that have not been released yet.
- Are you more likely to trust someone who has an established personal brand? Rory shares how they can stratify and segment data based on generations.
- 82% of Americans agree that companies are more influential if their founder or executives have a personal brand that they know about, trust, and follow. Rory talks about the example of Glenn Sanford and eXp realty.
- Tristan reiterates the importance of one on one focus and ability to relate to brands especially on social media.
- Rory shares the struggle with sharing the little intimate details of his personal life on social media. He frames a new perspective by asking -Who is your favorite celebrity? If you could have full access to an entire day of their life, what would you say? Although we aren’t celebrities, people want to know the person behind what they see.
- A revenue building engine is an automated digital ecosystem around personal brand that pumps content out into the universe without taking a person’s time.
- How does Brand Builders create a content marketing strategy? They focus on creating fans not just purchasers and making a difference not just making money.
- Do you spend a lot of your mental energy on choosing the right hashtags, constructing your home page for opt-ins, and conversions? There is nothing wrong with any of that; However, Rory's advice is to spend more time focusing on trust.
- When are people ready to buy? How do you create systems that capture them?
- Rory shares how he utilizes his feed versus his story on Instagram.
- The problem is never giving away too much and then they won’t buy. The problem isyou didn't give away enough and they aren't coming back.
- What is one of the best prospecting mechanisms on social media?
- Where do you find your uniqueness?
Resources Mentioned:
- Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
- Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/
- Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
- Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
- Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents
- Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
- Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents
- Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
- Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/
- Rory Vaden | https://www.roryvaden.com | Success Line: www.success.com/successlineguest | Success Room Instagram Live | https://freebrandcall.com/rv/
Thursday Sep 30, 2021
Thursday Sep 30, 2021
Why Did YouTube Open A 6000 Seat Theater In California?
Tristan and Jeff are back to bring you up to date on the latest Social Media news. They are continuing to share tools to repurpose content in meaningful ways and how to increase your engagement. How do you get into the hashtag categories where you want to be known more? Have you ever wanted an Ultimate Social Media Checklist? They are reviewing one on today’s episode, don’t miss it!
Episode Highlights:
- What is the plan for YouTube theater? Where is it going to be?
- If you’re in any business of any kind, if you’re serious about it, you need to go all in on YouTube.
- Are we still talking about Clubhouse? What is the connection between LinkedIn and Clubhouse?
- Clubhouse says they have an average of 700,000 rooms per day. They are also adding more depth with spatial audio; What does that mean?
- Instagram’s switch from swiping up to clicking on the sticker has been a slow release but could be beneficial as Tristan explains. Where will it be?
- Tristan talks about trying out the software, Yellow Duck to stream through the desktop into Instagram. How does it work? Ecamm Live is a work around which allows Yellow Duck to work.
- Jeff brings up their 100 video challenge for TikTok in the month of September.
- SEMRush has a great graphic that shows you the Ultimate Social Media Checklist. Tristan and Jeff review them and talk about their favorites.
- Go back to the Brendan Kane Episode #25 to understand how to make good content that is not all business, how to not become stale, and stand out.
- Do you have a posting calendar? Things are always changing, don’t use the same one you used a year or a year and a half ago.
- Jeff explains the #foryou hack. The algorithm is smarter than us.
- Click the subscribe button! Coming up, you will get all of the Social Genius experts in incremental pieces. You don’t want to miss them!
Resources Mentioned:
- Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
- Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/
- Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
- Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
- Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents
- Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
- Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents
- Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
- Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/
YouTube Opens 6,000 Seat 'YouTube Theater' Where it Will Host a Range of IRL Events
Clubhouse Adds Spatial Audio, Now Averaging 700k Rooms Per Day
Instagram is Removing Swipe-Up Links for Stories, Replacing the Function with Link Stickers
The Ultimate Social Media Checklist [Infographic]
https://www.socialmediatoday.com/news/the-ultimate-social-media-checklist-infographic/605677/
Thursday Sep 23, 2021
Thursday Sep 23, 2021
How To Grab And Hold Attention In Order To Monetize Your Brand With Brendan Kane
This is a special episode highlighting the expert knowledge shared at the Social Genius event. Tristan and Jeff brought in some of the biggest names in social media and now they are repurposing the content to share it with you on the podcast! Today you will hear from the author of best selling books, 1 Million Followers and Hook Point, Brendan Kane on how to find, engage, and grow your social media audience. He has helped people like Taylor Swift, Katie Perry, and Rihanna. You don’t want to miss this!
Episode Highlights:
- What is the amount of time that you have to hook someone into your content?
- Brendan shares the mistakes content creators make in trying to hook their audience.
- Where are brands failing when it comes to social media? Where do adjustments need to be made?
- There is a real physics to delivering a message. Brendan shares his Hook Point Formula. The days of click bait are really over...you have to earn and maintain the attention to stop the scroll.
- What is the actual blueprint to a successful hook point and therefore successful marketing?
- Most brands are connecting with less than 30% of their target audience. Why?
- Most brands are connecting with less than 30% of their target audience. Why?
- Communication = Math. There are 6 main ways that audiences interact with the world and process content.
- Jeff asks Brendan, “How do you best lead into videos in a way that attracts attention?”
- Influencers connect on a one to one basis and feel like friends. The best content creators make it an active experience.
- Brendan gives examples of verbal and non-verbal attention grabbing techniques.
- Tristan points out how the media, like the news, grabs attention. Brendan weighs in about sustainability and trust issues.
- What are some things that entrepreneurs should be paying attention to when they are looking to grow their influence on social media?
- Brendan outlines The “Common Sense” Model for brands and why it doesn’t work. He then outlines his Predictive Viral Content Model that merges creative with scientific Methodology and why it does work.
- Where do you start with the behind the scenes research that is needed to be successful?
- As an example for real estate agents, what would it look like for them to “stop the Scroll”? Brendan explains how to make your content digestible for the general audience and how the algorithm prioritizes content.
Resources Mentioned:
- Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
- Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/
- Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
- Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
- Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents
- Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
- Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents
- Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
- Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/
- https://hookpoint.com
Thursday Sep 16, 2021
Thursday Sep 16, 2021
Is Instagram Removing The Swipe Up Feature?
Jeff and Tristan are back to bring you some important updates today! How is Instagram changing? What is Facebook doing next? What should you be posting to TikTok? How will changes to Reels impact your business and social media strategy? This is worth your valuable time!
Episode Highlights:
- Instagram has big news. What is happening with the swipe up feature and stickers? What do you need to do differently?
- Getting to 10,000 followers on Instagram is hard. Jeff shares some encouragement.
- TikTok tests even longer video uploads as it looks to expand its presence. What is going on?
- What would longer content on TikTok look like for companies and influencers? Tristan explains the potential benefits.
- Remember how instagram started with the 3-minute feature? Jeff reviews it and the process for uploading.
- Jeff shares about his video training call on The Video School on how to do Reels. He explains how to be the most efficient without impacting your reach.
- What are the pros and cons of Reels?
- Facebook is getting Reels? What does that mean?
- What is happening with TikTok and are there parental controls?
- What should you be posting to TikTok? It is a common question that Jeff and Tristan receive. Tristan reviews a Storytelling Framework.
- Jeff shares an article about the 5 ways to improve your social media branding and sales efforts. What is the picture superiority effect? There are some interesting stats on types of content and how people remember it.
- Jeff talks about his new niche on TikTok that he learned to develop from London Lazerson through Social Genius.
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Resources Mentioned:
- Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
- Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/
- Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
- Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
- Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents
- Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
- Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents
- Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
- Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/
- Instagram is Removing Swipe-Up Links for Stories, Replacing the Function with Link Stickers - https://www.socialmediatoday.com/news/instagram-is-removing-swipe-up-links-for-stories-replacing-the-function-wi/605437/
- TikTok Tests Even Longer Video Uploads as it Looks to Expand its Presence
- https://www.socialmediatoday.com/news/tiktoks-testing-even-longer-video-uploads-as-it-looks-to-expand-its-presen/605603/
- Facebook Brings Reels to its Main App as it Seeks to Capitalize on the Short-Form Video Trend - https://www.socialmediatoday.com/news/facebook-brings-reels-to-its-main-app-as-it-seeks-to-capitalize-on-the-shor/605302/
- TikTok Publishes New Parents Guide to Help Better Protect Youngsters in the App
- https://www.socialmediatoday.com/news/tiktok-publishes-new-parents-guide-to-help-better-protect-youngsters-in-the/605528/
- 6 TikTok Storytelling Frameworks to Consider in Your Marketing Approach [Infographic]
- https://www.socialmediatoday.com/news/6-tiktok-storytelling-frameworks-to-consider-in-your-marketing-approach-in/605366/