Drunk On Social
 

Drunk On Social

https://feed.podbean.com/drunkonsocial/feed.xml

24.5K

Downloads

184

Episodes

Social Media Influencers Tristan Ahumada & Jeff Pfitzer host The Social Genius Podcast brought to you by Drunk On Social weekly with the goal of delivering the latest News, Trends, & Strategies impacting all social media platforms. We share our insights into how listeners can take their business to new levels through social media. Our focus is to keep our audience perpetually ahead on all things social media. Whether it’s an update to platforms, new tools within the platforms, or even the introduction of a brand new platform, we want to be your source to stay ahead. We will also highlight what is working for others and help you find your rhythm to elevate your brand and grow your business.

Episodes

Drunk On Social The Symposium-Are You Prepared For Virtual Worlds And Communities?- EP 43

Thursday Jan 27, 2022

Thursday Jan 27, 2022

Are You Prepared For Virtual Worlds And Communities?

Jeff and Tristan always keep you in the know about news, trends, and the latest things going on in Social Media. What is in the works for the virtual world, why does it matter for your business, what do you need to know and do to be prepared? Today’s episode will also bring some updates on a few of the platforms. Don’t miss it!

 

Episode Highlights:

  • Are you looking at where the internet is heading? Tristan shares his advice including his take on oculus and encouragement for the listeners.
  • Does meeting on Horizons or meeting in the virtual world require any more memory or what do you need for that?
  • Where is the world going with oculus? How will groups and things look different in the future as a result?
  • What is the potentially hottest performing piece of Facebook? What changes are being made to be more user friendly in the next quarter?
  • Jeff and Tristan are testing out rooms on the next episode of the  Drunk On Social Podcast.
  • Did you see that Amazon released Amazon glasses?
  • An article released Key Holidays and Celebrations of Note for 2022. Jeff explains why it matters for building your brand and business.
  •  TikTok is testing a new option. What is it? 
  • How do you give your Instagram the best first impression? Number one is your handle should be your name or incorporate your name. What else?

Resources Mentioned:

Key Holidays and Celebrations of Note for 2022 [Infographic]

https://drunkonsocial.com/100-proof-blogs/f/2022-key-holiday-celebrations-of-note

TikTok's Testing a New Option to Invite Your Connections in Other Apps to View Your Clips, and Follow Your Profile

https://drunkonsocial.com/100-proof-blogs/f/the-new-tiktok-invite

How to Give Your Instagram the Best First Impression [Infographic]

https://drunkonsocial.com/100-proof-blogs/f/how-to-give-your-instagram-the-best-first-impression






Read more

Drunk On Social The Symposium-The Power of AR And The Popularity Of The Oculus App- EP 42

Thursday Jan 20, 2022

Thursday Jan 20, 2022

The Power of AR And The Popularity Of The Oculus App

What apps are getting the most downloads? What is taking place in the virtual world and why is it important for you and your business? What important changes are coming for Instagram?  Jeff and Tristan bring you the latest scoop on Social Media including what is coming for augmented reality and the opportunities that await you so that you are way ahead of the curve!

 

Episode Highlights:

  • What did the Christmas Day Download Chart reveal? What were the top five social media apps that were downloaded both worldwide and in the United States?
  • Do you know what Oculus is? What is the software based off of? Tristan recaps for the listeners and discusses its popularity. 
  • Besides Facebook groups, what is going to keep Facebook massively relevant?
  • Tristan explains how Xbox live was the first version of virtual reality and how it helps usrelate to the newest trends.
  • What is augmented reality? Jeff talks about a TikTok that Tristan shared with him in which someone was interviewed about augmented reality. What are the opportunities with it?
  • How will all of the virtual reality stuff impact human interaction?
  • How do you embrace where everything is headed?
  • What are the key areas of focus for Instagram in 2022?
  • Will Stories remain relevant? Jeff reviews how Instagram gained popularity from the beginning.
  • If you’re so afraid of video, what should you do?
  • What were the top 10 trending hashtags of 2021?
  • Everybody is copying TikTok. How do you really stay ahead of the game?

  • Drunk on Social will have an upcoming virtual event, Social Genius Round 2. It is a free event through zoom. There will also be a live event coming in May. Jeff shares the details. 

Resources Mentioned:

TikTok Leads Christmas Day Download Charts, New Markers of the Coming Metaverse Shift

https://drunkonsocial.com/100-proof-blogs/f/tiktok-leads-christmas-day-download-charts

Great AR use case

https://www.tiktok.com/@this_week_in_startups/video/7048277708349984006?sender_device=pc&sender_web_id=7002810961694983681&is_from_webapp=v1&is_copy_url=0

Instagram's Key Focus Areas In 2022

https://drunkonsocial.com/100-proof-blogs/f/instagrams-key-focus-areas-in-2022




Read more

Drunk On Social The Symposium- MrBeast Burger Demonstrates The Power Of A Social Media Following- EP 41

Thursday Jan 13, 2022

Thursday Jan 13, 2022

MrBeast Burger Demonstrates The Power Of A Social Media Following

Today’s episode has some interesting news about Tik Tok, kitchens and food delivery. There is a brilliant story behind Mr. Beast that might surprise you. Twitter is still evolving; What do you need to know? What new tool is going to help spread the popularity of your Facebook groups? Tune in!

 

Episode Highlights:

  • Who is Mr. Beast? He has more views on his YouTube channel than any TV network. What is the story that brought him success? Tristan shares how he learned about Mr. Beast.
  • How could you apply the Mr. Beast strategy for your business success?
  • Jeff explains the delivery only restaurant model and how TikTok videos are going to influence it.
  • What new things are being seen from TikTok that may impact the future of restaurants?
  • How does the incentive work for influencing food orders through the TikTok app?
  • Are you doing much with Twitter? It’s not going anywhere. They recently put out a strategy guide to tweeting more. The hack can be super simple.
  • Year over year there has been a 34 percent increase in video view time on twitter, equating to 3.5 billion video views per day. What is the time recommendation for videos on the platform?
  • If you know of a D Rock, that would be awesome to work for Tristan and Jeff as a content creator, send a message to Jeff.
  • Are Facebook groups becoming dominating giants?
  • What are the top 5 most visited websites in the world?
  • There is an important new way to invite people to your Facebook group. Admins and moderators are getting new abilities too. Tristan explains.
  • Most people are on Facebook. On the platform, you’re meeting people where they want to be met. How do you create consistent content and stay top of mind?

Resources Mentioned:

TikTok's Planning to Open its Own 'TikTok Kitchen' Chain of Delivery-Only Restaurants

https://drunkonsocial.com/100-proof-blogs/f/tiktok-in-the-kitchen

Twitter Publishes 2022 Planning Guide to Assist in Your Tweet

https://drunkonsocial.com/100-proof-blogs/f/twitter-publishes-2022-planning-guide

Unfu*k Yourself 2020 Day-to-Day Calendar: Get Out of Your Head and into Your Life Calendar

by Gary John Bishop






Read more

Drunk On Social The Symposium- This Is What You Need To Know About NFT’s- EP 40

Thursday Jan 06, 2022

Thursday Jan 06, 2022

This Is What You Need To Know About NFT's

You have probably heard about NFT’s but what exactly are they and why do they matter? Tristan and Jeff want to keep you on the cutting edge; This is something that you should be paying attention to and trying to get a grasp on. Tristan is an expert on NFT’s and owns thousands of them. Tune in for the whole scoop!

 

Episode Highlights:

  •  What is an NFT? How does it work?
  • The largest NFT website to purchase from is called Open Sea. You can buy a picture and own it virtually. People buy them in hopes that they will go up in value.
  • Where do you go to pick up ethereum? What is the current value?
  • Some NFTs are tied to actual tangible things too. For example, there may be a virtual image that includes one on one calls or a free ticket to a live event.
  •  Veve is an NFT site that is picking up steam because they have a lot of images of mainstream names.
  • This virtual, digital art…why is it not copyable? There is a way to instantly know if there is a fake duplicate.
  • What do you do with this type of artwork? Metaverse of the future will incorporate this too.
  • Jeff shares how he wrestles with NFTs and where his resolution is.
  • It is important to pay attention to where the world is heading online because as the world shifts around us, it is heading more into a virtual world. If you watch the movie or read the book Ready Player one, it will help you understand the concepts.
  • Essentially you are buying a picture that lives in the virtual world with crypto currency and you hold it in your computer in the cloud which is attached to blockchain.
  • Tristan reviews the websites mentioned in the podcast and explains each of them and what they offer. 
  • Large corporations are spending time and resources which indicates it is going to be the future of where our world is going.
  • The Drunk on Social Facebook Page will have a cool graphic and access to everything that you need to keep you up to date. Jeff has also started a series of videos that are short recaps summarizing topics from the podcast. However you like to consume content, Drunk on Social has a ton of options for you.

Resources Mentioned:

What Are NFTs? Mapping the NFT Ecosystem [Infographic]

https://drunkonsocial.com/100-proof-blogs/f/mapping-the-nft-ecosystem

www.veve.me

https://opensea.io/






Read more

Drunk On Social The Symposium- What Are Tristan and Jeff Going To Focus On In 2022?- EP 39

Thursday Dec 30, 2021

Thursday Dec 30, 2021

What Are Tristan and Jeff Going To Focus On In 2022?

Are you excited for the new year? Join Tristan and Jeff as they reminisce over 2021 and prepare you for the new year. What kind of content will set you apart so that you can’t be replaced? What do you need to know about algorithms? How can you get remembered more often and get more referrals? Tune in to be inspired!

Episode Highlights:

  • Tristan shares about when they did 100 videos in 30 days on TikTok. How does digging deeper into a localized area affect the algorithm?
  • What kind of content makes it so that the big companies can’t compete with you? Tristan shares how Jeff does this.
  • How do you make yourself irreplaceable? Taking an understanding of the trends and personalizing to what only you have is key. Tristan explains.
  • Have you heard of Wheel of Time? There is an interesting backstory to its relevance today. It is a good example of bridging the gap through what is trending. 
  • What is exciting about short videos? What aspects of them need to be on point to be searchable?
  • Jeff shares what he is most excited for in 2022. What is it and why?
  • How do you meet your audience where they want to be, that is not a nuisance for them?
  • Jeff shares about Will Penney, who, with his team of 5 people, close 200-250 transactions every year. 70% of his business is referral and he attributes it to his Facebook group.
  • Jeff and his VA are building a way to manage Facebook Groups for people at a nominal cost called Social CRM. 
  • Tristan has recently challenged Jeff to average 3 videos per day on TikTok in 2022. Where did the idea come from? 
  • Jeff and Tristan review a resource called Pyvott (check it out in the ‘Resources Mentioned Section’) 
  • Are you a goal setter every year? Jeff shares his experience and success with it. 
  • What is the importance of Stories?  
  • How will you take Social Media seriously in 2022?

 

Resources Mentioned:



Read more

Drunk On Social The Symposium- Should You Incorporate Trends In Your Social Media Post?- EP 38

Thursday Dec 23, 2021

Thursday Dec 23, 2021

Should You Incorporate Trends In Your Social Media Post?

What were the dominating trends of 2021? What is the future of Facebook?  Are you dealing with trolls on your social media accounts? This week’s episode has encouragement and practical advice for you! Don’t take yourself out of the game because others try to bring you down. Jeff and Tristan also play a game of guessing trends today; Tune in for the fun!

 

Episode Highlights:

  • Facebook announced a lot of changes or additions when it comes to groups. What are they and why?
  • How do you deal with trolls and those people who post the negativity?
  • Tristan shares what he does when people try to poke at him on Social Media.
  • A whole master session via Social Genius will include the use of Facebook Groups will be live near the end of April 2022.
  • Twitter continues to evolve and stay relevant. Jeff shares the trends that dominated the platform and why it matters for all platforms.
  • What was up with Sesame Street in 2021 that gained great attention? What is the game of getting engagement?
  • Google shares the global top search trends for 2021. Jeff and Tristan play a game of guessing and reviewing them. 
  • Why do top search results matter for your social media strategy?
  • The moral of the story is that following what trends and what is going on in the news and posting content around it will bring engagement and establish an authority.

 

Resources Mentioned:

Facebook Has New Comment Moderation and Support Features

https://drunkonsocial.com/100-proof-blogs/f/facebook-has-new-comment-moderation-and-support-features

Twitter Shares Top Tweets & Trends of 2021

https://drunkonsocial.com/100-proof-blogs/f/twitter-shares-top-tweets-trends-of-2021

Google Top Search Trends 2021  

https://drunkonsocial.com/100-proof-blogs/f/google-top-search-trends-2021

$456,000 Squid Game In Real Life!

https://youtu.be/0e3GPea1Tyg

Mr. Mister - Kyrie

https://www.youtube.com/watch?v=9NDjt4FzFWY

Mr. Mister - Broken Wings

https://www.youtube.com/watch?v=nKhN1t_7PEY






Read more

Drunk On Social The Symposium- This Is How You Should Use TikTok, With Austin Armstrong- EP 37

Thursday Dec 16, 2021

Thursday Dec 16, 2021

This Is How You Should Use TikTok, With Austin Armstrong

You will want to pay attention today. Tristan and Jeff are talking with Austin Armstrong, CEO and Co-founder of SocialtyPro, a full service organic digital marketing agency. He is sharing how he more than tripled his business by leveraging TikTok and how they help other businesses do the same.

Episode Highlights:

  • Who are you trying to reach? What are the emotional points that are going to cause them to want to reach out to you in the first place?
  • Austin explains an example of how he structures a TikTok video to get more backlinks to a website and how it qualifies the audience.
  • Socialty Pro starts with defining a buyer persona and then does competitor research, hashtag research, trending video and keyword research across the web.
  • Opening hook, providing value, and call to action are the three main aspects of planning video content.
  •  For real estate agents, Austin explains defining buckets of content and then following the three step approach. Next, build up social proof based on the videos that perform really well. 
  • Tristan asks, “For Socialty Pro, What are some of the best examples of tactics that have worked for clients that went through the roof?
  • Narcissist or Self Promoter? If you market yourself aren’t you a self promoter?
  • For a realtor, how do they differentiate themselves from each other on TikTok or any Social Media strategy?
  • What specific content does really well in the Real Estate space?
  • Jeff briefly reviews a geo-targeted playlist and how it is a lot simpler than a lot of people realize; It is probably under-utilized on TikTok.
  • How do you utilize the video strategy across Facebook, TikTok, YouTube, etc.?
  • Have you heard of Snaptick.app? Austin explains how to leverage it.
  •  Does removing a watermark really matter? Isn’t that helping the social platform out to leave it on?
  • What about Pinterest? Is it worth it? Where does it fit into the strategy? 
  • Don’t underestimate thousands of people seeing your face. That is psychological brand recognition that is going to stack upon everything.
  • How exactly do impressions work on Pinterest?
  • Who are some good people to follow to learn from and watch?
  • When it comes to YouTube, how do you grow it? How do you use the SEO strategy? How do you train the algorithm to understand who you’re trying to reach?
  • What are your goals for videos per day?  Is it enough?
  • Austin explains when you’re getting started how to figure out what works. 
  • Jeff shares how he saved himself a lot of time creating TikTok content. 
  • Austin shares his story about his Dark Horse marketing award from Video Marketing World in Dallas, TX.
  • Stay Tuned- an entire TikTok event will be happening via Drunk on Social - January 25th!

Resources Mentioned:

Austin Armstrong from SEO & TikTok Marketing Agency  | https://www.tiktok.com/@socialtypro

SnapTik.app - https://snaptik.app/en

Joshua Moore - GingerMarketer  | https://www.tiktok.com/@gingermarketer

Rachel Pedersen | https://www.tiktok.com/@themrspedersen

Video Marketing World Conference | https://www.videomarketing.world/dark-horse-accelerator

Megan Gersch- Web Design + Branding Expert  |https://www.tiktok.com/@megangersch?





Read more

Drunk On Social The Symposium- Use These Hashtags When You Post On Instagram- EP 36

Thursday Dec 09, 2021

Thursday Dec 09, 2021

Use These Hashtags When You Post On Instagram

If you don’t have a CMO, you are the CMO for your business; Are you thinking that way?  Jeff and Tristan have a lot to discuss on the podcast to prepare you for 2022 and keep your focus on your ideal clients, how to serve them well and grow your reach. 

Episode Highlights:

  • Discovering your social media features and staying on top of the changes will remain important to you so that you don’t get left behind.
  • Jeff talks about what he has seen with the “add yours” feature being used to create more visibility.
  • Do you partner with business influencers? Tristan explains his journey to grow a newsletter and why it is important.
  • How can you get an influencer to help you market yourself? Do you know about the place TikTok created to find out how much it would cost for a shout out or help driving traffic to your page.
  • Who counts as an influencer? What would it look like for you?
  • Creative content is key. Check out the show notes for the article that outlines the topic.
  •  It’s not about what you want. What does your ideal client look like and what are they searching for? 
  • Hashtags? When it comes to Instagram, that is still the primary way for people to search and discover content. How many should you use and how do you know which ones?
  • Jeff shares about his wife’s aspiring influencer journey on social media and how to remain consistent.
  • Tristan and Jeff share how many hashtags they use and their thought processes.
  • What is a hashtag guy?
  • TikTok is in the news again with a couple of different headlines. What are they?
  • Where is the TikTok studio in the US? What is it like?
  • Jeff previews an article on “What You Should Post On Social Media- 70 Killer Content  Ideas for 2022. Tristan and Jeff share a few of their favorites.
  • What makes you human and helps people resonate with you?
  • Do you do a good job at promoting yourself and your own accounts?

Resources Mentioned:

Top 7 Social Media Strategies CMOs Must Adopt in 2022 [Infographic]

https://www.socialmediatoday.com/news/top-7-social-media-strategies-cmos-must-adopt-in-2022-infographic/610467/

New Study Looks at Optimal Hashtag Usage in Instagram Feed Posts, Based on 18m Examples

https://www.socialmediatoday.com/news/new-study-looks-at-optimal-hashtag-usage-in-instagram-feed-posts-based-on/610377/

TikTok Brings its Connected TV App to More Users in the US

https://www.socialmediatoday.com/news/tiktok-brings-its-connected-tv-app-to-more-users-in-the-us/610465/

TikTok Shares Insights into Some of the Top Brand/Creator Partnerships on the Platform in 2021

https://www.socialmediatoday.com/news/tiktok-shares-insights-into-some-of-the-top-brandcreator-partnerships-on-t/610461/

What Should You Post on Social Media? 70 Killer Content Ideas for 2022 [Infographic]

https://www.socialmediatoday.com/news/what-should-you-post-on-social-media-70-killer-content-ideas-for-2022-inf/610019/

www.creatormarketplace.tiktok.com







Read more

Drunk On Social The Symposium- Why You Should Start A Facebook Group In 2022- EP 35

Thursday Dec 02, 2021

Thursday Dec 02, 2021

Why You Should Start A Facebook Group In 2022

Tristan and Jeff have a lot to share in this episode: more Instagram, YouTube, and Facebook news, information about a new December contest, and important goals and ideas for your social media game in 2022. Don’t miss it!

 

Episode Highlights:

  • YouTube is making a simple change that indicates they understand where the world is going on Social. What is it? Why does it matter?
  • Are you attempting to use YouTube Shorts? Jeff explains how to make it easy.
  • The Lab Coat Agents Podcast has also highlighted YouTube with Jesse Dau and Jackson Wilkey on episode 136-138, check them out here.
  • Facebook announced Meta but they also announced all the new things for the Facebook community in groups.
  • Facebook Groups is the future of Facebook and everyone should be starting their own groups. Why?
  • Tristan goes through the things that are changing for Facebook Groups and how they will give more autonomy to the user and ways to monetize subgroups within them.
  • Tristan and and Jeff discuss a successful Facebook Group called, “Living North Phoenix”.
  • Do you want to know what Jeff and Tristan recommend as a priority in your 2022 goals? Jeff explains and shares ideas for Facebook Groups. 
  • Instagram just released another new sticker. What is it going to do?
  • Jeff doesn’t understand the Instagram sticker. He shares a story he had on social Media to try to understand what to put there with it. Tristan explains the idea behind it and how it gives you more play. There is a writing prompt portion too.
  • Tristan reminds listeners that as Facebook starts creating this Metaverse, there are going to be peripherals like the watches and other equipment. What are the things that are going to be needed to participate in the experience but are not inherently created by the company who is allowing you to jump into it? There is a whole other opportunity there.
  • Do you know what today’s “Gold Rush” is?
  • What is the December Challenge? Jeff is leading it up with Stories on Instagram. Tune in for all of the details and get connected in it. 
  • For the entire month of December, Drunk on Social will be discussing 2022 goals for you to set for your social media game. Where does your focus need to be? How do add to your social CRM? Get ready for the new year!

Resources Mentioned:

Facebook Announces New Groups Tools at Its 2021 Communities Summit

https://www.socialmediatoday.com/news/facebook-announces-new-groups-tools-at-its-2021-communities-summit/609517/

Instagram Launches 'Add Yours' Sticker to Facilitate More Engagement in Stories

https://www.socialmediatoday.com/news/instagram-launches-add-yours-sticker-to-facilitate-more-engagement-in-sto/609267/






Read more

Drunk On Social The Symposium- Who Is Meta and Should You Care About What They Are Doing?- EP 34

Thursday Nov 25, 2021

Thursday Nov 25, 2021

Who Is Meta and Should You Care About What They Are Doing?

What big changes are happening with Facebook? What new Instagram feature will help your business? The internet evolved to be Social Media and now is evolving into the next version of itself. For those of you who are forward thinkers and innovators, this is for you! Tristan and Jeff share the knowledge you need to be on the forefront of all that is happening in the Social world and what is to come.

 

Episode Highlights:

  • Facebook’s re-name? What does it mean? Does it even matter? 
  • Tristan explains the problems of Facebook in regards to the government and their solution for it.
  • What could the virtual world be like and offer?
  • Is Facebook ahead of their time? Jeff and Tristan discuss the similarities with Xbox live and eXp.
  • We live in the world of virtual purchasing. Tristan mentions NFTs and his own experience on Minecraft.
  • Jeff brings up a link from Social Media Today about Facebook’s coming projects impacting our lives - Is it a good thing? There is a new watch coming with a detachable face to take pictures with.
  • How do Facebook groups set the platform apart?
  • Tristan is excited for the new Instagram Link Sticker for anyone who has a business. There are so many uses for it. How can it help you?
  • What is leading the way to the new version of the internet? We are witnessing the beginning of what’s next.
  • Jeff reviews the social media challenges that they have embarked on and how it went for them.
  • The November challenge was to create videos of giving thanks: 25 videos to those people that are closest to you to say “thank you”. The results will be reviewed later. Tristan and Jeff explain the importance of authenticity even though it takes more effort and time.

 

Resources Mentioned:

From Facebook To 'Meta'?

https://drunkonsocial.com/100-proof-blogs/f/from-facebook-to-meta

Facebook's Coming Projects Will Make It a Bigger Part of Our Daily Lives - Is That a Good Thing?

https://www.socialmediatoday.com/news/facebooks-coming-projects-will-make-it-a-bigger-part-of-our-daily-lives-/609184/

Meta Is Facebook's Push to Own the Metaverse - And It Might Just Work

https://www.socialmediatoday.com/news/meta-is-facebooks-push-to-own-the-metaverse-and-it-might-just-work/609350/

IG Story Links: Now Available To All Accounts!

https://drunkonsocial.com/100-proof-blogs/f/ig-story-links-now-available-to-all-accounts?blogcategory=Instagram+Blog

Instagram Launches 'Add Yours' Sticker to Facilitate More Engagement in Stories

https://www.socialmediatoday.com/news/instagram-launches-add-yours-sticker-to-facilitate-more-engagement-in-sto/609267/

Facebook Gaming Beats YouTube Gaming for Hours Watched in Q3 [Infographic]

https://www.socialmediatoday.com/news/facebook-gaming-beats-youtube-gaming-for-hours-watched-in-q3-infographic/609203/

Drunk on Social website: www.drunkonsocial.com

SocialCoach Sign Up Page: https://socialcoach.io/drunkonsocial

https://www.socialmediatoday.com/

Novembers Challenge - 25 Videos to those closest to you




Read more
Load more

Copyright 2021 All rights reserved.

Podcast Powered By Podbean

Version: 20241125