Drunk On Social
 

Drunk On Social

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Social Media Influencers Tristan Ahumada & Jeff Pfitzer host The Social Genius Podcast brought to you by Drunk On Social weekly with the goal of delivering the latest News, Trends, & Strategies impacting all social media platforms. We share our insights into how listeners can take their business to new levels through social media. Our focus is to keep our audience perpetually ahead on all things social media. Whether it’s an update to platforms, new tools within the platforms, or even the introduction of a brand new platform, we want to be your source to stay ahead. We will also highlight what is working for others and help you find your rhythm to elevate your brand and grow your business.

Episodes

Social Genius brought to you by Drunk On Social-Tik Tok Is Allowing 10 Minute Videos＜ How Will That Impact Your Business?- EP 53

Thursday Apr 07, 2022

Thursday Apr 07, 2022

Tik Tok Is  Allowing 10 Minute Videos< How Will That Impact Your Business?

How is monetization affecting the decision making of your favorite platforms? Instagram has removed some features, what are they? What is the strategy of TikTok and why does it matter for your content plans? Changes are coming to captioning, sounds, editing, etc. Tune in for your weekly dose to keep you in the know and ahead of the curve. 

 

Episode Highlights:

  • Tristan and Jeff are revisiting the topic of TikTok adding ten minute video uploads. They have since confirmed that this is happening on everybody's account. Jeff is retracting his original opinion.
  •  We all know how YouTube is crushing it with monetization and paying creators well. How does effective monetization work and how has it impacted the platforms?
  •  If long form content has more money potential, why is YouTube going the other way offering more short form?
  • Tristan shares how he processes the different options of video length and what he thinks is coming next.
  • Tristan brings up his favorite new Social Media site. 
  •  Instagram launched autogenerated captioning. Have you seen it?
  • Did you see that TikTok shut down live streams in Russia. Why? What does it mean? What was Russia doing and what are the implications?
  • Instagram has removed some features. What are they?
  • Changes are coming to captioning, sounds, editing, etc. Don’t miss it.
  • Twitter shared new insights on rising topics. Jeff talks about the importance. 
  • It is all the trending sounds and trending topics. Tristan talks about what he is testing and where. He is posting three videos per day and he has seen the easy way to boost views. Jeff agrees and shares his experiences.
  • Jeff was watching his wife scroll Pinterest and he asked her if it was Instagram because it looked so similar. What else is on there and what does it mean for multi-purposing?
  • What is Tristan’s Pinterest content strategy?
  • How could real estate agents utilize Pinterest in a simple way?

Resources Mentioned:

TikTok Confirms that 10 Minute Video Uploads are Coming to All Users

https://drunkonsocial.com/100-proof-blogs/f/10-minute-vids-are-coming-to-tiktok

 

Instagram Launches Automated Captions for Feed Videos

Published March 1, 2022

https://drunkonsocial.com/100-proof-blogs/f/instagram-launches-automated-captions

 

Russia's Invasion of Ukraine Represents a New, Key Stage in the Battle Against Online Misinformation

https://drunkonsocial.com/f/ukraine-crisis---a-key-stage-against-misinformation

 

Instagram Has Removed its Separate Boomerang and Hyperlapse Apps from App Stores

https://drunkonsocial.com/f/instagram-removes-boomerang-hyperlapse-from-app-stores

 

Twitter Shares New Insights into Rising Topics of Discussion, Based on Analysis of Billions of Tweets

https://drunkonsocial.com/f/twitter-insights-on-billions-of-discussions



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Social Genius brought to you by Drunk On Social-How Real Estate Agents Can Drive Business On Tik Tok, With Glennda Baker!- EP 52

Thursday Mar 31, 2022

Thursday Mar 31, 2022

How Real Estate Agents Can Drive Business On Tik Tok, With Glennda Baker!

This week you have the privilege of hearing an interview from The Social Genius virtual event.  Atlanta, Georgia real estate agent, now TikTok star, Glennda Blaker is the guest; She started creating TikTok videos in October 2020; With 18 months, she created over 391 videos and gained over 560,000 followers. Her results are so amazing that Jeff and Tristan had to have her on the podcast. Tune in to hear how she creates and batches content while consistently building a brand and how that brand actually generates real estate sales.

 

Episode Highlights:

  • Glennda introduces herself and shares how long she has been in the business and what led up to her now crushing it on Social Media.
  • Tristan asks Glenda about structure and how many videos it took for her to catch on to a rhythm.
  • What about lighting and video? Tristan asks Glennda to explain what kind of agenda that she goes by creating the videos.
  • Glennda explains what her audience is biting into and how her videographer, Denver helps her recreate stories.
  • Jeff points out a consistency with Glennda: that she wears stars and he asks her to talk about it. Where did it start and why did it stick?
  • What does strategy across all platforms look like?
  • What about ROI? Jeff asks Glennda to quantify what she is doing.
  • Advertising yourself looks way differently today than it does in the past. Glennda shares some specific examples of how her Social Media turns into business.
  • Looking to start video? Glennda has specific encouragement for you.
  • Credibility is built in being relatable. 
  • Jeff asks how Glennda filters the bad clients and haters. She shares some TikTok battles she has had with people.
  • What features are available to respond to comments? 
  • What are winning habits and hashtags?
  • Tristan asks Glennda, “What’s next or what are her desires to accomplish next  on Social?”
  • Do you understand the exponential reach that you have?
  • Jeff asks Glennda to share her take on copy-catting. 
  • How does Glennda do batching of content and how much does it equate to?
  • Glennda shares a funny video about editing.
  • How do you still have time to do real estate along with creating video content?
  • Jeff asks Glennda to share her stats.
  • Glennda talks about data on her posts and how she sorts what is working.
  • Tristan asks what Glennda’s real estate structure is.
  • What is Glennda’s gifting program?

 

Resources Mentioned:

Glennda:

https://www.glennda.net/

https://www.tiktok.com/@glenndabaker?lang=en

https://www.instagram.com/glenndabaker/



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Social Genius brought to you by Drunk On Social-Can Bulletin, Meta’s Newsletter Platform Help Your Business?- EP 51

Thursday Mar 24, 2022

Thursday Mar 24, 2022

Can Bulletin, Meta's Newsletter Platform Help Your Business?

How has the impact of Social Media evolved over the last decade and how does it affect your daily life with the information that you consume?  What changes are happening and what does it mean for your business? Staying up to date with the trends as a creator is essential. Jeff and Tristan have all the scoop to keep you ahead on Social Media platforms.

Episode Highlights:

  • What is happening on Social Media in regards to Ukraine? Have you heard of the ghost of Kyiv?
  • Tristan asks Jeff to explain what is feeling in regards to Social Media and war in general as this is the first time we are seeing things unfold in this way. 
  • Jeff shares a quote from a presentation that he is working on that highlights the change in impact that Social Media has had over the last decade.
  • Social Media is giving an inside scoop into the daily lives of people in Ukrainecurrently. Is what you’re seeing accurate and how do you decide?
  • Be careful trusting everything that you see. Jeff shares an article about TikTok and war misinfo. 
  • What is the most visited website in the world? What about the United States? Jeff shares the Top 5.
  • What is the life of a creator like? There is sacrifice in using Social Media platforms to grow your business.
  • Tristan and Jeff have been discussing the top real estate trends in 2022 and going forward. Jeff shares the root of the trend in the context of the future of tech as well as the terms he hears and sees over and over again.
  • The future of tech in general is so important for you to consider. You, as a human, have the power of being human and authentic and it will be more important than ever. How will you be prepared?
  • Microsoft is now heavily competing against Facebook through LinkedIn. They have found a way to mesh the real and avatar world in the offering of a metaverse.
  • Jeff asks Tristan if he owns Alphabet stock. What is it? Jeff shares some surprising reports from it.
  • How much money on YouTube goes to its creators? They are setting a bar that no one can touch.
  • TikTok has announced that it has approved and confirmed ten-minute video uploads. Why are they doing that?
  • Are newsletters going to be relevant again? Tristan discusses Bulletin and the potential opportunity.
  • How are Facebook Reels doing?  Tristan talks about the results he has seen with them.
  • Identify what you’re doing most consistently that is getting you the most views. Tristan and Jeff share theirs.

 

Resources Mentioned:

 

How Social Platforms Are Responding to the Crisis in Ukraine

https://drunkonsocial.com/100-proof-blogs/f/how-social-platforms-are-responding-to-the-ukraine-crisis

 

TikTok Confirms that 10 Minute Video Uploads are Coming to All Users

https://www.socialmediatoday.com/news/tiktok-confirms-that-10-minute-video-uploads-are-coming-to-all-users/619535/

 

YouTube Made $28.8 Billion in 2021 Ad Revenue

https://drunkonsocial.com/f/youtube-generated-288-billion-in-2021-ad-revenue?blogcategory=YouTube+Blog

 

A Look at the Most Visited Websites in the US

https://drunkonsocial.com/100-proof-blogs/f/most-visited-websites-in-the-us

 

Ready Player One

https://en.wikipedia.org/wiki/Ready_Player_One

 

Bulletin

https://www.bulletin.com/home/

 

Meta Provides an End-of-Year Update on the Growth of its 'Bulletin' Newsletter Platform

https://drunkonsocial.com/f/meta-end-of-year-bulletin-newsletter-update?blogcategory=Meta+Blog



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Social Genius brought to you by Drunk On Social-How to stop the Scroll on Tik Tok, with Austin Armstrong- EP 50

Thursday Mar 17, 2022

Thursday Mar 17, 2022

How to stop the Scroll on Tik Tok, with Austin Armstrong

Austin Armstrong owns a digital marketing agency. He saw an opportunity to jump on to TikTok about three years ago and has grown exponentially since. Tristan shares Austin’s TikTok videos probably the most frequently because they are so useful. Are you trying to figure out a strategy for TikTok? How can you manage your content creation? What important factors do you need to incorporate for successful content that is interactive and visually stimulating? You don’t want to miss his crucial insights!

 

Episode Highlights:

  • Austin shares what he does and the strategy of his business, Socialty Pro.
  • Tristan asks Austin, “When you’re creating the content, who are you thinking is yourtarget audience?” 
  • Think who you are trying to target because that is going to determine what content you create as well that obviously is around what you are good at, too.
  • Tristan asks Austin to share his journey starting on TikTok and what his early videos were like.
  • Austin explains how he struggled through initially and couldn’t create any traction and how he got unstuck.
  • What does preparation look like? Austin explains his work flow and how he cranks out content.
  • Austin shares the most important factors on TikTok right now and explains the trend as  well as how it works. 
  • Jeff asks Austin to talk about his content strategy of sharing tips with the audience. For real estate agents, how do they emulate what others do and make it their own?
  • Austin encourages the listeners to use their own unique strengths while modeling The success they observe on the platforms and what to pay attention to when watching others.
  •  If you don’t know how to find a particular real estate agent aside from searching it, Austin shares the tips for finding them with filters.
  • Tristan asks, “What is the formula to create videos that can keep the engagement through the longer videos?”
  • How do you stop the scroll with such a small attention span of TikTok users?
  • Austin’s eXP realtor friend had a viral video. He explains what was different about it and how it invited the audience in as well as an engagement hack.
  • What is the biggest mindset shift needed to grow on TikTok? 
  • What about Instagram? Where is best to create and what is the order for posting?
  • What is the deal about watermarks? What special tools can be used?
  • Jeff and Austin discuss hashtags - what works and what doesn’t.
  • What does it look like to thoroughly test strategies? 
  • Jeff reviews the golden tips from Austin and the highlights of what you need to do for success.

 

Resources Mentioned:

Austin Armstrong

https://www.tiktok.com/@socialtypro [tiktok.com]

https://www.youtube.com/socialtypro [youtube.com]

https://www.instagram.com/socialtypro/ [instagram.com]

 

Websites mentioned

https://snaptik.app/en

https://repurpose.io/

 

Instagram Power Method

A Brand New Instagram Power Method Masterclass - http://powermethodmasterclass.com [powermethodmasterclass.com]

Calendly link to book a call with Michelle - https://calendly.com/bermanmedia/30min [calendly.com]

Website: www.bermanmediapd.com [bermanmediapd.com]

https://www.instagram.com/bermanmediasocial/ [instagram.com]




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Social Genius brought to you by Drunk On Social-Entrepreneur Short Video Creation Secrets- EP 49

Thursday Mar 10, 2022

Thursday Mar 10, 2022

Entrepreneur Short Video Creation Secrets

Short video is all the rage! In this episode, Tristan and Jeff share best practices for creating short video content. Where is the opportunity? Where do you start? How do you find strategies to put in place that actually work in a consistent and efficient way? What does it look like to continue to evolve? You will be inspired and informed.Tune in for all the best insights for success!

 

Episode Highlights:

  • Tristan asks Jeff what brought him back to TikTok after he had left for a while. 
  • How do you create short video content within your day? Where is the opportunity?
  • Have you identified pillars of content? Jeff explains what to consider in doing so.
  • Professional expert or practice? Finding ways to build connections with people is key to lead them to become raving fans and wanting to support your business.
  • Jeff shares what his pillars of content are and where some of his ideas originated from and how it has evolved.
  • Tristan talks about Social Media News - where he finds it and how it helps.
  • How do you evolve in the game?
  • When you’re creating a short message you have to have a concise idea and way to present it so you don’t just blabber away and lose your audience.
  • Are you shooting your short videos on the app itself? Tristan asks Jeff to explain the process which he follows.
  • Do you think about creating one piece of content that fits into all platforms and is relevant across them?
  • What about Vive Video? How does it help? Tristan shares his experience.
  • Snaptik.app downloads without a watermark. 
  • Jeff shares their use of a VA and the balancing act of remaining a high level creator.
  • Business Video School can help you get the critical help you need to work efficiently on Social.
  • There is no excuse to not making time for video creation if you make it a priority in your business.
  • Why prospect in a traditional way that everyone else is doing? Don’t mix in with everybody else. Figure out how to be different.
  • 100 videos per month? What will that do for your business?
  • London Lazerson has shared a 9-5, 5-9 principle about how he built his business with sacrifice. How you spend your down time creates your future.
  • What kind of uncomfortable will you choose? Tristan challenges you to attract the business that you want rather than chasing it. 
  • Because Facebook reels are only 30 seconds, is that why Instagram reels won't automatically share?
  • Make sure that you are using Reels because they are breaking through more than other feature inside of groups.
  • What is the distinction between Instagram Reels and your regular feed/ IG TV?
  • Understanding where to go find content is the most important part. Jeff shares examples.
  •  People want to see the reality of other people’s lives and that will attract followers.
  • Best process to organize videos?

 

Resources Mentioned:



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Social Genius by Drunk on Social -Your Personality Not Your Business Generates Followers, With London Lazerson, Top Tik Tok creator- EP 48

Thursday Mar 03, 2022

Thursday Mar 03, 2022

Your Personality Not Your Business Generates Followers, With London Lazerson, Top Tik Tok creator

A more appropriate name has been found for this podcast, being introduced today… SOCIAL GENIUS. Today, Jeff and Tristan will share an interview with London Lazerson from the second Social Genius virtual event. London is a TikTok and Social Media influencer with a HUGE following of over 8.5 million on TikTok and over 600 million views just in 2021. He gives great advice on how to get started on TikTok; You don’t want to miss it!

 

Episode Highlights:

  • London is hitting up to 9 million followers on TikTok. Tristan asks him how he went from just under 4 million to here within less than a year?
  • London got 1.5 million followers in thirty days in December. He explains the grind that allowed to achieve it.
  • Ever wonder what the ROI is on TikTok? What is the opportunity? London discusses the creator fund versus bigger monetization.
  • If you’re a small business with not much marketing budget, London has advice for you,too.
  • Big businesses need help on Social and are looking for it!
  • Lots of ideas but not sure where to start? London weighs in his advice for posting and figuring out what works for you and the algorithm.
  • London is testing to find the next viral trend. How does he do it?
  • How do you manage burnout when it comes to constantly creating? What does structure look like?
  • Tristan asks how London shoots content two days a week and how he handles posting.
  • London makes recommendations for what to use for video editing and how to do it.
  • Jeff mentions Business Video School, a sponsor to this podcast, who teaches editing skills that you need for Social.
  • For a real estate agent, who wants to start making videos to get their name out there, should it be a separate account or their same personal account?
  • For the biggest brands nowadays it’s more about the founder or the president because people want that personal feel.
  • London shares that once you’re willing to market you have to be willing to cold DM. He explains his success in that area.
  • In scheduling, how do you guard against lacking passion?
  • Is TikTok experiencing a temporary high or will it remain a popular lucrative platform in the future?
  • London shares stats about TikTok that highlight where the opportunity is.
  • Everybody wants to consume TikTok and it bleeds everywhere, that speaks levels to what TikTok has done to change culture.

Resources Mentioned:

 

 

  • Instagram Power Method

     A Brand New Instagram Power Method Masterclass - http://powermethodmasterclass.com

5 Critical Questions Every Successful Brand MUST Answer

BrandFaceStar.com for more information

DiscussYourBrand.com to schedule a call to talk about your specific situation and solutions they have for you.

https://www.instagram.com/brandfacestar/

 




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Drunk On Social The Symposium-Facebook current challenges and opportunities for entrepreneurs- EP 47

Thursday Feb 24, 2022

Thursday Feb 24, 2022

Facebook Current Challenges And Opportunities For Entrepreneurs

The Symposium may be changing its name! Jeff and Tristan have important updates about Facebook that include the challenges they are facing and why it matters to you and your business. Why is it important to sort your Facebook friends? What are the specific opportunities within Facebook Groups? Make sure you’re staying relevant on the platforms; Tune in for the full scoop!

 

Episode Highlights:

  • Jeff shares how he posted the article from Zuckerberg about how TikTok is hurting Facebook lost a million active daily users and posted big revenue losses. What is going on?
  • Tristan explains where YouTube got it right and how the culture and community shift changes things.
  • Have you heard of The Beer Money Pulling team and Jason Schultz? Jeff shares his Success and also the difference of his experience on Facebook versus other platforms.
  • Facebook Groups is a niche. What is happening there?
  • Is Facebook too big to fail and what does it look like to stay relevant into the future even ten years from now?
  • Should you accept all connection requests on LinkedIn? Tristan and Jeff discuss.
  • Tristan interviewed Jariek Robbins, Tony Robbins son, who is the new Success Magazine president. He shares his interesting story about how he got the opportunities he has.
  • Facebook recently changed something and allowed you to showcase followers versus friends. What does that mean?
  • Jeff explains his reasoning for keeping his FB friends at a certain number and how he sorts them occasionally.
  • Are you intentional about the friend requests you accept on Facebook and your max number? Jeff talks about why it is important and specifically for real estate agents the key factors to consider in monitoring your pool of friends.
  • Jeff asks Tristan, “In regards to Instagram and TikTok, do you and would you ‘follow for follow’?
  • Meta launched improved 3D avatars and expanded over to Instagram. Get used to the avatars and get on it. How should someone execute this? Tristan and Jeff walk the isteners through creating one.
  • Tristan talks about how the avatar will have relevance in the future. 
  • If you have a Facebook Group that you are either a moderator or admin in, there are opportunities that you will want to pay attention to in regards to Reels.
  • What about posting a TikTok to a FB Reel in a group? Why does it matter? 

Resources Mentioned:

Should You Accept All Connection Requests on LinkedIn?

https://drunkonsocial.com/100-proof-blogs/f/accept-all-linkedin-connection-requests

 

Meta Launches Improved 3D Avatars, Expands Avatar Use to Instagram

https://drunkonsocial.com/100-proof-blogs/f/meta-launches-improved-3d-avatars

 

Facebook loses users for the first time EVER: Shares plummet 20%, wiping $200BN off value of parent-firm Meta after it revealed 500,000 fewer daily log-ins and declining profits - Zuckerberg's personal wealth takes $29BN hit

https://www.dailymail.co.uk/news/article-10471227/Facebook-loses-users-time-Zuckerberg-blames-TikTok-boom.html?fbclid=IwAR2OJ6bafXbdg2ZGi0FVHAPkGXabLPCAcf5eyN72jk9CPRLVF9R5YXuXedE




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Drunk On Social The Symposium-Takeaways From Social Genius 2, Drunk On Social’s Second Online Event - EP 46

Thursday Feb 17, 2022

Thursday Feb 17, 2022

Takeaways From Social Genius 2, Drunk On Social's Second Online Event

Jeff and Tristan are excited to share their experience interviewing Social Media rockstars during their Social Genius 2 Event. How do you add value to your content? What tech should you be using? How do you grow your following and your brand? Get all of the scoop!

 

Episode Highlights:

  • Tristan shares what impressed him the most from the Social Genius 2. 
  • Jeff gives a recap of all of those who shared - a description of who they are and what they do.
  • What is London Lazerson doing and where should you pay attention?
  • Austin Armstrong with SocialtyPro puts out the best shareable content. Jeff explains a few of the practical tips and websites to use to help your social media strategy.
  • What value is it that you can give? All of the guests are consistently putting out value which makes them successful.
  • Go follow SocialtyPro on Social Media, if you’re not you’re missing out and doing yourself an injustice on the platforms.
  • Tristan and Jeff review follower counts. 
  • Jeff talks about how Glennda Baker is so entertaining to watch. She started 15 months ago on TikTok with about a hundred followers and now has 561,000 and she is huge on Instagram as well.
  • Looking for a batching strategy? Glennda Baker has a process that was shared during the event.
  • What about time management?
  • Who is the Ginger Marketer and what does he do? He has a way of giving and giving and it gets people into his web.
  • Zachary Foust has 1.6 million followers. He is 5 years into the business and creates unique content spur of the moment and is having great success and creating opportunity for himself and his team.
  • What are you going to do if/when a new platform comes out?
  • Tristan and Jeff share where they are at in tracking 3 videos per day, their experience and strategy, and what they are learning. 
  • There will be a live event in Santa Barbara, California in May. It will be personal and authentic. Stay tuned!

 

Resources Mentioned:

Social Genius LIVE

https://socialgeniuslive.eventbrite.com

 

London Lazerson

https://www.TikTok.com/@londonlaz?

https://bio.link/londonlaz/

https://www.instagram.com/londonlaz/

https://www.youtube.com/channel/UCrX8kgrohpsvFWx2KzbPFcw

https://www.facebook.com/london.lazerson

https://twitter.com/londonlaz

https://www.linkedin.com/in/londonlazerson/

 

Austin Armstrong

https://www.tiktok.com/@socialtypro

https://www.youtube.com/socialtypro

https://www.instagram.com/socialtypro/

 

Glennda Baker LeBlanc

https://www.tiktok.com/@glenndabaker?lang=en

https://www.linkedin.com/in/glenndabaker/

https://www.instagram.com/glenndabaker/

https://twitter.com/glenndabaker

https://www.youtube.com/user/glenndabakerandassoc

https://www.facebook.com/glenndabakerandassociates

https://www.facebook.com/glenndabakerandassociates

 

Joshua Moore

https://bit.ly/TikTok-Accelerator - 1 on 1 Coaching

https://www.thegingermarketer.com/tiktok-accelerator - Do It Yourself Training Course

https://www.TikTok.com/@gingermarketer/

https://www.youtube.com/channel/UC3DY4Mb0lZkbzGoz0o9MI6g

https://www.facebook.com/joshuadavidmoore

https://www.instagram.com/thegingermarketer/

https://www.linkedin.com/in/joshua-david-moore/

 

Zachary Foust

https://www.instagram.com/zachary.loft/

https://linktr.ee/zacharyloft

https://www.facebook.com/profile.php?id=100009690497109

https://www.TikTok.com/@zacharyloft?

https://open.spotify.com/show/01SPZKZMlcmjShrETfHnEt?si=vzsZdLr7T6-D4AgdpVLPPA&nd=1

https://www.youtube.com/channel/UCluiO_VhqVk84zfmX9s_eKg

https://www.linkedin.com/in/zachary-foust-loft/

 

Business Video School

TikTok Video Checklist: What You Should Do in Every Video You Create! from Business Video School: https://www.bizvideoschool.com/free-tiktok-video-checklist

 

Instagram Power Method

A Brand New Instagram Power Method Masterclass - http://powermethodmasterclass.com

Calendly link to book a call with Michelle - https://calendly.com/bermanmedia/30min

Website: www.bermanmediapd.com

https://www.instagram.com/bermanmediasocial/

  

BrandFace

5 Critical Questions Every Successful Brand MUST Answer

BrandFaceStar.com for more information

DiscussYourBrand.com to schedule a call to talk about your specific situation and solutions they have for you.

https://www.instagram.com/brandfacestar/





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Drunk On Social The Symposium-The Key To Marketing Your Brand On Tik Tok With Guest Megan Gersch - EP 45

Thursday Feb 10, 2022

Thursday Feb 10, 2022

The Key To Marketing Your Brand On Tik Tok With Guest Megan Gersch

How do you set yourself apart on TikTok? What is different about the culture of TikTok versus Instagram or Facebook and why is it important? Are you embracing the evolution of technology and Social? Today on the episode, Tristan and Jeff talk with Megan Gersch. She specializes in branding and web design and she is amazing on Tik Tok. Tune in for all the things she has to share!

 

Episode Highlights:

  • Tristan asks Megan how she got started on TikTok. She shares her journey and story. 
  • Megan shares the three pillars of her business: web design, marketing, and branding. She helps business owners boost their sales through those three pillars.
  • Tristan asks Megan how she started promoting her business on Social Media. She shares the progression and growth from testing where she fit into the market to where she is now.
  • Not looking for a cookie cutter solution? Megan shares her target audience and what type of clients gravitate towards her.
  • There are packages for creating sites and maintaining them with Megan. She explains how it all works.
  • What tip is there for business owners to consistently show up? Megan explains why structure and showing personality is important on TikTok.
  • What is different about TikTok? How do you stand out?
  • Do you get intimidated by the eloquence , cleverness, and dancing abilities of other Tik Tok creators? Megan has advice for you.
  • What recognizable characteristics do you have for your brand?
  • What kind of strategies can be used around backgrounds? Jeff shares his experience and Megan weighs in with her opinions for what is most visually engaging and holding of attention.
  • What do you need to be doing more of when it comes to TikTok? Depending on your type of business there are different features and ideas to go with.
  • What about timing? How long should your video be?
  • With all of the Social Media Outlets trying to capitalize on the short video…what is the differentiating factor?
  • What is different about the algorithm on TikTok?
  • What is going on with Reels?
  • What about oculus? 
  • Megan gives advice to the listeners who are entrepreneurs branding their business.

Resources Mentioned:

Megan Gersch's Socials

IG:https://www.instagram.com/megangersch/

Tik Tok:https://www.tiktok.com/@megangersch?

FB:https://www.facebook.com/megangerschdesign

Twitter:https://twitter.com/megangersch

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Drunk On Social The Symposium-Tik Tok Strategies For For Business - EP 44

Thursday Feb 03, 2022

Thursday Feb 03, 2022

Tik Tok Strategies For Your Business

Over the last two years, we have seen the rise of short videos and every big social media outlet has been trying to copy TikTok. Can you step up to the challenge of creating 1 TikTok Video per day? Tristan explains the strategies for you to embrace video and TikTok so that you don’t get left behind. You have an opportunity here to create a massive audience and to use something that is free to bring you business, it’s time to use it!

Episode Highlights:

  • How can you be using TikTok on your phone and be able to use it on YouTube Shorts and Instagram?
  • What are some niches that you gravitate towards? Tristan discusses the four pillars you start with a content outline.
  • Want to be where the consumers are? Tristan explains where you need to pay attention.
  • You’re going to have to take some time to do research for things that inspire you and what is trending. What does it look like?
  • How do you carve out the time to incorporate creating TikTok content into your schedule? 
  • Have you ever used Viva video? The world we live in today makes it easy to edit on your phone. Viva Video is a favorite of Tristan’s that he uses multiple times a day.
  • How often should you post to TikTok? 
  • You have to commit to doing TikTik Videos a specific amount of times per month. Youneed to make yourself uncomfortable so that you’re growing and not settling. The more content you create helps you understand what the audience is engaging with and what the algorithm is picking up more of.
  • Once you have all of your videos ready to go, you have the option to choose music. 
  • Choose trending music on a low volume so that you can talk. Don’t forget the captions and a solid title. Why?
  • Have a great hashtag and a great title. It is not about baiting people to the wrong type of videos.
  • Don’t make up excuses. With practice and a schedule you can create consistency and post relevant content to the audience that you want to attract.
  • Tristan opens up for live questions on the Facebook Group.

Resources Mentioned:

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