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Social Media Influencers Tristan Ahumada & Jeff Pfitzer host The Social Genius Podcast brought to you by Drunk On Social weekly with the goal of delivering the latest News, Trends, & Strategies impacting all social media platforms. We share our insights into how listeners can take their business to new levels through social media. Our focus is to keep our audience perpetually ahead on all things social media. Whether it’s an update to platforms, new tools within the platforms, or even the introduction of a brand new platform, we want to be your source to stay ahead. We will also highlight what is working for others and help you find your rhythm to elevate your brand and grow your business.
Episodes
Thursday Aug 25, 2022
Thursday Aug 25, 2022
Answer Simple Stupid Specific Questions When Creating Long Form Content
Why is long form content important and why should it be a part of your strategy as a content creator, can’t you just create short form content and make it? You better tune in today to figure out the latest news and get ready for your next 12 months.
Episode Highlights:
- London Lazerson said, “TikTok shook up the Social Media space and changed my ife..” What is it all about?
- Why is long form content so important?
- What happens when things are going great versus when things are hard? Tristan talks about how people jump in without consistency.
- Jeff explains the difference of emphasis on long form content for those who create content for their business and for those who Social Media and getting brand deals is their business.
- How do you work smarter to create content that lives on different platforms?
- Jeff and Tristan discuss an article on YouTube about where Shorts are going and what it is creating.
- What makes YouTube what it is and why can it not be taken down? Tristan and Jeff weigh in their opinions.
- Jeff talks about if you “Google yourself” what shows up at the top and it is actually pretty fascinating.
- What do the people who are successful on YouTube say about Shorts?
- Tristan reviews Sean Cannell’s infographic.
- What is going on with Instagram?
- Will Instagram stay photo friendly or are they embracing much more video? How will they stay relevant and make their creators feel heard?
- Jeff talks about someone he just interviewed who mentioned asking the audience how much they are actually showing up posting video? At all? A lot of the industry is missing out.
Resources Mentioned:
- Business Video School: https://www.bizvideoschool.com/
- Drunk on Social Website: www.drunkonsocial.com
- Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
- Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/
- Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
- Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
- Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents
- TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
- Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents
- Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
- Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/
YouTube Reports that 1.5 Billion Users Now Engage with YouTube Shorts Content Each Month
https://drunkonsocial.com/f/youtube-reports-that-there-are-now-15-billion-shorts-users
Instagram’s Chief Explains the Latest Changes in the App Following User Backlash
https://drunkonsocial.com/f/instagram-chief-explains-latest-changes-after-users-clamor
London Lazerson's LinkedIn Post
https://www.linkedin.com/feed/update/urn:li:share:6959498045495398400
Thursday Aug 18, 2022
Thursday Aug 18, 2022
How Mortgage Lenders Created A Huge Following On Tik Tok!
On this episode, Jeff has friends in the industry joining the show, with a pretty awesome story to share- The Mortgage Mentor on TikTok aka Rebecca Richardson as well as the Mortgage Creator who used to be ‘Mortgages Are Boring” aka Nate Fain. Both of them have grown big audiences and are doing some big things with TikTok and other platforms too. Don't miss their valuable insights and strategies!
Episode Highlights:
- Rebecca introduces herself and shares when she started doing video content. She asked her teenage daughter to show her how she could use TikTok as an editing tool and was then blown away by the engagement she received when she started to post.
- Jeff asks Rebecca how TikTok reached out to her and what it was for.
- Rebecca shares how she was a part of a creator group called “Learn On TikTok”.
- Nate introduces himself and shares how video content has evolved for him.
- Addressing the elephant in the room and speed was a part of Nate’s early contentstrategy; He explains what it looked like early on on Facebook.
- Nate shares his story of how TikTok started for him. His second or third video blew up! He was already pleased with tons of views and then he woke up and had 25,000 Followers overnight. He shares how he leaned in to it and kept creating.
- Nate got his first deal with TikTok in July of 2020 and from there it has been a party ever since.
- Jeff asks Rebecca if she had one specific video that changed her trajectory at all.
- Building a community versus chasing virality…what does it look like?
- Jeff asks Rebecca and Nate to share what their take is on what kind of mixture of content do they suggest to people trying to build a following?
- What is the importance of personality in your content?
- Nate talks about the work of the algorithm.
- People want to do business with people. What does niche really mean if you’re not capturing people?
- Jeff talks about how real estate agents are the worst spammers ever. How do you stay away from doing that?
- Jeff talks about how the three different companies came together to be a team in Rebecca and Nate’s story.
- Nate has always been a huig believe in surrounding himself with people who are like minded, better than him in a lot of ways, and will hold him accountable. What makes a really good team and how does it functionally work?
- Nate explains how their work model is very “2022” and why they enjoy their structure.
- Rebecca talks about the balance of being relatable and polished and how she uses different formats.
- Jeff asks Nate and Rebecca what their cadence is for posting.
- Quality and quantity: are they at a tension? Rebecca and Nate weigh in.
- What about personality tests?
- Jeff talks about niche and growth and asks Rebecca and Nate to share their advice on what someone would need to join their team or emulate what they are doing?
Resources Mentioned:
- Business Video School: https://www.bizvideoschool.com/
- Drunk on Social Website: www.drunkonsocial.com
- Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
- Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/
- Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
- Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
- Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents
- TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
- Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents
- Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
- Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/
Rebecca Richardson's Socials:
https://www.instagram.com/the.mortgage.mentor/
https://www.tiktok.com/@the.mortgage.mentor
https://www.youtube.com/channel/UCYv24_YdAgmcAj3rokDAcbA
https://www.facebook.com/rebeccawalshrichardson
Nate Fain's Socials:
https://www.instagram.com/themortgagecreator/
https://www.tiktok.com/@themortgagecreator
https://www.youtube.com/c/MortgagesAreBoring
https://www.facebook.com/NateFain
Nate Fain's TikTok Commercial Spoof:
https://www.tiktok.com/t/ZTRBLn9MR/?k=1
VA Loan Lady's TikTok
https://www.tiktok.com/@thatonedamnginger
Thursday Aug 11, 2022
Thursday Aug 11, 2022
Twitter Purchase Activity Research You Should Pay Attention To
If you missed Episode 70, go back and listen to it! It was a brainstorming session that you will gain a lot from. In this episode, Jeff and Tristan get back to some news and they have some JUICY stuff. There are some really important stats and insights today, don’t miss it!
Episode Highlights:
- Some research was completed on the roles that Social Media engagement has on Purchasing. Tristan reviews the report.
- When has more impact on purchase decisions: spontaneous conversation or product reviews on the purchase page?
- What does it mean that ‘Brand conversation is influential at every stage of the purchase journey’?
- How do you follow up and keep those that you have made transactions with feeling like they made a good choice?
- You do need reviews but look at how the world is revolving. Jeff emphasizes the importance.
- Tristan talks about the difference between reviews and brand conversation and how he thinks brand conversation will evolve.
- Make sure you check out the amazing infographics in the Resources Mentioned Section of the Show Notes below.
- Jeff discusses the article that reviews the best Social Media Platform for your brand’s Social Media Marketing.
- In what order do the Social Media platforms rank for efficient use of your brand’s videos?
- 12 trillion hours is how much time Internet users spend online watching videos per year.
- What is the monthly usage of hours per month for the top Social platforms?
- What do the demographics look like for users on Social for the United States?
- Tristan reviews US Instagram users by age.
- How do TikTok and Instagram differ with disparities?
- 75% of people age 26-35 use YouTube. You may be surprised how many people in the higher age groups also use YouTube.
- Jeff talks about their coaching and managing brands.
- Creating long form content is a main focus in coaching with Tristan and Jeff and Jeff explains why and how they use it.
- YouTube Tv just reached a milestone- 5 million subscribers.
- Jeff asks Tristan what the moral of the story is from someone who is crushing it on YouTube for why YouTube TV is relevant?
- Tristan talks about interviewing Chris Doe who has almost a million followers on Instagram and 2 million on YouTube and how far he has come as a brillant introvert.
- Jeff and Tristan talk about Isa Watson and her Social app, Squad. Jeff shares a key point she made: 1% are creators, 90% are just lurkers. Imagine if you’re in that 1% showing up consistently.
Resources Mentioned:
- Business Video School: https://www.bizvideoschool.com/
- Drunk on Social Website: www.drunkonsocial.com
- Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
- Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/
- Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
- Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
- Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents
- TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
- Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents
- Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
- Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/
Twitter Shares New Purchase Activity Research
The Rise of The Online Video Trend
YouTube TV Reaches 5 Million Subscribers
Thursday Aug 04, 2022
Thursday Aug 04, 2022
Get More Shares and Saves Of Your Content After Listening To This August Brainstorming Session With Tristan and Jeff
This is an interesting episode because this is a brainstorm session! What have Tristan and Jeff been doing and what are they planning on doing? How do you know what to do with trends and why does it matter? If you don’t have a strategy for showing up consistently, you need to hear from Jeff and Tristan today. Don’t get left behind!
Episode Highlights:
- Tristan and Jeff are speaking on stage together today at a conference in Tampa, FL.
- Jeff asks Tristan to talk about his focus on YouTube and how he has been repurposing across platforms, etc and what he is doing next.
- Four month ago, Tristan saw opportunity with the market shift, he explains how he went all in, super niche, hyper-focused and how it has been the best strategy he has ever had.
- Tristan shares about how he started alternating content topics but still consistent with what his audience wants.
- What do you do with trends? What is concerning your audience?
- Tristan talks about how he learned from London Lazerson.
- Isn’t posting everyday overwhelming? Why should you bother? Tristan talks about the significance of creating habit.
- Tristan and Jeff discuss the training to show up every day and be ready for opportunity when it comes. Don’t get left behind.
- How do you give your best and keep showing up when you’re not getting as many views as you want?
- Jeff talks about how it becomes your rhythm to be true to what you set out to do.
- What does your cadence look like? How do you do something with Social Media when it's not your passion.
- What are the two ways to do business in our world today? Tristan explains both the old school and the new way of doing things.
- Jeff asks Tristan to share how he evaluates when he is wearing out one topic and needs to shift to something else.
- Do you use duets?
- Tristan says TikTok does everything better on the editing side except importing sound.
- What about voice over? Jeff says that it is easy to do and explains how you can use it.
- Tristan shares what he looks at when he goes to his Reels.
- How do you really determine what kind of content to post more of?
- Jeff reviews the key points of creating consistent content and how to take the struggleout of knowing what to talk about.
- What about Facebook Reels?
Resources Mentioned:
- Business Video School: https://www.bizvideoschool.com/
- Drunk on Social Website: www.drunkonsocial.com
- Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
- Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/
- Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
- Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
- Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents
- TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
- Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents
- Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
- Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/
Twitter Shares New Purchase Activity Research
The Rise of The Online Video Trend
YouTube TV Reaches 5 Million Subscribers
Thursday Jul 28, 2022
Thursday Jul 28, 2022
Get These 30 Days Of Content Creation Ideas!
What is going on with all the Elon Musk news and what does it mean? Need effective tips for better niche business content? Are you just simply struggling with keeping up with consistent content or connecting to your audience? Jeff and Tristan have something new- 30 days of content prompt to pump ideas and support to help you create more content! Tune in for all of the details.
Episode Highlights:
- Jeff brings up the big news about Elon Musk and Tesla. Tristan feels like it is Heartbreaking. Is it legit or not?
- Tristan says to think about what happens on the stock side as a result of these back and forth interactions and big decisions.
- Twitter is still the fourth most visited website in the world but it doesn't keep people on there like the other platforms.
- Jeff and Tristan have something new- 30 days of content prompts to help you create more content!
- Tristan starts off reading the pointed questions to think through on content.
- What can you post that is educational? Follow people and duet where needed.
- Have you ever shown your workspace in your content? Tristan and Jeff discuss.
- What tools do you use for your business? How can you incorporate that into your content?
- What kind of behind the scenes or motivation can you share with your followers?
- Tristan mentions how Jeff got into Wimbledon and Jeff shares the lucky story.
- What about morning routines and mini lessons? Tristan gives some examples.
- Jeff says, “If you can figure out how to give advice in less than 90 seconds on Reels then you are going to win.”
- Promoting services is also about promoting the people you know and work with in your sphere; Jeff gives examples.
- Before and afters are very popular. Not everybody does it but there is a variety of ways to do them and they make for great content.
- Jeff shares a reminder to give context to why you are sharing what you are sharing.
Resources Mentioned:
- Business Video School: https://www.bizvideoschool.com/
- Drunk on Social Website: www.drunkonsocial.com
- Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
- Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/
- Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
- Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
- Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents
- TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
- Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents
- Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
- Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/
Elon Musk Looks to Exit his Twitter Takeover Deal - So What Now?
30 Days of Content Prompts [Infographic]
https://www.socialmediatoday.com/news/30-days-of-content-prompts-infographic/626521/
10 Effective Tips for Better Niche Business Content
Thursday Jul 21, 2022
Thursday Jul 21, 2022
Apps That Make Content Creation Easy
Today’s episode is not the news, it is all about the apps! Want to know Tristan and Jeff’s go to tools for creating great quality consistent content? What apps are easiest to use? Have you protected your content from hacking destroying it? Tune in for all of it now!
Episode Highlights:
- Jeff has advice for creating stories with stickers.
- Jeff asks Tristan what his number 1 go to support app- not the platforms- but among the apps that help create content for the platforms.
- Tristan explains his favorite and most used app #1, why, and how it works.
- What is the teleprompter app?
- Jeff shares about how a friend of his was hacked on Social and so much so that it may be driving him to retirement. He has advice to back up your content.
- Tristan and Jeff differ on their opinion of teleprompter. Jeff shares how and why it works for him and which one he likes the best.
- Tristan shares an app that is so helpful to him which may be surprising, the notes app. He explains how it helps to categorize and keep track of thoughts, ideas, articles, etc.
- Do you know about trends by Google? Tristan explains how it is helpful and why he uses it daily.
- Studio is a simple app that allow you to create great graphics, similar to canva but more user friendly on mobile.
- Tristan shares two things that he likes on his phone that are not apps- Drunk on Social and whattotweet.com.
- What kinds of prompts could you use to get your ideas flowing for Social?
- What about recording your screen? Jeff and Tristan discuss the usefulness of it and scenarios that are best for it.
- Mash up videos? How could you use them?
- Tristan and Jeff are going to be on stage together for the first time and two weeks in a Row. Jeff has all of the details.
- You need to have snaptik and trendtok.
- Tristan talks about Loom video app and its features.
- Jeff talks about dropbox and the importance of backing up your stuff.
Resources Mentioned:
- Business Video School: https://www.bizvideoschool.com/
- Drunk on Social Website: www.drunkonsocial.com
- Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
- Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/
- Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
- Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
- Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents
- TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
- Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents
- Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
- Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/
Instagram’s Testing AR Elements Within Stories and its New NFT Display Features
VivaVideo
Bigvu
PromptSmart
Phil Collins - Sussudio (Official Music Video)
Content Ideas for Posting
Remove TikTok Watermark
Social Genius 3 LIVE Event
https://socialgeniuslive.eventbrite.com
Trends in Tik Took
Dropbox
Thursday Jul 14, 2022
Thursday Jul 14, 2022
Should Small Businesses Advertise On Tik Tok?
Where do the best leads come from on Social Media? Where do leads cost the most? What shifts are occurring that will affect your strategy? Jeff and Tristan have important updated information about all of it, including TikTok and they are helping you figure out what your strategy should be to stay relevant. Tune in!
Episode Highlights:
- Jeff talks about his vacation and how he is going to incorporate it into his content strategy for Social Media.
- What is Meta doing with AR and VR and the glasses?
- Do you know about the google glasses? Amazon? Tristan talks about them and what they have added.
- What does the future hold for virtual reality and full immersion? Tristan and Jeff discuss the possibilities.
- What has spatial audio?
- A lot more small businesses are looking to use TikTok as a place to throw their money for marketing. How do you know if it's right for you? Tristan talks about 7,000 businesses that were recently surveyed and what the results showed.
- Facebook and Instagram are still at the top in terms of where people are marketing;However, Tristan talks about where the shift is going to occur and why.
- Jeff asks Tristan to talk him through what his TikTok spending looks like and what his goals are.
- Tristan talks about what has done well for him on TikTok.
- What is something that you can practically do to improve success on TikTok? Jeff has advice.
- What about the like, comment, message strategy?
- Your profile can’t be all business. How do you get more authentic about your goals? Jeff shares advice that he gave to someone on the Business Video School.
- TikTok just announced the full merger of the US users data to US base systems. What does that mean?
- What is new with NFTs? Jeff has the update!
- Jeff and Tristan talk about how they plan to use stickers and NFTs.
- LinkedIn has updates to reactions. Tristan tells the listeners what it is. Jeff says the moral of the story is that every platform is copying the others.
Resources Mentioned:
- Business Video School: https://www.bizvideoschool.com/
- Drunk on Social Website: www.drunkonsocial.com
- Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
- Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/
- Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
- Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
- Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents
- TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
- Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents
- Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
- Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/
Meta’s Developing New Spatial Audio Tools for AR and VR to Enhance Virtual Experiences
New Report Highlights TikTok’s Rising Value as a Promotional Option for SMBs
TikTok Announces Full Merger of US User Data to US-Based Systems, Amid New Reports of Chinese Access
https://drunkonsocial.com/f/tiktok-full-merger-of-us-user-data-to-us-based-systems
Instagram’s Testing AR Elements Within Stories and its New NFT Display Features
LinkedIn’s ‘Funny’ Reaction Looks to be Getting Closer to Release
https://drunkonsocial.com/f/linkedins-initial-funny-reaction-rollout
Thursday Jul 07, 2022
Thursday Jul 07, 2022
You Should Be Creating Reels!
Tristan and Jeff are back for an overdue new episode today. If you’re not present on Social you know you will get nothing but how are you actually doing with consistency? How about Reels? Did you know there is money in the Reels on Facebook? Tune in for all of the best updates!
Episode Highlights:
- What is the hold up now on Elon Musk purchasing twitter?
- Is there a dip going on with BitCoin? Why? Tristan weighs in his opinion.
- What do all successful businesses have in common? Tristan talks about how people follow leaders in business.
- If Twitter switches over to Elon, Tristan suggests that the listeners pay attention to it more.
- Jeff brings up a positive Facebook report that includes an account change for ‘digital creator’. What is it and what do you need to know about it?
- Monetization on Facebook has been evolving. Tristan explains.
- Tristan shares about his four months of consecutive checks from Facebook for the Reels he has been posting.
- Tristan shows the creator support for Facebook and explains the inner workings of it.
- Fake accounts were being made in Tristan's name; He shares about he worked through it with support and how it all was processed and fixed in ten minutes.
- Tristan has advice for the creators who are on the platform all the time to maintain their accounts and make it most efficient.
- Jeff talks about how there is free money by doing what you’re already doing. It doesn't matter how many followers you have, it’s about views on Reels.
- There was a headline about Meta and Reels that Jeff talks about for the listeners and what that specifically means for your strategy.
- Did you know that Drunk on Social has a blog?
- Why is Twitter the fourth most visited website in the world?
- Tristan shares how his newsletter works within LinkedIn and how it offers more value.How could you incorporate it?
- What is up with the way your social media accounts are ordered when you google your name?
- Even if you’re not a Twitter person, Jeff explains what you need to check out.
- Tristan talks about what he is looking for in terms of differentiation.
Resources Mentioned:
- Business Video School: https://www.bizvideoschool.com/
- Drunk on Social Website: www.drunkonsocial.com
- Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
- Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/
- Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
- Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
- Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents
- TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
- Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents
- Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
- Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/
Meta Adds More Reels Creation Options in Instagram and Facebook
https://drunkonsocial.com/f/meta-adds-more-reels-creation-options
Meta Announces New Updates for Reels, Including Interactive Stickers, Sound Sync and Longer Clips
https://drunkonsocial.com/f/meta-announces-new-reels-updates
Instagram Expands Live Testing of 90-Second Reels
https://drunkonsocial.com/f/instagram-expands-live-test-of-90-second-reels
Twitter Adds New Ways to Promote Spaces Usage as it Seeks to Maximize Audio Adoption
https://drunkonsocial.com/f/twitter-adds-new-ways-to-promote-spaces-use
Thursday Jun 30, 2022
Thursday Jun 30, 2022
Social Genius brought to you by Drunk On Social- Overcoming procrastination and lack of confidence when creating Content, with Iryna Fedchenko - EP 65
Overcoming procrastination and lack of confidence when creating Content, with Iryna Fedchenko
Today on the podcast, there is a special guest, Iryna Fedchenko; She is from Ukraine and moved to Mexico about ten years ago. She is an excellent content creator doing some magnificent things on Social, including 800,000 followers on YouTube. You don’t want to miss her interview.
Episode Highlights:
- Jeff begins the discussion with how technology is being designed to replace humans and Social Media is the future of all industries.
- Iryna shares about her story of moving and her career. She currently lives in L.A. and explains how she got started on Social Media after being a television host.
- Six years ago Iryna started her YouTube channel in the lifestyle/travel niche and she had a lot of different content.
- A lot of Iryna’s content is in Spanish. Jeff asks her to talk about how that happened and for her to explain how she started on TV and how the shift occurred.
- Iryna talks about her journey with the different languages she speaks.
- Tristan asked Iryna to tell about what she did consistently that got her more comfortable on Social.
- Iryna currently gravitates most to YouTube and Instagram, she explains why.
- Iryna shares her thoughts on the pros and cons of Instagram.
- Iryna talks about when she had a YouTube channel collaboration with a big Ukranian singer who wanted to reach the Hispanic audience.
- Tristan asks Iryna what she is working on now that is exciting her.
- Organic growth on Social Media is Iryna’s speciality; She loves working with brands on social media strategies as well as coaching.
- Iryna has advice on where she sees opportunities for businesses on Social Media.
- Jeff asks Iryna’s advice for a real estate agent knowing that the industry has been sodiluted with listing videos.
- Many people are confused and all over about goals as well as distracted by likes and followers. Iryna’s talks about how she breaks through in her coaching.
- Tristan asks Iryna about YouTube Shorts?
- Jeff asks how Iryna started creating content. She shares about the challenge of video editors and her personal vision.
Resources Mentioned:
- Business Video School: https://www.bizvideoschool.com/
- Drunk on Social Website: www.drunkonsocial.com
- Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
- Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/
- Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
- Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
- Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents
- TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
- Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents
- Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
- Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/
Iryna Fedchenko's YouTube Channel
https://www.youtube.com/c/IrynaFedchenkoVlog
Iryna Fedchenko's Instagram
https://www.instagram.com/iryna_fedchenko/
Iryna Fedchenko's TikTok
https://www.tiktok.com/@iryna_fedchenko
Event in Malibu
https://buytickets.at/themoderndaywife/665588/r/iryna-fedchenko
https://www.instagram.com/p/CemrjNCpM5i/
Thursday Jun 23, 2022
Thursday Jun 23, 2022
Are You Keeping The Consumer In Mind When Creating Content For Social Media?
If you were intimidated by Tristan’s latest strategies from last week, you have to tune back in today to hear from Tristan and Jeff about YOU can do this thing too! How should you shift your thinking when it comes to content creation? People are typing in very specific search terms, so you have to put yourself in the mind of the consumer. Tristan and Jeff provide all the latest and best advice.
Episode Highlights:
- What is the number one challenge for people when it comes to creating content for Social Media?
- Tristan explains trends.google.com and how to utilize it to fit your needs.
- Start thinking like the audience that you’re targeting. It is easy to get into a rut. How do you change it up?
- How do you put yourself in the mind of the consumer?
- Jeff brings up refining a content approach that is selfless and not for yourself. So many people love to share awards, closing table pictures, etc and are really just bragging about those events. You need to ask what value you can bring.
- We all as humans want the ‘cliff notes’. How does that apply to content strategy?
- The brain’s number one job is to create short-cuts. There is a lot of research on it and t largely impacts Social Media. Tristan explains.
- Following up from Episode 63, Jeff encourages the listeners to not be intimidated. How do you get out of your own way?
- If you’re struggling with staying motivated, Jeff has advice.
- What does public accountability mean? Jeff and Tristan share how they help each other with the ideas that they consider.
- Everyone, especially real estate professionals, often show up to 99 percent other real estate professionals. Is that your target?
- Stop sharing so much business and hack the algorithm first.
- Tristan shares about an article ‘The Life Of A Social Media Manager’; It clearly outlines goals and challenges associated with it.
- Jeff shares a quote from Gary V, “Reputation is the ultimate currency.” What does it mean? How do you play the long game?
- For anybody listening when you think of Social Media manager and you immediately think ‘Okay, I need to hire somebody…’ but the reality is that you are your own Social Media Manager; It starts with you.
- There is going to be a high demand for Social Media content creators.
- We will have to start approaching each platform differently; Tristan explains why and what may be coming for the future.
Resources Mentioned:
- Business Video School: https://www.bizvideoschool.com/
- Drunk on Social Website: www.drunkonsocial.com
- Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
- Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/
- Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
- Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
- Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents
- TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
- Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents
- Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
- Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/