Drunk On Social
 

Drunk On Social

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Episodes

Social Media Influencers Tristan Ahumada & Jeff Pfitzer host The Social Genius Podcast brought to you by Drunk On Social weekly with the goal of delivering the latest News, Trends, & Strategies impacting all social media platforms. We share our insights into how listeners can take their business to new levels through social media. Our focus is to keep our audience perpetually ahead on all things social media. Whether it’s an update to platforms, new tools within the platforms, or even the introduction of a brand new platform, we want to be your source to stay ahead. We will also highlight what is working for others and help you find your rhythm to elevate your brand and grow your business.

Episodes

Social Media Strategy Combined With Post Card Campaign That Leads To Success with Rett Harmon -EP 93

Thursday Jan 12, 2023

Thursday Jan 12, 2023

Social Media Strategy Combined With Postcard Campaign That Leads To Success with Rett Harmon

Tristan and Jeff’s friend, Rett Harmon, joined them on their third virtual event. He joins the podcast to share his wisdom on how he uses Social Media to grow his local brand and built his team by wearing fun suits! He also shares his quarterly postcard campaign and effective strategies. Tune in to hear how you can use your passion with his success strategy to build your business in 2023!

 

Episode Highlights:

  • Jeff talks about how unique Rett is and how he and his team have continued to differentiate themselves.
  •  In a world where everyone is trying to one up the last thing, Rett says being yourself may be the greatest challenge and also the most valuable thing to tap into.
  •  Rett is with Century 21 and speaks at many events.
  • Tristan explains how Rett was talking about looking back at what has worked and doing more of it, changing it up a bit. Tristand and Rett share Rett’s videos.
  • Rett talks about how he used all of his fancy suits to shoot content and how he maximized the use of time for shooting content and getting photos.
  • Postcard campaigns? Rett shares a video showing the unique and creative way his team creates them.
  • Jeff recommends all listeners go to Rett’s Instagram to see him and his team as Santa Claus and the reindeers walking through Chick Fil A’s drive -through.
  • What item or talking point do you have a lot of ? Rett advises thinking about how you could do something similar with a different object or activity. He also posts a lot of content around fishing with his kids.
  • Why is Rett’s postcard campaign so useful?
  • How do you take things you’re already doing and use them across all platforms for engagement? Rett has advice.
  • People need to know what you do but Rett says people really need to know they can like you, trust you, and build familiarity with you.
  • Rett talks about how a partnership began with the local police department and his group, Retro Group who buy things for kids at Christmas.
  • How can you make your content strategy to also include community impact? Rett’s team talks about how they have used what they already do and continue to make it better.
  • Time is precious. How can you be more intentional and efficient?
  • For many looking at finished products by Rett, Jeff, and others operating at a high level, have a hard time thinking that they can do it too.Tristan asks Rett if he had to start all over how he would incrementally grow to where he is now. 
  • What do people want to know? Get out your camera when you start working through answering those questions.
  • What about analytics?
  • Rett says, “I don’t have to be the realtor for everyone in my market but I want everyone in my market to know that I sell real estate.” He explains how and why they do because consistency and intentionality work.
  • How do you finally make the real commitment to video to expand your reach?
  • What about the fear of hindering professionalism? Jeff talks about the trolls and naysayers and asks Rett how he approaches those challenges. He talks about how he really focuses on bringing value marrying what he is already doing in life with Social.
  • At the end of the day, find what videos have relevance regardless of what that content focus may be. How can you capitalize on all aspects of what you’re doing?

 

Resources Mentioned:

Business Video School: https://www.bizvideoschool.com/

Rett Harmon:

https://www.facebook.com/rettharmonc21 

Instagram

https://www.instagram.com/rettharmon/ 

LinkedIn 

https://www.linkedin.com/in/rettharmon/ 

YouTube

https://www.youtube.com/c/RandomtoRealEstate 

TikTok

https://www.tiktok.com/@rettharmon 

Twitter

https://twitter.com/rettharmon 




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Build A personal Relationship With Your Followers On IG And Grow Your Real Estate Business with Ed Stulak- EP 92

Thursday Jan 05, 2023

Thursday Jan 05, 2023

Build A personal Relationship With Your Followers On IG And Grow Your Real Estate Business with Ed Stulak

Social Genius is back today with an amazing leader to share best practices that will help you grow from their event, Social Con. Ed Stulak has done an incredible job at growing his business and brand on Social Media. Tune in for his advice!

Episode Highlights:

  • Ed Stulak is based out of the Northeast with an up and coming broker called REAL.
  • Ed shares a message that has resonated with him over the past decade of being on Social Media.
  • Tristan asks Ed where Social is hot now. He says, “I will always preach Instagram, TikTok, and YouTube.” He explains why and his personal experience and how he is diving in in 2023.
  • In 2012, from an entrepreneurial mindset Ed was thinking how he could expand his Social Media to grow a following and sell something.
  • Why is Instagram so neglected? 
  • Tristan asks Ed when he talks to real estate agents and businesses what are a few things that they should be doing that they are not doing in general?
  • Why is being relatable and finding common ground with clients so valuable?
  • What does Ed do if he sees someone engage with him on Social? He explains how he differentiates himself.
  • Ed says gaining followers in a conversation that go on all day and you can always talk about how to get the next big number of followers but can you keep them? How do you keep them? How do you keep them entertained and engaging? He says that is the key.
  • Jeff warns against fake accounts that are copy cats and will also try to swoop in and message you with a link to try to pull you to the wrong page. For Ed specifically, his official Instagram page is: https://www.instagram.com/edstulak/ .
  •  Ed talks about what he is excited about testing out. He is diving in on YouTube and talks about his desire to keep making content that turns heads as well as the importance of titles.
  • Tristan asks Ed to talk about the problems he sees with LinkedIn.
  • How can you be unique with your approach?
  • “Instagram is far more innovative than Facebook” , says Jeff and he explains why and what he shares with audiences when he speaks publicly.
  • Ed talks about how  to utilize Instagram correctly. 
  • Tristan talks about loneliness and the psychology of Social Media and people’s underlying needs.
  • How does the strategy differ among different platforms? 

 

Resources Mentioned:

Business Video School: https://www.bizvideoschool.com/

Ed Stulak:

Facebook

https://www.facebook.com/edstulak.realestate 

Instagram

https://www.instagram.com/edstulak/ 

LinkedIn

https://www.linkedin.com/in/ed-stulak-07b112100/ 

Twitter

https://twitter.com/edstulak 

TikTok

https://www.tiktok.com/@realtoroftiktok?lang=en 

YouTube

https://www.youtube.com/channel/UCE5TbhJXo64E1KqNzQEt3tA




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Social Media Strategies That Work With Rachel Adams Lee- EP 91

Thursday Dec 29, 2022

Thursday Dec 29, 2022

Social Media Strategies That Work With Rachel Adams Lee

Today on the podcast, learn how to go deep in authenticity as Jeff interviews Rachel Adams Lee who shares her journey with her real estate career and key strategies to being more effective and efficient on Social while also being real. People want to know who you are and people work with those who they feel like they can relate to. Don’t miss this one!

 

Episode Highlights:

  • What if you’re not thinking about the potential engagement and connections because you’re so focused on who is liking and commenting? Rachel has some really good advice.
  • Rachel grew up in a really small town called Lake County. She shares a little bit about the rural town.
  •  Rachel has been in real estate for eleven years. The business runs in her family and she always said she would never do it. She was managing a small boutique real estate office as she was not licensed.
  • Struggles in her personal life made her realize that she wanted more but she didn’t know what it looked like.
  • When Rachel went to a conference called Bold, a quote rocked her world, “Change the way you look at things and the things you look at change.” She talks about how she had been in such a scarcity mindset. She then decided she was going to do an accelerated program and jump into real estate.
  • Through grit and determination, Rachel pushed through four months of now sales and went on to sell 39 homes her first year, 109 her second, then 123 and found herself hitting Wall Street Journal’s top 1,000 agents in the country.
  • Rachel committed to learning Social Media on her own before it was as big as it is now and the referrals have grown and grown. The first year brought 7 referrals;  Last year, they had 131 referrals come through Social Media. 
  • If you feel the pressures of always being everything to everybody on Social, Rachel has advice for you.
  •  How do you know the difference between Social Media experts and eloquent speakers with microphones?
  • What is the mindset? Jeff asks Rachel to talk people through the innovation and going from trying to show perfection to actually being honest.
  • Rachel recommends to pick a platform and then pick 5 things that you will talk about on Social. People stick around because of who you are and how you make them feel. Her two goals are to either educate or entertain.
  • What does the algorithm actually mean? Rachel breaks it down and shares how she uses ‘Google Keep’ to have her next posts ready to go.
  • Have you heard of hashtag expert? Rachel shares how she uses it as well as her ratio To business versus personal content.
  • Do you have a professional/creator account on Instagram? How do you evaluate what is working and not? She has shifted passions to share personal things and build real connections with people over the things she is actually experiencing in her life.
  • A lot of people struggle with creativity. Jeff asks Rachel to share about the idea of being ‘on the ready’ for content.
  • Rachel shares how her and her husband got marriage coaching around healthy boundaries with cell phones. If you’re so concerned about just getting Social content but missing your life, it is time to change. You don’t owe anybody anything in a certain timeline. Capture the content but you don’t have to share it at that moment.
  • Rachel got into real estate to be financially free and to spend more time with the people you love. What about mom guilt? How can you be fully present? 
  • The point of Social Media is to have engagement. Rachel gives the top 3 things to dial it in.
  • What are the 3 questions your audience will be asking?
  • Rachel has a rule of 5:5:5. She explains how it works and what her real estate team does every month to wake up the algorithm, get engagement, and grow referrals. For her posting on Social gives her energy rather than draining. If she feels like she ‘has to post’ she doesn’t. What can you do to be more effective and efficient?

 

Resources Mentioned:

Business Video School: https://www.bizvideoschool.com/

Rachel Adams Lee:

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How Should Content Creators Use Twitter In 2023?- EP 90

Thursday Dec 22, 2022

Thursday Dec 22, 2022

 

How Should Content Creators Use Twitter In 2023?

Is Twitter going to survive or thrive under Elon Musk? On today’s episode, catch up on the latest news. Jeff and Tristan also share new resources they have available to their followers who want help and guidance as well as all the nuggets that are relevant to your 2023 marketing strategy.

 

Episode Highlights:

  •  Is Twitter just blowing up on itself?
  • Tristan talked to Derral Eves, he is the YouTube expert who mentors Mr. Beast and other well known names. He consults Google on YouTube. He shares that he learnedChina is four to five years ahead when it comes to video and Social Media. How?
  • Tristan says that he and Jeff  follow Elon-whether you love him or hate him- it is Just for fun and they learn a lot.
  • What is Twitter working on? Tristan reviews the image of the writing board from Twitter that reveals information of how they are going to make the algorithm better.
  • Social Media Today shared “Five Twitter Updates Elon Musk Should Consider To Maximize Revenue At The App”. What are they? Jeff and Tristan look over them and share their thoughts.
  • What does audience segmentation mean for the algorithm and for your business?
  • Jeff has advice for those who have an Anti-Musk sentiment right now.
  • What would partner subscriptions do for Twitter?
  • Jeff shares what he personally is going to do with Twitter.
  • Tristan shares his plan to engage more with Twitter.
  • Go visit https://drunkonsocial.com/ as they are rebuilding it!
  • What is Twitter 2.0 heading towards? Tristan shares what he found.
  • An all time sign up high for Twitter? What is it all about? Tristan shares how he had not been on Twitter until Elon took it over and now he is on it daily.
  • Statistics show hate speech impressions are lower on Twitter. Jeff talks about how nobody is putting out positive media; Everyone is bashing. Don’t assume, look deeper.
  • What about bringing people together through storytelling and having a combination of different elements like shopping, news, etc.?
  • Advertising as entertainment is the new thing. If you don’t have good plan in place, you need to figure this out.
  • What about long form tweets?
  • Jeff talks about a conversation he had through an Instagram DM regarding engagement of videos and video editing. Jeff shares videos from his TikTok and recommends real estate agents develop skills to get videos for their listings.
  • Did you know that Drunk on Social offers video editing for brands?
  •  What should videos about houses look like? Jeff shares important tips, how many, and how to brand yourself while you’re at it.
  • People like to see their home in lights. Agents who can showcase highlights of a home well on video will grab the attention.
  • Jeff shows what DOS offers as he has been made aware that people don’t know. What are the packages?

 

Resources Mentioned:

Business Video School: https://www.bizvideoschool.com/

Social Shot #20 - Is Twitter imploding or is Elon a Social Media genius?

 

Musk Reinstates Trump

https://drunkonsocial.com/twitter/musk-reinstates-trump/

 

Social Shot #21 - Roadmap for ‘Twitter 2.0’ in New Slide Deck

 

Elon Musk Outlines Roadmap for ‘Twitter 2.0’ in New Slide Deck

https://www.socialmediatoday.com/news/Elon-Musk-Shares-Roadmap-for-Twitter/637340/

 

The Global Availability of Twitter ‘Community Notes’

https://drunkonsocial.com/twitter/the-global-availability-of-twitter-community-notes/

 

Social Shot #22 - Video Editing That Won’t Break Your Budget

 

Jeff Pfitzer's Instagram and TikTok:

https://www.instagram.com/jeffpfitzer/

https://www.tiktok.com/@jeffpfitzer?l

 

A 10,000 SQ FT Listing Requires a Full Sized Elf! TikTok Video

https://www.instagram.com/p/ClxFb_HDpHO/

 

You Only Need a Cell Phone & an Editing App to Do This... TikTok Video

https://www.instagram.com/p/Cl0ELeApYO9/

 

Social Genius Coaching! - https://drunkonsocial.com/hire-us/



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Should Your Small Businesses Advertise On Tik Tok?- EP 89

Thursday Dec 15, 2022

Thursday Dec 15, 2022

 

Should Your Small Businesses  Advertise On Tik Tok?

Today on the podcast, Tristan and Jeff are sharing three of their daily shots in case you missed them to keep you up to date on the latest Social Media strategies. What is the latest with TikTok? What about the new age limit that will be implemented? They are making parents and small business owners happy with some of their new changes. Have you heard about the professional dashboard for Instagram? What does Meta’s layoffs indicate for the 2023 economy? Tune in now!

Episode Highlights:

  • Tristan starts off talking about the adults only theme. He reviews the Tik Tok platforms article release that explains increasing the age limit for hosting LIVEs and other features.
  • Jeff talks about the value in the age limit to protect younger people.
  • As a parent, Jeff advises to not be naive and acknowledge that on or off of TikTok, the mainstream media and culture is providing a lot of the same exposure.
  • Tristan says from a business perspective, there are other benefits as well with targeting specific groups with related messages.
  • Facebook lead ads can get a little bit challenging and limiting and can be like throwing away money. TikTok is simplifying their ad process.
  • Jeff talks about how people are tired of spammy Facebook ads and how TikTok’s algorithm is so smart.
  •  What is TikTok doing with ad campaigns? Tristan breaks it down for the audience. 
  •  A company called Bolt has started testing smart performance campaigns. Tristan and Jeff discuss the results of the AB testing for machine learning. How will it make it better and easier for creators?
  • Coupled with the geo feature, there is so much opportunity. The algorithm is paying attention to consistent relevant geographic content.
  •  What is ‘Portfolio’ within your professional dashboard on Instagram?
  • A portfolio is simple to set up and you can highlight five videos to showcase your work. It can be useful for many things including trying to get brand deals.
  • Jeff goes over all of the features through the professional dashboard.
  • Tristan mentions a way to put Instagram on autopilot in a way that creates more content there.
  •  What about personal vs. professional accounts on Instagram?
  • Tristan reviews how to schedule on Instagram.
  • Meta cut 11,000 jobs. Why should we care?
  • What about worsening economic conditions for Social Media? 
  • Tristan reads Zuckerberg’s release and explanation for the layoffs.
  • How will entrepreneurs make it in the next few years?
  • Jeff talks about deceleration growth initiatives. Headlines like those will rule the way for the next few  months. Where is the opportunity?





Resources Mentioned:
Business Video School: https://www.bizvideoschool.com/

 

 

 

 TIKTOK LAUNCHES AUTOMATED 'SMART PERFORMANCE CAMPAIGNS'

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What Is Elon Musk Doing With Twitter-EP 88

Thursday Dec 08, 2022

Thursday Dec 08, 2022

What Is Elon Musk Doing With Twitter?

There is a lot of buzz about the sweeping changes coming forth with Elon Musk and Twitter’s platform. Jeff and Tristan review what has been going on and the most important things that you need to note. Don’t miss out.

 

Episode Highlights:

  •  Is freedom of speech coming back on Twitter?
  • Jeff mentions how there is an actual ‘Twitter Saga Tracker’. Why? It has articles on it everyday.
  •  What is the plan for advertisers on Twitter? Many are upset by the expected changes.
  •  What is the deal about a verified audience? Tristan says in some ways you kind of ‘kill two birds with one stone’. 
  • Jeff and Tristan discuss the flurry of ‘trolls’ seeing what they can get away with and how Elon’s response or lack thereof impacts his reputation and the platform.
  • What about subscription changes and Vine?
  • What is the Twitter blue package and verification ticks? Jeff says he doesn’t think he would pay for it. Tristan is in for it!
  •  People want to feel significant and Tristan believes the blue checkmark is a Psychological play.
  • Twitter is still the fourth most visited website in the world. They are trying to figure out how to go positive since they are losing a lot of money. Tristan explains how he thinks they are trying to turn it around quickly.
  •  Is Twitter really relevant? Jeff talks about how they don’t discuss it along with everything else and coaching. Tristan weighs in his opinion.
  • Jeff suggests that if you have the bandwidth cross post on Twitter..there is no harm indoing it but Jeff and Tristan would not rank it high among the other platforms.
  • Jeff and Tristan discuss the relevance of Reddit.
  • Do you still need to pay attention to what Elon is doing with Twitter? 
  •  If you’re wondering what to post on Twitter.. Tristan and Jeff came across a resource to help prompt you. You can actually use it for any platform.
  • Jeff talks about how he just activated subscribers on Instagram and got his first subscriber.

Resources Mentioned:
Business Video School: https://www.bizvideoschool.com/

 

THE LATEST ON MUSK'S TWITTER REFORMATION PLANS

https://drunkonsocial.com/f/the-latest-on-musks-twitter-reformation-plans






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Should You Use A Teleprompter When Creating A Video?- EP 87

Thursday Dec 01, 2022

Thursday Dec 01, 2022

Should You Use A Teleprompter When Creating A Video?

Today on the podcast, Kyle Draper joins in to duke it out with Jeff over the use of teleprompters. Should you use a teleprompter when going live or recorded on Social Media or just be more authentic and just go in and see how it goes? Tune in for the full battle.

 

Episode Highlights:

  •  Kyle starts with his opening points about teleprompters and the fault that he sees in them.
  • Can using a teleprompter make you look like a robot? 
  • Jeff is a huge fan of using a teleprompter. He explains why. Many things are so eloquent in our heads and then once you hit record, you freeze.
  • There is a correct way to use a teleprompter. Jeff says for him, it makes it more eloquent, concise, and effective.
  •  Kyle talks about how many people don’t resemble themselves and  don’t convey what they hope to.
  • Jeff talks about how sometimes ‘natural’ can sound worse than a scripted teleprompter depending on the presentation.
  • Prompt Smart Pro is voice activated; It generates the script for the words that you input and it will scroll on your screen with the cadence of your voice and a timer.
  • Kyle talks about how most people are not wired to do multiple things well. When he watches people reading teleprompters, they lose facial expression, they lose inflection in their voice, and they lose intentional pauses.
  •  TikTok has changed the way people do marketing. What about the time limits and the ‘Shorter the better’ for keeping attention? 
  •  Kyle advises, “Stop focusing on being an influencer on Social Media when you are a Realtor.” He says especially when it is at the cost of your authentic personality that people love you for.
  • Perfect isn’t relatable. Kyle says that relatable people have a greater ability to help Others. 
  • Jeff talks about circumstance where he would not use a teleprompter versus where it plays a huge role in coming across as a professional.
  • Nobody has enough time. Writing scripts takes time. Kyle’s personality is very witty and he is great on the fly. He wants the pressure. When he tries to write out scripts, he feels like he sucks.
  • Jeff talks about how he used to riff and how teleprompters came into play with his Strategy. He now batch scripts and then batch shoots.
  • You’re not going to get good at anything if you don’t practice. You also have to find what works for you. Find your mental discipline to overcome and learn new tricks.
  • Be so committed that you refuse to quit regardless of which path you choose.

 

Resources Mentioned:

Teleprompter App - PromptSmartPro https://promptsmart.com/

https://www.kyledraper.com/




 

 

Resources Mentioned:

Teleprompter App - PromptSmartPro https://promptsmart.com/

https://www.kyledraper.com/



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Connecting And Converting Leads Through Social Media, With Sarah Desamours- EP 86

Thursday Nov 24, 2022

Thursday Nov 24, 2022

Connecting And Converting Leads Through Social Media, With Sarah Desamours

Today on the show, Sarah Desamours joins Tristan and Jeff. She is a luxury realtor in Miami who has successfully crafted the art of using Instagram as marketing, which fuels 60% of her business. Tune in for valuable insights now.



Episode Highlights:

  • Tristan introduces the special guest of today, Sarah Desamours. If you are not following her on Instagram…go find her: https://www.instagram.com/sarahdesamours/ to be inspired and learn a lot about what you should be doing on Social. 
  • Sarah talks about what she is testing on TikTok.
  • Tristan asks Sara the reasoning behind her link tree organization.
  • Sarah talks about how a casual interaction turned into a 3.9 million dollar deal a year later because of her Instagram. 
  • Tristan talks about how when someone is impressed with your Social because you show up as a real person that they can connect with, they will also explore your profile. 
  • Sarah explains what happens when someone schedules a consultation with her through her LinkTree on Instagram.
  • What is the value of asking questions before a consultation with potential clients?
  • Sarah created a “Pick My Brain Consultation Request” for those who are simply looking to do that. She shares how often she gets those.
  • How do you separate being helpful and also being cognizant of the value of your time and when you should be compensated?
  • Tristan asks Sarah what her posting strategy is. Jeff asks about cadence. Sarah says, “People love  reality TV” and she takes that into account with how she makes Stories.
  •  60% of Sarah’s business comes from her Instagram.
  •  Instagram is really pushing Reels. Sarah talks about how it is currently driving her content planning.
  • There are opportunities for content in the simple things you’re already doing if you think about it. Sarah mentions how when she does a lifestyle shoot to get new photos, how she has someone video what she is doing at the same time.
  • How do you engage well most efficiently?
  • Why are lifestyle photo shoots important?
  • What about canva for covers? Sarah shares how her team uses them.
  • If people don’t like you because of who you are and what you’re sharing on social media…great! Sarah and Jeff agree that it is better for you because it filters out what isn’t wanted anyway.
  • Other people will project their insecurities on you. You have to be true to yourself and if you get push back, you’re winning!
  • How do you find time for Social Media?
  • Sarah is very disciplined with her morning routines and shares the importance that it is to her.
  • What about people who reach out to you for areas that you don’t cover? What  about referral fees?
  • Do the best that you can. Don’t kill yourself over what you can do with your time. Sarah is not afraid to say that she is just working on something and she is happy to resolve to the time that she has with what she has going on in her personal life too.
  • If you want to promote a project, you need to study it like you are studying for an exam because you will get questions and you need quick, thorough answers to be credible.
  • The creator profile has the best benefits. Sarah and Jeff go over why it is the best and helps hack algorithms.
  • Raise the bar on your profile. Get a Link Tree or Beacons account. Make sure you have the area that you serve on your profile as a real estate agent!





 

 

Resources Mentioned:

Video Editing App

https://www.capcut.com/

 

Content Creation Software

https://www.canva.com/

 

Trending Video and Audio for Real Estate/Mortgage

https://docs.google.com/spreadsheets/d/1teDH-QIBaSCQcxLCOyssNes0PqeIU7E46cBCue2nPiA/edit?usp=sharing

 

https://beacons.ai/

https://linktr.ee/

 

Follow Sarah Desamours:

IG: https://www.instagram.com/sarahdesamours/

LinkTree: https://linktr.ee/sarahdesamours

Consultation: https://www.sarahdesamours.com/consultation

TT: https://www.tiktok.com/@sarahdesamours

YT: https://www.youtube.com/channel/UCQ3hQ68gNOjlnDH-UgExEjw

FB: https://www.facebook.com/sarahdesamours

Twitter: https://twitter.com/SarahDesamours

LinkedIn: https://www.linkedin.com/in/sarahdesamours/




 

 

 

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A Guide to Going Viral With Brendan Kane- EP 85

Thursday Nov 17, 2022

Thursday Nov 17, 2022

Brendan Kane joins Jeff and Tristan on today's podcast.  He is a bestselling author, he has managed brands for people like Taylor Swift, Rihanna, and Adriana Lima to name a few. His company has generated over 60 billion views and over 100,000 followers as a result of ‘Hook Point’, one of Brendan’s books. He is currently joining in from London to talk about a guide to going viral. Don’t miss out!

 

Episode Highlights:

  • Tristan asks Brendan what he is most excited about for the remaining months of 2022 for Social Media.
  • TikTok has announced that they will allow pictures and Tristan points to the continual copying by Social Media Platforms of one another.
  • Brendan talks about  his interest in how Social platforms make creating content more sustainable more creators and he tracks the differences that impact that specifically.
  • Brendan says that YouTube has what all the other platforms wish they had.
  • “Mr. Beast is one of the smartest creators on the planet.” -Brendan 
  • Jeff brings up how Facebook is meeting to plan monetization for Facebook Groups.
  • What is your mindset around building your Social Media brand? Jeff asks Brendan to share his along with his advice for everyday creators who aren’t looking to create a 2M view video but instead just a consistency for a good business plan.
  •  Brendan shares how virality can mean many different things for different people in different situations.
  • Tristan asks Brendan to give advice to agents who want to succeed in using Social.
  • What is going to move the bottom line? What will drive revenue on Social?
  • What is your zone of genius? Jeff asks Brendan to help give guidance to those who don’t have an outside advantage.
  • The algorithm only cares about one thing. Brendan shares what it is and how it works.
  • Do Jeff and Tristan work all the time without sleep ? How do they do all of their Social?
  • When does social drive success versus external factors?
  • Jeff reminds the audience to consider the percentages with views and comments in what viral means too.
  •  How do you dissect the creative nuances that are driving success for influencers?
  • Brendan explains the thorough analysis process to go through for what actually works.
  •  Society changes how we believe and think. Jeff asks Brendan about trending videos and asks for advice with those who try to jump on the trends.
  • Brendan explains the process his company uses to make content creators successful.
  • What about the hook? Brendan has advice from his experience and book.
  • How do you start on $0 and small budgets?
  • Brendan says focus on one piece of content at a time and what is fun to you. Jeff adds that doing what you like doing will naturally lead to authenticity.

Resources Mentioned:

Viral Trends: https://goviral.hookpoint.com/

Hookpoint.com: https://hookpoint.com/

Brendan Kane Website: https://brendanjkane.com/speaking/

Facebook: https://www.facebook.com/BrendanJamesKane/?ti=as

LinkedIn: https://www.linkedin.com/in/brendanjkane/

Instagram: https://instagram.com/brendankane?igshid=YmMyMTA2M2Y=

Casey - 12 Million followers: https://www.youtube.com/c/Caseyneistatofficial

Private Viral Mastermind: https://goviral.hookpoint.com/




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These 3 Categories WaWa Focussed On In Order To Drive 2.6 Social Media, Followers- EP 84

Thursday Nov 10, 2022

Thursday Nov 10, 2022

These 3 Categories WaWa Focussed On In Order To Drive 2.6 Social Media, Followers

If you haven’t heard of WaWa, Jeff and Tristan are here to enlighten you today and break down how they have been so successful on Social Media.  They also have a lot of important insights to consider including: Why is Gen Z relevant?Is it true that there is no more mainstream pop culture? How do you decide whether you go broad or niche on concepts? Tune in for all of the best new updates!



 

Episode Highlights:

  • How did the Wawa company blow up on Social Media?
  • Tristan and Jeff dove into an article to break down for the audience how Wawa gained 2.6 million Social Media followers.
  • Wawa has figured out how to reach young digitally savvy shoppers on their terms.
  • What does it mean to reach those that are digitally savvy? It will be critically important for the future to have a growing strategy that is effectively engaging with the younger generation because that is going to be where the major success is.
  • Tristan reviews the three categories that Wawa’s content strategy uses and why it works.
  • Jeff dives deeper into what it means to make truly relatable content and how the algorithm works to decide what is relatable to others who you are trying to reach.
  • What kind of stuff gets a lot of engagement and pulls people in to the algorithm  but actually doesn’t have to do with your business? Tristan adds advice about how to create a sense of community in doing so.
  • How do you, as a business owner, have more community based content?
  • There is a big report out about how Gen Z is changing the face of Social Media. 
  • What does it mean that it is believed there is no more “mainstream pop culture?”
  • What are the Gen Z subcultures?
  • What are the Social Media categories that serve different needs and amount of time?
  • Focus on the future. Gen Z is driving the bus. It is how you market and show up and there are so many opportunities now to not pay for advertising. 
  • A lot of people are disillusioned with what Instagram has become and it is affecting the platform.
  • Jeff goes over the overall importance of video.
  • What about TiK Tok’s photo mode? Tristan shares the benefits it could have.
  • Longer captions are on the way for creators on TikTok also! Tristan explains why it is so important.
  • Jeff talks about how TikTok has updated editing. He also warns about creating within apps though that is what they want you to do; Creating organically on your phone is the best and safest way.

 

Resources Mentioned:

Business Video School: https://www.bizvideoschool.com/

Drunk on Social Website: www.drunkonsocial.com

Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ 

Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/ 

Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ 

Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en 

Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents 

TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q

Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR

Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents

Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ 

How Did Wawa Gain 2.6M Social Media Followers?

https://drunkonsocial.com/f/how-wawa-gained-26-million-followers

 

GEN Z BREAKING MARKETING'S CULTURAL MOLD

https://drunkonsocial.com/f/gen-z-breaking-marketings-cultural-mold

 

TIKTOK ADDS STILL IMAGE PHOTO MODE

https://drunkonsocial.com/f/tiktok-adds-still-images-photo-mode





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