Drunk On Social
 

Drunk On Social

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Social Media Influencers Tristan Ahumada & Jeff Pfitzer host The Social Genius Podcast brought to you by Drunk On Social weekly with the goal of delivering the latest News, Trends, & Strategies impacting all social media platforms. We share our insights into how listeners can take their business to new levels through social media. Our focus is to keep our audience perpetually ahead on all things social media. Whether it’s an update to platforms, new tools within the platforms, or even the introduction of a brand new platform, we want to be your source to stay ahead. We will also highlight what is working for others and help you find your rhythm to elevate your brand and grow your business.

Episodes

Should Your Small Businesses Advertise On Tik Tok?- EP 89

Thursday Dec 15, 2022

Thursday Dec 15, 2022

 

Should Your Small Businesses  Advertise On Tik Tok?

Today on the podcast, Tristan and Jeff are sharing three of their daily shots in case you missed them to keep you up to date on the latest Social Media strategies. What is the latest with TikTok? What about the new age limit that will be implemented? They are making parents and small business owners happy with some of their new changes. Have you heard about the professional dashboard for Instagram? What does Meta’s layoffs indicate for the 2023 economy? Tune in now!

Episode Highlights:

  • Tristan starts off talking about the adults only theme. He reviews the Tik Tok platforms article release that explains increasing the age limit for hosting LIVEs and other features.
  • Jeff talks about the value in the age limit to protect younger people.
  • As a parent, Jeff advises to not be naive and acknowledge that on or off of TikTok, the mainstream media and culture is providing a lot of the same exposure.
  • Tristan says from a business perspective, there are other benefits as well with targeting specific groups with related messages.
  • Facebook lead ads can get a little bit challenging and limiting and can be like throwing away money. TikTok is simplifying their ad process.
  • Jeff talks about how people are tired of spammy Facebook ads and how TikTok’s algorithm is so smart.
  •  What is TikTok doing with ad campaigns? Tristan breaks it down for the audience. 
  •  A company called Bolt has started testing smart performance campaigns. Tristan and Jeff discuss the results of the AB testing for machine learning. How will it make it better and easier for creators?
  • Coupled with the geo feature, there is so much opportunity. The algorithm is paying attention to consistent relevant geographic content.
  •  What is ‘Portfolio’ within your professional dashboard on Instagram?
  • A portfolio is simple to set up and you can highlight five videos to showcase your work. It can be useful for many things including trying to get brand deals.
  • Jeff goes over all of the features through the professional dashboard.
  • Tristan mentions a way to put Instagram on autopilot in a way that creates more content there.
  •  What about personal vs. professional accounts on Instagram?
  • Tristan reviews how to schedule on Instagram.
  • Meta cut 11,000 jobs. Why should we care?
  • What about worsening economic conditions for Social Media? 
  • Tristan reads Zuckerberg’s release and explanation for the layoffs.
  • How will entrepreneurs make it in the next few years?
  • Jeff talks about deceleration growth initiatives. Headlines like those will rule the way for the next few  months. Where is the opportunity?





Resources Mentioned:
Business Video School: https://www.bizvideoschool.com/

 

 

 

 TIKTOK LAUNCHES AUTOMATED 'SMART PERFORMANCE CAMPAIGNS'

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What Is Elon Musk Doing With Twitter-EP 88

Thursday Dec 08, 2022

Thursday Dec 08, 2022

What Is Elon Musk Doing With Twitter?

There is a lot of buzz about the sweeping changes coming forth with Elon Musk and Twitter’s platform. Jeff and Tristan review what has been going on and the most important things that you need to note. Don’t miss out.

 

Episode Highlights:

  •  Is freedom of speech coming back on Twitter?
  • Jeff mentions how there is an actual ‘Twitter Saga Tracker’. Why? It has articles on it everyday.
  •  What is the plan for advertisers on Twitter? Many are upset by the expected changes.
  •  What is the deal about a verified audience? Tristan says in some ways you kind of ‘kill two birds with one stone’. 
  • Jeff and Tristan discuss the flurry of ‘trolls’ seeing what they can get away with and how Elon’s response or lack thereof impacts his reputation and the platform.
  • What about subscription changes and Vine?
  • What is the Twitter blue package and verification ticks? Jeff says he doesn’t think he would pay for it. Tristan is in for it!
  •  People want to feel significant and Tristan believes the blue checkmark is a Psychological play.
  • Twitter is still the fourth most visited website in the world. They are trying to figure out how to go positive since they are losing a lot of money. Tristan explains how he thinks they are trying to turn it around quickly.
  •  Is Twitter really relevant? Jeff talks about how they don’t discuss it along with everything else and coaching. Tristan weighs in his opinion.
  • Jeff suggests that if you have the bandwidth cross post on Twitter..there is no harm indoing it but Jeff and Tristan would not rank it high among the other platforms.
  • Jeff and Tristan discuss the relevance of Reddit.
  • Do you still need to pay attention to what Elon is doing with Twitter? 
  •  If you’re wondering what to post on Twitter.. Tristan and Jeff came across a resource to help prompt you. You can actually use it for any platform.
  • Jeff talks about how he just activated subscribers on Instagram and got his first subscriber.

Resources Mentioned:
Business Video School: https://www.bizvideoschool.com/

 

THE LATEST ON MUSK'S TWITTER REFORMATION PLANS

https://drunkonsocial.com/f/the-latest-on-musks-twitter-reformation-plans






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Should You Use A Teleprompter When Creating A Video?- EP 87

Thursday Dec 01, 2022

Thursday Dec 01, 2022

Should You Use A Teleprompter When Creating A Video?

Today on the podcast, Kyle Draper joins in to duke it out with Jeff over the use of teleprompters. Should you use a teleprompter when going live or recorded on Social Media or just be more authentic and just go in and see how it goes? Tune in for the full battle.

 

Episode Highlights:

  •  Kyle starts with his opening points about teleprompters and the fault that he sees in them.
  • Can using a teleprompter make you look like a robot? 
  • Jeff is a huge fan of using a teleprompter. He explains why. Many things are so eloquent in our heads and then once you hit record, you freeze.
  • There is a correct way to use a teleprompter. Jeff says for him, it makes it more eloquent, concise, and effective.
  •  Kyle talks about how many people don’t resemble themselves and  don’t convey what they hope to.
  • Jeff talks about how sometimes ‘natural’ can sound worse than a scripted teleprompter depending on the presentation.
  • Prompt Smart Pro is voice activated; It generates the script for the words that you input and it will scroll on your screen with the cadence of your voice and a timer.
  • Kyle talks about how most people are not wired to do multiple things well. When he watches people reading teleprompters, they lose facial expression, they lose inflection in their voice, and they lose intentional pauses.
  •  TikTok has changed the way people do marketing. What about the time limits and the ‘Shorter the better’ for keeping attention? 
  •  Kyle advises, “Stop focusing on being an influencer on Social Media when you are a Realtor.” He says especially when it is at the cost of your authentic personality that people love you for.
  • Perfect isn’t relatable. Kyle says that relatable people have a greater ability to help Others. 
  • Jeff talks about circumstance where he would not use a teleprompter versus where it plays a huge role in coming across as a professional.
  • Nobody has enough time. Writing scripts takes time. Kyle’s personality is very witty and he is great on the fly. He wants the pressure. When he tries to write out scripts, he feels like he sucks.
  • Jeff talks about how he used to riff and how teleprompters came into play with his Strategy. He now batch scripts and then batch shoots.
  • You’re not going to get good at anything if you don’t practice. You also have to find what works for you. Find your mental discipline to overcome and learn new tricks.
  • Be so committed that you refuse to quit regardless of which path you choose.

 

Resources Mentioned:

Teleprompter App - PromptSmartPro https://promptsmart.com/

https://www.kyledraper.com/




 

 

Resources Mentioned:

Teleprompter App - PromptSmartPro https://promptsmart.com/

https://www.kyledraper.com/



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Connecting And Converting Leads Through Social Media, With Sarah Desamours- EP 86

Thursday Nov 24, 2022

Thursday Nov 24, 2022

Connecting And Converting Leads Through Social Media, With Sarah Desamours

Today on the show, Sarah Desamours joins Tristan and Jeff. She is a luxury realtor in Miami who has successfully crafted the art of using Instagram as marketing, which fuels 60% of her business. Tune in for valuable insights now.



Episode Highlights:

  • Tristan introduces the special guest of today, Sarah Desamours. If you are not following her on Instagram…go find her: https://www.instagram.com/sarahdesamours/ to be inspired and learn a lot about what you should be doing on Social. 
  • Sarah talks about what she is testing on TikTok.
  • Tristan asks Sara the reasoning behind her link tree organization.
  • Sarah talks about how a casual interaction turned into a 3.9 million dollar deal a year later because of her Instagram. 
  • Tristan talks about how when someone is impressed with your Social because you show up as a real person that they can connect with, they will also explore your profile. 
  • Sarah explains what happens when someone schedules a consultation with her through her LinkTree on Instagram.
  • What is the value of asking questions before a consultation with potential clients?
  • Sarah created a “Pick My Brain Consultation Request” for those who are simply looking to do that. She shares how often she gets those.
  • How do you separate being helpful and also being cognizant of the value of your time and when you should be compensated?
  • Tristan asks Sarah what her posting strategy is. Jeff asks about cadence. Sarah says, “People love  reality TV” and she takes that into account with how she makes Stories.
  •  60% of Sarah’s business comes from her Instagram.
  •  Instagram is really pushing Reels. Sarah talks about how it is currently driving her content planning.
  • There are opportunities for content in the simple things you’re already doing if you think about it. Sarah mentions how when she does a lifestyle shoot to get new photos, how she has someone video what she is doing at the same time.
  • How do you engage well most efficiently?
  • Why are lifestyle photo shoots important?
  • What about canva for covers? Sarah shares how her team uses them.
  • If people don’t like you because of who you are and what you’re sharing on social media…great! Sarah and Jeff agree that it is better for you because it filters out what isn’t wanted anyway.
  • Other people will project their insecurities on you. You have to be true to yourself and if you get push back, you’re winning!
  • How do you find time for Social Media?
  • Sarah is very disciplined with her morning routines and shares the importance that it is to her.
  • What about people who reach out to you for areas that you don’t cover? What  about referral fees?
  • Do the best that you can. Don’t kill yourself over what you can do with your time. Sarah is not afraid to say that she is just working on something and she is happy to resolve to the time that she has with what she has going on in her personal life too.
  • If you want to promote a project, you need to study it like you are studying for an exam because you will get questions and you need quick, thorough answers to be credible.
  • The creator profile has the best benefits. Sarah and Jeff go over why it is the best and helps hack algorithms.
  • Raise the bar on your profile. Get a Link Tree or Beacons account. Make sure you have the area that you serve on your profile as a real estate agent!





 

 

Resources Mentioned:

Video Editing App

https://www.capcut.com/

 

Content Creation Software

https://www.canva.com/

 

Trending Video and Audio for Real Estate/Mortgage

https://docs.google.com/spreadsheets/d/1teDH-QIBaSCQcxLCOyssNes0PqeIU7E46cBCue2nPiA/edit?usp=sharing

 

https://beacons.ai/

https://linktr.ee/

 

Follow Sarah Desamours:

IG: https://www.instagram.com/sarahdesamours/

LinkTree: https://linktr.ee/sarahdesamours

Consultation: https://www.sarahdesamours.com/consultation

TT: https://www.tiktok.com/@sarahdesamours

YT: https://www.youtube.com/channel/UCQ3hQ68gNOjlnDH-UgExEjw

FB: https://www.facebook.com/sarahdesamours

Twitter: https://twitter.com/SarahDesamours

LinkedIn: https://www.linkedin.com/in/sarahdesamours/




 

 

 

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A Guide to Going Viral With Brendan Kane- EP 85

Thursday Nov 17, 2022

Thursday Nov 17, 2022

Brendan Kane joins Jeff and Tristan on today's podcast.  He is a bestselling author, he has managed brands for people like Taylor Swift, Rihanna, and Adriana Lima to name a few. His company has generated over 60 billion views and over 100,000 followers as a result of ‘Hook Point’, one of Brendan’s books. He is currently joining in from London to talk about a guide to going viral. Don’t miss out!

 

Episode Highlights:

  • Tristan asks Brendan what he is most excited about for the remaining months of 2022 for Social Media.
  • TikTok has announced that they will allow pictures and Tristan points to the continual copying by Social Media Platforms of one another.
  • Brendan talks about  his interest in how Social platforms make creating content more sustainable more creators and he tracks the differences that impact that specifically.
  • Brendan says that YouTube has what all the other platforms wish they had.
  • “Mr. Beast is one of the smartest creators on the planet.” -Brendan 
  • Jeff brings up how Facebook is meeting to plan monetization for Facebook Groups.
  • What is your mindset around building your Social Media brand? Jeff asks Brendan to share his along with his advice for everyday creators who aren’t looking to create a 2M view video but instead just a consistency for a good business plan.
  •  Brendan shares how virality can mean many different things for different people in different situations.
  • Tristan asks Brendan to give advice to agents who want to succeed in using Social.
  • What is going to move the bottom line? What will drive revenue on Social?
  • What is your zone of genius? Jeff asks Brendan to help give guidance to those who don’t have an outside advantage.
  • The algorithm only cares about one thing. Brendan shares what it is and how it works.
  • Do Jeff and Tristan work all the time without sleep ? How do they do all of their Social?
  • When does social drive success versus external factors?
  • Jeff reminds the audience to consider the percentages with views and comments in what viral means too.
  •  How do you dissect the creative nuances that are driving success for influencers?
  • Brendan explains the thorough analysis process to go through for what actually works.
  •  Society changes how we believe and think. Jeff asks Brendan about trending videos and asks for advice with those who try to jump on the trends.
  • Brendan explains the process his company uses to make content creators successful.
  • What about the hook? Brendan has advice from his experience and book.
  • How do you start on $0 and small budgets?
  • Brendan says focus on one piece of content at a time and what is fun to you. Jeff adds that doing what you like doing will naturally lead to authenticity.

Resources Mentioned:

Viral Trends: https://goviral.hookpoint.com/

Hookpoint.com: https://hookpoint.com/

Brendan Kane Website: https://brendanjkane.com/speaking/

Facebook: https://www.facebook.com/BrendanJamesKane/?ti=as

LinkedIn: https://www.linkedin.com/in/brendanjkane/

Instagram: https://instagram.com/brendankane?igshid=YmMyMTA2M2Y=

Casey - 12 Million followers: https://www.youtube.com/c/Caseyneistatofficial

Private Viral Mastermind: https://goviral.hookpoint.com/




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These 3 Categories WaWa Focussed On In Order To Drive 2.6 Social Media, Followers- EP 84

Thursday Nov 10, 2022

Thursday Nov 10, 2022

These 3 Categories WaWa Focussed On In Order To Drive 2.6 Social Media, Followers

If you haven’t heard of WaWa, Jeff and Tristan are here to enlighten you today and break down how they have been so successful on Social Media.  They also have a lot of important insights to consider including: Why is Gen Z relevant?Is it true that there is no more mainstream pop culture? How do you decide whether you go broad or niche on concepts? Tune in for all of the best new updates!



 

Episode Highlights:

  • How did the Wawa company blow up on Social Media?
  • Tristan and Jeff dove into an article to break down for the audience how Wawa gained 2.6 million Social Media followers.
  • Wawa has figured out how to reach young digitally savvy shoppers on their terms.
  • What does it mean to reach those that are digitally savvy? It will be critically important for the future to have a growing strategy that is effectively engaging with the younger generation because that is going to be where the major success is.
  • Tristan reviews the three categories that Wawa’s content strategy uses and why it works.
  • Jeff dives deeper into what it means to make truly relatable content and how the algorithm works to decide what is relatable to others who you are trying to reach.
  • What kind of stuff gets a lot of engagement and pulls people in to the algorithm  but actually doesn’t have to do with your business? Tristan adds advice about how to create a sense of community in doing so.
  • How do you, as a business owner, have more community based content?
  • There is a big report out about how Gen Z is changing the face of Social Media. 
  • What does it mean that it is believed there is no more “mainstream pop culture?”
  • What are the Gen Z subcultures?
  • What are the Social Media categories that serve different needs and amount of time?
  • Focus on the future. Gen Z is driving the bus. It is how you market and show up and there are so many opportunities now to not pay for advertising. 
  • A lot of people are disillusioned with what Instagram has become and it is affecting the platform.
  • Jeff goes over the overall importance of video.
  • What about TiK Tok’s photo mode? Tristan shares the benefits it could have.
  • Longer captions are on the way for creators on TikTok also! Tristan explains why it is so important.
  • Jeff talks about how TikTok has updated editing. He also warns about creating within apps though that is what they want you to do; Creating organically on your phone is the best and safest way.

 

Resources Mentioned:

Business Video School: https://www.bizvideoschool.com/

Drunk on Social Website: www.drunkonsocial.com

Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ 

Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/ 

Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ 

Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en 

Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents 

TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q

Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR

Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents

Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ 

How Did Wawa Gain 2.6M Social Media Followers?

https://drunkonsocial.com/f/how-wawa-gained-26-million-followers

 

GEN Z BREAKING MARKETING'S CULTURAL MOLD

https://drunkonsocial.com/f/gen-z-breaking-marketings-cultural-mold

 

TIKTOK ADDS STILL IMAGE PHOTO MODE

https://drunkonsocial.com/f/tiktok-adds-still-images-photo-mode





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This Is How To Use Instagram’s Multiple User Bio Links- EP 83

Thursday Nov 03, 2022

Thursday Nov 03, 2022

This Is How To Use Instagram's Multiple User Bio Links

On this episode of Social Genius by Drunk on Social, Tristan and Jeff are sharing three daily shots of Social Media news that you might have missed! How is Twitter copying TikTok? How is Instagram leading with a new feature of bio links? Tune in  for all of it including tips and tricks on how to best use Instagram!

Episode Highlights:

  • How is Twitter copying Tik Tok? Tristan asks Jeff to weigh in on his thoughts about it. What will it look like? What are the challenges?
  • What is it that sucked creators into Tik Tok?
  • Twitter is the fourth most visited website in the world. How would you approach using video on that platform? Jeff and Tristan discuss.
  • Tristan talks about their friend Austin with Socialty Pro and how he used the repurposing strategy to grow his YouTube to over 300,000 followers in 30 days.
  • Why has Instagram been on the news? How will it affect you? 
  • Why are multiple links in user bios useful? Jeff explains previous challenges and future opportunities because of the changes that Instagram is bringing.
  • Tristan lists ideas for things you may want to make available in multiple clickable links as a real estate agent. He shares the article detailing how the links will work.
  • Jeff shares why he thinks the link changes on Instagram is really great and he explains why and how he personally plans on using it.
  • Tristan shows his Instagram profile and Jeff’s highlighting things that you should be doing if you aren’t already.
  • Do you have a beacon on Instagram? 
  •  Instagram released a 23 page report…Jeff and Tristan narrow it down to the most important takeaways for you.
  • Jeff talks about what he posts on Reels and how often.
  • Have you tried posting to Reels with GIFs and text and then it doesn’t show on the screen because of the Instagram text? Jeff gives advice and references the tips given in the Instagram article to help you figure out the design.
  • Jeff talks about what they teach in the Business Video School and how things vary in creating video.
  • 80% of Reels are viewed WITH sound. Tristan asks Jeff if that is because on a lot of people working from home?
  • What are the key points to know about dazzle with visual effects?
  • What does it mean to inspire an emotional response? Tristan outlines the three aspects that he and Jeff always talk about incorporating: facts, feelings, fun and how they keep people entertained through the process.
  •  Don’t forget to tell a story as much as you can with all of your Social content.

Resources Mentioned:

Social Shot #10 - Twitter is now going to copy TikTok!

TWITTER LEANS INTO EMERGING VIDEO TRENDS

https://drunkonsocial.com/f/twitter-leans-into-emerging-video-trends 

 

Social Shot #11 - Instagram Expands Test of Multiple Links in User Bios

INSTAGRAM EXPANDS TEST OF MULTIPLE USER BIOS LINKS

https://drunkonsocial.com/f/instagram-expands-test-of-multiple-user-bios-links

 

Social Shot #12 - Instagram Shares New Tips on How to Use Instagram Reels for Marketing

INSTAGRAM SHARES NEW REELS MARKETING TIPS

https://drunkonsocial.com/f/instagram-shares-new-reels-marketing-tips?blogcategory=Instagram+Blog

 

MUSK REISSUES ORIGINAL TWITTER OFFER

https://drunkonsocial.com/f/musk-reissues-original-twitter-offer 






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Social Genius brought to you by Drunk On Social-These 5 Things Grew Austin Armstrong’s YouTube Channel to 350K followers in 30 days- EP 82

Thursday Oct 27, 2022

Thursday Oct 27, 2022

These 5 Things Grew Austin Armstrong's YouTube Channel to 350K followers in 30 days.

Can you imagine growing a Tik Tok Following to over 600,000 followers and 5 million likes and then you wake up one day and you have been banned from Tik Tok? What would you do? That is Austin Armstrong’s story and he joins the podcast today with Jeff. He started as a Google SEO guru and now he has massive growth on YouTube.

Episode Highlights:

  •  Austin talks about where he started and when he went all in on his agency.
  •  SEO can be complicated and boring and Austin went all in on Tik Tok with explaining that in 2019.
  • Austin talks about vertical videos beginning and how he embraced it. 
  • Jeff talks about how this topic is so relevant to the audience-the power to build influence for your business.
  • Jeff asks Austin, “Did you buy some followers?” Austin says he has never spent a dollar on ad spend.
  •  Austin offers advice about how to know what works for you and continue doing it.
  • When he started with SEO, the videos were very specific and then he expanded from there is something everybody may want to know.
  • What about consistency? What is the right number of posts for your account? 
  • A lot of people have been getting hacked on Tik Tok. Do you have 2 factor verification? What else can you do to ensure you don’t lose all of your stuff? Jeff reviews what they do.
  •  Austin’s full time job is figuring out algorithms, analytics, etc. What about for agents who don’t feel like they have time to incorporate an effective and efficient social media strategy?
  •  Imagine what it would be like to have 10,000 followers on your social media platforms. 
  • Make sure to check out Socialty Pro on Instagram, Tik Tok, and YouTube. Check out Austin’s style and ability to repurpose content.
  • It took Austin over 600 uploads and 3 years to get 5,000 subscribers. He shares the story and how he grew from there.
  •  Do you have a coach? Austin says it is essential and the best you can ever do to invest in yourself.
  •  How does monetization vary?
  • Jeff asks Austin about what he is doing about repurposing.
  • Austin talks about videos with the same titles that have continued to bring success.
  • How important are keywords for success?
  • Are you leveraging SEO for TikTok? Austin explains. He also says, “Every Social Media platform is a search engine, people are just searching for information differently.”
  • Jeff talks about he has niched down to Lake of The Ozarks and about the 4 million views he has received in the last 60 days.
  • What about location based feed?
  • You need to clearly define what your goals are to know if you’re making the reach you intend to.
  • There are only so many ways that innovation can be done. What could one of the big platforms do innovate rather than copy? They all have to continue to evolve to survive.
  • People love a sense of community. You have the opportunity to build a personal strategy on that.

Resources Mentioned:

 







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Social Genius brought to you by Drunk On Social-Will Tik Tok Be Banned In The United States?- EP 81

Thursday Oct 20, 2022

Thursday Oct 20, 2022

Will Tik Tok Be Banned In The United States?

Why is TikTok in question of being at risk? How will You Tube Shorts change for content creators? What is trending most and where have there been major shifts? Don’t miss it, tune in now!

 

Episode Highlights:

  • If and when could TikTok be banned in the United States?
  • Tristan and Jeff bring up a key point that your strategy must take into consideration that a platform could vanish one day; What would you do?
  • According to a recent article, “TikTok is still working with US authorities to come up with a solution that will satisfy all national security concerns.” What does that include?
  • How many TikTok users regularly get their news from the app?
  • Why has everyone turned to Social Media platforms for news? Why does it matter? Tristan talks about why we need to pay attention to TikTok in light of Google’s response to its popularity as a search engine.
  • You should not  create your content in the apps. Why? Jeff reviews and explains the safest and most effective process of how to create content.
  • A large portion of US adults are getting their news from Facebook and other Social Media platforms as well.
  • How could the push on Tik Tok be a good thing for content creators?
  • Tristan talks  about how some of their friends grew over 300,000 subscribers in a month through a YouTube Shorts plan.
  • Jeff reviews the benefits of Tik Tok. 
  • YouTube is getting really serious about Shorts. Tristan and jeff review the opportunity and what the changes mean.
  • Jeff reminds the listeners that narrowing down happens after you have tested many things and see what sticks.
  • How is Tik Tok acting like Facebook? What about Be Real?
  • If you think that apps like SnapChat, TikTok, and Be Real are only for kids, Jeff has advice. 
  • Tristan reviews the top apps right now and talks about what is trending most.
  • What is the possible ‘nearby’ feature for TikTok?
  • What about the new option in Instagram to create a subscription page?

Resources Mentioned:

LATEST SENATE HEARING ON TIKTOK'S FUTURE

https://drunkonsocial.com/f/latest-senate-hearing-on-tiktoks-future

YouTube targets TikTok with revenue sharing for Shorts, Partner Program expansion

33% of US TikTok users say they regularly get their news on the app, up from 22% in 2020

https://techcrunch.com/2022/09/20/33-of-u-s-tiktok-users-say-they-regularly-get-their-news-on-the-app-up-from-22-in-2020/  

YOUTUBE'S PROVIDING DIRECT MONETIZATION FOR SHORTS

https://drunkonsocial.com/f/youtubes-providing-direct-monetization-for-shorts

YouTube announces creator revenue sharing with Shorts

https://www.tiktok.com/@jtbarnett/video/7145974037074726187

TikTok’s BeReal Clone App ‘TikTok Now’ is Now Available in Markets Outside the US

https://drunkonsocial.com/f/tiktoks-bereal-clone-now-available-outside-us

TikTokers may be getting a more personalized feed as the app tests 'Nearby'

https://www.businessinsider.com/tiktok-nearby-feed-display-local-content-2022-8?

Instagram Unveils Exclusive Content for Subscribers

https://www.pymnts.com/news/social-commerce/2022/instagram-unveils-exclusive-content-for-subscribers/  






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Social Genius brought to you by Drunk On Social-4 Best Practices For YouTube Shorts- EP 80

Thursday Oct 13, 2022

Thursday Oct 13, 2022

4 Best Practices For YouTube Shorts

Why are titles, hashtags, and descriptions important? Where is the opportunity right now and where is it shifting? Jeff and Tristan bring you new research this week that will help drive your strategies across the platforms. Don’t miss it!

 

Episode Highlights:

  • Do you struggle with YouTube? Jeff talks about how you can repurpose.
  • Tristan shares a 31 page article released by YouTube about how to use Shorts.
  • Tristan asks Jeff to explain how he typically shoots and then uploads to YouTube Shorts.
  • Tristan highlights what they do not like about YouTube Shorts and why it matters.
  • Does speed matter for your video?
  • Tristan and Jeff talk about how to use a green screen specifically on a shorter video.
  • Why are titles, hashtags, and descriptions important? Jeff and Tristan both agree that Google SEO is the driving factor.
  • How does your title match up with what people are typing in on Google? Tristan and Jeff talk through examples.
  • If you’re already a creator, Jeff talks about the opportunity to find in YouTube Shorts. How can you leverage a separate piece of the platform to get more followers to what you’re already building?
  •  What if you’re new to YouTube? There is opportunity for you as well to potentially build and get to where you want to go.
  • Tristan and Jeff talk about a Wall Street Journal article about how Instagram stumbles in mimicking TikTok.
  • Jeff and Tristan review the cumulative hours that Instagram users spend on the platform per day with that of TikTok; It is shocking!
  • What videos get “down ranked”?
  • Is there a place for creating content specific to a platform? Jeff and Tristan discuss.
  • Tristan reviews the audience demographics for Instagram and TikTok from Insider intelligence.
  • What about IG adding #Topics?
  • Instagram quietly added QR codes for posts; Tristan and Jeff explain how it works. How could you use it to enhance your business?
  • Jeff previews a topic they will cover next time - how TikTok’s future in the US may be impacted by the Senate?



Resources Mentioned:

Social Shot #4 - These are the best practices for YouTube Shorts!

YOUTUBE PUBLISHES NEW SHORTS USE GUIDE

https://drunkonsocial.com/f/youtube-publishes-new-shorts-use-guide

Social Shot #5 - TikTok more than 10X's Instagram of Watch Time!

TIKTOK BECOMES THE NEW ENTERTAINMENT HQ

https://drunkonsocial.com/f/tiktok-becomes-the-new-entertainment-hq

Social Shot #6 - Instagram Adds QR codes for Posts!

INSTAGRAM'S SECRET QR CODES FOR POSTS

https://drunkonsocial.com/f/instagrams-secret-qr-codes-for-posts




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