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Social Media Influencers Tristan Ahumada & Jeff Pfitzer host The Social Genius Podcast brought to you by Drunk On Social weekly with the goal of delivering the latest News, Trends, & Strategies impacting all social media platforms. We share our insights into how listeners can take their business to new levels through social media. Our focus is to keep our audience perpetually ahead on all things social media. Whether it’s an update to platforms, new tools within the platforms, or even the introduction of a brand new platform, we want to be your source to stay ahead. We will also highlight what is working for others and help you find your rhythm to elevate your brand and grow your business.
Episodes

Thursday Sep 07, 2023
Niching Down and Building Up, EP 126
Thursday Sep 07, 2023
Thursday Sep 07, 2023
Summary:
Social Media experts all repeat the same thing, which is to niche down. Niching is important, and it won’t always lead to great results, at least not at the start. The best growth starts when you build up completely from the bottom, which should be your area of expertise. Even if you grow at a slower pace, practicing your consistency and refining your methods will eventually take you to higher levels.
Highlights:
- Intro
- Tristan talks TikTok.
- What people fail at (Jeff).
- On using trending elements.
- The fruits of niching down.
- Break time!
- Figuring out the algorithm.
- The 2-year viral hurdle phenomena.
- Small views matter.
- The Michelle Lambrich example.
- The piece we all miss.
- Experimentation is key.
- Sustainable buildup.
- Outro
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,