Drunk On Social

How We’re Using YouTube and Short-Term Rentals to Build a Real Estate Brand Without a License - EP. 182

Stop Prospecting, Start Marketing! Real Estate Insights Inside. Tristan Ahumada and Jeff Pfitzer on the Social Genius Podcast, brought to you by Drunk on Social, deliver a powerful message on the necessity of proactive marketing in real estate. They break down where to begin with your strategy and discuss the mindset shift needed to truly succeed.

 

Plus, hear about Tristan's concrete plans for leveraging YouTube to showcase Lake of the Ozarks real estate and vacation rentals, providing a real-world example of marketing in action!

• Learn actionable first steps to build a strong social media marketing foundation for your business.
• Understand why relying solely on prospecting can limit your growth in the real estate industry.
• Gain valuable perspective on the long-term impact of consistent and effective marketing.
• Discover the practical application of these principles through the hosts' own YouTube strategy for the Lake of the Ozarks market.

 

Don't miss out on more practical marketing advice and subscribe for future episodes!

From Dancing to Dominating: How Real Estate Pros Can Evolve on Social Media - EP. 181

In this episode of the Social Genius Podcast, Tristan Ahumada and Jeff Pfitzer break down what it really takes to evolve as a real estate pro on social media and why just following trends isn't enough anymore.

If you're ready to build a bold brand, stay consistent, and grow your audience with content that connects, this one's for you.

 

Inside this episode:

• The secret to staying relevant as platforms evolve
• How humor, authenticity, and storytelling win attention
• Real examples of agents gaining massive traction
• Why consistency beats chasing algorithms
• How to stop playing it safe and start innovating

 

Listen now to the Social Genius Podcast 

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Zillow, Compass, and NAR: What Real Estate Professionals Need to Know About CCP and the Future of Listings - EP. 180

Zillow, Compass, and NAR are shaking up the real estate world. Are you ready for what’s next? This episode breaks down what agents must know.

In this timely and thought-provoking episode of Social Genius Coaching, Tristan Ahumada teams up with Jeff Pfitzer to tackle the hottest real estate issues of 2025. From the rising influence of Zillow and Compass to the controversial Clear Cooperation Policy (CCP), no topic is off-limits.

 

Here’s what to expect:

• A deep dive into the Clear Cooperation Policy (CCP): what it is, how it started, and why it’s making waves.
• Insight into Zillow’s dominance and Compass’s growth, and how they're changing the listing game.
• The legal and ethical storm around restricted listing exposure and delayed marketing.
• Why the Department of Justice is now paying attention to how homes are marketed.
• Tips on how real estate agents can win in niche markets and stand out against big platforms.
• Predictions on the future of MLS and NAR policies, and how they might impact your business next year.

This isn’t just an industry update. It’s a masterclass in strategy, survival, and standing strong in a fast-evolving market.

 

Stay informed. Stay competitive. Stay ahead.

 

Subscribe to Social Genius Coaching for more expert-led episodes, and don’t forget to leave a review if you found this episode helpful.

Turning Fake News Into Content Gold: A Strategy for Authority & Engagement - EP. 179

Unlock the power of social media for real estate success with this episode of Your Daily Real Estate Podcast. Dive into the world of Social Genius Coaching and discover actionable strategies to enhance your online presence, boost client engagement, and grow your business.

 

Main Topics:

• Social media strategies for real estate professionals
• Effective engagement techniques for online success
• How to leverage digital platforms for lead generation
• Real-life examples from successful coaching

Whether you're a new agent or an experienced professional, this episode offers insights and tips to elevate your social media game and boost your real estate career.

 

Subscribe, leave a review, and visit our website for more resources and coaching opportunities!

Mastering the Content Grind: Discipline, Mindset, and Showing Up Daily - EP. 178

Social media isn’t the problem. It's inconsistency . Learn how top creators build daily habits that fuel real estate success without burnout.

• Guest Jeff Pfitzer reveals his bulletproof content system
• Tristan Ahumada shares tips for planning smarter, not harder
• Discover why most agents fail at social—and how to fix it
• Get tactical routines for short-form video and daily execution
• Master content calendars, storytelling, and long-form growth

 

This episode of Social Genius Podcast is a must for agents, brokers, and marketers ready to stop winging it and start winning with consistent content.

 

Follow the Social Genius Podcast for real strategies that get results.

Leave a review and share with your network for tools, downloads, and upcoming coaching sessions.

The Power of Pattern Interrupt: How to Stand Out in Marketing - EP. 177

Tired of the same old content that gets ignored? The key to standing out is pattern interrupt. Let us tackle breaking expectations to grab attention. In this episode, learn how real estate agents and business owners can break free from cookie-cutter marketing, disrupt the norm, and create content that gets engagement.

 

What’s Inside:

• Why copying others kills your reach
• The psychology behind pattern interrupts
• Real-world examples of marketing that works
• Overcoming fear and taking risks in content creation

Want to grow your brand and attract real leads? Listen now and start applying these strategies today.

How AI is Revolutionizing Social Media: Grok, AI Labels & Live Video Trends - EP. 176

The rise of AI in social media is reshaping engagement, but is it improving or replacing real connections? This episode of the Social Genius Podcast explores how AI-generated content, automation, and platform updates are transforming the way people interact online.

 

Tristan Ahumada and Jeff Pfitzer break down the latest AI developments, including Grok, ChatGPT, and AI labeling, and discuss how social media platforms like X, Meta, and TikTok are integrating AI into their systems. With platforms now requiring AI disclosures, the conversation highlights the impact on influencers, businesses, and content creators who rely on authentic engagement.

 

Key Topics Covered:

 

-Why platforms like Meta and TikTok are enforcing AI labeling

-The role of Grok in AI-driven content creation and how it compares to ChatGPT

-The risks of fake engagement and AI-generated interactions

-How AI is influencing real estate marketing, social media growth, and personal branding

-The future of AI-powered tools in digital marketing

 

Understanding these changes is key for staying ahead in real estate, business, and content creation. AI isn’t replacing human connection—it’s just changing how people build it.

TikTok Ban? CapCut Crisis? Here’s What You NEED to Know! - EP. 175

The TikTok ban sent shockwaves across social media—but what does its return mean for creators and marketers? Plus, how holidays can fuel engagement, why CapCut’s removal caused a stir, and how to future-proof content strategies.

 

Topics covered:

• The TikTok & CapCut ban: What happened and why it matters
• Leveraging holidays for viral content—beyond generic graphics
• How to adapt and diversify social media strategies
• The algorithm game: What’s working now across platforms

 

Listen to Social Genius Podcast for expert insights on social media trends, engagement hacks, and digital marketing strategies. Subscribe, leave a review, and stay ahead in the game.

The Super Bowl, Social Media, & The Engagement Trap—What Actually Works? - EP. 174

Did the Super Bowl live up to the hype? Maybe not on the field, but social media exploded with opinions, memes, and heated debates. But here’s the real question—should you jump on trending topics just because they’re viral?

 

In this episode, we break down:

 

Our Super Bowl reactions—game, halftime show, and ads (did they deliver?)

The psychology behind why people rush to post on social media during live events

The right way to leverage trends for engagement without falling into the algorithm trap

How real estate professionals (and any brand) can use trending events strategically

 

Whether you're a real estate agent, content creator, or business owner, this video will help you understand when to engage with trends and when to stay focused on your brand.

 

What do you think? Do viral trends actually help your business, or are they just distractions? Let’s discuss in the comments!

 

Subscribe for more marketing strategies, real estate insights, and social media growth tips!

Social Media, Wildfires & the Power of Online Perception - EP. 173

Summary:

 

Tristan Ahumada and Jeff Pfitzer are back! In this episode, they talk about social media's influence, California wildfires, and how online platforms shape our perception. Tristan also shares his personal experience dealing with the fires and how they affected his home, family, and mindset.

 

• What Grabs People’s Attention Online?
• Why We Haven’t Been Recording
• Tristan’s Wildfire Experience & Recovery
• Why Certain Disasters Get More Coverage
• How One Man Saved His Home with Sprinklers
• Fireproof Homes & What We Can Learn
• Fear & The Role of Social Media in Crisis
• How Can You Connect Better on Social?
• Why Written Content Still Works
• Staying Consistent Even When Life Happens

Don’t miss this deep discussion on how major events shape online conversations and what it means for those using social media to connect.

#socialmedia #marketing #podcast #success #realestate