Drunk On Social

The Power of Pattern Interrupt: How to Stand Out in Marketing - EP. 177

Tired of the same old content that gets ignored? The key to standing out is pattern interrupt. Let us tackle breaking expectations to grab attention. In this episode, learn how real estate agents and business owners can break free from cookie-cutter marketing, disrupt the norm, and create content that gets engagement.

 

What’s Inside:

• Why copying others kills your reach
• The psychology behind pattern interrupts
• Real-world examples of marketing that works
• Overcoming fear and taking risks in content creation

Want to grow your brand and attract real leads? Listen now and start applying these strategies today.

How AI is Revolutionizing Social Media: Grok, AI Labels & Live Video Trends - EP. 176

The rise of AI in social media is reshaping engagement, but is it improving or replacing real connections? This episode of the Social Genius Podcast explores how AI-generated content, automation, and platform updates are transforming the way people interact online.

 

Tristan Ahumada and Jeff Pfitzer break down the latest AI developments, including Grok, ChatGPT, and AI labeling, and discuss how social media platforms like X, Meta, and TikTok are integrating AI into their systems. With platforms now requiring AI disclosures, the conversation highlights the impact on influencers, businesses, and content creators who rely on authentic engagement.

 

Key Topics Covered:

 

-Why platforms like Meta and TikTok are enforcing AI labeling

-The role of Grok in AI-driven content creation and how it compares to ChatGPT

-The risks of fake engagement and AI-generated interactions

-How AI is influencing real estate marketing, social media growth, and personal branding

-The future of AI-powered tools in digital marketing

 

Understanding these changes is key for staying ahead in real estate, business, and content creation. AI isn’t replacing human connection—it’s just changing how people build it.

TikTok Ban? CapCut Crisis? Here’s What You NEED to Know! - EP. 175

The TikTok ban sent shockwaves across social media—but what does its return mean for creators and marketers? Plus, how holidays can fuel engagement, why CapCut’s removal caused a stir, and how to future-proof content strategies.

 

Topics covered:

• The TikTok & CapCut ban: What happened and why it matters
• Leveraging holidays for viral content—beyond generic graphics
• How to adapt and diversify social media strategies
• The algorithm game: What’s working now across platforms

 

Listen to Social Genius Podcast for expert insights on social media trends, engagement hacks, and digital marketing strategies. Subscribe, leave a review, and stay ahead in the game.

The Super Bowl, Social Media, & The Engagement Trap—What Actually Works? - EP. 174

Did the Super Bowl live up to the hype? Maybe not on the field, but social media exploded with opinions, memes, and heated debates. But here’s the real question—should you jump on trending topics just because they’re viral?

 

In this episode, we break down:

 

Our Super Bowl reactions—game, halftime show, and ads (did they deliver?)

The psychology behind why people rush to post on social media during live events

The right way to leverage trends for engagement without falling into the algorithm trap

How real estate professionals (and any brand) can use trending events strategically

 

Whether you're a real estate agent, content creator, or business owner, this video will help you understand when to engage with trends and when to stay focused on your brand.

 

What do you think? Do viral trends actually help your business, or are they just distractions? Let’s discuss in the comments!

 

Subscribe for more marketing strategies, real estate insights, and social media growth tips!

Social Media, Wildfires & the Power of Online Perception - EP. 173

Summary:

 

Tristan Ahumada and Jeff Pfitzer are back! In this episode, they talk about social media's influence, California wildfires, and how online platforms shape our perception. Tristan also shares his personal experience dealing with the fires and how they affected his home, family, and mindset.

 

• What Grabs People’s Attention Online?
• Why We Haven’t Been Recording
• Tristan’s Wildfire Experience & Recovery
• Why Certain Disasters Get More Coverage
• How One Man Saved His Home with Sprinklers
• Fireproof Homes & What We Can Learn
• Fear & The Role of Social Media in Crisis
• How Can You Connect Better on Social?
• Why Written Content Still Works
• Staying Consistent Even When Life Happens

Don’t miss this deep discussion on how major events shape online conversations and what it means for those using social media to connect.

#socialmedia #marketing #podcast #success #realestate

Trump’s Amicus Brief, TikTok’s Fate, and Our 2025 Social Media Roadmap - EP. 172

Summary:

In episode 172, Tristan and Jeff discuss Donald Trump’s surprising amicus brief to save TikTok and what it could mean for creators, businesses, and real estate pros in 2025. They also share personal strategies for dominating social media—covering everything from niching down on Instagram Reels to running two distinct YouTube channels (one for agents and one for consumers). Learn how they plan to stay consistent, avoid analytics overload, and scale effectively in the new year. Whether you’re a real estate agent, marketer, or content creator, this episode is jam-packed with insights and actionable advice.

 

#TikTok #DonaldTrump #AmicusBrief #SocialMediaStrategy #RealEstateMarketing #YouTube #InstagramReels #ContentCreation #Analytics #OnlineBusiness #Podcast #2025Trends #MarketingTips

 

What Real Estate Agents Can Learn from Brian Quinlan's Social Media Journey - EP.171

Summary:

 

In this Social Genius Podcast episode, host Jeff chats with Brian Quinlan, a former teacher turned real estate agent, who shares his journey of using social media to build connections and attract clients. Brian explains how he transitioned from traditional marketing to content creation, offering practical tips on overcoming camera shyness and crafting authentic videos. Catch the full episode for insights on how Brian’s approach is transforming his business, listen now!

 

Episode Highlights:

 

• Guest: Brian Quinlan  
• Brian’s Real Estate Journey  
• Life in Indiana  
• From Teaching to Real Estate  
• Real Estate During COVID  
• Door-Knocking vs. Social Media  
• Overcoming Camera Shyness  
• Brian’s Content Strategy  
• CapCut vs. Premiere Pro  
• Social Media’s Impact on Business  
• Finding Inspiration on Social Media  
• Brian’s YouTube Goals 

 

Tags 

 

DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,

The Power of Social Media in Politics | EP. 170

Summary:

 

In this episode of the Social Genius Podcast, Tristan and Jeff discuss the powerful role of social media in shaping elections, from influencers in politics to shifts in news consumption on platforms like TikTok and YouTube. They also share insights on adapting business strategies post-election and emphasize the importance of kindness and neutrality. Tune in to catch their timely take on connecting with audiences in today’s digital world!

 

Episode Highlights:

 

• Paid Political Content  
• Social Media in Elections  
• News Bias & TikTok  
• Social Media Algorithms  
• News by Generation  
• Shifts in News Consumption  
• Business Strategy Post-Election  
• Staying Neutral & Kindness  
• Local vs. National Issues

 

Tags 

 

DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,

Gen Z, Politics, and Social Media Influence! - Ep.169

Summary:

In this episode of the Social Genius Podcast, Tristan and Jeff chat with Cayli Pfitzer about how social media shapes Gen Z's views on elections, the economy, and trending topics. Cayli highlights the power of authenticity and consistency in content and shares why businesses need fresh approaches to connect with younger audiences. Don’t miss this episode to learn how to engage the next generation on social!

 

Episode Highlights:

• Meet Cayli: Social Media Insights  
• Election Topics on Social  
• Businesses Avoiding Controversy  
• Social Media vs. Parental Influence  
• Trends Shaping Young Voters  
• Economy's Impact on Gen Z  
• Housing Market Worries  
• Authenticity in Content  
• Comfort Creators & Loyalty  
• Consistency for Engagement  
• Final Thoughts on Social Media

 

Tags 

 

DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,

Instagram Hacks & TikTok Algorithm Tips - EP. 168

Summary:

 

In this Social Genius Podcast episode, Tristan and Jeff discuss Instagram’s latest updates, including profile link sharing and boosting engagement with Carousel posts. They also break down TikTok’s algorithm, highlighting the importance of watch time and shares. The episode wraps up with tips on staying disciplined and consistent in social media management. Don’t miss out on these valuable insights to elevate your Instagram and TikTok game!

 

Episode Highlights:

• Instagram Profile Links: Useful or Not?
• Using Instagram to Connect with Clients
• Instagram’s Focus: Creators vs. Businesses
• Boost Engagement with Carousel
• TikTok Algorithm: Key Factors
• Why TikTok Still Matters
• Watch Time vs. Shares on TikTok
• Discipline in Social Media Management
• Final Social Media Tips

 

Tags 

 

DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,